What SusieCakes does

SusieCakes is a specialty bakery chain that operates 30+ retail storefronts across California, Texas, Tennessee, and Oklahoma, with corporate headquarters in Dallas, Texas. The company sells scratch-baked cakes, cupcakes, cookies, seasonal/holiday items, pies, and DIY decorating kits, anchored by proprietary recipes originating from founder Susan Sarich's grandmothers' handwritten 3x5 cards and built around simple, back-to-basics ingredients such as slow-churned butter, whole milk, fresh eggs, and Premium Guittard chocolate. Its primary customer segments are individual consumers and families purchasing celebration desserts (birthdays, weddings, graduations, baby showers, quinceañeras), with secondary demand from corporate gifting clients and dietary-restricted consumers seeking flourless/gluten-aware options.

The company's core technology stack is a BigCommerce e-commerce storefront that supports three fulfillment modes: in-store retail purchase, online ordering for local pickup and local delivery within proximity of bakery locations, and nationwide UPS shipping of select made-to-order frozen cakes to continental U.S. addresses (excluding Hawaii and Alaska). All desserts are baked fresh daily on-site at each bakery. Marketing is executed through a multi-channel mix including Instagram and TikTok organic social campaigns (notably the #CelebrateWithSusie and #cakesforthecure hashtags), email newsletters, customer review curation, influencer/community features, and the Susie Favors loyalty rewards program.

The business model is primarily transactional one-time-purchase retail, with pay-as-you-go unit pricing on cupcakes ($5.25-$5.75 each), shipped cakes ($99+ for 6-inch), and DIY kits ($58-$71). Revenue streams include in-store retail, e-commerce local pickup and delivery, nationwide cake shipping, and a dedicated corporate gifting program. The company is privately held and founder-owned, with no disclosed institutional investors, parent company, funding rounds, or acquisitions. Operations employ 51-100 people across the network and include an annual Breast Cancer Awareness partnership with Susan G. Komen during October.

Name

SusieCakes

Legal name

SusieCakes

Website

https://susiecakes.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

SusieCakes is a privately held, founder-owned specialty bakery chain operating 30+ retail storefronts across California, Texas, Tennessee, and Oklahoma. It sells scratch-baked cakes, cupcakes, cookies, seasonal items, and DIY kits directly to consumers for celebrations, with nationwide shipping and corporate gifting.

Ownership category

akta.pro rank

Product category

Specialty Bakery

NAICS

Retail Bakeries (311811), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Baked Goods Retailers (445291)

SIC

Bakery Products (2050)

akta.pro primary industry

Cake Shops & Custom Celebration Cakes (THAFAFAC)

akta.pro secondary industries

Dessert-First Bakeries (Cupcakes, Cookies, Brownies) (THAFAFAH), Cookie & Brownie Shops (THAFAGAF), Dessert & Bakery Catering (Cakes, Pastries, Candy) (HSACAGAI)

Keywords

• Specialty bakery retail
• Scratch-baked desserts
• Celebration cakes
• Cupcakes and cookies
• Bakery online ordering

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Bakery Sales: In-store purchases at physical bakery locations across California, Texas, Tennessee, and Oklahoma. Customers can buy individual items or place orders for events.
2. Online Ordering with Local Pickup/Delivery: E-commerce platform allowing customers to order ahead for pickup at local bakeries or local delivery within proximity of bakery locations.
3. Nationwide Shipping: Shipping of select cakes nationwide through the national shipping menu, reaching customers outside the retail footprint.
4. Corporate Gifting: Dedicated corporate gifting program for business customers placing bulk orders for events and gifts.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

SusieCakes is a specialty bakery chain that bakes and sells scratch-made cakes, cupcakes, cookies, pies, holiday/seasonal items, and decorated celebration desserts through more than 30 retail bakery storefronts in California, Texas, Tennessee, and Oklahoma. Customers can also order online via the company's BigCommerce e-commerce site for in-store pickup, local delivery, or nationwide UPS shipping of select cakes. The company additionally offers a wedding/event Tasting Kit service and a Susie Favors loyalty rewards program.

