What G2 Digital does

G2 Digital is a UK-based manufacturer of custom-configured rackmount computers and mini PCs, founded in 2003 in Alton, Hampshire, as a spin-off from G2 Video Systems. The company designs and builds 1U, 2U, 3U, and 4U rack systems plus compact mini PCs (Bantam, 16FN, Pocket, Tiny) around Intel and AMD processors, integrating proprietary short-depth chassis, hot-swappable drive bays, redundant power supplies, PCIe expansion, and optional liquid or fanless cooling. G2 holds ISO 9001, ISO 14001, CE, FCC, CB Scheme, TAA, and NDAA certifications, positioning it for both regulated commercial and government/defense procurement. Over 20,000 systems have been delivered to more than 500 active customers globally.

G2 Digital serves broadcast/AV, render and VFX, security/CCTV, on-premise AI inference, edge computing, and financial services workloads, with named customers including Illuminate, Jigsaw24, Colour Sound, Shotoku Broadcast Systems, Broadcast Bionics, and TVT Media. Revenue is generated primarily through one-time hardware sales ranging from approximately £749 (Bantam) to over £2,800 (1U Titan), supplemented by short-term rental services, extended warranties up to five years, and finance/leasing arrangements. Distribution combines direct sales via website, phone (0333 880 4242), and email with a reseller channel that includes Babcock International, Softcat, CDW, ASM Technologies, and PCS Business Systems, an EU office at g2digital.de, and the Heroes in Hardware partner programme. The company also reports 98% uptime across 2025 and a 48% repeat customer rate measured from January 2025 to May 2026, with stated engineering emphasis on 10+ year service life and 72-hour build-and-ship turnaround on configured systems.

Name

G2 Digital

Legal name

G2 Digital Video Limited

Website

https://g2digital.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

G2 Digital is a UK manufacturer of custom-configured 1U–4U rackmount computers and mini PCs built around Intel and AMD processors, serving 500+ customers in broadcast/AV, render, security/CCTV, on-premise AI, edge computing, and financial services with direct sales, rental, and a government-grade reseller channel.

Ownership category

akta.pro rank

Product category

Rackmount Computers

NAICS

Computer and Peripheral Equipment Manufacturing (33411)

SIC

Electronic Computers (3571)

akta.pro primary industry

Rack & Tower Servers (General-Purpose x86/ARM) (HDACABAA)

akta.pro secondary industry

Server Hardware Platforms (Rack/Tower/Blade) (HDABADAA)

Keywords

• Rackmount computers
• Mini PCs
• Custom workstations
• Server hardware
• Edge computing hardware

Headquarters

HQ city

Alton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Hardware Sales: One-time purchase of custom-configured rackmount computers and mini PCs. Products range from entry-level systems (£749+) to high-performance workstations (£2,800+). Includes standard 2-year warranty with options to extend to 5 years.
2. Rental Services: Short-term rental of rackmount systems for projects, live events, and proof-of-concept deployments. Minimum 4-week term with weekly pricing from £122 (1U PC) to £175 (4U PC). Includes option to purchase at fair market value.
3. Extended Warranties: Extended warranty coverage up to 5 years total, including optional on-site assistance with Next Business Day or 4-business hour critical response options.
4. Finance/Leasing: Competitive finance options supporting customers who require leasing for capital expenditure programs. Applications typically receive decisions within 48 hours.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

G2 Digital designs, manufactures, and sells custom-configured rackmount computers in 1U, 2U, 3U, and 4U form factors, plus mini PCs (Bantam, 16FN, Pocket, Tiny), all built around industry-standard Intel and AMD processors including Threadripper, Xeon, and Core Ultra platforms. Products are tailored to specific workloads for broadcast/AV, render/VFX, security/CCTV, AI inference, edge computing, and financial services customers in the UK and globally. The company also offers short-term rental services, extended warranties up to 5 years, and finance/leasing options.

Product overview

G2 Digital is a UK-based manufacturer of rackmount computers and mini PCs offering a portfolio of configurable hardware solutions. The product range spans multiple rack form factors (1U, 2U, 3U, 4U) and mini PCs, organized into compact Nano variants optimized for short depth, standard PC variants with maximum expansion, and Plus variants for enhanced configuration flexibility. Mini PCs include the Bantam (flexible mounting), 16FN (fanless), Pocket (wall-mountable), and Tiny (with PCIe slot). All products support customization including custom branding and bespoke metalwork. The company also offers rental services, extended warranties, and finance options. G2 Digital serves industries including broadcast/AV, render, security/CCTV, AI inference, edge computing, and financial services, with a focus on configurable, long-lifecycle hardware built around Intel and AMD processors.

