Dyrepark

What Dyrepark does

Dyreparken (legal entity Kristiansand Dyrepark AS) operates a combined zoo and amusement park in Kristiansand, Southern Norway, open 365 days a year, with a dedicated water park (Badelandet) operating May through August and over 100 animal species on display. The company serves primarily Norwegian families with children, alongside school and kindergarten groups, corporate event clients, and tourists visiting Southern Norway. The product surface is built around themed entertainment universes — Kaptein Sabeltanns Verden, Hakkebakkeskogen, Kardemomme by, KuToppen, Nordisk Villmark, Afrika, and Asia — that license and extend well-known Norwegian children's literature IP across rides, character experiences, and live performances, including the newly launched 2026 evening show "Kaptein Sabeltann og jakten på Den Magiske Diamant."

The underlying technology stack is modest but functional: an owned e-commerce booking platform (booking.dyreparken.no) with dynamic pricing that varies by season, day, and demand; a mobile app on iOS and Android delivering digital tickets, food ordering, daily programs, and queue-time estimates; QR-code ticket validation across both parks; and direct on-site ticketing and contact-center phone sales. There is no public API or documented AI/ML capability; EAZA and WAZA memberships anchor the conservation and animal-welfare technology standards (breeding programs, education). Distribution is fully DTC — website, app, on-site, and phone — with no third-party resellers for primary tickets.

The revenue model combines one-time entry tickets (zoo, water park, or combined "Begge parker"), subscription-style annual and seasonal passes (Årskort), seven on-site accommodation venues (Safarihotell, the 172-unit pirate-themed Abra Havn, Kardemomme by townhouses, Juliusskogen treehouses, Safaricamp tents, Bobilcamp motorhome site, and Roligheden Camping) — partly filed under Dyreparken Overnatting AS — plus paid animal experiences (Dyrepasser for en dag in two age tiers), F&B experiences (breakfasts from NOK 229–299, pirate lunch, evening safari with dinner), retail (Tigerbutikken and online store), parking, and 1-year digital gift cards. Customer segments include individual families (primary), schools and kindergartens (curriculum-aligned educational programs, including digital undervisning), corporate groups (conferences and Christmas parties at Safarihotell/Abra Havn), tour operators, and repeat annual-pass holders.

Name

Dyrepark

Legal name

Kristiansand Dyrepark AS

Website

https://dyreparken.no

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Dyreparken is a Norwegian zoo and amusement park in Kristiansand, operating 365 days a year, serving families with children through over 100 animal species, themed entertainment areas, a water park, and seven on-site accommodation venues.

Ownership category

akta.pro rank

Product category

Theme Park and Zoo (Family Entertainment)

NAICS

Amusement and Theme Parks (713110), Zoos and Botanical Gardens (712130), RV (Recreational Vehicle) Parks and Recreational Camps (72121)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Resort/Hotel-Integrated Parks (On-Property Theme/Water Parks) (THAJAEAF)

akta.pro secondary industries

Amusement Parks & Theme Parks (THAAAAAA), Water Parks (THAAAAAB)

Keywords

• Theme park attractions
• Zoo and wildlife experiences
• Family entertainment venue
• Water park recreation
• On-site themed accommodation

Headquarters

HQ city

Kristiansand

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Entry Tickets: Day tickets to Dyreparken (zoo) and Badelandet (water park) with dynamic pricing based on season. Multi-day tickets available for 2-3 days. Children under 3 enter free.
2. Annual and Seasonal Passes: Year passes for Dyreparken only, Begge parker (both parks), and seasonal passes for Badelandet. Annual passes valid from January 1 to December 31.
3. Accommodation: Seven distinct lodging options: Dyreparken Safarihotell (safari-themed hotel), Sjørøverhotellet Abra Havn (pirate-themed apartments with 172 units), Kardemomme by (themed townhouses), Juliusskogen (treehouses), Dyreparken Safaricamp (safari tents), Dyreparken Bobilcamp (motorhome camping), and Roligheden Camping. Some require separate park entry tickets.
4. Food and Beverage Experiences: Breakfast experiences (Frokostfest på låven, Morgensafari med frokost, Klatremus og frokosttoget), evening safari with dinner, Captain Sabeltann's Pirate Lunch, and various on-site restaurants and food kiosks.
5. Additional Experiences: Extra experiences including animal keeper programs for children (Dyrepasser for en dag), evening safari tours, Captain Sabeltann performances, Circus Jesper shows, and various interactive attractions requiring separate tickets.
6. Retail: Souvenir shops including Tigerbutikken and Den Sleipe Kråkebolle (pirate shop), online store (nettbutikk.dyreparken.no).
7. Parking: Paid parking on all parking lots, including HC-accessible spaces.
8. Gift Cards: Digital gift cards available for purchase on the website with 1-year validity, redeemable for all products on dyreparken.no.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Dyreparken is a combined zoo and amusement park in Kristiansand, Norway, operating 365 days a year with over 100 animal species, themed entertainment areas, a water park (Badelandet), and seven distinct on-site accommodation properties. Its primary revenue comes from entry tickets, annual/seasonal passes, accommodation, themed experiences, and food and beverage sold direct-to-consumer through its website, mobile app, and on-site.

