Bella Notte
Bella Notte is a privately held Italian restaurant and pizzeria in Washington Heights, NYC, serving individual consumers and catering clients across Manhattan, the Bronx, and Westchester County via dine-in, take-out, delivery, and event catering.
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Bella Notte does
Bella Notte is a privately held Italian restaurant and pizzeria operating from a single location at 104 Audubon Avenue in Washington Heights, New York City. The business offers a traditional Italian menu centered on housemade entrees (chicken parmigiana, eggplant rollatini, chicken francese, marsala, and scarpariello), unique pastas (orecchiette with sausage and broccoli rabe, garganelli toscana, fettuccine primavera, penne alla vodka, and baked ziti bolognese), and New York-style thin-crust pizza including gourmet grandma pies, calzones, and pizza rolls. Beyond the restaurant's dine-in and take-out service, Bella Notte runs a catering operation delivering half trays (feeding 8-10) and full trays (feeding 18-20) priced between $30 and $130 across Westchester County, the Bronx, and Manhattan, with same-day order capability.
The business operates a direct-to-consumer go-to-market motion with three ordering channels: in-person at the Washington Heights storefront, a Granburyrs-integrated online ordering portal, and the Bella Notte Cucina Italiana mobile app on iOS and Android. Customer acquisition is supported by a 20% first-order discount and a recurring 5% loyalty credit program. The technology stack is conventional restaurant tooling — no proprietary platforms, APIs, or AI components — with order management, email marketing, and basic loyalty mechanics forming the digital layer. There is no disclosed management team, no external funding, no parent company, and no subsidiary structure; ownership is consistent with an independent founder/family-operated single-unit restaurant.
Revenue derives from three streams: dine-in and take-out food sales (transactional, individual ticket), delivery sales, and catering (transactional, event-based with published per-tray pricing). The company serves individual NYC consumers seeking authentic, housemade Italian food as the primary segment, with a secondary catering segment composed of event planners and businesses in the tri-borough service area. No revenue, headcount trend, or unit-economic data is publicly disclosed.
Bella Notte firmographics
Firmographics- Name
- Bella Notte
- Legal name
- Bella Notte
- Website
- https://bellanotte.nyc
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bella Notte is a privately held Italian restaurant and pizzeria in Washington Heights, NYC, serving individual consumers and catering clients across Manhattan, the Bronx, and Westchester County via dine-in, take-out, delivery, and event catering.
- Ownership category
- akta.pro rank
Bella Notte industry classification
Industry- Product category
- Italian Restaurant
- NAICS
- Full-Service Restaurants (722511), Caterers (72232), Limited-Service Restaurants (722513)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Brasseries, Bistros & Trattorias (THAFACAI)
- akta.pro secondary industries
- Pizza Fast Casual (THAFABAB), Full-Service Catering (Off-Premise) (HSACAGAA), Casual Dining Restaurants (THAFACAB)
Keywords
Where Bella Notte is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bella Notte business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Dine-in and Take-out Food Sales: One-time food transactions for individual customers ordering pizza, pasta, and Italian entrées through online portal or mobile app for pick-up or delivery.
- Catering Services: Catering trays (half trays feeding 8-10 people, full trays feeding 18-20 people) sold to event planners and businesses throughout Westchester County, the Bronx, and Manhattan.
- Loyalty Program: Points-based loyalty program where customers earn 5% credit on future purchases; first-order 20% discount for new customers using website or mobile app.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Half trays feed 8-10 people; full trays feed 18-20 people |
| Transaction based/ take rate | Pay-as-you-go | First order discount - 20% off |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Bella Notte product offering
Product offeringCore offering
Bella Notte is an Italian restaurant and pizzeria that serves housemade traditional Italian entrées, pastas, soups, salads, fresh seafood, and New York style thin crust pizza (including gourmet grandma pizzas, calzones, and pizza rolls) for dine-in, take-out, and delivery. It also offers Italian catering via half trays (8–10 people) and full trays (18–20 people) across Westchester County, the Bronx, and Manhattan, with digital ordering supported through a website portal and a mobile app linked to a loyalty program.
Product overview
Bella Notte is a traditional Italian restaurant and pizzeria offering a portfolio of food products and digital ordering services. The core offerings include housemade Italian entrées, unique pastas, fresh seafood, traditional thin crust New York style pizza, gourmet grandma pizzas, overstuffed calzones, and pizza rolls. The company operates two digital customer-facing platforms: the Bella Notte Cucina Italiana mobile app (iOS and Android) for ordering and loyalty management, and the Bella Notte Online Ordering Portal (web-based). Additionally, Bella Notte provides catering services throughout Westchester County, the Bronx, and Manhattan via its catering service offering. A loyalty program integrates with both the mobile app and online portal to reward repeat customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Italian Restaurant Service (Dine-in, Take-out, and Delivery) On-premises dining, take-out, and delivery of housemade Italian entrées, pastas, soups, salads, fresh seafood, and New York style pizza from the 104 Audubon Ave, Washington Heights location. Targeted at NYC residents seeking authentic Italian food without cooking at home.
- Italian Catering Service Phone-based catering service offering half trays (feed 8–10) and full trays (feed 18–20) of Italian appetizers, salads, vegetables, pastas, and entrées. Serves event planners, businesses, and private hosts in Westchester County, the Bronx, and Manhattan, with same-day orders accepted when possible.
- Bella Notte Cucina Italiana Mobile App Mobile application on iOS and Android that enables customers to place delivery and pickup orders, access the loyalty program, and receive special offers. Targets existing and new customers of the Bella Notte restaurant.