Product overview

SusieCakes is a specialty bakery chain offering scratch-baked cakes, cupcakes, cookies, seasonal items, and pies. The product portfolio centers on four core offerings: Cakes (available in Vanilla Celebration, Old-Fashioned Chocolate, Southern Red Velvet, Carrot, Classic Marble, and seasonal varieties), Cupcakes (in multiple flavors sold individually or in boxes), Cookies (including Chocolate Chip, Snickerdoodle, and specialty varieties), and Seasonal products (holiday-themed decorated items, DIY kits, and limited-edition flavors). The company also operates nationwide shipping for select cakes, a Tasting Kit service for events, and a loyalty program called Susie Favors. Specialty decorated cakes for celebrations (weddings, birthdays, graduations, baby showers, quinceañeras) and themed cakes like Zodiac and Vintage designs represent premium offerings. Limited-edition products tied to Breast Cancer Awareness Month support Susan G. Komen donations. Dietary accommodations include flourless/gluten-free options. The bakery operates over 30 locations across California, Texas, Tennessee, and Oklahoma, with headquarters in Dallas.

Differentiator

Problem solved

Functional benefit

Products and services

• Cakes Scratch-baked specialty cakes in multiple sizes (6-inch and 9-inch) and flavors including Vanilla Celebration, Old-Fashioned Chocolate, Southern Red Velvet, Carrot, Classic Marble, and seasonal varieties; many flavors are available for nationwide shipping. Designed for birthdays, weddings, graduations, and other celebrations.
• Cupcakes Handcrafted cupcakes in flavors such as Vanilla, Chocolate, Red Velvet, and seasonal varieties, sold individually or in mix-and-match boxes of 4, 8, or 12. Available for in-store purchase, local pickup, and local delivery in CA, OK, TX, and TN locations; cupcakes are not part of the nationwide shipping menu.
• Cookies Classic cookies including Chocolate Chip, Snickerdoodle, Flourless Peanut Butter, Susie's Nutty Sandwich, and seasonal varieties, sold as individual items, platters, or Take & Bake options. Includes both everyday treats and seasonal/holiday-themed varieties.
• Seasonal Items Limited-time holiday and seasonal specialty items including themed cakes, cupcakes, and desserts for Christmas, Valentine's Day, St. Patrick's Day, Easter, Passover, Thanksgiving, Fourth of July, New Year's Eve, and other seasonal moments.
• Pies Holiday pies including Key Lime Pie, Pumpkin Pie, Caramel Matzo Crunch, and Apple Crumble Pie, featured seasonally for Thanksgiving, Passover, and other occasions.
• Celebration Cakes (Decorated) Customizable decorated cakes for weddings, birthdays, graduations, baby showers, quinceañeras, gender reveals, and corporate events. Available in Vintage designs (SusiePink, SusieBlue, White, Black), Zodiac-themed cakes, and other customizable styles with inscriptions and decorations.
• Holiday Decorated Cupcakes Holiday-themed decorated cupcakes in festive colors with themed sprinkles and decorations for Christmas, New Year's Eve, Valentine's Day, St. Patrick's Day, Easter, Thanksgiving, and Fourth of July.
• Holiday Frosted Sugar Cookies Holiday-shaped and decorated frosted sugar cookies available individually, in boxes of 4, or as platters of 18. Shapes and decorations vary by holiday including trees, snowmen, gingerbread, shamrocks, hearts, and themed designs.
• DIY Decorating Kits Do-it-yourself decorating kits for holidays and special occasions, including cupcake DIY kits and frosted sugar cookie DIY kits. Each kit includes baked goods, buttercream frosting, sprinkles, and sanding sugar for at-home decorating.
• Passover Products Passover-appropriate desserts made without leavening, including Flourless Chocolate Cake, Flourless Chocolate Cupcakes, Coconut Macaroons, Caramel Matzo Crunch, and Passover Dessert Boxes.
• National Shipping Menu Shippable versions of select bestselling cakes available for delivery to continental U.S. addresses (excluding Hawaii and Alaska). Products are made to order, frozen, and shipped via UPS with temperature-controlled packaging.
• Tasting Kit Wedding and event tasting package offered in CA and TX bakeries. Includes 4 cupcakes (Red Velvet, Vanilla, Chocolate Vanilla, and Chocolate Chocolate) plus two cake slices of the customer's choosing to help decide on celebration cakes.
• SusieCakes x Susan G. Komen Partnership Products Limited-edition cupcakes and cakes sold during Breast Cancer Awareness Month in partnership with Susan G. Komen, with a portion of proceeds from each product donated to the charity. Includes Komen Ribbon Cupcakes and Komen Ribbon Flourless Cupcakes.

