Le Strade

What Le Strade does

Le Strade is an Italian online urban exploration magazine founded by Monica Pianosi in 2017 and operated as a sole proprietorship (Le Strade di Pianosi Monica, registered in Turin with Partita IVA: 11755880017 and N. REA: TO-1238339). The platform publishes editorial content that promotes local businesses, artisans, producers, restaurants, and activities across major Italian cities, including Torino, Milano, Genova, Roma, Napoli, Firenze, Verona, Parma, and Trento. Its primary audience is urban explorers and local-experience seekers looking for authentic, off-the-beaten-path recommendations curated by local editors rather than tourist-oriented content.

The platform's core product is the free online magazine at le-strade.com, featuring city-specific sections, a curated Local Producers Directory organized by category (Food, Design, Fashion, Plants, Wine & Beverages, Cosmetics, Artists) with explicit curation criteria (sustainability, originality, quality, and local tradition), and a 'Vacanze Italiane' section covering Italian travel. Distribution is heavily Instagram-led, with city-specific handles (e.g., @lestradeditorino, @lestradedimilano, @lestradedigenova, @lestradediroma, plus newer cities) managed by local contributors. The 'Le Strade City Expansion Program' allows individuals to launch new city accounts through a structured three-step onboarding process culminating in website publishing rights once an account reaches 1,000 followers.

Le Strade's business model is free-to-reader media with revenue implied to come from local-business advertising and sponsorship, though no revenue figures, pricing tiers, or named advertiser relationships are disclosed. The company has no app, no disclosed API, no integrations, and no AI/ML technology stack; it is a content publishing platform rather than a technology company. It remains bootstrapped with 1-10 employees, has never raised institutional capital, and has scaled organically over 2017-2025 to roughly 9 cities with website content and 18+ cities with Instagram presence.

Name

Le Strade

Legal name

Le Strade di Pianosi Monica

Website

https://le-strade.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Le Strade is an Italian online urban exploration magazine that promotes local businesses and artisans across major Italian cities through editorial content, a curated local producers directory, and city-specific Instagram accounts managed by local contributors.

Ownership category

akta.pro rank

Product category

Online Lifestyle Magazine

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYTHAJAGAL

Food Festivals & Culinary Events (Ticketed Tastings, Pop-ups)

Travel & Hospitality/Tours, Attractions & Experiences/Food & Drink Experiences (Culinary Tours, Tastings, Cooking Classes)

Keywords

• Local business promotion
• Urban exploration content
• City blog publishing
• Local producers directory
• Italian travel content

Headquarters

HQ city

Beinasco

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Editorial Content and Local Business Promotion: Le Strade operates as an online urban exploration magazine that promotes local businesses and activities through editorial content, serving as a discovery platform for urban explorers. Revenue generation appears to come from local business visibility and potential sponsored content partnerships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Le Strade is an Italian online magazine that publishes editorial content about urban exploration, local businesses, restaurants, artisans, and producers across multiple Italian cities. The platform operates city-specific Instagram accounts managed by local contributors and offers curated directories of local producers organized by category (Food, Design, Fashion, Plants, Wine & Beverages, Cosmetics, Artists). It serves as a discovery and promotional channel connecting urban explorers with independent local businesses and Italian vacation destinations.

Product overview

Le Strade is an online Italian urban exploration magazine supporting local businesses across multiple cities. The core offering is the digital magazine platform featuring city-specific content and curated directories of local producers, artisans, and activities. The platform operates through geographic Instagram accounts for each city and offers a city expansion program for franchise-like growth. The product portfolio includes the main online magazine, city-specific Instagram channels, a local producers directory organized by category (Food, Design, Fashion, Plants, Wine & Beverages, Cosmetics, Artists), Italian vacation content, and a structured program for expanding to new cities.

Differentiator

Problem solved

Functional benefit

Products and services

• Le Strade Online Magazine
• City-Specific Instagram Accounts
• Local Producers Directory
• Vacanze Italiane

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Foursquare: Foursquare is a global local discovery platform with location-based recommendations and business discovery. It is a broader incumbent in the local discovery space that overlaps with Le Strade's role in promoting local businesses and urban experiences.
• Tripadvisor: Tripadvisor is a global travel content and review platform covering destinations, restaurants, and attractions. It is a broader incumbent in travel and tourism content that overlaps with Le Strade's tourist information and Italian vacation content.
• Yelp: Yelp is a global local business review and discovery platform. It is a broader incumbent that overlaps with Le Strade's curation of local businesses, restaurants, and urban experiences.

Direct peers

• 2night: 2night is an Italian lifestyle and nightlife platform covering restaurants, events, and local experiences in Italian cities. It is directly comparable to Le Strade's city-specific editorial content about Italian urban experiences and local discovery.
• Atlas Obscura: Atlas Obscura is a digital media platform covering unique local experiences and hidden gems worldwide. It is directly comparable to Le Strade's focus on hidden gems, local artisans, and off-the-beaten-path discoveries in Italian cities.
• Eater: Eater is a digital media platform covering restaurants, food culture, and local dining experiences in major cities. It is directly comparable to Le Strade's editorial content about local food, restaurants, and producers.
• Quandoo: Quandoo is a restaurant discovery and booking platform operating across Europe including Italy. It is directly comparable to Le Strade's restaurant and local dining promotion within Italian markets.
• Time Out: Time Out is a global city guide and editorial platform covering restaurants, activities, and cultural experiences in major cities. It is directly comparable to Le Strade's city-specific editorial content model covering food, art, and local experiences.
• The Infatuation: The Infatuation is a digital media platform providing curated restaurant recommendations and city guides. It is directly comparable to Le Strade's curated editorial approach to local food discovery and city experiences.
• The Fork: The Fork is a leading restaurant discovery and booking platform in Italy and Europe, with a strong focus on promoting local dining experiences. It is directly comparable to Le Strade's restaurant and local producer content focus within the Italian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/lestradepuntocom
• Facebookfacebook.com/lestradeditorino

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Strade