- Bella Notte Online Ordering Portal Web-based ordering portal that allows customers to place delivery and pickup orders and participate in the loyalty program to earn points redeemable against future purchases. Targets both new and existing customers of the Bella Notte restaurant.
- Traditional Italian Entrées and Pasta Dishes Housemade Italian entrées, unique pastas, housemade soups, salads, and fresh seafood. Signature dishes include chicken parmigiana, eggplant rollatini, fettuccine primavera, and orecchiette with sausage and broccoli rabe. Sold to restaurant and catering customers.
- New York Style Pizza and Specialty Pizzas Traditional thin crust New York style pizza, gourmet grandma pizzas, overstuffed calzones, and pizza rolls, including varieties such as white spinach pizza and seafood pizza. Sold to restaurant and catering customers.
Companies that use Bella Notte
Customer profileSegments2 records
Ideal customer profiles2 records
Bella Notte technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bella Notte partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Bella Notte competitors and assessment
Company assessmentDirect peers
- Il Fornaio: Il Fornaio is an Italian restaurant chain offering full-service Italian dining with housemade pastas, pizzas, and entrées across multiple U.S. locations. Highly comparable to Bella Notte in menu composition (Italian entrées, pizza, pasta) and casual fine-dining positioning.
- Carmine's: Carmine's is a NYC-based Italian restaurant group serving family-style Italian cuisine including pastas, pizzas, and entrées, with active catering and event services. Comparable to Bella Notte in NYC Italian positioning, family-style menu, and catering focus.
- Joe's Pizza: Joe's Pizza is a NYC pizzeria specializing in traditional thin-crust New York-style pizza with multiple Manhattan locations and delivery. Comparable to Bella Notte for its NYC pizza specialization, traditional thin-crust positioning, and delivery channel.
- Serafina: Serafina is an NYC Italian restaurant group offering thin-crust pizzas, fresh pastas, and Italian entrées across multiple Manhattan locations with delivery and catering. Comparable to Bella Notte for its NYC Italian focus, pizza-and-pasta menu, and multi-channel ordering.
- Patsy's Pizzeria: Patsy's Pizzeria is a historic NYC pizzeria serving traditional coal-oven thin-crust pizza and Italian entrées with dine-in, delivery, and catering. Comparable to Bella Notte for traditional NY-style pizza, Italian entrées, and catering operations.
- Antika Pizzeria: Antika Pizzeria is an Upper Manhattan/Washington Heights Italian restaurant and pizzeria serving traditional Italian entrées, pastas, and pizza with dine-in and delivery. Highly comparable to Bella Notte for its direct Washington Heights neighborhood overlap and similar Italian menu composition.
- Buca di Beppo: Buca di Beppo is a U.S. Italian restaurant chain serving family-style Italian meals including pastas, pizzas, and entrées with catering options. Directly comparable to Bella Notte for its Italian family-style menu, pizza offerings, and catering services.
- Lupa Osteria: Lupa Osteria is a Manhattan Italian trattoria serving housemade pastas, antipasti, and traditional Italian entrées with dine-in, takeout, and delivery. Comparable to Bella Notte for its Italian trattoria positioning and housemade menu emphasis.
Broad incumbents
- Domino's Pizza: Domino's is a global pizza chain with a national delivery and digital-ordering infrastructure, mobile app, and loyalty program (Piece of the Pie Rewards). Comparable to Bella Notte as a broad incumbent in the pizza/delivery category with a mature app-based loyalty flywheel.
- Olive Garden: Olive Garden is the largest U.S. Italian casual-dining chain with broad menu coverage of pastas, pizzas, and entrées plus nationwide catering and delivery. Comparable to Bella Notte as a broad incumbent in the Italian casual-dining category, though operating at significantly larger scale.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Bella Notte social profiles
Digital presenceBella Notte financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bella Notte leadership team
Management profileNumber of profiles
Bella Notte funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bella Notte M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bella Notte
What does Bella Notte do?
Bella Notte is an Italian restaurant and pizzeria that serves housemade traditional Italian entrées, pastas, soups, salads, fresh seafood, and New York style thin crust pizza (including gourmet grandma pizzas, calzones, and pizza rolls) for dine-in, take-out, and delivery. It also offers Italian catering via half trays (8–10 people) and full trays (18–20 people) across Westchester County, the Bronx, and Manhattan, with digital ordering supported through a website portal and a mobile app linked to a loyalty program.
Is Bella Notte a public or private company?
Bella Notte is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bella Notte founded?
Bella Notte was founded in 2014. It employs 11 to 50 people.
Where is Bella Notte based?
Bella Notte is headquartered in New York, United States, in the North America region.
How does Bella Notte make money?
Three revenue lines are on record. Dine-in and Take-out Food Sales are the primary driver. The others are catering Services and loyalty Program.
Who are Bella Notte's main competitors?
Direct peers on record are Il Fornaio, Carmine's, Joe's Pizza, Serafina, Patsy's Pizzeria, Antika Pizzeria, Buca di Beppo and Lupa Osteria. Broad incumbents are Domino's Pizza and Olive Garden.
Does Bella Notte have an API?
No public API is recorded for Bella Notte.
What industry is Bella Notte in?
Bella Notte's product category is Italian Restaurant. Its primary akta.pro industry code is THAFACAI, Brasseries, Bistros & Trattorias, with a secondary code of THAFABAB, Pizza Fast Casual. Its NAICS code is 722511 and its SIC code is 5812.