Zimi
Zimi is a Nanjing-based Chinese consumer electronics brand (founded 2012) that designs and sells power banks, GaN and USB-C chargers, wireless chargers, MFi-certified cables, and household batteries through JD.com, Tmall, Xiaomi Youpin, and its own zmifi.com site to Chinese and cross-border individual consumers.
- Company typePrivate
- Founded2012
- HeadquartersNanjing, China
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Zimi does
Zimi (legal name Jiangsu Zimi Electronics Technology Co., Ltd. / 江苏紫米电子技术有限公司) is a Nanjing-headquartered, privately held Chinese consumer electronics accessories company founded in 2012, with 251–500 employees. It designs, manufactures, and sells portable charging and power-delivery products — primarily power banks (10000mAh to 20000mAh, including a 200W flagship SKU), USB-C and GaN-based wall chargers (18W to 65W), wireless Qi chargers and car mounts, USB-C and MFi-certified Lightning data cables, and a line of Ni-MH and alkaline household batteries. The product portfolio has expanded into adjacent small-electronics categories including Bluetooth earphones, routers, power strips, and personal fans, visible on its zmifi.com storefront.
Its technology base centers on GaN (gallium nitride) semiconductor-based compact high-wattage chargers, USB Power Delivery and Qualcomm Quick Charge protocols, Qi wireless charging, and Apple MFi certification for Lightning cables. Proprietary differentiators include multi-port power banks with HDMI output and three independent outputs, a 200W high-power power bank, and braided cable constructions. There is no disclosed proprietary AI/ML or software stack; the IP is concentrated in power-conversion hardware, industrial design, and certification access.
Zimi operates a direct-to-consumer model with a one-time unit-purchase revenue stream. Products are sold through official flagship stores on JD.com, Tmall, and Xiaomi's Youpin platform, the company's own zmifi.com site, and internationally via Amazon US and AliExpress. Pricing spans ¥9.9 (entry-level alkaline batteries) to ¥449 (200W power bank), with the bulk of catalog SKUs in the ¥39–¥199 range. The primary customer segments are Chinese consumer smartphone/tablet users, Apple-ecosystem buyers needing MFi accessories, laptop/professional users requiring high-wattage charging, and household battery consumers. Strategic investors include Xiaomi (sole investor in the $102.84M 2020 round and participant in earlier rounds) and GGV Capital / Shunwei Capital (2015 Series 2, $15M), and Zimi operates as a core partner within the broader Xiaomi ecosystem.
Zimi firmographics
Firmographics- Name
- Zimi
- Legal name
- 江苏紫米电子技术有限公司
- Website
- https://zmifi.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Zimi is a Nanjing-based Chinese consumer electronics brand (founded 2012) that designs and sells power banks, GaN and USB-C chargers, wireless chargers, MFi-certified cables, and household batteries through JD.com, Tmall, Xiaomi Youpin, and its own zmifi.com site to Chinese and cross-border individual consumers.
- Ownership category
- akta.pro rank
Zimi industry classification
Industry- Product category
- Consumer Electronics Accessories
- NAICS
- Battery Manufacturing (33591), Current-Carrying Wiring Device Manufacturing (335931)
- SIC
- Retail-Radio, Tv & Consumer Electronics Stores (5731)
- akta.pro primary industry
- Power Delivery & Fast-Charging Accessories (GaN, PD/QC, PPS) (CRACATAI)
- akta.pro secondary industries
- Power Banks & Portable Power (Battery Packs, MagSafe Packs) (CRACATAD), Wireless Charging (Qi Pads, Stands, Multi-Device Mats) (CRACATAC)
Keywords
Where Zimi is headquartered
LocationHeadquarters
- HQ city
- Nanjing
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Zimi business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Electronics Accessories Sales: Direct-to-consumer sales of power banks, chargers, cables, wireless chargers, batteries and other electronics accessories through online marketplace flagship stores and official website
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Power Banks (移动电源) |
| Unit Pricing | Pay-as-you-go | Wireless Chargers (无线充) |
| Unit Pricing | Pay-as-you-go | Chargers (充电器) |
| Unit Pricing | Pay-as-you-go | Data Cables (数据线) |
| Unit Pricing | Pay-as-you-go | Batteries (电池类) |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
Zimi product offering
Product offeringCore offering
Zimi (ZMI紫米) is a Chinese consumer electronics brand that designs, manufactures, and sells mobile charging accessories. Its product portfolio centers on power banks (10000mAh to 20000mAh and high-power 200W models), wall chargers (18W to 65W including GaN models), wireless chargers and car mounts, data cables (USB-C and MFi-certified Lightning), and household batteries. Products are sold under the ZMI brand via flagship stores on JD.com, Tmall, and Xiaomi Youpin, as well as the company's own website and international channels such as Amazon US and AliExpress.
