Evado PR
Evado PR is a Seattle-based, full-service public relations firm founded in 2009 that delivers earned media, marketing, social media, and event services to hospitality, restaurant, food and beverage, and non-profit clients across the Pacific Northwest and nationally.
- Company typePrivate
- Founded2009
- HeadquartersSeattle, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Evado PR does
Evado PR is a Seattle-based, full-service public relations and marketing firm founded in 2009 by partners Heather Jensvold and Lauren Fior McCaffrey. The firm delivers four core service lines — public relations (earned media coverage, strategic positioning, press releases, media pitches), marketing strategy, social media engagement, and event conception and execution — supplemented by add-on offerings including crisis communication, spokesperson development, vendor management, and trade show support. Its client base spans hospitality and restaurants (the primary vertical), food and beverage commodities, non-profits, retail, fashion, and beauty, with named clients including Ray's Boathouse, Shiro's Sushi, Cafe Flora, Washington Blueberries, Washington Asparagus, and Chef Shota Nakajima.
Evado PR firmographics
Firmographics- Name
- Evado PR
- Legal name
- Evado PR
- Website
- https://evadopr.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Evado PR is a Seattle-based, full-service public relations firm founded in 2009 that delivers earned media, marketing, social media, and event services to hospitality, restaurant, food and beverage, and non-profit clients across the Pacific Northwest and nationally.
- Ownership category
- akta.pro rank
Evado PR industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Consumer & Lifestyle PR (MPAAADAB)
- akta.pro secondary industries
- Reputation Management & Online PR (BPAFADAN), Social Media & Community Management (PR-led) (BPAFADAM), Event PR & Communications Support (BPAFADAO), Event & Experiential PR (Launches, Stunts, Press Events) (MPAAADAM)
Keywords
Where Evado PR is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Evado PR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Public Relations Services: Earned media coverage and strategic positioning campaigns tailored to client goals. Services include press releases, media alerts, and tailored media pitches to drive awareness and increase sales.
- Marketing Services: Creative marketing strategy development and implementation to bring distinction to brands and motivate consumers.
- Social Media Management: Leveraging social media tools to develop online presence, engage audiences, cultivate relationships, and build brand awareness.
- Event Planning and Execution: Event conception and execution resulting in media coverage, brand excitement, and consumer motivation through community partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing tailored to client needs |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Evado PR product offering
Product offeringCore offering
Evado PR is a full-service public relations and marketing firm delivering earned media coverage, strategic positioning, social media engagement, and event conception and execution for clients. The firm tailors PR campaigns through custom-built media lists, strong journalist relationships, press releases, and media pitches, while also providing marketing strategy, two-way social media engagement, and community partnership-driven events. Services are customized per client and span hospitality, restaurants, food/beverage commodities, retail, fashion, beauty, non-profits, and entertainment.
Product overview
Evado PR is a full-service public relations firm offering a unified portfolio of PR, marketing, social media, and event services. The core offering comprises four main service lines: Public Relations (earned media coverage, strategic positioning, press releases), Marketing (strategic campaigns and brand development), Social Media (engagement and community building), and Events (conception and execution). Additional specialized services include vendor management, spokesperson development, crisis communication, and trade show support. Founded in 2009 by Heather Jensvold and Lauren Fior McCaffrey, the firm leverages 35+ years of collective experience to serve clients from small operators to national brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Public Relations Services Public relations service delivering earned media coverage and strategic positioning tailored to client goals, including press releases, media alerts, and tailored media pitches to drive awareness and increase sales. Targeted at businesses of all sizes from small operators to national brands.
- Marketing Services Strategic marketing service that develops fresh creative ideas and identifies key marketing strategies using appropriate communication tools to bring distinction to brands and motivate consumers across generations. Designed for hospitality, retail, food, and lifestyle clients.
- Social Media Services Social media service leveraging social media tools to develop a richer online presence through two-way conversation, meaningful relationship cultivation, feedback channels, and momentum building that generates leads and excitement for brands.
- Events Services Full-service event conception and execution that delivers media coverage, brand excitement, and consumer motivation, leveraging community partnerships with social media experts, targeted local influencers, notable emcees, strategic nonprofits, and like-minded businesses.
- Vendor Recommendations + Management Service that helps clients find and manage reliable vendors including photography, video production, and graphic design professionals to support client PR and marketing campaigns.
- Spokespeople Development + Individual Branding Service that prepares and positions individuals such as CEOs, chefs, and personalities through media appearances, bylined articles, and professional events to build personal brands and serve as effective client spokespersons.
