Starr Assist Travel Insurance and Assistance

What Starr Assist Travel Insurance and Assistance does

Starr Assist Travel Insurance and Assistance is the consumer travel-insurance brand operated by the underwriting agency Starr Underwriting Agency, Inc. and underwritten by Starr Indemnity & Liability Company, both ultimately owned by Starr International Company, Inc. as part of the Starr Insurance Companies group founded by Cornelius Vander Starr in 1919. Headquartered at 399 Park Avenue in New York, the brand distributes single-trip plans (Classic Plus and Premier), annual multi-trip tiers (Basic, Premier, Medical Only), an Air Ticket Plan, and a Renter's Collision car-rental plan to residents of all 50 US states, Puerto Rico, and the District of Columbia.

The underlying technology is a multi-channel quote, policy administration, and claims stack paired with Assist Card, a wholly owned subsidiary that operates a 24/7 global assistance network covering more than 190 countries and delivering pre-trip information, medical provider access, emergency evacuation, repatriation, legal assistance, and concierge services bundled into every policy at no additional premium. Distribution runs through a self-serve online quote engine, an inside-sales phone line (866-477-6741), insurance brokers and producers earning commission, and travel-industry partners (travel agents, tour operators, cruise lines, airlines, online travel sellers), with private-label capability available for large programs.

The business model combines one-time single-trip premiums with recurring annual subscription premiums and commission-based producer compensation, supported by the brand-marketing leverage of an Official Travel Insurance Company partnership with the New York Yankees. Underwriting is anchored by an A.M. Best A (Excellent) financial strength rating, and the broader group (parent: Starr International Company, Inc.) is positioned as one of the largest and fastest-growing insurance companies in the world, although brand-level revenue, policy counts, and headcount are not publicly disclosed.

Name

Starr Assist Travel Insurance and Assistance

Legal name

Starr Underwriting Agency, Inc.

Website

https://starrassist.com

Company type

Private

Founded year

1919

Operating status

Operating

Short description

Starr Assist Travel Insurance and Assistance distributes single-trip, annual multi-trip, air ticket, and rental car insurance plans to US consumers, underwritten by Starr Indemnity & Liability Company (A.M. Best A rated) and bundled with 24/7 global assistance from its Assist Card subsidiary across 190+ countries.

Ownership category

akta.pro rank

Product category

Travel Insurance

NAICS

Insurance Carriers and Related Activities (524), Direct Property and Casualty Insurance Carriers (524126), Insurance Agencies and Brokerages (524210)

SIC

Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Travel Insurance (Trip Cancellation/Interruption & Delay) (FSAJAJAA)

akta.pro secondary industries

Travel & Accident (Non-Life) Insurance (FSAJAMAN), Travel Medical Insurance (Individual) (FSAIAEAI), Group Travel & Corporate Travel Accident Insurance (FSAJAJAK), Personal Accident Insurance (Injury, Disability & Income Benefit) (FSAJAJAD), Baggage & Personal Effects Insurance (FSAJAJAE)

Keywords

• Travel insurance
• Trip cancellation coverage
• Travel assistance services
• Medical evacuation insurance
• Annual multi-trip plans

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Others

Revenue model

1. Travel Insurance Premiums: One-time insurance premiums collected from travelers purchasing coverage for individual trips. Coverage includes trip cancellation, interruption, medical expenses, emergency evacuation, baggage loss/delay, and travel delays. Premiums are based on trip cost, traveler age, and destination.
2. Annual Multi-Trip Plans: Annual subscription-style plans providing coverage for multiple trips within a 12-month period. Available in Basic, Premier, and Medical Only tiers. Provides recurring revenue from frequent travelers.
3. Producer Compensation: Commission-based compensation paid to insurance agents and brokers (Producers) who sell Starr Travel Insurance products. Producers earn compensation based on the insurance contract sold, volume of business, and profitability.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Starr Assist Travel Insurance and Assistance sells travel insurance policies covering trip cancellation, trip interruption, travel delays, baggage loss/delay, emergency medical expenses, medical evacuation, rental car damage, and accidental death & dismemberment. Products are sold as single-trip plans (Classic Plus, Premier), annual multi-trip plans (Basic, Premier, Medical Only), an Air Ticket Plan, and a Car Rental Plan, with 24/7 global travel assistance services delivered via its wholly-owned subsidiary Assist Card in over 190 countries.

