Oscar Hunt
Oscar Hunt is an Australian privately held made-to-measure tailor founded in 2010, operating seven showrooms across Australia to deliver custom suits, jackets, shirts, and womenswear to business professionals, wedding parties, and style-conscious consumers.
- Company typePrivate
- Founded2010
- HeadquartersMelbourne, Australia
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Oscar Hunt does
Oscar Hunt is a privately held Australian made-to-measure tailoring company founded in 2010 and headquartered in Melbourne, serving individual consumers across seven Australian showrooms in Melbourne (flagship Hardware Lane and Prahran), Sydney (Strand Arcade), Adelaide, Brisbane (Teneriffe), Perth (State Buildings), and Hobart. Its core offering is custom-tailored menswear and womenswear — suits, jackets, shirts, trousers, overcoats, and formal/black-tie pieces — produced through a three-visit fitting process (consultation and measurement, construction review, final adjustments) using over 3,500 fabric options sourced from premium mills including Dugdale Bros, Loro Piana, Dormeuil, Solbiati, Porter and Harding, Harrisons of Edinburgh, and Thomas Mason. Customer measurements are archived for repeat orders, and pricing is unit-based with no incremental charges for design complexity, starting at $245 for shirts and $995 for two-piece suits.
The business model is B2C direct sales through owned showrooms (appointment-based fittings) and a Shopify-powered online store for ready-to-wear accessories, knitwear, denim, and footwear. Revenue is generated primarily from one-time made-to-measure garment sales complemented by ready-to-wear (Baudoin & Lange loafers, Sanders boots, Fossati silk ties, Australian merino knitwear) and seasonal AW and SS collections. Primary customer segments are business professionals, wedding parties (grooms, groomsmen, bridal parties), formal event attendees, style-conscious individuals, and women seeking female-proportioned tailoring. Marketing is experiential and content-led: showrooms double as hospitality venues with bars stocked via partnerships with Four Pillars gin and Young Henrys beer, supported by seasonal lookbooks, a journal/blog, social media, and a newsletter. The company is bootstrapped with no disclosed funding rounds, and acquired Tailors Mark in February 2024 for an undisclosed amount as part of a measured consolidation strategy.
Oscar Hunt firmographics
Firmographics- Name
- Oscar Hunt
- Legal name
- Oscar Hunt
- Website
- https://oscarhunt.com.au
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Oscar Hunt is an Australian privately held made-to-measure tailor founded in 2010, operating seven showrooms across Australia to deliver custom suits, jackets, shirts, and womenswear to business professionals, wedding parties, and style-conscious consumers.
- Ownership category
- akta.pro rank
Where Oscar Hunt is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices7 records
Markets served
Oscar Hunt business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Made-to-Measure Tailoring: Custom garments made to individual measurements and design specifications. Pricing based on fabric choice with no additional charges for level of detail or number of fittings. Process takes 6-9 weeks from first fitting to collection. Core revenue driver.
- Ready-to-Wear Products: Pre-made clothing and accessories including knitwear, denim, outerwear, footwear, hats, ties, bow ties, pocket squares available for immediate purchase through showrooms and online
- Wedding Party Services: Specialized services for wedding parties including group fittings, coordinated styling, and custom tailoring for grooms, groomsmen, and bridal parties
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Made-to-Measure Suits |
| Unit Pricing | Pay-as-you-go | Made-to-Measure Jackets |
| Unit Pricing | Pay-as-you-go | Made-to-Measure Shirts |
| Unit Pricing | Pay-as-you-go | Made-to-Measure Trousers |
| Unit Pricing | Pay-as-you-go | Made-to-Measure Overcoats |
| Unit Pricing | Pay-as-you-go | Knitwear Collection |
| Unit Pricing | Pay-as-you-go | Footwear |
| Unit Pricing | Pay-as-you-go | Accessories |
| Unit Pricing | Pay-as-you-go | Headwear |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Oscar Hunt product offering
Product offeringCore offering
Oscar Hunt is an Australian made-to-measure tailoring company that designs and produces custom suits, jackets, shirts, trousers, overcoats, and formal wear for individual customers. The company operates a network of showrooms across Australia and complements its bespoke service with a range of ready-to-wear accessories and seasonal collections.
Product overview
Oscar Hunt is an Australian made-to-measure tailoring company offering a unified service centered on custom-tailored garments. The core offering consists of made-to-measure suits, jackets, shirts, trousers, and overcoats for men and women, complemented by a ready-to-wear collection including knitwear, denim, outerwear, and accessories. The company operates through physical showrooms across Australia (Melbourne, Sydney, Adelaide, Brisbane, Perth, Prahran, Hobart) with an appointment-based fitting experience. Fabrics are sourced from world-class mills including Thomas Mason for shirts and various European suppliers for suiting materials.
Differentiator
Problem solved
Functional benefit
Products and services
- Made-to-Measure Suits Custom-made suits constructed to individual measurements using a multi-fitting process and an extensive fabric library, designed for business, formal, and wedding occasions.
- Made-to-Measure Jackets Custom-tailored jackets built to individual specifications, available in business and casual styles.
- Made-to-Measure Shirts Custom-made shirts cut to customer measurements with a choice of fabrics and detailing.
- Made-to-Measure Trousers Custom-tailored trousers made to individual measurements.
- Made-to-Measure Overcoats Custom-made overcoats tailored to individual specifications.
- Wedding Party Suits Coordinated made-to-measure suiting for grooms, groomsmen, and wedding parties.
- Womenswear (Made-to-Measure) Made-to-measure suiting and tailoring for women.