Product overview

Dyreparken (Kristiansand Dyrepark) is a combined zoo and amusement park located in Kristiansand, Norway, operating 365 days a year. The core offering consists of two main parks: Dyreparken (zoo with over 100 animal species, themed areas including Kaptein Sabeltanns Verden, Hakkebakkeskogen, Afrika, Asia, Nordisk Villmark, KuToppen) and Badelandet (water park open May–August). The company also operates seven distinct accommodation properties — Dyreparken Safarihotell, Sjørøverhotellet Abra Havn, Kardemomme by, Juliusskogen, Dyreparken Safaricamp, Dyreparken Bobilcamp, and Roligheden Camping — plus a broad range of experiences (animal keeper programs, dining experiences, safari tours, circus, live performances including the new 2026 Captain Sabertooth show, pirate-themed activities). A mobile app provides digital ticketing, food ordering, queue times, and maps. The company sells annual/seasonal passes, gift cards, and hosts school/conference groups.

Differentiator

Problem solved

Functional benefit

Products and services

• Dyreparken (Zoo Park) The main zoo park at Dyreparken featuring over 100 animal species across themed areas (Kaptein Sabeltanns Verden, Hakkebakkeskogen, Afrika, Asia, Nordisk Villmark, KuToppen), animal presentations, and family-friendly activities, open 365 days a year.
• Badelandet (Water Park) A water park with indoor and outdoor attractions, including slides, pools, water activities, and Lagunen Beach Club, open May 1 to August 31 annually, and combinable with Dyreparken via the Begge parker ticket.
• Dyreparken Safarihotell A safari-themed hotel located at the park entrance next to the Savanna, featuring Restaurant Safari, conference facilities, and HC-accessible rooms; pets allowed for an additional fee.
• Sjørøverhotellet Abra Havn A pirate-themed holiday village with 172 themed apartments, entertainment, pirate breakfast experiences, and activities; located within park gates and requiring valid park tickets for all guests.
• Kardemomme by A themed town based on the Kardemomme by children's book universe, also functioning as accommodation with rental houses where characters such as Tante Sofie and Politimester Bastian reside; the entire area is smoke-free.
• Juliusskogen Accommodation featuring tree huts with climbing courses, located close to nature, including the Bananas spiseri restaurant and breakfast experiences.
• Dyreparken Safaricamp Safari-style tent accommodation located close to Savanna and the park entrance, featuring 8 different types of safari tents and breakfast experiences.
• Dyreparken Bobilcamp On-site motorhome camping near Dyreparken, with facilities and on-site dining options.
• Roligheden Camping A beachfront campsite 5 minutes from Kristiansand city centre and 15 minutes from Dyreparken, offering camping cabins, drop-in availability, and related facilities.
• Annual and Seasonal Passes (Årskort / Sesongkort) Subscription pass products providing unlimited access to Dyreparken and/or Badelandet during the valid period, with year passes for Dyreparken, Begge parker (both parks), and seasonal passes for Badelandet.
• Gavekort (Digital Gift Card) Digital gift cards available for purchase on dyreparken.no with 1-year validity, redeemable for all products on dyreparken.no including park tickets, accommodation, and experiences.
• Dyreparken Mobile App Mobile application for Dyreparken that provides digital tickets, food ordering, daily program schedules, estimated queue times, opening hours, maps, and the ability to mark favorite experiences; available on iOS (App Store) and Android (Google Play).
• Dyrepasser for en dag (Zookeeper for a Day) Paid experience in which children (ages 8-12 or 10-15) spend a day working alongside zookeepers, learning about animal care and conservation.
• Kveldssafari i Nordisk Villmark (Evening Safari with Dinner) An exclusive evening safari experience in the Nordic Wilderness area, including dinner, offered as a special evening activity.
• Kaptein Sabeltanns Sjørøverlunsj (Captain Sabertooth's Pirate Lunch) A pirate-themed lunch experience with characters Pinky and Rosa, featuring food and entertainment.
• Frokostfest på låven (Barn Breakfast Experience) A breakfast experience at KuToppen with character Klara and Chickolina, including farm animal interactions; priced at 299 NOK for adults and 229 NOK for children (ages 3-13), available July 1-31.
• Morgensafari med frokost (Morning Safari with Breakfast) An early morning safari experience combined with breakfast, allowing guests to see animals when they are most active.
• Sirkus Jesper A circus show experience set in Kardemomme by, featuring acrobatics, music, and humor performed by the character Jesper.
• Kaptein Sabeltann og jakten på Den Magiske Diamant A new evening Captain Sabertooth show premiering in summer 2026, with tickets available for advance purchase.
• Kurs og konferanse (Conference and Event Services) Conference and team-building facilities at Dyreparken Safarihotell, Sjørøverteateret, and Abra Havn, available for corporate events, meetings, and company celebrations.
• Undervisning i Dyreparken (On-Site Educational Programs) On-site educational programs for school groups and kindergartens, including guided tours and structured learning about animals and conservation.
• Digital undervisning (Digital Educational Programs) Digital educational programs and content for schools and groups, complementing in-park educational visits.

