What Tailored Lifetime Solutions does

Tailored Lifetime Solutions Pty Ltd is a privately held Australian financial advisory firm founded in 1988, headquartered in Surrey Hills, Victoria, with a second office in Sandy Bay, Tasmania. The firm operates as an Authorised Representative of Count Financial Limited under AFSL No. 227232 and serves individual retail clients — primarily pre-retirees and retirees aged 55+, with secondary segments including property buyers/investors, families seeking insurance protection, and life-stage planners from first job through retirement.

TLS offers an integrated suite of advice and intermediary services: superannuation management, self-managed super fund (SMSF) establishment and ongoing administration, retirement and aged care planning, insurance advisory (life, income protection, TPD, trauma) sourced through a broad insurer panel, lending/ mortgage broking across a broad bank and non-bank lender panel, debt management, cash flow analysis, and investment advice. The investment offering centers on the Tailored Managed Portfolios — five model portfolios (30/50/70/85/100% growth allocations) delivered in partnership with AMP — supplemented by direct investment and SMSF portfolio advice. The firm pairs these services with a seven-stage Financial Roadmap framework used both as a client-facing planning taxonomy and as a content marketing spine (blog, Oliver's Insights economic commentary, videos, calculators).

The business model is professional-services-led with fee-for-service and percentage-of-assets-under-management advisory fees, plus transaction commissions on lending placements and commission/royalty streams on insurance product placements. Go-to-market is sales-led via referrals, direct advisory consultations (in-person in VIC and TAS, plus remote/phone advisory nationally), and content-led inbound acquisition through the website, Facebook, YouTube, and LinkedIn. Technology is supporting rather than core: a PlutoSoft client portal, a retirement simulator, and standard financial calculators sit alongside the advisory workflow but do not constitute proprietary intellectual property. The firm has 1-10 employees, no disclosed funding, no M&A history, and was recognised as Count Financial Firm of the Year 2025.

Name

Tailored Lifetime Solutions

Legal name

Tailored Lifetime Solutions Pty Ltd

Website

https://tdls.com.au

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Tailored Lifetime Solutions is a privately held Australian financial advisory firm (est. 1988) operating under Count Financial's AFSL, serving primarily pre-retiree and retiree individuals across Victoria and Tasmania with SMSF, superannuation, insurance, lending, retirement, aged care, and investment advice via AMP model portfolios.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retirement Income Planning & Decumulation Advisory (FSAEABAD)

akta.pro secondary industries

Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH), Pension Master Trusts, Superannuation & Provident Funds (FSAAAGAB)

Keywords

• Financial planning services
• Superannuation management
• Retirement planning
• Insurance advisory
• Mortgage broking

Headquarters

HQ city

Balwyn

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Financial Advisory Fees: Fee-for-service or percentage-of-assets advisory fees for personalized financial planning services including SMSF management, retirement planning, and investment advice.
2. Lending Services: Mortgage broking and lending services across a broad panel of lenders including major banks and non-bank lenders.
3. Insurance Products: Insurance advisory and placement services offering solutions from a range of insurers including insurance through superannuation.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Tailored Lifetime Solutions is an Australian financial advisory firm that delivers personalized financial planning services across superannuation, self-managed super funds (SMSF), insurance, retirement planning, lending, debt management, aged care planning, cash flow management, and investment advisory. The firm operates as an Authorised Representative of Count Financial Limited and serves individual clients across Victoria and Tasmania through offices in Melbourne and Hobart.

Product overview

Tailored Lifetime Solutions operates as a comprehensive financial advisory firm offering an integrated suite of financial planning services. The core offering centers on personalized financial advice spanning superannuation management, self-managed super funds, insurance, retirement planning, lending solutions, debt management, and aged care planning. Their investment offering includes Tailored Managed Portfolios (in partnership with AMP) with five growth allocations, plus direct investment advisory. The firm organizes its services around a seven-stage Financial Roadmap covering major life events from first job through retirement, integrating various specialized services into a cohesive planning approach.