- Crisis Communication Crisis communication service providing situation evaluation, communication strategy development, prepared statements for media and stakeholders, and controlled message delivery for businesses facing reputational challenges.
- Trade Show Services
Companies that use Evado PR
Customer profileNamed customers18 records
Segments6 records
Ideal customer profiles3 records
Evado PR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Evado PR partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supporting.
- Social Media InfluencerscoreEvado PR leverages relationships with targeted local influencers to enhance social media presence and event coverage for clients. Influencers are engaged to build momentum and awareness for brands.
- Community NonprofitscoreStrategic nonprofit partnerships enhance events through community connections and joint cause marketing opportunities. Nonprofits partner with Evado PR clients for events and campaigns.
- Media Contacts and OutletscoreStrong media relationships with journalists and editors at top food, lifestyle, and regional publications enable earned media coverage for clients. Custom-built media lists target specific audiences.
- Local Farms and ProducerssupportingEvado PR clients source from local farms and producers including those featured in restaurant campaigns and agricultural commodity marketing.
- Event VendorssupportingEstablished relationships with reliable and talented vendors including photography, video production, and graphic design professionals for client projects.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Evado PR competitors and assessment
Company assessmentBroad incumbents
- Coyne PR: Mid-sized U.S. PR agency with consumer, food, and lifestyle practices, offering integrated communications services comparable to Evado PR's full-service stack but at larger scale.
- 5W Public Relations: Established U.S. PR agency with strong consumer and lifestyle practices including food/beverage and hospitality, offering a broader service portfolio than Evado PR.
- RF|Binder: Independent PR and communications firm with food, beverage, and consumer practices; competes for similar enterprise-grade food/lifestyle clients.
- Edelman: Global communications and PR firm with dedicated food/beverage and consumer practices; competes for larger hospitality clients and represents the broader incumbent alternative if Evado PR's clients outgrow boutique capacity.
- M Booth: Consumer and lifestyle PR agency known for food, beverage, and hospitality work—comparable in serving premium lifestyle brands but at significantly larger scale.
Direct peers
- Center Table PR: Restaurant and hospitality-focused PR agency offering media relations, influencer marketing, and content for food and beverage brands—directly comparable in vertical specialization.
- The Fearey Group: Seattle-based PR and communications agency serving hospitality, food, and consumer brands with services spanning earned media, social, and events—directly comparable to Evado PR's offerings and geography.
- Wagstaff Media & Marketing: Seattle-based PR and marketing firm specializing in restaurants, hospitality, and food/beverage clients in the Pacific Northwest, directly competing with Evado PR for the same regional customer base.
- Hot Haus PR: Hospitality and lifestyle PR firm focused on hotels, restaurants, and travel brands with earned media and social services—directly comparable in client vertical and service mix.
Regional players
- GreenRubino: Seattle-based creative agency offering PR, advertising, and digital services for regional consumer and lifestyle brands, competing in the same Pacific Northwest market though with a broader marketing remit.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Evado PR social profiles
Digital presenceEvado PR financial estimates
Financial estimateRevenue estimate
Valuation estimate
Evado PR leadership team
Management profileNumber of profiles
Profiles2 records
Evado PR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Evado PR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Evado PR
What does Evado PR do?
Evado PR is a full-service public relations and marketing firm delivering earned media coverage, strategic positioning, social media engagement, and event conception and execution for clients. The firm tailors PR campaigns through custom-built media lists, strong journalist relationships, press releases, and media pitches, while also providing marketing strategy, two-way social media engagement, and community partnership-driven events. Services are customized per client and span hospitality, restaurants, food/beverage commodities, retail, fashion, beauty, non-profits, and entertainment.
Is Evado PR a public or private company?
Evado PR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Evado PR founded?
Evado PR was founded in 2009. It employs 1 to 10 people.
Where is Evado PR based?
Evado PR is headquartered in Seattle, United States, in the North America region.
How does Evado PR make money?
Four revenue lines are on record. Public Relations Services are the primary driver. The others are marketing Services, social Media Management and event Planning and Execution.
Who are Evado PR's main competitors?
Broad incumbents on record are Coyne PR, 5W Public Relations, RF|Binder, Edelman and M Booth. Direct peers are Center Table PR, The Fearey Group, Wagstaff Media & Marketing and Hot Haus PR. GreenRubino is listed as a regional player.
Does Evado PR have an API?
No public API is recorded for Evado PR.
What industry is Evado PR in?
Evado PR's product category is Public Relations Services. Its primary akta.pro industry code is MPAAADAB, Consumer & Lifestyle PR, with a secondary code of BPAFADAN, Reputation Management & Online PR. Its NAICS code is 541820 and its SIC code is 7311.