UTS
- Company typePrivate
- Founded2020
- HeadquartersBiot, France
- Headcount51–100
- GTM typeB2C
- OfferingServices
UTS firmographics
Firmographics- Name
- UTS
- Legal name
- UTS (Ultimate Tennis Showdown)
- Website
- https://uts.live
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
UTS industry classification
Industry- Product category
- Professional Tennis League / Sports Entertainment Events
- NAICS
- Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Tennis Leagues & Team Competitions (MPAKAAAJ)
- akta.pro secondary industry
- Individual Sports Events (Tennis, Golf, Boxing/MMA, Athletics) (MPAGAMAC)
Keywords
Where UTS is headquartered
LocationHeadquarters
- HQ city
- Biot
- HQ country
- France
- HQ region
- Europe
Offices10 records
Markets served
UTS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Live Event Revenue: Revenue from ticket sales at live events held at iconic venues globally. Events include Bastide UTS Nîmes, UTS Rio, UTS London Grand Final, UTS Guadalajara, UTS Hong Kong, UTS Frankfurt, UTS Oslo, UTS Los Angeles, and UTS New York. Ticket prices range from 15 euros to over 200 USD depending on venue and seating category.
- Broadcasting Rights: TV and streaming broadcast rights sold to international broadcasters. Examples include Sky Sports acquiring UK/Ireland rights for UTS London Grand Final, and Grupo Globo broadcasting in Brazil. Available globally through UTS Live App and various international TV networks.
- Sponsorship Revenue: Event sponsorship from brands including Bastide Medical, Chubb Life Hong Kong, Victorian Plumbing (UK), XP (Brazil), and others. Sponsors receive naming rights, branding, and hospitality at events.
- Prize Money Distribution: Each match has a purse of $111,000 with winner receiving 70% and loser 30%. Final match winner takes 100%. Total prize pools range from $1 million to $1.665 million per event. Maximal player gain is $421,800 (3 Round Robin victories + 2 Final Four wins).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | UTS Rio 2026 - Tickets available via Ticketmaster |
| Unit Pricing | Pay-as-you-go | UTS Los Angeles 2023 - Category 5 seats from $49 |
| Unit Pricing | Pay-as-you-go | UTS Oslo 2024 - Tickets from 595 NOK (47.6€) |
| Unit Pricing | Pay-as-you-go | Bastide UTS Nîmes 2026 - Tickets from 15 euros |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
UTS product offering
Product offeringCore offering
UTS stages a global circuit of professional tennis tournaments built on its proprietary UTS format — four 8-minute quarters with a running clock, single serve per point, sudden death tiebreakers, bonus tactical cards, and unlimited headset coaching. Each event features eight elite ATP players competing in round-robin groups and a Final Four knockout, with prize money ranging from $1 million to $1.665 million per event. Live events are complemented by the UTS Live App for global streaming and broadcast partnerships with Sky Sports, Grupo Globo, TNNS, and others.
Product overview
UTS (Ultimate Tennis Showdown) is a professional tennis league featuring an innovative alternative format to traditional tennis. The core product is the UTS Tour, which organizes multiple tournament events throughout the year including Bastide UTS Nîmes (clay-court event in France), UTS Rio presented by XP (South American debut in Brazil), UTS Guadalajara (Latin America), and the Victorian Plumbing UTS London Grand Final (year-end championship). The league also operates the UTS Live App for global streaming and maintains the UTS Hall of Fame recognizing champions. The format differs from traditional tennis with four 8-minute quarters, a running clock, single serve per point, bonus tactical cards, and a loosened code of conduct to create a more entertainment-focused experience. Events feature eight top-ranked ATP players competing for prize money ranging from $1 million to $1.4 million per tournament.
Differentiator
Problem solved
Functional benefit
Products and services
- UTS Tour (Ultimate Tennis Showdown) An international professional tennis league featuring eight elite ATP players competing in round-robin groups and a Final Four knockout, using a proprietary format with four 8-minute quarters, single serve, bonus cards, and sudden death tiebreaker. Designed for live audiences at iconic venues and global streaming via UTS Live App and broadcast partners.
- UTS Live App Mobile application available on the Apple App Store and Google Play Store that streams UTS events live, hosts replays, and provides global fan access where broadcast partners are unavailable.