- Ready-to-Wear Accessories Off-the-rack accessories including ties, bow ties, pocket squares, handkerchiefs, hats, and footwear sold alongside tailoring services.
Companies that use Oscar Hunt
Customer profileSegments5 records
Ideal customer profiles3 records
Oscar Hunt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Oscar Hunt partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- Four PillarsminorMelbourne-based gin distillery partnership. Four Pillars shares Oscar Hunt's pursuit of excellence and quality craftsmanship. Their gin is stocked in the Prahran showroom bar, offered complimentary to customers during fittings. Partnership reflects shared brand values around Australian artisan quality.
- Four PillarsminorBrisbane showroom stocks Four Pillars gin and Young Henrys beverages, offered complimentary during appointments. Partnership enhances showroom experience and positions brand within Australian craft beverage scene.
- Young HenrysminorSydney-based craft beer partner stocked in Brisbane showroom bar. Complimentary beverages offered during fittings as part of premium customer experience.
- Dugdale BroscoreFabric supplier providing premium wool and textile options. Dugdale Bros is one of the world's renowned fabric artisans, supplying Oscar Hunt's made-to-measure garments with quality cloth.
- Aristlon (Ariston)coreItalian fabric mill supplying premium textile options for Oscar Hunt's made-to-measure garments.
- DormeuilcorePrestigious French fabric house providing luxurious cloth options including fine wools and cashmere blends for Oscar Hunt garments.
- Loro PianacoreItalian luxury fabric manufacturer supplying premium materials including the finest cashmere and merino wool for Oscar Hunt's high-end made-to-measure garments.
- SolbiaticoreItalian linen specialist providing premium linen fabrics suitable for Australian climate and summer suiting.
- Porter and HardingcoreBritish fabric merchant supplying quality cloth options for Oscar Hunt's tailored garments.
- Harrisons of EdinburghcorePrestigious Scottish textile house providing fine wool and quality suiting fabrics for Oscar Hunt's made-to-measure service.
- Thomas MasoncoreItalian shirt fabric specialist supplying premium Thomas Mason fabrics for Oscar Hunt's made-to-measure shirts, known for quality and luxury.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Oscar Hunt competitors and assessment
Company assessmentDirect peers
- Indochino: Canadian-born made-to-measure suiting brand with showrooms and online ordering. Directly comparable business model (custom suits at accessible price points) and overlapping customer demographic of professional men seeking fitted business attire.
- Henry Poole & Co: Savile Row heritage bespoke tailor. Directly comparable bespoke made-to-measure/bespoke tailoring model with premium fabric library and personal-fitter service; represents the high-end benchmark Oscar Hunt positions below in price.
- Suitsupply: Dutch tailored menswear retailer with global showroom footprint. Closest like-for-like comparable in offering premium tailored and made-to-measure suiting with in-person fitting experience at a comparable price band.
- Tom James: US-based custom tailor operating via traveling fitters and showrooms. Comparable bespoke made-to-measure model targeting business professionals with an archive-based repeat-order experience analogous to Oscar Hunt's.
Broad incumbents
- Hugo Boss: Global luxury suiting and menswear brand with extensive retail network. Overlaps in premium business and formal suiting for the professional customer Oscar Hunt serves, though primarily ready-to-wear rather than bespoke.
- Canali: Italian luxury menswear brand specializing in tailored garments. Comparable premium suiting positioning and Italian fabric sourcing heritage, but operates at a global incumbent scale rather than bespoke single-customer model.
- Ermenegildo Zegna: Italian luxury menswear house with global flagship retail and made-to-measure service. Comparable at the high-end fabric and custom tailoring level (Zegna is even an indirect supplier via its own mills) but operates at much larger scale and broader scope.
- Brooks Brothers: American heritage suiting retailer with made-to-measure program. Comparable in business-suit focus and custom tailoring offering but at substantially larger scale and broader product breadth than Oscar Hunt.
Regional players
- Politix: Australian specialty menswear retailer with suiting focus and multiple Australian locations. Overlaps in target customer (Australian professional men) and occasion (business and events) but lacks the made-to-measure depth of Oscar Hunt.
- MJ Bale: Australian menswear retailer with strong tailoring proposition and multiple Australian stores. Closest domestic peer; competes for the same Australian professional customer but is more ready-to-wear weighted than pure bespoke.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Oscar Hunt social profiles
Digital presenceOscar Hunt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oscar Hunt leadership team
Management profileNumber of profiles
Profiles1 record
Oscar Hunt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oscar Hunt M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oscar Hunt
What does Oscar Hunt do?
Oscar Hunt is an Australian made-to-measure tailoring company that designs and produces custom suits, jackets, shirts, trousers, overcoats, and formal wear for individual customers. The company operates a network of showrooms across Australia and complements its bespoke service with a range of ready-to-wear accessories and seasonal collections.
Is Oscar Hunt a public or private company?
Oscar Hunt is a private company. It is classified as unknown and is currently operating.
When was Oscar Hunt founded?
Oscar Hunt was founded in 2010. It employs 101 to 250 people.
Where is Oscar Hunt based?
Oscar Hunt is headquartered in Melbourne, Australia, in the Oceania region.
How does Oscar Hunt make money?
Three revenue lines are on record. Made-to-Measure Tailoring is the primary driver. The others are ready-to-Wear Products and wedding Party Services.
Who are Oscar Hunt's main competitors?
Direct peers on record are Indochino, Henry Poole & Co, Suitsupply and Tom James. Broad incumbents are Hugo Boss, Canali, Ermenegildo Zegna and Brooks Brothers. Regional players are Politix and MJ Bale.
Does Oscar Hunt have an API?
No public API is recorded for Oscar Hunt.