Quantifiable outcome

• Open 365 days per year with varying activity levels
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• WWF (World Wildlife Fund)coreStrategic or Co-development PartnerDyreparken collaborates with WWF on conservation awareness, particularly regarding climate change impacts on wildlife. The partnership focuses on educational messaging about how climate change affects animal habitats and species survival, including specific mention in chimpanzee conservation education.
• Regnskogfondet (Rainforest Foundation Norway)coreStrategic or Co-development PartnerDyreparken partners with Regnskogfondet to raise awareness about rainforest destruction and its impact on orangutans and other species. The partnership addresses palm oil deforestation as the primary threat to Bornean orangutans.
• EAZA (European Association of Zoos and Aquaria)coreStrategic or Co-development PartnerOfficial member of EAZA, the European Association of Zoos and Aquaria. Membership indicates adherence to high standards of animal care, conservation, education, and breeding programs.
• WAZA (World Association of Zoos and Aquaria)coreStrategic or Co-development PartnerOfficial member of WAZA, the World Association of Zoos and Aquaria. Membership demonstrates commitment to international standards for animal welfare and conservation.
• Jane Goodall InstituteminorStrategic or Co-development PartnerReferenced in chimpanzee conservation education materials. The institute is mentioned as a resource for learning more about chimpanzees and conservation efforts.
• Lwiro Primates Rehabilitation CenterminorStrategic or Co-development PartnerReferenced in chimpanzee conservation education materials as a facility for primate rehabilitation.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Regional players

• TusenFryd: TusenFryd is Norway's largest pure amusement park, located near Oslo. It competes for Norwegian family day-trip spend but lacks Dyreparken's zoo, water park, and on-site lodging, making it a partial/regional peer.

Direct peers

• Liseberg: Liseberg is a large-scale Nordic amusement park in Gothenburg, Sweden, combining thrill rides, family attractions, an on-site hotel, and seasonal events. It is the closest direct Scandinavian peer to Dyreparken in scale, family positioning, and integrated accommodation strategy.
• Efteling: Efteling is a Dutch fairytale-themed park featuring storybook worlds, rides, shows, an on-site hotel, and holiday village. It is highly comparable to Dyreparken due to its literary/fairytale IP, multi-day destination positioning, and integrated accommodation.
• Copenhagen Zoo: Copenhagen Zoo is a major Danish zoological institution with EAZA membership, modern animal habitats, and educational programming. It is a direct peer for Dyreparken's zoo operations, conservation credibility, and school group business.
• Kolmården: Kolmården is a Swedish zoo and amusement park (roller coasters, dolphin show, safari) located outside Norrköping. It is one of the most directly comparable peers because it combines a large animal collection with a theme park in a single Nordic destination, mirroring Dyreparken's hybrid model.
• Tivoli Gardens: Tivoli is a historic Danish amusement park and garden in Copenhagen offering rides, themed entertainment, F&B, and seasonal events. Like Dyreparken, it is a destination attraction combining cultural/themed content with amusement rides, and competes for the same Nordic family tourist market.
• Pairi Daiza: Pairi Daiza is a Belgian zoo and resort that combines world-class animal exhibits, themed worlds, and on-site lodging (including a 5-star hotel). It is a strong direct peer for Dyreparken's integrated zoo-plus-resort positioning.
• Hagenbeck Tierpark: Hagenbeck is a historic German zoo in Hamburg that combines animal exhibits with amusement rides and shows. It mirrors Dyreparken's zoo-plus-amusement positioning in the broader Northern European market.
• Legoland Billund: Legoland Billund is a Danish theme park resort combining IP-driven themed lands, a water park, and on-site accommodation (Legoland Hotel and holiday village). It mirrors Dyreparken's resort-integrated model and competes for Nordic family travel demand.

Broad incumbents

• Europa-Park: Europa-Park is Germany's largest theme park resort with themed country areas, on-site hotels, a water park (Rulantica), and year-round operations. It is a broad incumbent that competes for European family tourism with a much larger footprint than Dyreparken.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/kristiansanddyrepark
• Facebookfacebook.com/Dyreparken
• LinkedInlinkedin.com/company/dyreparken
• Instagraminstagram.com/dyreparkenkrs
• TikToktiktok.com/@dyreparken_krs
• Xx.com/dyreparken

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dyrepark