Immersion Corporation

What Immersion Corporation does

Immersion Corporation is a public US technology company (Nasdaq: IMMR) founded in 1993 that builds and licenses haptic-feedback technology enabling tactile sensations in digital devices. Its core offerings are TouchSense software, Active Sensing Technology for real-time performance adjustment, Haptic Design Tools for developers, Engineering and Design Services for integration support, and a Patent Licensing program covering an extensive portfolio of US and international patents. The company serves device manufacturers and ecosystem partners across three primary use-case segments — mobile, automotive, and gaming — with an emerging VR/AR extension, and cites 150+ licensed customers and 3+ billion devices using its technology worldwide.

Name

Immersion Corporation

Legal name

Immersion Corporation

Website

https://immersion.com

Company type

Public

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Immersion Corporation is a public US haptic-technology company that licenses TouchSense software, Active Sensing IP, and an extensive patent portfolio to mobile, automotive, gaming, and VR/AR device manufacturers and ecosystem partners worldwide.

Ownership category

akta.pro rank

Product category

Haptic Technology / Touch Feedback

NAICS

Industrial Design Services (54142)

SIC

Electronic Components & Accessories (3670)

akta.pro primary industry

VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics) (MPAFAGAG)

akta.pro secondary industry

Game Controllers, Joysticks & Flight/Driving Sim Controls (HDACAFAC)

Keywords

• Haptic technology licensing
• Patent licensing services
• Haptic design tools
• Touch feedback solutions
• Haptic engineering services

Headquarters

HQ city

Aventura

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Patent and Technology Licensing: Immersion generates revenue primarily through licensing its haptic technology patents and solutions to device manufacturers, haptic hardware companies, and technology partners. This includes licensing fees for using their patents, technology, and design tools.
2. Engineering and Design Services: Professional services including technology integration support and haptic design services for partners and customers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Immersion Corporation develops and licenses haptic (touch feedback) technology that enables life-like digital touch feedback across mobile, automotive, gaming, and other consumer devices. Its core offerings include TouchSense and Active Sensing Technologies, Haptic Design Tools, Engineering and Design Services, and a Patent Licensing program covering hundreds of patents. The company sells to device manufacturers, haptic hardware companies, designers, and developers through direct licensing and an ecosystem Partner Program.

Product overview

Immersion Corporation is a haptic technology company offering a comprehensive portfolio of solutions across mobile, automotive, and gaming markets. The company provides its core technologies including TouchSense software and Active Sensing Technology, complemented by Haptic Design Tools for developers. Services include engineering and design support, along with patent licensing programs. With over 3 billion devices using their technology and 150+ licensed customers, Immersion operates a platform approach delivering technology licensing, development tools, and professional services to device manufacturers and developers seeking to incorporate tactile feedback into their products.

Differentiator

Problem solved

Functional benefit

Brands

• TouchSense: Registered trademark technology for haptic feedback solutions in mobile, gaming, and automotive applications

Products and services

• Haptic Design Tools

Quantifiable outcome

• 3+ billion devices worldwide using Immersion technology
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• FaureciacoreStrategic or Co-development PartnerPartnership for haptic automotive technologies. Faurecia, a major automotive seating and interior supplier, partners with Immersion to integrate haptic feedback into automotive human-machine interfaces (HMI) for improved driver experience and safety.
• Vishay IntertechnologyminorOEM/ Whitelabel/ Licensing PartnerVishay introduced new sizes and force levels for IHPT haptic feedback actuators with Immersion licenses, expanding hardware options for manufacturers implementing haptic technology.
• Ecosystem/Hardware PartnerscoreTechnology or IntegrationPartner Program for haptic hardware suppliers. The company works closely with ecosystem partners to build high-quality digital touch experiences and helps partners choose the right components to deliver haptic experiences.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AAC Technologies: AAC Technologies is a leading supplier of haptic actuators and MEMS components to smartphone OEMs globally. While it manufactures hardware rather than licensing IP, it competes in the same OEM design wins that Immersion's patents target, making it the closest component-level peer.
• Synaptics: Synaptics is a direct comparable, licensing human-interface IP (touch, fingerprint, biometric sensing) to OEMs in mobile, PC, and IoT under a similar royalty-based model. Both companies monetize decades of foundational human-input patents rather than manufacturing hardware.
• Boreas Technologies: Boreas Technologies is a piezo haptic platform company that licenses its Creare piezo driver IP to consumer electronics manufacturers. It directly competes with Immersion in the piezo haptic IP licensing space, with overlapping customer targets in mobile and wearables.

Broad incumbents

• Texas Instruments: Texas Instruments' DRV2605 haptic driver family is a standard reference design for smartphone and wearable haptics, alongside Immersion-licensed firmware. TI is a broad incumbent semiconductor supplier but is one of the most-cited comparable choices for haptic subsystem integration.
• Cirrus Logic: Cirrus Logic supplies haptic drivers and audio codecs to leading smartphone OEMs, with overlapping design-win relationships. It is a broader low-power mixed-signal incumbent but directly comparable on the haptic side of its portfolio.
• TDK Corporation: TDK is a large incumbent electronics conglomerate whose PiezoHapt and PowerHap actuator lines compete with Immersion-licensed actuator solutions in smartphones, game controllers, and automotive HMIs. It is a broader portfolio player but directly overlaps in haptic hardware.

Others

• Apple (Taptic Engine): Apple's proprietary Taptic Engine is the canonical comparable haptic technology in consumer devices and demonstrates the value of a tightly integrated haptic stack. Apple does not license externally but is the relevant benchmark for premium haptic UX that drives industry expectations.
• Microsoft (Xbox Impulse Triggers): Microsoft's Xbox Impulse Triggers integrate haptic feedback into console controllers and represent a comparable innovation pathway to Sony's DualSense. Microsoft develops haptics in-house rather than licensing, but its console gaming haptic strategy competes for OEM mindshare in the controller market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/group.php
• LinkedInlinkedin.com/company/immersion-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Immersion Corporation