Freelove Group

What Freelove Group does

Freelove Group is a UK-based event staging and production services company, founded in 1990, that hires, designs, and installs event infrastructure including modular stages, truss systems, LED video walls, audio and lighting equipment, seating, draping, and power distribution. It serves broadcasters (BBC, ITV, Big Brother, The Big Breakfast), pharmaceutical corporates (GlaxoSmithKline, AstraZeneca), luxury fashion (Celine), public sector bodies (Local Authorities), and live event producers (with named projects including KSI events and IWM Duxford), operating from two UK offices in London (Winchmore Hill) and Hertfordshire (Stevenage) with a footprint extending across the UK and Europe. An in-house team delivers the full project lifecycle from concept and design through installation, live operation, and de-rig.

The underlying technology is physical event infrastructure rather than software: Milos heavy-duty truss systems, MR1T arc roof structures (10m x 6m and 10m x 8m), modular staging modules, LED video walls, audio-visual equipment (Optoma projectors up to 6000 ANSI lumens, Samsung/Sony 4K commercial displays), themed set elements (dance floors, props), and power distribution gear (16A-63A single and three-phase). Revenue is generated primarily through usage-based day-rate equipment hire with publicly listed pricing (from £1+VAT per day for small truss accessories to £500+VAT for premium projectors), supplemented by a secondary one-time sales channel for selected transport equipment (e.g., Ifor Williams and Woodford trailers priced £4,000-£6,500+VAT). The go-to-market is consultative, project-based B2B field sales targeting event producers, corporate clients, and public sector organisations, with brand presence on Facebook, X/Twitter, YouTube, Pinterest, and Instagram.

Name

Freelove Group

Legal name

Freelove Group

Website

https://freelovegroup.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Freelove Group is a UK-based event staging and production company providing equipment hire, design, and installation for live events. Founded in 1990, it serves broadcasters, corporates, festivals, fashion, and public sector clients across the UK and Europe.

Ownership category

akta.pro rank

Product category

Event Staging & Production Services

NAICS

Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Event Technical Production Management & Crew (MPAGAKAH)

akta.pro secondary industries

Staging & Rigging Services (MPAGAKAA), Temporary Structures (Truss Roofs, Tents, Barricades) (MPAGAKAK), Full-Service Event Planning & Production (HSACAAAA)

Keywords

• Event staging services
• Stage hire equipment
• Truss structural systems
• LED video walls
• Event production infrastructure

Headquarters

HQ city

Stevenage

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Equipment Hire: Primary revenue stream from short-term and long-term hire of event production equipment including stages, truss, audio, lighting, LED walls, seating, draping, and power equipment. Pricing is typically day hire or project-based.
2. Equipment Sales: Some products are available for purchase outright, including transport equipment, furniture, and accessories. Day sale prices are listed alongside hire rates for select items.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Freelove Group provides hire, installation and design of event staging infrastructure including modular stages, truss systems, LED video walls, audio, lighting, theming and set design, draping, seating, exhibition structures, and power distribution. The in-house team manages projects from concept through installation, live operation and de-rig for clients across the UK and Europe.

Product overview

Freelove Group is an event staging and production company with over 30 years of experience, offering equipment hire services for live events across the UK and Europe. The company operates as a single unified offering with multiple product categories that work together to deliver complete event solutions. The core services include stage hire and event staging, truss hire and structural systems, seating and audience infrastructure, draping and space management, and exhibition structures. These are supported by complementary product categories: Audio Visual equipment (televisions, projectors, screens, cameras, and accessories), Stage Structures (arc roof stages, bandstands, truss systems, staging modules, and trailer stages), Theming & Set Design (dance floors, furniture, tables, themed props, and drapes), Power Products (cable management, generators, power distribution), and Event Production Equipment (access equipment, communications, effects, transport). The Milos HD Quad Truss and Duo Truss systems, along with the Milos MR1T Arc Roof System, form the structural backbone for stage builds. All products are available primarily for hire rather than sale.

Differentiator

Problem solved

Functional benefit

Products and services

• Stage Hire & Event Staging Modular stages, presenter platforms, catwalks, festival and outdoor stages available for hire and installation for live events across the UK and Europe. Targeted at broadcasters, corporate event teams, festival organisers and fashion show producers.
• Truss Hire & Structural Systems Truss structures, gantries and temporary frameworks available for hire, including Milos HD Quad truss, Milos Duo (BTVF ladder) truss, and the Milos MR1T Arc Roof System in 10m x 6m and 10m x 8m configurations, supported by structural calculation reports for complex stage builds.
• Seating, Decking & Audience Infrastructure Tiered seating, viewing platforms, decking and temporary audience infrastructure for live events and festivals.
• Draping, Partitions & Space Management Pipe and drape, studio partitions, curtains and backdrops available for hire for event theming and space management.
• Exhibition & Presentation Structures Exhibition stands, podiums and branded presentation spaces available for hire for trade shows, conferences and corporate events.
• LED Video Wall Hire Large-scale LED video wall displays available for hire for event staging and broadcast environments.
• Audio Visual Equipment Hire Audio visual equipment available for hire including Samsung and Sony televisions (23–98 inches, 4K UHD and commercial displays), Optoma DLP projectors (EH320UST 4000 ANSI lumens, W515 6000 ANSI lumens), 200-inch fast fold projector screens, GoPro and Sony cameras, and HDMI/DVI/VGA cables, splitters and extenders.
• Audio Equipment Hire

Named customers11 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Stageco: Belgian-headquartered staging specialist providing bespoke stage structures and rigging for tours and festivals across Europe. Highly comparable to Freelove's staging and truss hire business at a larger European footprint.
• Stage Electrics: Long-standing UK event production and equipment hire company offering staging, lighting, audio, and AV solutions. Closely comparable to Freelove in service mix and customer base across theatre, corporate, and live events.
• White Light: UK technical production company supplying lighting, audio, video, and staging to theatre, broadcast, and corporate events. Directly comparable in integrated production services and target verticals.
• Hawthorn: UK-based provider of technical event production services including staging, lighting, audio, video, and set design. Overlaps directly with Freelove across corporate events, festivals, and broadcast with a similar full-service, crewed delivery model.
• Adlib Audio: UK provider of audio, lighting, video, and rigging hire with strong credentials in touring, festivals, and corporate shows. Overlaps meaningfully with Freelove's truss, lighting, and event infrastructure offering.
• SFL Group: UK audio visual rental and event production specialist covering corporate events, live music, and broadcast. Comparable to Freelove in AV-driven event infrastructure and project-based B2B delivery.
• LS-Live: UK staging and production company offering modular staging, rehearsal studios, and event infrastructure. Directly comparable to Freelove's modular stage hire and broadcast support services.
• SSE Audio Group: UK audio hire and event production company serving concerts, theatres, and corporate clients. Comparable in product rental model and live event focus, though heavier weighting to audio than Freelove.

Broad incumbents

• Production Resource Group (PRG): Global leader in event production and entertainment technology, supplying lighting, video, rigging, and staging for concerts, broadcast, and corporate events. Directly comparable to Freelove's core staging, truss, LED, and AV hire offering, but at materially larger scale and global reach.

Regional players

• Eclipse Presentations: UK event services provider focused on corporate and association events with AV, staging, and theming offerings. Comparable in mid-market UK corporate event focus, though narrower in scale and outdoor staging than Freelove.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/freelovegroup
• YouTubeyoutube.com/freelovegroup
• Facebookfacebook.com/FreeloveGroup
• Instagraminstagram.com/freelovegroup
• Pinterestpinterest.com/freelovegroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freelove Group