Spinosi Marketing

Name

Spinosi Marketing

Legal name

Spinosi Marketing Strategies s.r.l.

Website

https://spinosimarketing.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

B2B Marketing Consulting Services

NAICS

Marketing Consulting Services (541613), Advertising Agencies (54181)

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

CRM Strategy & Consulting (BPAFAFAA), CRM Strategy, Implementation & Managed Services (MPAAAIAD), Sustainability & ESG Consulting (BPAHACAK)

Keywords

• Account Based Marketing
• Strategic marketing consulting
• B2B marketing services
• Digital marketing agency
• ESG marketing advisory

Headquarters

HQ city

Roseto Degli Abruzzi

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic Marketing Consulting: Advisory and consulting services for marketing strategy development, including account based marketing, buyer journey orchestration, brand strategies, and internationalization strategies. Delivered through retained consulting engagements, workshops, and strategic planning sessions.
2. Operational Marketing Services: Execution services including website development, SEO optimization, social media management, video production, brochure/catalog creation, logo design, and advertising campaigns. Project-based delivery with specific deliverables.
3. Marketing Training and Education: Professional training programs including marketing courses, web marketing courses, social media courses, Google Analytics training, and specialized bootcamps on ABM and AI. Delivered in multiple formats (full courses, workshops, bootcamps) with fixed schedules.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Spinosi Marketing is a strategic and operational marketing consultancy that acts as an outsourced marketing department for SMEs and a qualified supplier for large enterprises. The firm delivers Account Based Marketing (ABM) programs across three tiers (One-to-One, One-to-Few, One-to-Many), strategic consulting (sales, brand, internationalization, web marketing), operational execution (websites, SEO, video, social media, branding, catalogs), ESG/sustainability reporting aligned with CSRD, and professional marketing training.

Product overview

Spinosi Marketing Strategies is a strategic and operational marketing consulting firm offering an integrated portfolio of services for B2B companies. The core offering centers on Account Based Marketing (ABM) with three service tiers (One-to-One, One-to-Few, One-to-Many), complemented by strategic consulting, operational marketing services (websites, SEO, social media, video production, branding), and professional training programs. The company operates as an outsourced marketing department for SMEs and qualified supplier for large enterprises, combining strategic advisory with execution capabilities across digital and traditional marketing channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Account Based Marketing (ABM) Strategic Account Based Marketing service aligning marketing and sales toward target accounts, delivered in three tiers (One-to-One, One-to-Few, One-to-Many) for B2B companies with concentrated markets of 100-1,000 accounts. Includes account selection, buyer journey orchestration, content personalization, MOVE/Revenue Architecture governance and joint marketing-sales task force execution.
• Strategic Marketing Consulting Strategic advisory covering sales strategy, brand strategy, internationalization strategy and web marketing strategy development for SMEs and large enterprises. Delivered as retained consulting engagements and strategic planning sessions.
• Operational Marketing Services Execution-focused marketing services including marketing plans, website development, advertising campaigns, social media management, SEO, video production and branding, delivered by certified internal staff and offered as a project-based outsourced marketing department.
• Corporate Video Production Production of corporate, institutional, product launch, advertising and tutorial videos, including motion graphics, delivered up to 4K at 60fps for B2B companies seeking branded video assets for digital and event use.
• SEO Consulting SEO advisory and execution service covering SEO copywriting, technical optimization, link building and monitoring, delivered under the Search Engine News SEO Advanced certification.
• Logo Creation and Branding Logo design, brand identity and trademark registration service including brand manual/guidelines development and brand architecture consulting, targeted at SMEs and enterprises.
• Social Media Management Social media strategy and management service covering Facebook, Instagram, LinkedIn, Twitter, WhatsApp and YouTube, including editorial planning, content creation, advertising campaigns and performance analytics.
• Website and E-commerce Development Website design and development service including e-commerce platforms, SEO-optimized copywriting and responsive multi-device design.
• Brochures and Catalogs Corporate brochure and product catalog design and printing service for traditional and digital distribution.
• Sustainability Report (ESG) Sustainability reporting service aligned with CSRD requirements, including ESG strategy definition, stakeholder engagement, policy implementation and sustainability communication aligned with the firm's proprietary ABM for SustAInability® methodology.
• Marketing Training Courses Professional marketing training program covering Facebook/Social Media, Google Analytics, Web Marketing Planning, Canva, Hootsuite and sector-specific programs (e.g., fire safety), delivered in 24-hour courses (six 4-hour weekly sessions), 4-hour single sessions and 7-hour single-day programs at the firm's headquarters and online.

