Computoner

What Computoner does

Computoner, doing business as CompuToners.com, is a privately held e-commerce retailer of printer and copier consumables incorporated in New York and headquartered in Brooklyn, NY. Founded in 2004, the company operates as a direct-to-consumer online "superstore" selling toner cartridges, inkjet cartridges, copier supplies, color laser supplies, plotter toner and paper, printer parts, data storage media, computer accessories, 3D printing supplies, and general office supplies. The catalog spans major manufacturers (Brother, HP, Canon, Xerox, Ricoh, Dell, Samsung, Konica Minolta, Sharp, Toshiba, Kyocera, Epson, Lexmark, OCE) and is offered in both OEM genuine and compatible/third-party variants.

The platform is a custom e-commerce storefront (computoners.com) with category-level navigation, machine/brand-based product search, an account center for reordering, and an inventory-managed fulfillment system that draws from 8 nationwide warehouses to route each order from the closest facility (with automatic failover to the next closest on stock-out). Underlying technology is described as a standard e-commerce platform with inventory management and multi-warehouse fulfillment; no AI/ML, API, SDK, or proprietary technical differentiators are disclosed.

The business model is transactional product sales on a pay-as-you-go, per-unit pricing basis, with bulk and volume discounts, free shipping on select items, and a price-match guarantee. Revenue is generated by selling closeout- and bulk-sourced inventory at a discount to OEM list prices, passing through 12–27% savings to buyers. Go-to-market is direct-to-consumer e-commerce supplemented by listings on third-party price-comparison platforms (NexTag, BizRate, PriceGrabber) and SEO targeting printer/toner-related queries. The customer base spans individual consumers and small-to-medium businesses as the primary segment, with corporate and enterprise clients served for volume and rush-order needs. The company is owner-operated, privately held, has raised no outside capital, and shows no headcount, revenue, or other quantitative disclosures.

Name

Computoner

Legal name

Computoners.com

Website

https://computoners.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

CompuToners.com is a Brooklyn-based e-commerce retailer founded in 2004 that sells discounted OEM and compatible toner, inkjet, and copier supplies — alongside printer parts and office accessories — to consumers, SMBs, and corporate buyers via its own website and an 8-warehouse US fulfillment network.

Ownership category

akta.pro rank

Product category

Printer Supplies E-commerce

NAICS

Office Equipment Merchant Wholesalers (42342), Professional and Commercial Equipment and Supplies Merchant Wholesalers (4234)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

Office, School & Business Supplies Online Retailers (CRAFADAL)

akta.pro secondary industries

Office Technology & Consumables Distribution (Printer Supplies, Toner, Paper) (CRAOALAG), Computer Accessories & Consumables Retail (Cables, Adapters, Ink/Toner) (CRACABAH)

Keywords

• Printer toner cartridges
• Copier supplies
• Inkjet cartridges
• Laser toner supplies
• Printing consumables

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Product Sales: Direct sales of printer toner, inkjet cartridges, copier supplies, and related printing products through e-commerce platform. Sells both OEM and compatible/third-party alternatives. Revenue generated from individual product transactions with per-unit pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Computoner (Computoners.com) is an online retailer that sells discounted printer and copier consumables directly to customers via its e-commerce storefront. Its core catalog consists of replacement toner cartridges (laser, copier), inkjet cartridges, color laser supplies, plotter/wide-format supplies, printer parts (imaging drums, waste toner boxes, photoconductor units), and select printers/imaging equipment from major OEMs such as Brother, HP, Canon, Xerox, Ricoh, Dell, Samsung, and Konica Minolta, available as both genuine OEM and compatible/third-party alternatives. The company sources closeout and overstocked inventory from suppliers and manufacturers to sustain below-list pricing and ships orders from eight nationwide U.S. warehouses.