Differentiator

Problem solved

Functional benefit

Products and services

• Bantam A compact mini PC powered by Intel Core I CPUs, offering flexible mounting options including rack mount (two units side by side in 1U), wall mount, or desktop deployment. Supports internal AC/DC power supply or optional DC input/PoE++ configurations.
• 16FN (Fanless Intel NUC) A fanless mini PC with silent operation, powered by Intel Ultra processors. Features rugged aluminum housing with heat pipe cooling, dual NIC as standard (third optional), internal AC/DC power supply, mounts in 1U rack space or wall mountable, with optional PoE++ and RS232 port.
• Pocket An industrial-grade wall-mountable mini PC measuring 297x196x58mm with internal AC/DC power supply supporting 110-230VAC, 12-48VDC, or PoE++. Features front-facing USB 3.0 and a 2.5" SSD bay.
• Tiny A compact mini PC measuring 215x217x80mm with a PCIe x16 expansion slot for high-performance tasks. Features external <150W DC desktop adapter and front USB 2.0 port.
• 1U Nano The most compact and budget-friendly 1U rack-mounted computer with PCIe expansion slot, at just 212mm depth. Supports dual-width graphics cards, dual PCIe x8 sockets, and up to 2x 2.5" hot-swappable HDD/SSD bays.
• 1U PC A compact 370mm deep 1U rackmount PC supporting Intel Core I, Xeon, and AMD Ryzen processors. Features optional redundant PSU, front dust filters, M.2/U.3 hot-swap drive bays (up to 8x 2.5" or 8x NVMe U.3), and sliding rail kit options.
• 1U Plus A 1U rackmount case supporting Micro-ATX motherboards with two dedicated PCIe sockets for full x16 lane performance. Offers enhanced storage (up to 8x 2.5" or 4x NVMe/U.3 hot-swap bays), greater RAM capacity, and more customization options than standard 1U.
• 2U Nano An ultra-short depth 2U computer at 280mm, weighing 9kg. Supports up to 4 hot-swappable 2.5" or 2 M.2/U.3 drive bays, up to 3 PCIe x16 slots, single <600W power supply, and dual-width graphics cards including RTX 6000 ADA.
• 2U PC A high-performing 2U rackmount PC at 437x378x88.8mm and 11kg. Supports cutting-edge GPUs, up to 8 hot-swap 2.5" HDD bays or NVMe/U.3 options, up to 3 PCIe x16 slots, redundant power supply up to <1.2KW, and dual front USB 3.0 ports.
• 2U Plus A highly configurable 2U chassis offering maximum expansion potential with up to 24 SATA/SAS HDDs or 12 M.2/U.3 drives via hot-swap bays, up to 3 PCIe x16 slots, redundant <1.2KW power supply, and enterprise-grade cooling for Intel and AMD CPUs.
• 2U Plus LP A 2U form factor with up to 7 PCIe x16 low-profile expansion slots. Supports up to 24 hot-swap SATA/SAS drives or 12 M.2/U.3 SSDs, redundant power supply, and dual USB 3.0 front panel ports.
• 3U PC A 3U rackmount PC with up to 5 PCIe x16 slots with full x16 lanes for uncompromising graphics performance. Supports up to 8 hot-swappable 2.5" drives, 2x 3.5" drives, or 6 NVMe/U.3 drives, with single or redundant <1.2KW power supply.
• 4U Nano A compact 4U rackmount chassis (425x370x177mm) offering maximum expansion with up to 16x 2.5" hot-swap HDD bays, 7x PCIe x16 slots, and 8x NVMe/U.3 drives. Features redundant power supply options for rock-solid reliability.
• 4U PC A full-size 4U rackmount PC (430x570x177mm) designed for the most rigorous workloads. Supports up to 16 hot-swappable HDD bays (NVMe/U.3), up to 7 PCIe x16 slots, multi-GPU support (up to 4x dual-width NVIDIA Quadro or AMD Professional GPUs), and liquid cooling options.
• 1U NUC A 1U rackmount enclosure that fits three NUCs in just 1U of rack space, maximizing density. Features internal AC/DC power supply, combining simplicity, performance, and smart design.
• 1U Titan A 1U rackmount PC with colossal power and enterprise-grade cooling for range-topping processors. Features up to 16x 2.5" or 8x NVMe/U.3 hot-swap bays, measuring 425x660x44.4mm and weighing 16kg.
• 3U PC VT A vertical PCIe slot 3U rackmount PC allowing more PCIe cards to be fitted while supporting NVIDIA PRO GPUs. Features up to 5x PCIe x16 (x16 lanes), up to 8x 2.5", 2x 3.5" or 6x NVMe/U.3 hot-swap bays, and single/redundant <1.2KW power supply.
• Rental Services Short-term rental service for all G2 Digital products, including 1U PC (from £122 p/w), 2U PC (from £160 p/w), and 4U PC (from £175 p/w). Minimum 4-week term with option to purchase at fair market value.