Quantifiable outcome

• 78 participants at 1st ABM Bootcamp in Italy (October 2025)
• +2 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• SDA Bocconi School of Management (SOSC Monitor)coreStrategic or Co-development Partner · 13 January 2024Multi-year membership in Sustainable Operations and Supply Chain (SOSC) Monitor. Collaborative research on ESG, sustainability communication, and ABM applications. Joint publication of paper on ABM and ESG in Economia & Management journal. Co-directed by Prof. Pietro De Giovanni and Prof. Alberto Grando.
• American Marketing AssociationminorGTM or Marketing PartnerMarketing partnership for collaborative marketing and cultural development in the marketing professional community.
• Polo d'Innovazione Agroalimentare AGIREminorGTM or Marketing PartnerPartnership in agricultural food innovation cluster for marketing support and strategic collaboration in the agro-food sector.
• ITS Agroalimentare TeramominorGTM or Marketing PartnerPartnership with Technical Institute for agro-food sector, supporting educational and marketing initiatives in the region.
• Polo Arredamento AbruzzominorGTM or Marketing PartnerMarketing partnership for furniture and interior design cluster in Abruzzo region.
• Fashion Sector Partners (Abruzzo)minorGTM or Marketing PartnerMarketing partnerships with fashion and textile companies in the Abruzzo region.
• Università degli Studi Gabriele D'Annunzio PescaraminorStrategic or Co-development PartnerUniversity partnership for academic collaboration, research, and educational initiatives in marketing and business.
• Abruzzo Economia MagazineminorGTM or Marketing PartnerMedia partnership for economic and business journalism coverage in Abruzzo region.
• KumaitekcoreTechnology or IntegrationSubsidiary company responsible for web platform development and technical implementation. Led development of Obex Systems international website.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stein IAS: Stein IAS is a global B2B marketing agency with deep ABM capabilities, part of the IAS group. It is comparable to Spinosi for its ABM-centric offering for industrial and complex B2B sales, though it operates at significantly larger scale and geographic breadth.
• ITSMA: ITSMA is a research-driven B2B marketing advisory firm specializing in ABM, brand, and thought leadership for large complex organizations. Comparable to Spinosi for its ABM authority, research publications, and enterprise focus, though ITSMA operates primarily at the advisory layer rather than execution.
• Akkanto: Akkanto is a Belgium-based B2B marketing agency specialized in account-based marketing, content, and technology services for complex industries. It is one of the closest European equivalents to Spinosi's ABM-led strategy-plus-execution model, serving enterprise B2B clients across concentrated markets.
• The Marketing Practice: The Marketing Practice (TMP) is a UK-headquartered B2B marketing agency focused on ABM, demand generation, and content for technology and industrial clients. It mirrors Spinosi's ABM-first positioning with a similarly integrated strategy-and-execution model across Europe.

Broad incumbents

• McKinsey & Company (Marketing & Sales Practice): McKinsey operates a global Marketing & Sales practice advising large enterprises on go-to-market and ABM strategy. As Italian enterprises formalize ABM, McKinsey represents the upper-tier incumbent that Spinosi may compete against for strategic advisory mandates at the largest clients.
• Demandbase: Demandbase is a leading ABM technology platform combining intent data, advertising, and sales intelligence. It is a broader incumbent that competes with Spinosi's consulting layer by offering automated ABM at scale, and is also a potential technology partner for the firm's engagements.

Regional players

• Webranking: Webranking is one of the largest Italian digital marketing agencies offering SEO, content, and integrated digital services. It is a comparable Italian regional competitor to Spinosi's operational marketing services line (SEO, web, content), serving a similar SME and mid-market base.
• Triboo Group: Triboo Group is an Italian digital group offering marketing services, e-commerce, and digital transformation to SMEs and enterprises. It is a comparable Italian regional peer across digital marketing, content, and web development services that compete with Spinosi's operational marketing portfolio.

Emerging players

• Terminus: Terminus is an ABM platform vendor providing account identification, advertising, and measurement software. As an emerging technology player in the ABM stack, it overlaps with the integrations Spinosi uses (e.g., Trendemon) and represents the platformization trend reshaping ABM service delivery.
• Tiltmetrics: Tiltmetrics is an emerging ABM-focused consultancy working with European B2B technology companies. It is comparable to Spinosi for its ABM specialization and European mid-market focus, though operating in a different geographic niche and at an earlier scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC5WWlzIjz5v_eocPkY_W-oQ
• LinkedInlinkedin.com/company/spinosi-marketing-strategies
• Facebookfacebook.com/spinosimarketing

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spinosi Marketing