The Amerang Group Ltd.

What The Amerang Group Ltd. does

The Amerang Group Ltd. (legal entity Amerang Ltd.) is a UK-based private limited company that imports and distributes hobby and collectable products exclusively to trade customers. Founded in 1980 and operating for over 40 years, the company serves hobby shops, model stores, and collectors' retailers across the United Kingdom through registered trade accounts only; it does not sell directly to consumers. The business is a traditional physical-goods distributor with no technology platform, no AI or data capabilities, no patents, and no public software surface.

The company's product offering spans 23+ international brands organised across four main categories: Licensed Collectables (1:6 scale figures, action figures, busts, statues, prop replicas, vehicles), Die Cast Collectables (commercial, emergency, military, race, road, and TV/movie vehicles), Model Kits (aircraft, military, maritime, automotive, sci-fi, anime, railway, wooden kits, plus paints, tools, and accessories), and lifestyle/collector items (books, games, puzzles, trading cards, wall art). Distributed brands include Hot Toys, Hasegawa, Sideshow, Kitty Hawk, MisterCraft, OcCre, Jada, Norev, PANDA Models, Super7, HONO Studio, Tweeterhead, and others. Amerang holds exclusive UK distribution rights for select principals, most recently adding the Zimi Model family (Kitty Hawk, Panda Hobby, Toucan) in 2024.

Revenue is generated through wholesale trade distribution: the company purchases products from international brand manufacturers and resells to UK trade accounts at wholesale margins. Pricing is not publicly disclosed; trade customers must log in to view pricing. Operational headquarters and warehouse are in Lancing, West Sussex, having been relocated from London in 2024 alongside the sales and marketing unit. The company is privately held with no disclosed parent, no institutional investor backing, and no public listing. It operates exclusively in the UK market with no international distribution footprint.

Name

The Amerang Group Ltd.

Legal name

Amerang Ltd.

Website

https://amerang.co.uk

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

The Amerang Group Ltd. is a UK B2B trade importer and distributor of hobby and collectable products, supplying hobby shops, model stores, and collectables retailers with 23+ international brands across model kits, licensed collectibles, and die-cast vehicles. Founded in 1980, the firm operates exclusively via registered trade accounts in the United Kingdom.

Ownership category

akta.pro rank

Product category

Wholesale Hobby and Collectables Distribution

NAICS

Toy and Hobby Goods and Supplies Merchant Wholesalers (42392)

SIC

Wholesale-Misc Durable Goods (5090)

akta.pro primary industry

Hobby & Model Kits Distribution (RC, Scale Models, Miniatures) (CRAOAMAD)

akta.pro secondary industry

Collectibles & Trading Cards Distribution (CRAOAMAC)

Keywords

• Hobby product distribution
• Collectibles wholesale
• Model kit distribution
• Licensed merchandise wholesale
• Trade supply services

Headquarters

HQ city

Marlborough

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Distribution: Amerang operates as a wholesale trade importer and distributor, purchasing products from brand manufacturers and reselling to trade customers including hobby shops, model stores, and collectors' retailers across the UK market.

Go-to-market motion1 record

Distribution channels1 record

Core offering

The Amerang Group Ltd. is a UK trade importer and wholesale distributor of hobby and collectable products, supplying 23+ international brands across four product categories (Licensed Collectables, Die Cast Collectables, Model Kits, and Cool Stuff). The company sells exclusively to registered trade accounts (hobby shops, model stores, collectables retailers) and does not offer direct-to-consumer sales. Its value to trade customers is providing single-source access to major international hobby brands through one UK-based distribution partner.

Product overview

The Amerang Group Ltd. is a leading UK trade importer and distributor of hobby and collectable products, operating for over 40 years as a business-to-business supplier. The company distributes an extensive portfolio of 23+ branded product lines including model kit manufacturers (AMT, Hasegawa, Kitty Hawk, MisterCraft, OcCre, PANDA Models, TOUCAN Models), licensed collectible brands (Doctor Collector, Hot Toys, Sideshow, Super7, HIYA Toys, HONO Studio, Tweeterhead), and die-cast collectible brands (Jada, Norev, Norev Jet-Car, Polar Lights). The core offering spans four main product categories: Licensed Collectables (1:6 scale figures, action figures, busts, statues, vehicles), Die Cast Collectables (vehicles in various scales), Model Kits (aircraft, military, maritime, automotive, sci-fi, railway, and specialty kits), and Cool Stuff (books, games, trading cards, puzzles). The company exclusively serves trade accounts and does not offer direct-to-consumer sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Licensed Collectables

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• OcCrecoreChannel Partner/ Reseller/ DistributorAmerang appointed as official UK distributor for OcCre wooden kits, creators of some of the most beautiful and intricately designed wooden model kits in the world.
• Zimi Model (Kitty Hawk, Panda Hobby, Toucan Brands)coreChannel Partner/ Reseller/ DistributorAmerang appointed as official UK distributor for the Zimi Model family featuring Kitty Hawk, Panda Hobby, and Toucan brands - established model kit manufacturers.

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Midland Mouldings Distribution (MMD): UK-based distributor of OO gauge model railway products and accessories — comparable specialist hobby trade distributor serving UK independent retailers.
• Creative Models: UK online and trade supplier of plastic model kits, paints, and accessories across aircraft, military, and automotive categories — directly comparable hobby distribution model.
• The Hobby Company: UK-based hobby distributor supplying model kits, paints, and accessories (including Tamiya, Academy, Vallejo) to trade and retail customers — directly comparable B2B distributor of hobby products serving the UK market.
• Underground Toys: UK distributor specializing in licensed collectibles, action figures, and gift products from entertainment franchises — directly comparable B2B distributor of licensed collectables to UK trade.
• Caswell Models: UK trade supplier specializing in plastic model kits, military modelling accessories, paints, and tools — comparable small-scale specialist hobby trade distributor serving UK model shops.
• Hattons Model Railways: Established UK retailer and distributor of model railways and hobby products with significant trade operations — comparable UK hobby distribution footprint with multi-brand sourcing.
• Pocketbond: UK distributor of Tamiya plastic model kits, R/C products, and educational construction kits — operates a parallel trade importer/distributor model for hobby products in the UK.

Broad incumbents

• Forbidden Planet: UK's largest specialist retailer of collectibles, action figures, graphic novels, and licensed merchandise — operates as both retailer and wholesaler in the same licensed collectibles and hobby space as Amerang.
• Hornby Hobbies: UK-listed manufacturer and distributor of model railways and hobby products (Hornby, Airfix, Scalextric brands) — larger incumbent in the UK hobby space with overlapping distribution channels to trade customers.

Others

• Sideshow Collectibles: US-based premium collectibles manufacturer whose products Amerang distributes in the UK — a principal/supplier relationship rather than competitor, but relevant for understanding Amerang's collectibles segment dynamics.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/amerang

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Amerang Group Ltd.