Product overview
ZMI紫米 (ZMI) is a Chinese consumer electronics brand (江苏紫米电子技术有限公司) specializing in mobile accessories and charging solutions. The product portfolio is organized into a unified platform of complementary charging and power products, centered around power banks (移动电源) as the core offering. The product line includes: power banks ranging from compact 10000mAh models to high-capacity 20000mAh units and 200W high-power models; wireless chargers including car mounts and smart speakers; USB-C and USB-A chargers with various power ratings (18W to 65W) including GaN technology chargers; data cables spanning USB-C to USB-C, USB-C to Lightning, and USB Type-C formats; and rechargeable batteries (Ni-MH and alkaline). The products share a unified design philosophy focused on fast charging technology, portability, and compatibility with both Apple and Android devices, with some products featuring proprietary features like multi-port outputs and HDMI connectivity.
Differentiator
Problem solved
Functional benefit
Products and services
- ZMI Power Banks Portable lithium power banks ranging from 10000mAh to 20000mAh capacities, with outputs up to 200W, designed for charging smartphones, tablets, and laptops on the go. Targeted at consumer smartphone, tablet, and laptop users.
- ZMI Wall Chargers and Power Adapters Wall chargers and power adapters ranging from 18W single-port to 65W multi-port GaN chargers, supporting USB-C PD, QC3.0, and Apple fast charging protocols. Targeted at consumer smartphone, tablet, and laptop users.
- ZMI Wireless Chargers Qi-standard wireless charging pads (up to 10W), 20W wireless car mounts, and wireless charger plus Bluetooth speaker combos. Targeted at consumer smartphone users and drivers.
- ZMI Data Cables USB-C to USB-C braided cables up to 100W, MFi-certified USB-C to Lightning cables for iPhone fast charging, standard USB Type-C cables, and gaming-oriented angled braided cables. Targeted at consumer smartphone, tablet, and laptop users.
- ZMI Batteries Alkaline (Rainbow brand) and Ni-MH rechargeable AA and AAA batteries, button cell batteries, and Ni-MH battery chargers for household devices. Targeted at household consumers needing batteries for remotes, toys, and small electronics.
- ZMI Bluetooth Earbuds Wireless Bluetooth earbuds sold under the ZMI brand. Targeted at consumer audio users.
- ZMI Car Accessories In-vehicle charging accessories including 20W wireless charging car mounts with auto-grip operation. Targeted at drivers and consumer smartphone users.
- ZMI Power Strips and Creative Small Appliances Power strips, desk fans, and neck fans sold as complementary consumer products. Targeted at general household and consumer users.
Companies that use Zimi
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Zimi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Zimi partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- JD.comcoreZMI operates an official flagship store on JD.com (ZMI京东自营旗舰店), one of China's largest e-commerce platforms, serving as a primary distribution channel for their products.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Zimi competitors and assessment
Company assessmentDirect peers
- Anker Innovations: Anker is the leading global brand in charging accessories (power banks, GaN wall chargers, USB-C cables, wireless chargers) and a direct competitor to Zimi across virtually every product category, with stronger international brand presence.
