Disciples Made

What Disciples Made does

Disciples Made is a 501(c)(3) nonprofit organization founded in 2010 and headquartered in Shawnee, Kansas (EIN 82-1738278) that helps churches transition from addition-focused attendance models to cultures of disciple multiplication. The organization serves pastors, church leaders, ministry staff, and — increasingly — marketplace leaders, with reported reach across more than 50 countries, 10,000+ disciples made, 500+ disciple-makers mobilized, and 1,000,000+ journals recorded. The core product is a structured taxonomy of cohort-based Intentional Disciple-Making Environments (IDEs): Followers Made (6 months), Missionaries Made (4 months), Leaders Made (9 months), and Kingdom Influencers (6 months). These cohorts are delivered through a digital ecosystem comprising the Fully Alive mobile app (iOS and Android) for content, courses and coaching resources; the Impact Dashboard web platform for administration; proprietary assessments (the GPS Assessment for calling and the MyImpact Equation Assessment for character-and-calling growth); and the Calling Development Toolkit resource package. Supporting assets include the Disciples Made Podcast (72+ episodes across multiple seasons) and a regular blog that operate as top-of-funnel thought leadership.

The organization monetizes through three revenue streams: (1) recurring subscriptions to the Leadership Resources Plan tiered at $39.99/month for a single leader and $124.99/month for unlimited church-wide access (with an annual prepay discount of $250); (2) coaching engagements priced at $1,500 for a 9-month Disciple Multiplication Cohort (up to 5 participants per church) and $6,500 for a 12-month Platinum Coaching and Training journey; and (3) tax-deductible donations accepted via check, multi-year pledges, donor-advised funds, and securities. Distribution is direct-to-church via the disciplesmade.com website, mobile app stores, 30-minute Calendly-scheduled discovery calls, and a network of regional coaches located across Houston, Dallas, Overland Park, Sutherlin, and Lake Mary. GTM is hybrid sales-led (assessment-to-coaching conversion) and community-led (organic church-to-church referrals, podcast-driven thought leadership). The organization is founder-led by Brian Phipps, supported by a 4-person core operational team, a 6-member board (Josh Thompson as Chair, Kelly McBride as Treasurer, with board seats for fundraising, IDE development, marketing, and facilitation), and a distributed coach network. In 2026 the organization publicly pivoted from an 'Acceleration' growth posture to a 'Flywheel' strategy emphasizing sustainable momentum through relationships, coaching, cohorts, and culture change.

Name

Disciples Made

Legal name

Disciples Made, Inc.

Website

https://disciplesmade.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Disciples Made is a 501(c)(3) nonprofit in Shawnee, Kansas that helps churches shift from attendance-growth to disciple-making cultures through cohort programs, coaching, assessments, and a mobile app, serving pastors and leaders across 50+ countries.

Ownership category

akta.pro rank

Product category

Religious and Faith-Based Leadership Development Services

NAICS

Religious Organizations (8131)

SIC

Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)

akta.pro primary industry

Faith-Based Missions & Evangelism Organizations (Domestic & International) (BPAGAJAE)

Keywords

• Church discipleship coaching
• Spiritual formation programs
• Leadership development resources
• Disciple-making curriculum
• Ministry assessment tools

Headquarters

HQ city

Shawnee

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Leadership Resources Subscription: Monthly subscription plans providing on-demand training, tools, and community access for church leaders. Plans range from single-leader pilot ($39.99/month) to unlimited church-wide access ($124.99/month).
2. Coaching Services: Church coaching programs including 9-month Disciple Multiplication Cohorts ($1,500 for up to 5 participants) and 12-month Platinum Coaching and Training journeys ($6,500).
3. Donations and Charitable Giving: Registered 501(c)(3) nonprofit organization accepting tax-deductible donations. EIN: 82-1738278. Options include checks by mail, pledges spread over up to 3 years, donor-advised funds, and securities donations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Disciples Made is a 501(c)(3) nonprofit ministry that helps churches shift from addition-focused attendance growth to multiplication-focused disciple-making. It delivers this through structured cohort programs (Followers Made, Missionaries Made, Leaders Made, Kingdom Influencers), paid church coaching engagements, the Fully Alive mobile app, the Impact Dashboard with GPS and MyImpact assessments, the Leadership Resources Plan subscription, and the Calling Development Toolkit. Its proprietary Intentional Disciple-Making Environment (IDE) framework is the operating system that ties these offerings together.