Quantifiable outcome

• 20 years in business with 20th anniversary celebration

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Susan G. KomencoreStrategic or Co-development Partner · 1 October 2024Breast cancer awareness partnership running annually in October. SusieCakes donates $1 per Komen Cupcake sold and $5 per Komen Cake sold, with guaranteed minimum donation of $17,500 (2025) and $10,000 (2024). Campaign includes social media hashtag #cakesforthecure encouraging customers to share stories of those they are honoring or supporting.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Carlo's Bake Shop: Celebrity-driven cake and pastry brand with retail locations and nationwide shipping. Comparable on custom celebration cakes, brand-driven marketing, and premium tier pricing.
• Sprinkles Cupcakes: Premium cupcake and dessert chain with retail bakeries across multiple US markets and nationwide cupcake shipping via its iconic cupcake ATM. Directly comparable to SusieCakes on occasion-based positioning, premium pricing, and multi-state footprint.
• Magnolia Bakery: Iconic American bakery known for cupcakes and celebration cakes, with retail storefronts and nationwide shipping. Highly comparable on product mix (cakes, cupcakes, cookies), celebration positioning, and direct-to-consumer e-commerce.
• Nothing Bundt Cakes: Specialty bundt cake retailer with 500+ franchise locations across the US. Closely comparable on celebration cake positioning, in-store experience, and corporate gifting channel.
• Georgetown Cupcake: Premium cupcake chain originating in Washington, DC with retail locations and nationwide shipping. Comparable on scratch-baked premium positioning, direct-to-consumer shipping, and celebration use cases.
• Milk Bar: Bakery and dessert brand founded by Christina Tosi, with retail storefronts, nationwide shipping, and a strong cult brand. Comparable on premium positioning, scratch-baked recipes, nationwide shipping, and gifting/celebration occasions.
• Baked by Melissa: Bite-sized cupcake brand with retail locations and nationwide shipping focused on giftable assortments. Comparable on box-of-multiples cupcake format, gifting occasion, and D2C shipping model.
• Crumbs Bake Shop: Specialty cupcake and dessert retailer with retail locations and nationwide shipping. Directly comparable on cupcake-centric menu, multi-state retail presence, and D2C shipping of dessert assortments.

Broad incumbents

• Whole Foods Market Bakery: In-store bakery departments of a national premium grocery chain offering cakes, cupcakes, cookies, and seasonal items. Comparable on premium scratch-baked positioning and celebration assortment, though as part of a much broader retail grocery footprint.

Emerging players

• Goldbelly: Online marketplace for shipping iconic American and regional foods nationwide, including cakes and desserts. Comparable as a complementary nationwide-shipping channel partner for SusieCakes' national shipping menu rather than a direct retail competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/susiecakes
• Xx.com/susiecakes
• Facebookfacebook.com/SusieCakesBakery
• LinkedInlinkedin.com/company/susiecakes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SusieCakes