Oak & Steel Fine Wines and Spirits

What Oak & Steel Fine Wines and Spirits does

Oak & Steel Fine Wines and Spirits is a privately held, single-location wine and spirits retailer based in Midtown Manhattan, New York. The business operates one retail storefront at 171 West 57th Street alongside an e-commerce storefront (oakandsteel.com) powered by the City Hive platform, offering wines and spirits across a wide price spectrum — from entry-level options around $6 to ultra-premium collectibles priced above $1,000. The assortment spans major producing countries (France, Italy, Spain, Germany, Argentina, the United States, New Zealand, among others) and includes red, white, rosé, sparkling, and dessert wines, plus a full spirits portfolio (vodka, whiskey, tequila, rum, gin, brandy, sake, liqueur). Customer-facing merchandising is organized by style, varietal, country, and region, with curated staff picks, new arrivals, and sale items.

The company pursues a direct-to-consumer go-to-market, serving individual consumers in the NYC metro area through in-store visits, local delivery (10:00 PM to 8:00 PM), and e-commerce. The store operates extended hours (Mon-Sat 10:00 AM to midnight, Sun noon-9:00 PM) to capture late-day demand from local professionals and visitors. Marketing channels include the website, Instagram, Yelp, email newsletter, and an SMS discount opt-in program. Revenue is generated through one-time unit-priced retail transactions with no subscription, licensing, or B2B contract model in evidence. Headcount is reported at 11-50 employees, consistent with a small specialty retailer; no funding rounds, institutional investors, or parent company are disclosed. Supporting services include in-store tasting and events programming as a customer engagement layer.

Name

Oak & Steel Fine Wines and Spirits

Legal name

Oak and Steel Fine Wine & Spirits

Website

https://oakandsteel.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Oak & Steel Fine Wines and Spirits is a privately held, single-location wine and spirits retailer in Midtown Manhattan, serving NYC individual consumers via a physical store, e-commerce storefront on City Hive, and local delivery, with an assortment spanning entry-level to ultra-premium bottles.

Ownership category

akta.pro rank

Product category

Specialty Wine and Spirits Retail

NAICS

Beer, Wine, and Liquor Retailers (44532), Beer, Wine, and Liquor Retailers (445320)

akta.pro primary industry

Fine Wine & Luxury Spirits Retail (CRANABAE)

akta.pro secondary industries

Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ), Liquor Stores (Off-Premise Spirits Retail) (CRANABAA)

Keywords

• Wine retail
• Spirits retail
• Fine wine shop
• Craft spirits
• Wine e-commerce

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Wine and Spirits Retail Sales: Revenue generated through direct retail sales of wines and spirits from their physical store location and e-commerce website. Products range from everyday accessible wines ($6-$25) to premium offerings ($100-$1,295 for rare vintages). The business offers staff picks, new arrivals, and sale items to drive purchasing across different price points.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Oak & Steel Fine Wines and Spirits operates a Midtown Manhattan retail store and accompanying e-commerce site that sells curated wines and spirits across entry-level, mid-range, premium, and ultra-premium price tiers. The shop complements product sales with Staff Picks recommendations, rotating New Arrivals, an On Sale selection, SMS-based member discounts, on-site tastings and events, and local delivery.

Product overview

Oak & Steel Fine Wines and Spirits is a New York City-based wine and spirits retailer operating as an e-commerce platform powered by City Hive. The business offers two core product categories: Wine Retail and Spirits Retail, supplemented by curated collections (Staff Picks), new arrivals, sale items, and experiential services (Tasting & Events). The wine selection spans multiple styles (red, white, rosé, sparkling, champagne, dessert), varietals (Cabernet Sauvignon, Chardonnay, Pinot Noir, etc.), and geographic origins (France, Italy, Spain, Argentina, United States, Germany, New Zealand). The spirits portfolio includes vodka, whiskey, tequila, sake, rum, gin, brandy, and liqueur from various countries. The company also provides SMS-based marketing discounts and hosts in-store tasting events.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine Retail Retail sale of curated wines at multiple price tiers (entry-level, mid-range, premium, ultra-premium) for individual consumers, gift purchasers, and collectors shopping in-store or online.
• Spirits Retail Retail sale of fine and craft spirits for individual consumers and gift purchasers, offered alongside the wine assortment in-store and through the e-commerce site.
• Staff Picks Hand-selected bottles recommended by store staff, surfaced as a dedicated merchandising collection to help customers identify curated wine and spirits choices.
• Tastings and Events In-store tasting events and related experiential programming for consumers interested in sampling and learning about featured wines and spirits.
• Local Delivery Local Manhattan delivery of wine and spirits orders placed through the store or online, supporting convenience-focused buyers who do not visit in person.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• City HiveplatformTechnology or IntegrationE-commerce platform provider powering the online store functionality, product catalog, inventory management, and order processing. City Hive provides the technology infrastructure for the digital storefront.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Astor Wines & Spirits: Long-established NYC wine and spirits retailer with a large curated assortment, in-store tastings, and a strong e-commerce site — directly comparable to Oak & Steel on product depth, target customer, and hybrid retail/online model.
• Chambers Street Wines: NYC specialty wine retailer focused on natural and fine wines with strong in-store curation and a knowledgeable staff — comparable on curated assortment, expertise-led positioning, and city retail footprint.
• Flatiron Wines & Spirits: Manhattan wine merchant with a curated, producer-focused assortment and knowledgeable staff — comparable on fine wine positioning, Manhattan customer base, and education-led sales approach.
• Empire Wine & Spirits: Large NYC wine and spirits merchant combining a physical warehouse/retail location with extensive online ordering and shipping — comparable on hybrid retail/e-commerce model and broad assortment.
• Bottlerocket Wine & Spirits: Independent NYC wine shop emphasizing curated selection, staff expertise, and in-store events — directly comparable to Oak & Steel on curation-driven differentiation and experiential retail.
• Morrell & Company: NYC fine wine retailer with a strong allocation portfolio and corporate gifting services — comparable on premium wine focus and Manhattan enterprise/consumer dual-customer base.
• Sherry-Lehmann: Iconic Manhattan fine wine and spirits shop with deep premium allocation access and a recognized brand among collectors — directly comparable on premium positioning and Manhattan customer base.

Emerging players

• ReserveBar: Premium online spirits and wine platform focused on rare bottles, gifting, and allocation products — directly comparable on premium/rare assortment strategy and on digital-first customer experience.

Broad incumbents

• Wine.com: Largest US online wine retailer with nationwide shipping and broad assortment — competes with Oak & Steel's e-commerce channel on selection depth, delivery reach, and pricing.
• Total Wine & More: Largest US specialty retailer of wine, beer, and spirits with massive scale, broad assortment, and aggressive pricing — overlaps with Oak & Steel on category and customer but competes on price and breadth rather than curation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/oakandsteelnyc/?hl=en
• Xx.com/OakandSteelNYC
• Facebookfacebook.com/oakandsteelfinewinesandspirits

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oak & Steel Fine Wines and Spirits