Ciaron Maher Racing
- Company typePrivate
- Founded2007
- HeadquartersMiners Rest, Australia
- Headcount51–100
- GTM typeB2C
- OfferingServices
Ciaron Maher Racing firmographics
Firmographics- Name
- Ciaron Maher Racing
- Legal name
- Ciaron Maher Racing
- Website
- https://ciaronmaher.com.au
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Ciaron Maher Racing industry classification
Industry- Product category
- Thoroughbred Racehorse Training Services
- NAICS
- Support Activities for Animal Production (11521)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Racehorse Training & Conditioning Operations (AFAEAGAE)
- akta.pro secondary industries
- Racehorse Ownership, Syndication & Investment Platforms (MPAEADAG), Equestrian Teams & Stables (Racing/Show Jumping/Eventing) (MPAKABAG), Equine Sales, Auctions & Bloodstock Agencies (AFAEAGAH)
Keywords
Where Ciaron Maher Racing is headquartered
LocationHeadquarters
- HQ city
- Miners Rest
- HQ country
- Australia
- HQ region
- Oceania
Offices7 records
Markets served
Ciaron Maher Racing business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Racehorse Ownership Syndicates: CMR sells shares in thoroughbred horses to individuals or groups. Owners pay for the horse purchase, ongoing training fees, and maintenance costs. The company generates revenue from share sales, monthly training fees, and takes a percentage of any prize money won.
- Training Fees & Horse Maintenance: Monthly billing includes daily training fee, feed and supplements, track fees, Workcover, race day staffing, agistment, farrier work, and general maintenance. Billed during second week of each month with 14-day payment term.
- Horse Trading/Bloodstock: CMR purchases horses at sales and sells shares or full horses at markup. Notable examples include Merchant Navy ($350,000 purchased, $27 million sold), Jameka ($130,000 purchased, $2.6 million sold).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Premium Yearlings - High-value horses from elite bloodlines |
| One time/ perpetual license | Pay-as-you-go | Mid-Tier Yearlings - Quality prospects with proven families |
| One time/ perpetual license | Pay-as-you-go | Value Yearlings - Athletic prospects with commercial appeal |
| One time/ perpetual license | Pay-as-you-go | Eligible for Bonus Series - Fillies with additional prize money access |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Ciaron Maher Racing product offering
Product offeringCore offering
Ciaron Maher Racing is Australia's premier thoroughbred racehorse training operation, offering shared racehorse ownership syndicates and professional training services across seven premium facilities in Victoria and NSW. Owners purchase shares in horses, pay ongoing monthly training fees, and CMR manages everything from bloodstock selection and sports-science-driven training to campaigning horses across multiple racing jurisdictions in exchange for a share of prize money.
Product overview
Ciaron Maher Racing is Australia's premier racehorse training operation offering elite thoroughbred ownership experiences. The core offering is a shared racehorse ownership program backed by professional training across seven premium facilities in Victoria and NSW. The portfolio includes the ownership program, professional training services, sports science and data analytics integration, and media content including CMR TV, The FormCast podcast, and The Ferrets' Den. Owner services are supported by the Prism communications platform and include CMR Events and the Upcoming Runners tracking service.
Differentiator
Problem solved
Functional benefit
Products and services
- Racehorse Ownership Program
- Professional Training Services
- Sports Science & Data Analytics Service
- CMR Owner Events & Experience Program
- Upcoming Runners Tracking Service
- Bloodstock Sales & Yearling Purchases
Quantifiable outcome
- Over 1,900 winners trained including multiple Group 1 champions
- +4 more outcomes
Companies that use Ciaron Maher Racing
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
Ciaron Maher Racing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ciaron Maher Racing partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- KIAcoreExclusive automotive partner. A complementing devotion to horsepower has ignited CMR's partnership with KIA with parallels extending beyond shared passion for horse racing and relentless pursuit of innovation.
- Oscar HuntcoreExclusive suitmaker. The Sport of Kings and Queens is synonymous with fashion, and Oscar Hunt has been crafting a new perspective on Australian style for over a decade, with the CMR Team proud to have them leg them up on race day.
- RB SellarscoreExclusive apparel partner. Like CMR, RB Sellars is built on family values, hard work, teamwork, and community. As one of the largest and most successful industry participants, both companies share similar values.
- Pryde's & CopRicecoreExclusive nutrition partnership. CopRice has helped fuel CMR's success on the track for over a decade. Both companies are mutually invested in continually bettering and refining nutrition programmes to deliver exceptional results for horses and connections.
- Racing HeartsminorOrganisation offering retired racehorses a new lease on life through retraining and integration into equine-assisted therapy programs for humans. CMR works closely with them for horse rehoming.
- Racing AustraliacoreNational governing body for horse registration, ownership documentation, and naming. CMR facilitates registration of horses and silks through Racing Australia.
- Prism (Horse Racing Management Platform)coreHorse racing management platform used to provide owners with written updates, photos, video, pre-race and post-race audio reports, and sports science and race planning graphics.