Quantifiable outcome

• 98% uptime over 2025
• +4 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core.

• IntelcoreTechnology or IntegrationStrategic partnership with Intel as a leading OEM and beta test partner. G2 tests new Intel technology ahead of general release, giving early access to latest processors including Intel Core i, Xeon Scalable, Xeon W-Series, and Intel Core Ultra platforms.
• AMDcoreTechnology or IntegrationTechnology partnership for AMD processor platforms including AMD Ryzen, AMD EPYC, and AMD Threadripper PRO series. G2 offers systems built around AMD's full range of processors for various workload requirements.
• ASRock IndustrialcoreTechnology or IntegrationIndustrial motherboard partnership for long-lifecycle deployments. ASRock platforms are specifically chosen for extended lifecycle requirements where hardware changes are infrequent.
• AdvantechcoreTechnology or IntegrationIndustrial computing partnership providing enterprise-grade motherboards and platforms for demanding environments requiring sustained workloads and long-term availability.
• ASUScoreTechnology or IntegrationMotherboard and component partnership for workstation and server-class systems. ASUS platforms used for professional applications requiring ISV certification.
• MicrosoftcoreTechnology or IntegrationOperating system partnership providing Windows Desktop and Server OS licensing and support across the product range.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Advantech: Taiwan-based industrial computing manufacturer producing rackmount servers, edge AI platforms, and industrial motherboards. G2 partners with Advantech as a supplier, but Advantech also competes in the same custom industrial rackmount space, particularly for AI inference and edge.
• Stealth Computer: Manufacturer of rugged industrial computers, mini PCs, and rackmount servers for military, medical, and industrial customers. Comparable product portfolio (mini PCs through rackmounts) and similar long-lifecycle positioning to G2.
• OnLogic: Global manufacturer of rugged industrial PCs, mini PCs, and edge-computing hardware for IoT, AI, and industrial automation. Closely comparable in form factor range (mini PCs through rackmount) and vertical focus on edge AI and industrial deployments.
• Trenton Systems: US-based manufacturer of rugged, long-life rackmount and tower servers for defense, broadcast, and industrial workloads. Directly comparable to G2 in the custom rackmount niche with emphasis on lifecycle support and US government compliance.
• Simply NUC: Specialist in small-form-factor and mini PC systems based on Intel NUC platforms, with multi-NUC rack integration and edge-computing configurations. Overlaps with G2's Bantam, Tiny, and 1U NUC product lines and NUC-focused custom work.

Broad incumbents

• Dell Technologies (PowerEdge): Largest global server OEM with the PowerEdge rack and tower family serving the same broadcast, security, edge, and AI workloads as G2. Represents the volume-OEM alternative that G2's sales motion is explicitly positioned against on lead time and customization.
• Supermicro: Major global server and storage manufacturer with a deep rackmount portfolio spanning 1U–8U and AI-optimized GPU systems. Competes with G2 on the high-end render/AI/edge SKUs where Supermicro's scale and pricing pressure the niche customizers.
• Lenovo (ThinkSystem / ThinkEdge): Global server OEM with ThinkSystem rack servers and a growing ThinkEdge edge-AI portfolio. Competes head-to-head with G2 in edge and AI inference where Lenovo is investing heavily in compact, GPU-dense rackmounts.
• HPE (ProLiant): Major enterprise server OEM with ProLiant rack and tower servers, plus edge and AI server lines. Direct competitor for the same enterprise and government customers G2 targets, with stronger procurement-framework presence.

Regional players

• Bressner Technology: Germany-based system integrator and value-added reseller of industrial, rugged, and rackmount computing hardware. Operates in the same European broadcast, industrial, and defense verticals as G2 with comparable custom-build services but focused on the DACH market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/g2_digital
• LinkedInlinkedin.com/company/g2-digital-video

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about G2 Digital