Product overview

Computoner (CompuToners.com) operates as an online e-commerce superstore for printer and copier consumables, offering a comprehensive catalog of toner cartridges, inkjet supplies, and related office products. The core product line centers on replacement toner cartridges for laser printers and copiers from major manufacturers (Brother, HP, Canon, Xerox, Ricoh, Dell, Samsung, Konica Minolta), available in both OEM genuine and compatible/third-party variants. Supporting product categories include copier supplies, inkjet supplies, color laser supplies, plotter toner/paper, printer parts (imaging drums, photoconductor units, waste toner boxes), print media, data storage media (LTO tapes), computer accessories, and general office supplies. The company positions itself as a discount retailer offering competitive pricing through bulk purchasing and closeout inventory acquisition.

Differentiator

Problem solved

Functional benefit

Products and services

• Toner Cartridges (Laser and Copier Toner) Replacement toner cartridges for laser printers and copiers available as both OEM genuine and compatible/third-party alternatives, covering brands such as Brother, HP, Canon, Xerox, Ricoh, Dell, Samsung, and Konica Minolta. Targets individual consumers and businesses seeking discounted OEM-equivalent supplies.
• Inkjet Cartridges and Inkjet Supplies Ink cartridges and related supplies for inkjet printers, including OEM genuine and compatible options from HP, Canon, Epson, Lexmark, and other manufacturers; covers standard and wide-format ink products. Targets home and office inkjet users seeking lower-cost replacement supplies.
• Color Laser Supplies Toner and related supplies for color laser printers, sold as individual cyan, magenta, yellow, and black cartridges or as combo/toner sets. Targets users of color laser printers needing individual or full-color-set replacements.
• Plotter Toner and Wide-Format Printing Supplies Consumables for large-format plotters and wide-format printers, including Canon imagePROGRAF compatible inks and papers and OCE plotter supplies. Targets graphic arts, design, and engineering users with wide-format output needs.
• Printer Parts and Components Replacement parts for printers and copiers including imaging drums (e.g., Brother DR620, DR110CL), waste toner boxes, photoconductor units, fuser units, and maintenance kits. Targets customers maintaining their own printers or extending equipment life.
• Printers and Imaging Equipment Complete printers and imaging equipment offerings including mono laser printers, color laser printers, inkjet printers, scanners, and multifunction devices from brands such as HP, Lexmark, and Brother. Targets customers acquiring or replacing printing hardware alongside consumables.
• Print Media, Specialty Paper, and Data Storage Media Related supplies including plotter paper, specialty paper, print media, LTO tapes (Ultrium 3, 5, 6), CD/DVD media, external drives, and memory cards. Sold as ancillary/companion supplies to the core printer/copier consumables business.

Quantifiable outcome

• Save 27.52% on Brother TN115C toner ($39.49 savings on $143.49 list price)
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Carrot Ink: Online retailer specializing in remanufactured and compatible ink and toner cartridges, competing directly on price and product breadth in the aftermarket printer supplies space.
• CompAndSave: Direct-to-consumer e-commerce retailer of compatible and OEM printer cartridges, with a similar discount-led value proposition and SMB/consumer target market.
• 123Inkjets: Online retailer specializing in discounted and compatible inkjet and toner cartridges, directly competing with Computoner on price, product mix, and SMB/consumer customer base.
• InkCartridges.com: E-commerce retailer offering OEM and compatible printer cartridges, directly comparable in business model, customer segments, and discount-driven GTM.
• LD Products: Major online retailer of printer supplies, including compatible and remanufactured cartridges, competing head-to-head with Computoner across toner, inkjet, and printer accessories.
• TonerBuyer: Online retailer focused on discounted toner and ink cartridges for SMBs and consumers, competing on similar price-match and bulk-discount mechanics.

Broad incumbents

• Amazon Business: Dominant e-commerce platform with deep printer supplies catalog, Prime shipping, and aggressive pricing; represents the largest competitive threat to Computoner's online toner/ink business.
• Office Depot (ODP Business Solutions): National office supplies chain offering OEM and compatible cartridges, competing on assortment and B2B contracts but lacking Computoner's closeout/overstock sourcing model.
• Staples (Staples Advantage): Large office supplies retailer with a broad catalog including printer consumables; competes on convenience, scale, and B2B contract pricing rather than closeout-led discounting.

Emerging players

• PrinterPix: Online printer supplies retailer with a focus on subscription and bundle models; comparable in channel but differentiated by recurring-revenue mechanics rather than discount positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/computoner

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Computoner