Gaia Digital Agency

What Gaia Digital Agency does

Gaia Digital Agency is a privately held, full-service digital marketing agency headquartered in Ubud, Bali, Indonesia, founded in 2020 with 11-50 employees. The firm delivers seven integrated service lines — Branding, Design, Website development, Content Creation, Digital Marketing (SEO, paid ads, email), Social Media management, and Public Relations — coordinated under a single account team rather than delivered as discrete product modules. Its underlying technology stack is built on standard industry tooling for UI/UX design, WordPress/Shopify/WooCommerce development, heat mapping, keyword research, ad automation, and high-end video/VR 360 photography, with no proprietary platform or API surface.

The agency's customer base spans 27+ named projects across Bali-based luxury hospitality, F&B, aviation, real estate, beauty, and lifestyle brands, with select international clients in Australia, Belgium, and the UK. Revenue is generated through professional services engagements structured as monthly retainers, project-based fees, or consultancy arrangements, with pricing not publicly disclosed and quotes issued per engagement. Go-to-market is sales-led and direct, with no disclosed channel partners, resellers, or funding rounds; customer acquisition relies on an educational blog, organic social presence (LinkedIn, Facebook, Instagram), and a free-consultation CTA on the corporate site. The firm has no disclosed AI/ML capabilities, no patents, no awards, no M&A activity, and no institutional ownership.

Name

Gaia Digital Agency

Legal name

Gaia Digital Agency

Website

https://gaiada.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Gaia Digital Agency is a privately held, Bali-based full-service digital marketing agency offering integrated branding, web, SEO, social, content, and PR services primarily to luxury hospitality, F&B, and lifestyle brands across Indonesia and select international markets.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Brand Campaign & Integrated Communications Agencies (MPAAAAAC), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

Keywords

• Digital marketing services
• Website design development
• Branding identity services
• Social media management
• Search engine optimisation

Headquarters

HQ city

Ubud

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency providing integrated services including branding, design, website development, content creation, social media management, SEO, public relations, and digital advertising. Revenue is generated through project-based fees, monthly retainers, and consultancy arrangements depending on client engagement model.
2. Flexible Engagement Models: Offers flexible engagement models including retainer arrangements, project-based pricing, and consultancy services. This allows businesses to scale with confidence based on their needs and budget.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Gaia Digital Agency is a full-service strategic branding and digital marketing agency that delivers integrated services under one roof, including branding, graphic design, website design and development, content creation (photography, videography, VR 360), digital marketing (SEO, online advertising, email marketing), social media management, and public relations and marketing communications. Engagements are sold to client businesses through retainers, project-based work, or consultancy arrangements.

Product overview

Gaia Digital Agency is a full-service strategic branding and advertising agency based in Bali offering seven integrated service lines under one roof: Branding, Design, Website, Content Creation, Digital Marketing (SEO, online advertising, email marketing), Social Media Management, and Public Relations & Marketing Communications. The agency also operates a Media service category. Rather than a single software product, the offering is a coordinated suite of professional services where each discipline supports the others—for example, website projects incorporate UI/UX design and SEO, content creation feeds social media and digital marketing, and branding underpins all visual outputs. Clients span the hospitality, luxury, F&B, aviation, real estate, and lifestyle sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Brand development services for businesses, including brand identity building and visual identity design (logos, colours, typography, icons) to help brands establish recognition and differentiation.
• Design Graphic design services for businesses covering print media (brochures, posters, signage), logo design, graphic and motion design, collateral creation, and marketing materials production.
• Website (Design and Development) Website design and development services for businesses, including UI/UX design, custom WordPress development, WooCommerce and Shopify e-commerce solutions, optimisation, and ongoing maintenance. Specialises in hotels and restaurants, real estate listings, e-commerce, small businesses, and complex projects.
• Content Creation Content marketing and production services for businesses, including copywriting, videography (optimised for Facebook, Instagram, YouTube), photography, and VR 360 photography/virtual tours for property and facility showcases.
• Digital Marketing (SEO, Online Advertising, Email Marketing) Digital marketing services for businesses encompassing SEO (organic traffic growth from Google and other search engines), online advertising campaigns, and email marketing using a data-driven, industry-renowned methodology with optimised media planning.
• Social Media Management Social media management for businesses, including strategy development, guideline concepts, full-service community management, creative production, and engagement to raise brand awareness and drive growth.
• Public Relations and Marketing Communications Public relations and marketing communications services focused on building brand reputation, managing narratives, and crafting compelling stories that inspire action and build influence for client businesses.

Quantifiable outcome

• A luxury villa in Ubud partnered with a local social media management agency in Bali and saw a 40% increase in direct bookings within six months through Instagram and Facebook marketing campaigns
• +3 more outcomes

Named customers26 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Others

• Hootsuite: Social media management platform used by brands and agencies. Represents both a tool Gaia uses for client work and a partial substitute that enables in-house teams to handle social media without agency support—particularly relevant for Gaia's SMB and hospitality clients.
• HubSpot: Marketing automation and CRM platform used by agencies and SMBs for inbound marketing, email, SEO, and social media management. Not a direct competitor but enables in-house marketing teams that might reduce reliance on agencies like Gaia; also a tool Gaia likely uses or competes against for SMB-segment clients.

Direct peers

• Think Creative Bali: Bali-based creative and digital agency offering branding, web, and marketing services targeting hospitality and lifestyle brands. Comparable to Gaia in size, geography, and vertical focus, making it a direct local competitor.
• Salt & Light Digital: Bali-based digital agency offering branding, web design, and digital marketing services. Most directly comparable peer given shared geography, similar service portfolio, and overlapping hospitality/F&B client base.
• IDCOMM: Indonesian integrated communications and digital agency offering branding, PR, social media, and digital marketing. Comparable in service mix and Indonesian client focus, though typically serving larger enterprise and corporate clients.

Broad incumbents

• Ogilvy Indonesia: Global full-service advertising and digital agency network with a strong Indonesia presence. Operates broadly across branding, advertising, digital marketing, and PR—overlapping with Gaia's integrated service offering but at significantly larger scale and serving multinational clients.
• Publicis Groupe Indonesia: One of the four major global advertising holding companies with significant Indonesian operations spanning digital, creative, media, and PR. Competes for enterprise digital marketing budgets that Gaia targets, but with much broader capabilities and global brand relationships.
• Dentsu Indonesia: Global advertising network with operations across Indonesia, offering integrated branding, digital marketing, media, and creative services. Competes for the same luxury hospitality and enterprise clients as Gaia but with greater resources, proprietary tools, and global reach.

Emerging players

• Yello Asia: Asia-focused digital marketing agency offering SEO, paid media, and content services. Comparable in offering scope but with broader geographic ambition across Asia rather than Bali-centric like Gaia.

Regional players

• Two Degrees Co: Indonesia-focused branding and digital agency serving premium and lifestyle brands. Overlaps with Gaia's integrated service model and luxury hospitality orientation but is based in Jakarta rather than Bali, giving it different geographic access.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/gaiadigitalagency
• LinkedInlinkedin.com/company/gaia-digital-agency
• Instagraminstagram.com/gaiadigitalagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gaia Digital Agency