Product overview

Disciples Made is a ministry organization offering a multi-product platform for church disciple multiplication. The core offerings include four cohort programs (Followers Made, Missionaries Made, Leaders Made, Kingdom Influencers) that are Intentional Disciple-Making Environments (IDEs) focused on measurable growth in character and calling. These are supported by the Fully Alive mobile app (iOS/Android) for content delivery and the Impact Dashboard for assessment and tracking (GPS Assessment, MyImpact Equation). The Leadership Resources Plan provides on-demand training and community for church leaders. Coaching services including Mission Mapping and Integration Coaching are offered for deeper partnership. The Disciples Made Podcast provides ongoing educational content. The product ecosystem is designed to move churches from activity-driven addition to multiplication-focused disciple-making cultures.

Differentiator

Problem solved

Functional benefit

Brands

• Fully Alive: A spiritual formation process and app that helps disciples grow in character and calling, enabling them to live Fully Alive in Jesus in everyday life.
• Followers Made
• Missionaries Made
• Leaders Made
• Kingdom Influencers

Quantifiable outcome

• 10,000+ disciples made, 500+ disciple-makers mobilized, 1,000,000+ journals recorded
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Christianity Today: Major Christian media and training organization that produces resources for church leaders across multiple formats. While broader in scope, it increasingly covers disciple-making content and competes for the same pastor/leader attention and budget.
• Cru: Large interdenominational ministry with a long history of disciple-making programs (e.g., Spiritual Multiplication). Operates at much greater scale but with similar emphasis on multiplying disciples through relational, reproducible models.
• RightNow Media: Largest video-based Bible study and training library for churches, with broad adoption across US churches. Competes for the same church training budget but offers content rather than measurable transformation outcomes.

Direct peers

• The Navigators: Long-established international disciple-making organization with similar focus on multiplying disciples through relational, reproducible processes. Operates across many of the same global regions and shares Disciples Made's emphasis on mentoring over curriculum-driven models.
• discipleship.org: Online hub and community dedicated to disciple-making in the local church, with a focus on shifting church culture from addition to multiplication. Directly competes for the same pastor/leader audience and shares theological framework around Jesus-modeled disciple-making.
• The Timothy Initiative: Church-based disciple-making movement with structured training pathways for multiplying disciples, particularly in the US and internationally. Shares the same coach-led, reproducible methodology and similar church-to-church referral model.
• Church Multiplication Network: Network dedicated to multiplying healthy churches and disciples, providing training, coaching, and resources to church leaders. Overlaps in target audience and methodology focus on multiplication versus addition.
• Exponential: Network and conference organization focused on church multiplication and disciple-making movements, serving church planters and leaders. Comparable audience and overlapping content (cohorts, resources, training) for church leaders seeking multiplication-oriented ministry models.

Emerging players

• Zúme Training: Mobile-first, open-source disciple-making training program with similar visual and curriculum approach focused on equipping everyday believers. Targets the same multiplication-focused church audience and uses a similar mobile-app delivery model.

Regional players

• Acts 29: Global church planting network that emphasizes disciple-making as a core component of church health. Comparable audience of church planters and planters-to-be, with some overlap in coaching/training offerings though broader in scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/disciplesmade
• Facebookfacebook.com/disciplesmade
• LinkedInlinkedin.com/company/disciples-made-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Disciples Made