- UTS Rio presented by XP Three-day UTS tournament held at Maracanazinho arena in Rio de Janeiro, Brazil, featuring eight elite ATP players competing for over USD 1.2 million in prize money; presented by title sponsor XP.
- Bastide UTS Nîmes Annual UTS tournament held at the ancient Roman amphitheatre Les Arènes de Nîmes in France, featuring eight top ATP players competing in the UTS format with a $1 million prize pool; titled by sponsor Bastide.
- Victorian Plumbing UTS London Grand Final Year-end UTS championship tournament held at the Copper Box Arena in London, featuring the top eight qualifiers from the season competing for the Grand Final title; titled by sponsor Victorian Plumbing.
- UTS Guadalajara Latin American UTS debut tournament held at Centro Panamericano de Tenis in Guadalajara, Mexico, featuring eight top tennis players competing for a $1.4 million prize purse.
- Chubb UTS Hong Kong with Humansa First UTS Tour event in Asia held at Kai Tak Arena in Hong Kong, featuring an $1.1 million prize pool with title sponsor Chubb Life and health and wellness partner Humansa; sanctioned by the Asian Tennis Federation.
- UTS Hall of Fame Recognition program documenting all UTS tournament champions and notable matches since the league's inception in 2020, accessible via the UTS website.
- UTS 2026 Ranking Season-long championship ranking system awarding points based on tournament results, with the year-end No. 1 player crowned UTS Champion.
Quantifiable outcome
- UTS Nîmes 2025 drew 20,500 spectators over two days
- +4 more outcomes
Companies that use UTS
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
UTS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
UTS partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- XP (XP Investimentos)coreXP, a Brazilian financial services company, is the presenting sponsor for UTS Rio 2026 (UTS Rio presented by XP). This is the title sponsorship for UTS's debut South American event at Maracanazinho arena in Rio de Janeiro, July 16-18, 2026.
- Grupo GlobocoreBrazilian media conglomerate Grupo Globo is the broadcast partner for all UTS competitions in Brazil. Will broadcast UTS Rio 2026 and future Brazilian events, providing extensive reach across Brazilian audiences through TV and digital platforms.
- BastidecoreBastide, a French comfort and medical solutions brand, is the title sponsor for UTS Nîmes events (Bastide UTS Nîmes, Bastide Médical UTS Nîmes). Partnership includes naming rights, branding at Arènes de Nîmes, and integrated wellness positioning. Multiple editions confirmed.
- Victorian PlumbingcoreVictorian Plumbing, a leading UK bathroom brand, became the title sponsor for UTS London Grand Final 2025 (Victorian Plumbing UTS London Grand Final). Partnership includes naming rights, branding at Copper Box Arena, and integrated marketing campaigns. This is a premium event sponsorship for the year-end championship.
- Sky SportscoreSky Sports secured UK and Ireland broadcast rights for UTS London Grand Final 2025, marking the first time Sky Sports broadcasts UTS. Facilitated by sports marketing agency SPORTFIVE. The partnership brings UTS's innovative format to mainstream British sports audiences via Sky Sports Tennis channel.
- HumansaminorHumansa is the health and wellness sponsor for Chubb UTS Hong Kong with Humansa 2025 event. Partnership aligned with Hong Kong's health-focused community engagement initiatives.
- Hong Kong, China Tennis AssociationcoreOfficial partner for UTS Hong Kong event. Sanctioned by the Asian Tennis Federation, marking UTS's first Asian stop. Partnership essential for regulatory approval and local tennis community integration.
- Chubb Life Hong KongcoreChubb Life Hong Kong is sponsoring and organizing the inaugural Ultimate Tennis Showdown in Asia. Engages the community through mini-events, ticket giveaway campaigns, and features brand ambassador Coleman Wong. Major partnership for UTS's Asian expansion.
- Telenor ArenaminorVenue partner for UTS Oslo 2024 at Telenor Arena in Fornebu, Norway. Event featured $1,665,000 prize money, the largest in UTS history.
- Mouratoglou Tennis AcademycoreUTS was founded by Patrick Mouratoglou at his Mouratoglou Tennis Academy in Nice, France. The academy serves as the spiritual home of UTS and where the inaugural UTS1 event was held in June 2020 during the pandemic. Deep integration between academy operations and UTS format development.
