Tierpark Hagenbeck

Name

Tierpark Hagenbeck

Legal name

Tierpark Hagenbeck Gemeinnützige Gesellschaft mbH

Website

https://hagenbeck.de

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Zoological Parks and Aquariums

NAICS

Zoos and Botanical Gardens (71213)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Zoo & Aquarium Parks (Ticketed Wildlife Attractions) (THAJAEAE)

akta.pro secondary industry

Zoos, Aquariums & Botanical Gardens (Educational Collections) (THAJADAL)

Keywords

• Zoological garden
• Tropical aquarium
• Animal exhibits
• Zoo education
• Wildlife conservation

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Admission Tickets: Tierpark Hagenbeck generates primary revenue through admission ticket sales for both the Tierpark and Tropen-Aquarium, with tiered pricing for adults and children aged 4-16 years. Annual passes are also available for repeat visitors.
2. Tierpatenschaften (Animal Sponsorships): Visitors can become animal sponsors through annual contributions that cover a portion of feed and care costs. Sponsors receive a certificate, animal fact sheet, and donation receipt for tax purposes.
3. Zooschule Programs: Educational programs for school classes, families, and adults conducted by the LI-Zooschule, which has served over 500,000 participants in 40 years. Programs include guided tours, workshops, and special events.
4. Food, Beverage and Retail: On-site food and beverage services, gift shop merchandise sales, and special event hosting including birthday parties, corporate events, and the Lange Nacht der Tropen evening event.
5. Ausbildung (Vocational Training): Zoo apprenticeship program for Tierpfleger (animal caretakers) specializing in zoo operations, providing vocational education while supporting workforce needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Tierpark Hagenbeck operates a 19-hectare zoological park housing over 1,400 animals from 350+ species in barrier-free panoramic enclosures, alongside the 8,000+ square meter Tropen-Aquarium featuring 350+ aquatic and tropical species. The organization sells admission tickets, annual passes, guided tours, and educational programs through its LI-Zooschule, complemented by on-site food and beverage services, retail, and event hosting for visitors in Hamburg, Germany.

Product overview

Tierpark Hagenbeck operates as a traditional zoological park offering two primary attractions: the Tierpark Hagenbeck (zoo) spanning 19 hectares with over 1,400 animals, and the Tropen-Aquarium Hagenbeck with 350+ species on 8,000+ square meters. The offering extends through educational programs via the LI-Zooschule, ticketed events, guided feeding demonstrations, birthday party hosting, and vacation programming for children. Digital services include an e-commerce shop for tickets and annual passes, a digital rally feature, and a whistleblower reporting system. Accommodation is available through the separate Park-Hotel Hagenbeck. The organization is structured as a gemeinnützige (charitable) Gesellschaft.

Differentiator

Problem solved

Functional benefit

Products and services

• Tierpark Hagenbeck (Zoological Park) A 19-hectare zoological park featuring over 1,400 animals from all continents in landmark gitterlos (barrier-free) panoramic enclosures, with heritage panoramas, free-roaming animal areas, and climate-controlled habitats such as the Eismeer. Open to families, school groups, tourists, and individual visitors seeking recreation, education, and wildlife experiences.
• Tropen-Aquarium Hagenbeck An 8,000+ square meter tropical aquarium housing over 350 animal species, featuring exhibits including the Great Shark Atoll, lemur village, Nile crocodile habitat, and cave world. Open to individual visitors, families, and school groups for aquatic wildlife experiences.
• LI-Zooschule (Zoo School) Educational Programs Educational programs celebrating 40 years, offering guided tours and learning experiences for school groups, families, and adults, with sensory-based biology education. The program has served over 500,000 participants and operates under a formal 20-year cooperation agreement with Hamburg's school authority.
• Guided Tours and Fütterungen (Feeding Demonstrations) Scheduled feeding demonstrations and guided tours including 'Tierische Generationen' senior tours, summer feedings, and Zoomobil educational sessions covering various animal topics. Senior tours are priced at 5 EUR per person plus Tierpark admission.
• Event Hosting Special events including birthday parties, 'Lange Nacht der Tropen' evening events, holiday programs, and 'Kleiner Tierpfleger' vacation activities for children. Targeted at families, corporate groups, and visitors seeking unique venue experiences.
• Tierpatenschaften (Animal Sponsorships) Annual sponsorship program where visitors can become animal sponsors through recurring annual contributions that cover a portion of feed and care costs. Sponsors receive a certificate, animal fact sheet, and donation receipt for tax purposes.
• Ausbildung (Vocational Training for Animal Caretakers) Zoo apprenticeship program for Tierpfleger (animal caretakers) specializing in zoo operations, providing vocational education in animal care while supporting workforce needs at the park.
• Tierpark-App (Digital Rally) Digital rally feature accessible via QuizScouts platform, offering visitors an interactive digital exploration experience of the zoo. Targeted at families and school groups seeking engaging self-guided activities.