- The Peninsula Hong KongminorLuxury hotel partner for Hong Kong International Week tours. CMR partners with the legendary Peninsula Hong Kong for exclusive racing tours including accommodation, events, and hospitality.
Scale indicators8 records
Recent moves6 records
Expansion highlights7 records
Ciaron Maher Racing competitors and assessment
Company assessmentDirect peers
- Tony Gollan Racing: Leading Queensland-based racehorse training operation. Comparable as a top Australian trainer with similar owner experience focus, syndicate offerings, and Group 1 ambitions, though based in a different state.
- Anthony Cummings Racing: Long-established Sydney racing operation founded by the Cummings family. Comparable as a traditional Australian training stable competing in the same owner and bloodstock markets, though at smaller scale than CMR's current operation.
- Chris Waller Racing: Australia's other dominant racehorse training operation and primary rival to CMR in the Australian Premiership. Operates multiple training facilities in NSW (Rosehill, Flemington) with comparable scale, syndicate offerings, and Group 1 ambitions. Directly comparable in business model, customer base, and competitive positioning.
- Gai Waterhouse & Adrian Bott Racing: Major Sydney-based racehorse training operation offering elite training, ownership syndicates, and Group 1 contender management. Directly comparable as a top-tier Australian trainer competing for the same owner pool, bloodstock access, and major race prizes.
- James Cummings Racing: Australian racehorse training operation with strong Godolphin heritage (son of Anthony Cummings). Comparable as a Sydney-based trainer competing for similar Group 1 owner pool and premium bloodstock opportunities in the same Australian market.
Emerging players
- Yulong Investments: Rapidly growing Australian thoroughbred operation combining significant breeding, racing, and ownership activities. Comparable as an emerging vertically integrated competitor with growing share of premium bloodstock and racing results; represents a newer but increasingly competitive model.
Broad incumbents
- Godolphin: Sheikh Mohammed's global thoroughbred racing and breeding empire operating across multiple continents. Comparable as an elite training operation with significant sports science investment and international racing placement strategy; however, operates at a vastly larger scale with ownership models that differ from CMR's syndicate-led approach.
- Coolmore Stud: Global thoroughbred breeding and racing operation tied to Aidan O'Brien's Ballydoyle training operation. Comparable as an elite trainer-led racing powerhouse with integrated bloodstock, training, and ownership functions across multiple jurisdictions; broader in scope than CMR's Australia-focused operation.
Regional players
- Arrowfield Stud: One of Australia's largest thoroughbred stud farms with significant breeding, sales, and stallion operations. Comparable as a major bloodstock supplier and racing participant in the Australian market, though focused more on breeding than training compared to CMR.
- Kia Ora Stud: Major Australian thoroughbred stud operation with integrated breeding, sales, and racing activities. Comparable as a vertically integrated participant in the Australian bloodstock and racing ecosystem, though with primary focus on breeding rather than training.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Ciaron Maher Racing social profiles
Digital presenceCiaron Maher Racing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ciaron Maher Racing leadership team
Management profileNumber of profiles
Profiles15 records
Ciaron Maher Racing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ciaron Maher Racing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ciaron Maher Racing
What does Ciaron Maher Racing do?
Ciaron Maher Racing is Australia's premier thoroughbred racehorse training operation, offering shared racehorse ownership syndicates and professional training services across seven premium facilities in Victoria and NSW. Owners purchase shares in horses, pay ongoing monthly training fees, and CMR manages everything from bloodstock selection and sports-science-driven training to campaigning horses across multiple racing jurisdictions in exchange for a share of prize money.
Is Ciaron Maher Racing a public or private company?
Ciaron Maher Racing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ciaron Maher Racing founded?
Ciaron Maher Racing was founded in 2007. It employs 51 to 100 people.
Where is Ciaron Maher Racing based?
Ciaron Maher Racing is headquartered in Miners Rest, Australia, in the Oceania region.
How does Ciaron Maher Racing make money?
Three revenue lines are on record. Racehorse Ownership Syndicates are the primary driver. The others are training Fees & Horse Maintenance and horse Trading/Bloodstock.
Who are Ciaron Maher Racing's main competitors?
Direct peers on record are Tony Gollan Racing, Anthony Cummings Racing, Chris Waller Racing, Gai Waterhouse & Adrian Bott Racing and James Cummings Racing. Yulong Investments is listed as an emerging player. Broad incumbents are Godolphin and Coolmore Stud. Regional players are Arrowfield Stud and Kia Ora Stud.
Does Ciaron Maher Racing have an API?
No public API is recorded for Ciaron Maher Racing.
What industry is Ciaron Maher Racing in?
Ciaron Maher Racing's product category is Thoroughbred Racehorse Training Services. Its primary akta.pro industry code is AFAEAGAE, Racehorse Training & Conditioning Operations, with a secondary code of MPAEADAG, Racehorse Ownership, Syndication & Investment Platforms. Its NAICS code is 11521 and its SIC code is 7948.