The Square Advanced Dental Care

What The Square Advanced Dental Care does

The Square Advanced Dental Care is a specialist dental practice located in Hale Barns, Cheshire, operating as part of Portman Healthcare Limited, a private dental care group registered in England and Wales. The practice provides complex dental services that fall outside the scope of general practice — dental implants, endodontics, periodontics, prosthodontics, orthodontics, oral surgery and sedation dentistry — with clinical delivery handled by GDC-registered specialists, several of whom hold concurrent positions as university professors or hospital consultants.

Operationally, the practice combines specialist chair-side treatment with an integrated digital-dentistry workflow: an on-site Orthophos SL 3D CBCT scanner and intra-oral digital impressions feed an in-house milling unit for same-day crowns, and a Modjaw kinematic sensor records live jaw motion for restorative planning. The Cube Advanced Dental Laboratory, staffed by an in-house dental technician (Rob Gandy), produces custom prosthetics and restorations, allowing direct clinician-laboratory collaboration. Clinical work is supported by a structured six-step patient journey managed by treatment coordinators and a dedicated referral coordinator.

The business makes money through four primary streams: fee-paying specialist treatments (consultations from £179, sedation from £395 per session, plus procedure-specific implant, endodontic and surgical fees), referral-driven case work from over 420 local general dental practitioners, paid continuing-professional-development courses (single-day courses from £395 to £995 for advanced Full Immersion formats, webinars from £99), and a small facial-aesthetics line under the CliniCL Aesthetics brand. Ancillary CBCT and OPG imaging services are also offered to patients of external practices.

Name

The Square Advanced Dental Care

Legal name

Portman Healthcare Limited

Website

https://thesquaredental.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Square Advanced Dental Care is a UK specialist dental practice in Hale Barns, Cheshire, delivering complex treatments — implants, endodontics, orthodontics, oral surgery and sedation — through GDC-registered hospital-consultant specialists, supported by an on-site laboratory and a paid CPD education program serving referring dentists.

Ownership category

akta.pro rank

Product category

Specialist Dental Care

NAICS

Offices of Dentists (62121)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

Keywords

• Advanced dental care
• Dental implant services
• Specialist dentistry
• Professional dental education
• Dental laboratory services

Headquarters

HQ city

Hale

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Specialist Dental Services: Revenue generated from specialist dental treatments including implants, endodontics, prosthodontics, orthodontics, oral surgery, and periodontics. Private pay model with consultation fees, treatment deposits, and treatment costs.
2. Dental Referrals: Professional referral services from general dental practitioners for complex cases, with dedicated referral coordinator and structured referral process.
3. Dental Education Programs: Continuing professional development courses for dentists including study clubs, webinars, full immersion courses, and U RESTORE implant training workshops.
4. Facial Aesthetics: Anti-wrinkle injections and dermal filler treatments under CliniCL Aesthetics brand, provided by dental hygiene therapist.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Square Advanced Dental Care is a private specialist dental practice that delivers advanced dental treatments—including dental implants, endodontics, periodontics, prosthodontics, orthodontics, oral surgery, sedation, and facial aesthetics—to fee-paying patients in Cheshire and the wider North West of England. It also operates The Cube Advanced Dental Laboratory (in-house prosthetics/implant manufacturing) and The Square Dental Education, which provides CPD-accredited training courses to dental professionals.

Product overview

The Square Advanced Dental Care is a specialist dental practice offering comprehensive dental services through multiple integrated departments. The core offering centers on dental implants (with over 4,860 implants placed) and specialist services including Endodontics, Periodontics, Prosthodontics, Orthodontics, Oral Surgery, and Sedation Dentistry. The practice operates with advanced digital diagnostic capabilities including CBCT scanning, MODJAW jaw analysis for kinematic assessment, digital impressions for same-day restorations, and OPG X-rays. Facial aesthetics services are delivered through the CliniCL Aesthetics brand covering dermal fillers and anti-wrinkle injections. The practice also maintains an on-site advanced dental laboratory (The Cube) and operates The Square Dental Education division providing CPD courses, webinars, and training programs for referring dentists. The integrated service model enables same-day treatments including crowns and restorations through in-house milling technology.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 4,860 dental implants placed successfully
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Dentsply SironacoreTechnology or IntegrationTechnology partner for Full Immersion into Endodontics course and U RESTORE implant restoration training. Provides implant systems and technology for the practice's digital workflow and same-day crown capabilities.
• ModjawcoreTechnology or IntegrationProvides MODJAW jaw movement analysis technology used at the practice for kinematic recordings and treatment planning. Sponsor for Fish & Chips & Functional Occlusion study club event.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Synergy Dental: UK-based dental group operating specialist practices across the North West and Wales, offering implants and advanced treatments. Comparable as a regional specialist group with referral-driven patient flow.
• Queensway Dental Care: UK specialist dental group with strong focus on implants, orthodontics and advanced restorative work. Comparable as a multi-clinician specialist practice offering implants and advanced treatments, operating as a regional specialist group.

Broad incumbents

• Bupa Dental Care: One of the largest UK dental chains offering general and specialist private dentistry across many locations. Comparable as a broad private dental provider, though less specialist-focused than The Square.
• Portman Dental Care: Parent-affiliated UK dental group operating multiple private practices. As the broader Portman network, it is directly comparable in offering multi-specialty private dentistry and shares operational DNA with The Square.
• Rodericks Dental Partners: UK dental group with a mix of NHS and private practices offering specialist services. Comparable in offering multi-specialty private dental care under a group structure, though broader in scope than a single specialist site.
• MyDentist: Largest dental chain in the UK with a wide mix of NHS and private services. Comparable in offering private dental treatments including specialist services, but at much greater scale and with broader geographic reach.
• Together Dental: UK dental group providing NHS and private dentistry including specialist treatments. Comparable in offering private specialist services within a multi-site group structure.

Direct peers

• EvoDental: UK specialist practice focused on full-arch dental implants and advanced restorative treatments. Comparable as a specialist implant-focused practice with referral-led demand and premium private positioning.
• British Dental Clinic: Specialist UK private dental practice offering implants, prosthodontics, and cosmetic dentistry. Comparable as a private specialist practice with similar multi-disciplinary offering under one roof.
• Ten Dental: Specialist London dental practice offering implants, endodontics, periodontics and orthodontics with a referral-driven model. Comparable as a UK specialist referral practice with similar multi-specialty scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thesquaredental
• Facebookfacebook.com/TheSquareDental
• Instagraminstagram.com/thesquaredental
• LinkedInlinkedin.com/company/the-square-advanced-dental-care

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Square Advanced Dental Care