Archway Insurance

Name

Archway Insurance

Legal name

Archway Insurance Inc.

Website

https://archwayinsurance.ca

Company type

Private

Founded year

1985

Operating status

Acquired

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Travel & Accident (Non-Life) Insurance (FSAJAMAN)

akta.pro secondary industry

Personal Umbrella Insurance (FSAJANAA)

Keywords

• Property casualty insurance
• Personal insurance brokerage
• Commercial insurance brokerage
• Vehicle insurance coverage
• Home property insurance

Headquarters

HQ city

Halifax

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: Earn commissions from insurance carriers for placing policies with customers. Revenue derived from premiums written across personal and commercial lines.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Archway Insurance is an independent insurance brokerage that places personal and commercial property and casualty insurance policies with multiple carriers on behalf of individuals and businesses in Atlantic Canada. It sells vehicle, home, tenant, condo, recreational, life, health, travel, and pet coverage to consumers, and a broad commercial portfolio (general liability, commercial auto, cyber, professional liability, etc.) tailored to 16 industry verticals to small and medium businesses. Revenue is earned via carrier commissions on premiums written, distributed through local branches, phone advisory, an online portal, and a mobile app.

Product overview

Archway Insurance, now part of BrokerLink, offers a comprehensive portfolio of property and casualty insurance products. The core offering includes vehicle insurance (car, motorcycle, ATV, snowmobile, boat, trailer), property insurance (home, tenant, condo, vacation property), and personal insurance (life, health, travel, pet). Business clients receive commercial coverage including general liability, cyber insurance, and industry-specific solutions across 16 sectors. The company operates as part of BrokerLink's platform with self-service tools including BrokerLink Connect (online account management portal) and a mobile app for policy management.

Differentiator

Problem solved

Functional benefit

Products and services

• Vehicle Insurance Personal vehicle insurance offerings including car, motorcycle, ATV, snowmobile, boat, and trailer coverage for individual consumers in Atlantic Canada.
• Property Insurance Property coverage including home insurance, tenant and renters insurance, condo insurance, and vacation property and cottage insurance for individual consumers.
• Other Personal Insurance Additional personal coverage offerings including group insurance, pet insurance, travel insurance, life insurance, health insurance, and employee benefits for individuals and families.
• Business Insurance Commercial coverage offerings including Assured Bond, Business Interruption, Builder's Risk, Business Property, Commercial Auto, Commercial General Liability, Crime Coverage, Cyber Insurance, Directors and Officers, Equipment Breakdown, Errors and Omissions, Event Liability, Public Liability, and Trade Credit Insurance for small and medium businesses.
• Industry-Specific Insurance Tailored commercial coverage for specific industries including Agriculture and Farm, Contractor, Construction, Energy/Oil and Gas, Health and Wellness, Hospitality, Manufacturing, Marine, Non-Profit, Personal Care and Beauty, Professional Services, Real Estate, Retail, Technology, Transportation, and Wholesale and Warehousing.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• BrokerLinkcoreStrategic or Co-development PartnerArchway Insurance Inc. and its subsidiaries (Upstairs Finance Inc. and C.D. Anderson Insurance Ltd.) have been acquired and integrated into BrokerLink, one of Canada's largest property and casualty insurance brokerages. This acquisition combines Archway's 35+ years of community expertise with BrokerLink's national network.
• Intact Financial CorporationcoreStrategic or Co-development PartnerIntact Financial Corporation (TSX: IFC) is the parent company of BrokerLink. As a certified 2025 Best Employer in Canada, Intact provides the financial backing, carrier relationships, and operational infrastructure supporting the BrokerLink/Archway network of 235 branches.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Arthur J. Gallagher & Co. (Canada): Large global brokerage with Canadian retail operations delivering personal and commercial P&C coverage. Comparable in multi-channel brokerage model and carrier-agnostic placement.
• Hub International: Large North American insurance brokerage with significant Canadian operations. Offers multi-line personal and commercial P&C brokerage across branches comparable to BrokerLink's network in which Archway sits.
• Marsh Canada: Global brokerage with major Canadian operations providing personal, commercial, and specialty insurance placement. Comparable in providing carrier-agnostic brokerage services across personal and commercial lines.
• Aon Canada: Global insurance brokerage with substantial Canadian operations offering personal and commercial P&C placement. Comparable business model of intermediating between customers and carriers via a branch/advisor network.

Direct peers

• BFL Canada: Canadian employee-owned brokerage specializing in commercial and specialty lines with a national footprint. Comparable to Archway's commercial/specialty segment and to the BrokerLink model in which Archway now operates.
• Westland Insurance: Western Canada's largest independent insurance brokerage, offering the same multi-line personal and commercial P&C brokerage model across multiple branches. Comparable in scale, community-based GTM, and carrier-agnostic brokerage economics.
• Lane's Insurance Brokers: Independent Canadian insurance brokerage offering personal and commercial P&C lines through a branch network. Comparable as a regional multi-line brokerage using the same commission-based intermediary model.

Regional players

• Lloyd Sadd Insurance Brokers: Independent brokerage serving Western Canada with personal, commercial, and specialty lines. Comparable independent brokerage model and community-based GTM, but does not directly compete in Archway's Atlantic Canada territory.

Others

• McLean Kennedy Insurance (now BrokerLink): Historic Atlantic Canada brokerage that itself was acquired by BrokerLink, sharing Archway's acquisition path and customer base. Useful precedent for how regional Atlantic Canada brokerages are being consolidated into the BrokerLink network.

Emerging players

• Belairdirect: Direct-to-consumer insurance provider backed by Intact Financial. Comparable in product focus (auto, home) but uses a digital direct model that competes with Archway's brokerage channel for the same end customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ArchwayInsure
• Facebookfacebook.com/ArchwayInsurance
• LinkedInlinkedin.com/company/archway-insurance

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Archway Insurance