Quantifiable outcome

• Coral enzyme research identified a previously unknown enzyme that reduces external bacteria growth in biofilm by ~40%, demonstrating antimicrobial properties with medical applications.
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• FEdA (Forschungsinitiative zum Erhalt der Artenvielfalt)minorOthers · 18 September 2025Hagenbeck participated in the nationwide 'Achtung Artenvielfalt!' (Attention Biodiversity!) action week organized by FEdA, offering free exclusive guided tours of the Tropen-Aquarium focusing on conservation and biodiversity.
• Miniatur WunderlandminorOthers · 11 June 2025Tierpark Hagenbeck assumed patronage of the 'Büchertürme' (Book Towers), Hamburg's nationwide successful reading promotion project initiated by children's book author Ursel Scheffler in 2011, accepting the symbolic umbrella from Miniatur Wunderland co-founder Frederik Braun.
• Zoo Dvůr KrálovéminorOthers · 14 April 2025Two male Serval cats (brothers) arrived from Zoo Dvůr Králové in Czech Republic as part of the European Endangered Species Programme (EEP), expanding Hagenbeck's small cat collection.
• Zoo AmersfoortminorOthers · 6 December 2024Maurice, a 23-year-old Asian elephant bull weighing 4.5 tonnes, arrived from Zoo Amersfoort (Netherlands) to join Hagenbeck's elephant herd for breeding purposes as recommended by the European Endangered Species Programme (EEP).
• Universität Hamburg (University of Hamburg)coreStrategic or Co-development Partner · 11 October 2023Research partnership with Professor Dr. Streit's microbiology and biotechnology department at Universität Hamburg. Coral samples from the Tropen-Aquarium were analyzed in laboratory studies that identified previously unknown antimicrobial enzymes in coral biofilms with potential medical applications for combating pathogens on artificial joints and catheters.
• Universität Utrecht (Utrecht University)coreStrategic or Co-development PartnerVeterinary Faculty of Utrecht University is developing and testing an EEHV vaccine, with initial vaccinations at Rotterdam Zoo. First goal is early virus detection and testing vaccine efficacy for protecting young elephants.
• Verein der Freunde des Tierparks Hagenbeck e.V. (Friends Association)coreOthersThe Friends Association provides generous financial support for major projects, including the restoration of the Historic Art Nouveau Gate (Historische Jugendstil-Tor) and animal sponsorship programs for visitors.
• Stiftung Hagenbeck (Hagenbeck Foundation)coreOthersThe Hagenbeck Foundation supports conservation, research, and educational initiatives. It coordinates animal sponsorship programs and provides funding for species conservation both in captivity and in the wild.
• EAZA (European Association of Zoos and Aquaria)coreOthersHagenbeck participates in EAZA campaigns including 'Vietnamazing' focused on protecting Chinese Crocodile Lizards. The zoo coordinates with EAZA breeding program coordinators for species management including Spotted Eagle Rays.
• Rotary Club HamburgminorGTM or Marketing PartnerRotary Club Hamburg organizes Rotary Kindertag events at Hagenbeck, hosting thousands of school children (2,700+ children from 94 classes at 40 schools in 2025) for educational experiences about wildlife and conservation.

Scale indicators7 records

Recent moves11 records

Expansion highlights4 records

Broad incumbents

• Sea Life (Merlin Entertainments): Global aquarium brand under Merlin Entertainments; comparable on the aquarium side of Hagenbeck's business with a broader portfolio of marine exhibits across Europe.

Direct peers

• Zoologischer Garten Berlin: Berlin's flagship zoo with ~20,000 animals across two sites (Zoo and Aquarium Berlin); the most direct German large-city zoo peer, operating similar Tierpark + Aquarium combination, EAZA membership, and educational programming.
• Kölner Zoo: Major German zoo with aquarium component and active EAZA breeding programs; comparable Tierpark + aquarium combination serving a major German metropolitan catchment.
• Wilhelma Stuttgart: Stuttgart's combined zoo and botanical garden with historic grounds; comparable as a German heritage zoological garden operating aquarium, education programs, and EAZA breeding participation.
• Zoo Leipzig: Large German zoo with tropical experience halls (Gondwanaland) and strong EAZA breeding role; closely comparable as a full-service zoological garden combining immersive indoor habitats with outdoor enclosures and education.
• Zoo Hannover: Lower-Saxony zoo with themed worlds (e.g., Sambesi, Yukon Bay) and EAZA participation; comparable regional German zoo competing for the northern German family and school market.
• Zoo Frankfurt: Frankfurt Zoo with Borgori-Wald walk-through forest and Exotarium aquarium; comparable German full-service zoo with mixed indoor/outdoor exhibits and aquarium element.
• Tierpark Hellabrunn (Munich): Munich's zoo organized geographically by continents; comparable as a German Tierpark with EAZA/EEP participation, on-site education programs, and similar family/school audience mix.

Regional players

• Nürnberger Tierpark: Bavarian Tierpark (Delphi Zoo) focusing on European and native species with strong education programming; comparable operating model though narrower species mix and no large aquarium component.

Others

• EAZA (European Association of Zoos and Aquaria): Industry/conservation association coordinating EEP breeding programs in which Hagenbeck actively participates; relevant as the ecosystem-level coordinator and standard-setter for Hagenbeck's conservation work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookde-de.facebook.com/tierpark.hagenbeck
• Instagraminstagram.com/tierpark_hagenbeck
• LinkedInlinkedin.com/company/hagenbeck-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tierpark Hagenbeck