- Aukey Technology: Aukey sells power banks, USB-C chargers, and cables globally through Amazon and its own storefront, directly competing with Zimi in the value-to-mid-tier charging accessories segment.
- Ugreen Group: Ugreen manufactures chargers, cables, power banks, and USB-C hubs with strong Amazon presence, mirroring Zimi's product breadth and target customer (smartphone/laptop users) and competing on similar GaN and fast-charging features.
- Baseus: Baseus is a Chinese consumer electronics accessories brand selling power banks, GaN chargers, cables, and car chargers through e-commerce channels, directly overlapping with Zimi's product mix and pricing tiers.
- Romoss: Romoss specializes in power banks and charging accessories with strong China-market presence, competing head-to-head with Zimi in the high-capacity portable power bank category on JD.com and Tmall.
- RAVPower: RAVPower (under Sunvalley Group) makes power banks, GaN wall chargers, and USB-C cables sold internationally via Amazon, directly comparable to Zimi's product portfolio in fast-charging accessories.
- CHOETECH: CHOETECH sells GaN chargers, wireless chargers, and USB-C cables via Amazon and its own site, comparable to Zimi's mid-tier fast-charging product line with similar target customers.
Broad incumbents
- Belkin International: Belkin is a major global consumer electronics accessories brand (chargers, cables, wireless charging) with MFi certification partnerships, comparable to Zimi's premium charging category and a much larger international footprint.
- Xiaomi (Mi charging accessories): Xiaomi, Zimi's largest investor and ecosystem partner, also sells its own branded power banks, GaN chargers, and cables via Mi.com and Youpin, competing with Zimi in the same retail channels and product categories.
Emerging players
- CUKTECH: CUKTECH is featured as a dedicated zone on Zimi's official website (cuktech.com.cn), indicating an affiliated or partner brand. It sells high-power GaN chargers and power banks with overlapping product positioning to Zimi's premium tier.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Zimi social profiles
Digital presenceZimi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zimi leadership team
Management profileNumber of profiles
Profiles1 record
Zimi funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zimi M&A and investment
M&A and investmentM&A
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zimi
What does Zimi do?
Zimi (ZMI紫米) is a Chinese consumer electronics brand that designs, manufactures, and sells mobile charging accessories. Its product portfolio centers on power banks (10000mAh to 20000mAh and high-power 200W models), wall chargers (18W to 65W including GaN models), wireless chargers and car mounts, data cables (USB-C and MFi-certified Lightning), and household batteries. Products are sold under the ZMI brand via flagship stores on JD.com, Tmall, and Xiaomi Youpin, as well as the company's own website and international channels such as Amazon US and AliExpress.
Is Zimi a public or private company?
Zimi is a private company. It is classified as venture growth investor backed and is currently operating.
When was Zimi founded?
Zimi was founded in 2012. It employs 251 to 500 people.
Where is Zimi based?
Zimi is headquartered in Nanjing, China, in the Asia region.
How does Zimi make money?
One revenue line is on record: electronics Accessories Sales.
Who are Zimi's main competitors?
Direct peers on record are Anker Innovations, Aukey Technology, Ugreen Group, Baseus, Romoss, RAVPower and CHOETECH. Broad incumbents are Belkin International and Xiaomi (Mi charging accessories). CUKTECH is listed as an emerging player.
Does Zimi have an API?
No public API is recorded for Zimi.
What industry is Zimi in?
Zimi's product category is Consumer Electronics Accessories. Its primary akta.pro industry code is CRACATAI, Power Delivery & Fast-Charging Accessories (GaN, PD/QC, PPS), with a secondary code of CRACATAD, Power Banks & Portable Power (Battery Packs, MagSafe Packs). Its NAICS code is 33591 and its SIC code is 5731.