Scale indicators10 records
Recent moves8 records
Expansion highlights6 records
UTS competitors and assessment
Company assessmentDirect peers
- World Tennis League (WTL): Dubai-based entertainment tennis league founded by Daniil Medvedev-associated backers featuring top ATP/WTA stars in a shortened, show-style format at a single marquee venue. Closest direct comparable to UTS in combining elite players, gamified rules, and arena-scale entertainment tennis.
- World TeamTennis (WTT): Long-running co-ed team tennis league using innovative scoring (no-ad sets, super tiebreakers, sets to 5 games) and a team/league structure. Closest legacy tennis-league comparable to UTS on format novelty and league-style season play.
- TGL (TMRW Sports): Tech-infused indoor team golf league launched by Tiger Woods, Rory McIlroy, and TMRW Sports, using a novel scoring system, primetime broadcast window, and tech-driven fan engagement. Structurally analogous to UTS as a celebrity-backed, format-innovating league targeting younger fans.
Emerging players
- Major League Pickleball (MLP) / PPA Tour: Team- and individual-format professional pickleball circuits that grew rapidly with celebrity investors, novel scoring, and arena events. Comparable as a fast-scaling racquet-sports league chasing younger, entertainment-first fans.
- LIV Golf: Saudi-backed alternative golf tour that upended the PGA Tour with format innovation, big purses, team play, and short events. Comparable to UTS as a parallel, well-capitalized challenger league using format change to attract fans and players.
- Premier Lacrosse League (PLL): Tour-based professional lacrosse league built by Paul Rabil using a modern, entertainment-led format and player-friendly economics. Useful comparable for UTS on emerging-league economics, broadcast negotiations, and league-vs-federation tensions.
- Athletes Unlimited: Innovative sports league model rotating player-led team structures across lacrosse, softball, volleyball, and basketball with season-style rankings. Conceptually aligned with UTS on fan-friendly format experimentation and athlete empowerment.
Broad incumbents
- WTA Tour: The leading women's professional tennis tour and a natural parallel league comparable to UTS in tour structure and sponsorship economics; also a potential future expansion axis (e.g., a UTS women's format).
- ATP Tour: The dominant men's professional tennis circuit organizing 60+ annual events worldwide, setting the calendar and rules that UTS operates alongside. UTS competes for player time, broadcast attention, and sponsorship dollars against the ATP's established tour.
Regional players
- Premier Padel: FIP-backed global padel tour competing for racquet-sports audiences, sponsors, and broadcasters. Shares with UTS the racquet-sports fan base and a tour-of-events model, though currently dominant in Europe/Middle East/South America.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
UTS social profiles
Digital presenceUTS financial estimates
Financial estimateRevenue estimate
Valuation estimate
UTS leadership team
Management profileNumber of profiles
Profiles1 record
UTS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UTS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UTS
What does UTS do?
UTS stages a global circuit of professional tennis tournaments built on its proprietary UTS format — four 8-minute quarters with a running clock, single serve per point, sudden death tiebreakers, bonus tactical cards, and unlimited headset coaching. Each event features eight elite ATP players competing in round-robin groups and a Final Four knockout, with prize money ranging from $1 million to $1.665 million per event. Live events are complemented by the UTS Live App for global streaming and broadcast partnerships with Sky Sports, Grupo Globo, TNNS, and others.
Is UTS a public or private company?
UTS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was UTS founded?
UTS was founded in 2020. It employs 51 to 100 people.
Where is UTS based?
UTS is headquartered in Biot, France, in the Europe region.
How does UTS make money?
Four revenue lines are on record. Live Event Revenue is the primary driver. The others are broadcasting Rights, sponsorship Revenue and prize Money Distribution.
Who are UTS's main competitors?
Direct peers on record are World Tennis League (WTL), World TeamTennis (WTT) and TGL (TMRW Sports). Emerging players are Major League Pickleball (MLP) / PPA Tour, LIV Golf, Premier Lacrosse League (PLL) and Athletes Unlimited. Broad incumbents are WTA Tour and ATP Tour. Premier Padel is listed as a regional player.
Does UTS have an API?
No public API is recorded for UTS.
What industry is UTS in?
UTS's product category is Professional Tennis League / Sports Entertainment Events. Its primary akta.pro industry code is MPAKAAAJ, Tennis Leagues & Team Competitions, with a secondary code of MPAGAMAC, Individual Sports Events (Tennis, Golf, Boxing/MMA, Athletics). Its NAICS code is 71121 and its SIC code is 7990.