Differentiator

Problem solved

Functional benefit

Products and services

• Tailored Managed Portfolios
• Retirement Planning Services
• Lending Services
• Insurance Products
• Superannuation Management
• Self-Managed Super Funds (SMSF)
• Aged Care Financial Planning
• Debt Management
• Cash Flow Management
• Financial Roadmap Planning
• Investment Advisory

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Count Financial LimitedcoreChannel Partner/ Reseller/ DistributorTailored Lifetime Solutions operates as an Authorised Representative of Count Financial Limited (ABN 54 106 840 180), holding Australian Financial Services Licence No. 227232. This partnership provides regulatory authorization and access to Count Financial's product panel and support infrastructure.
• AMP CapitalminorStrategic or Co-development PartnerContent partnership providing Oliver's Insights economic commentary and investment strategy analysis from Dr Shane Oliver, Head of Investment Strategy and Chief Economist at AMP Capital. TLS publishes AMP's research and market insights on their website.
• Major Australian Banks and Non-Bank LenderscoreChannel Partner/ Reseller/ DistributorAccess to a broad panel of lenders including Australia's top banks and smaller non-bank lenders, enabling TLS to offer competitive lending solutions tailored to individual client needs.
• Multiple Insurance ProviderscoreChannel Partner/ Reseller/ DistributorInsurance solutions sourced from a significant range of insurers, with the option to provide insurance through superannuation as a cost-effective delivery mechanism for clients.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Infocus Wealth Management: Australian financial advisory licensee and advice group serving SMSF, retirement, investment, and insurance needs through authorized representatives. Similar to TLS in operating model and target clientele, with comparable emphasis on SMSF and retirement income planning.
• Capstone Financial Planning: Australian member-owned licensee group supporting independent financial advisors across superannuation, investment, insurance, and aged care planning. Closely comparable to TLS because both are smaller, advisor-centric practices offering comprehensive financial planning within a licensed representative network model.
• Fortnum Private Wealth: Australian privately-owned wealth advisory and licensee group providing financial planning, superannuation, lending, and aged care advice through a network of advisor practices. Directly comparable to TLS in service breadth, retirement planning focus, and licensed-representative distribution model.
• Orchid Financial Group: Australian financial advice licensee supporting boutique financial planning practices offering SMSF, retirement, lending, and insurance services. Comparable to TLS in advisor-led service model, SMSF specialization, and small-practice authorized representative structure.
• Shadforth Financial Group: Australian privately-owned financial advisory firm offering superannuation, retirement planning, investment, insurance, and aged care advice under a similar full-service model. Comparable to TLS in lifecycle-based planning approach and primary focus on pre-retirees/retirees, though operating across more states with a larger advisor bench.
• Astute Financial Planning: Australian financial planning licensee offering superannuation, retirement, investment, insurance, and lending advice through authorized representatives. Closely mirrors TLS's full-service advice approach and SMSF/retirement planning focus within a similar licensee-rep distribution structure.

Broad incumbents

• Australian Unity Personal Financial Advice: Mutual organization providing financial planning, banking, insurance, and aged care services with a strong retirement/aged care focus. Comparable to TLS in aged care and retirement planning specialization, though Australian Unity is a much broader diversified financial services and healthcare provider.
• Count Financial (licensee network): The licensed dealer group that TLS operates under, supporting a national network of authorized representative financial planning firms. Comparable as the parent/sponsor licensee; sibling authorized representatives within Count's network are TLS's most direct operational peers given shared compliance, product panel, and licensee infrastructure.
• Hillross Financial Services (Insignia Financial): Authorized representative network under IOOF/Insignia Financial offering financial planning, superannuation, and retirement advice. Direct peer because both operate the licensed-representative financial advisory model and target the same Australian SMSF and retirement segments, with Hillross backed by a much larger ASX-listed parent.
• AMP Financial Planning: AMP's authorized representative financial planning network, providing superannuation, retirement, lending, and insurance advice across Australia. Direct comparator because TLS co-distributes managed portfolios through AMP and serves the same SMSF/retirement client segments, though AMP operates at vastly larger scale as the underlying product manufacturer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/TailoredLifetime
• Facebookfacebook.com/pages/Tailored-Lifetime-Solutions/428520147200974
• LinkedInlinkedin.com/company/2285735?trk=tyah

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tailored Lifetime Solutions