Product overview

Starr Assist Travel Insurance and Assistance offers a comprehensive portfolio of travel insurance products organized into single-trip plans, annual multi-trip plans, and specialized coverage options. The single-trip lineup includes Classic Plus (entry-level) and Premier (enhanced/comprehensive) plans. Annual plans include Basic, Premier, and Medical-Only variants for frequent travelers. Specialized products include the Air Ticket Plan for airline-specific coverage and the Car Rental Plan (Renter's Collision) for rental vehicle damage. Every policy includes access to Travel Assistance Services powered by Assist Card, their wholly-owned subsidiary, providing 24/7 global support including medical evacuation, concierge services, and travel support in over 190 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Classic Plus: Most popular single trip package plan suitable for almost every trip, providing 100% trip cancellation coverage, 150% trip interruption, trip delay, baggage, and medical benefits.
• Premier
• Air Ticket Protector
• Renter's Collision
• Basic Annual Multi-Trip
• Premier Annual Multi-Trip
• Medical Only Annual Multi-Trip

Products and services

• Classic Plus (Single Trip)

Quantifiable outcome

• Travel insurance reimbursement up to 100-150% of prepaid, non-refundable trip costs for covered cancellations or interruptions
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• Assist CardcoreStrategic or Co-development PartnerAssist Card is a wholly owned subsidiary of Starr Insurance Companies that provides comprehensive concierge and assistance services with every Starr travel insurance policy. Services include global network of providers in over 190 countries, medical coordination, emergency evacuation, concierge services, and 24/7 support.
• New York YankeesflagshipGTM or Marketing PartnerOfficial Travel Insurance Company of the New York Yankees. Major brand partnership leveraging MLB franchise recognition for travel insurance marketing and credibility.
• Starr International Company, Inc.coreOthersParent company of Starr Insurance Companies worldwide marketing name. Starr Underwriting Agency, Inc. and Starr Indemnity & Liability Company are operating subsidiaries.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• International Medical Group (IMG): Specialty carrier focused on travel medical insurance and global assistance — directly comparable to Starr's medical-focused annual and evacuation products.
• Berkshire Hathaway Travel Protection: US-domiciled travel insurance carrier offering single-trip and annual plans distributed direct and through partners — directly competes with Starr on similar product tiers and consumer audience.
• Travelex Insurance Services: Travel insurance carrier offering single-trip and annual plans sold direct and through travel agents — overlaps with Starr on product structure, channel mix, and target customer.
• Allianz Travel Insurance: US-market travel insurance carrier offering single-trip, annual, and group plans plus 24/7 assistance — the largest direct competitor to Starr in the same product category and customer base.
• Generali Global Assistance (CSA Travel Protection): US-licensed travel insurance carrier offering single-trip, annual, and group plans with global assistance services — closely comparable products, distribution channels, and underwriting approach to Starr.
• AXA Assistance USA: Travel insurance and global assistance provider under the AXA brand, offering trip protection with 24/7 support — comparable product mix and assistance-led value proposition.
• Seven Corners: Travel medical and trip cancellation insurer with global assistance services — closely comparable product suite, particularly on medical-only and international travel coverage.
• World Nomads: Specialty travel insurance provider for adventure and international travelers, sold direct and through travel sellers — comparable niche positioning and partner-led distribution model.
• AIG Travel (Travel Guard): Direct-to-consumer and partner-distributed travel insurance with trip cancellation, medical, and evacuation coverage — operates with a comparable product set, multi-channel GTM, and assistance network.
• HTH Travel Insurance / GeoBlue: Travel medical insurance carrier with global provider networks — competes most directly with Starr's Medical Only Annual plan and broader international medical evacuation coverage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Starr Assist Travel Insurance and Assistance