Oli Lacke

What Oli Lacke does

Oli Lacke GmbH is a privately held German specialty coatings manufacturer founded in 1899 and headquartered in Lichtenau, Saxony. The company designs, produces, and distributes wood and metal surface coatings organized under three sub-brands: OLI-LACKE (lacquers, stains, primers, fillers for industrial furniture, stairs, parquet, doors, and metal), OLI-AQUA (water-based lacquers comprising more than two-thirds of the portfolio), and OLI-NATURA (natural oils and waxes based on linseed oil and carnauba wax). Its proprietary OLI-NATURA NATEC hybrid technology combines oxidative drying natural oils with UV-curing binders, enabling industrial throughput with a natural oil appearance.

The company operates a B2B sales-led go-to-market targeting industrial manufacturers (furniture, parquet, stair, door) and specialist dealers, supplemented by contract manufacturing (Lohnfertigung) and an onlineshop for smaller B2B/B2C orders. Distribution spans the DACH region, Poland, Switzerland, Austria, China, and North America via dedicated regional sales representatives and resellers such as West Wind Hardwood. The business is differentiated by a deep certification stack — DIN EN ISO 9001, ECARF allergy-friendly, DIN EN 71-3 toy safety, DIN 53160 saliva/sweat resistance, DIN EN 13501-1 fire resistance, and DIBt construction-product approval — and by an in-house laboratory, technical service team, and the OLI-NATURA Lehrwerkstatt training academy in Brannenburg. Notable end-customer references include Hermès stores in Shanghai and Hangzhou and the Red Dot Design Award-winning CONE INVI washbasin from Tischlerei Paul Neumann.

Oli Lacke is family-managed, led by Managing Director Goetz Schubert, with no disclosed external capital, M&A, or public listing. Recent strategic activity centers on continuous product line extensions (Scandic-Oil family, Skogen-Oil 2C, Refresher, OLI-AQUA Härter 13.2), sustainability transitions (100% rPET packaging, VOC-free variants), and the formalization of a Swiss sales presence via a corporate ambassador, indicating a steady, organic-growth posture within a well-defined specialty industrial niche.

Name

Oli Lacke

Legal name

Oli Lacke GmbH

Website

https://oli-lacke.de

Company type

Private

Founded year

1899

Operating status

Operating

Headcount range

11–50 employees

Short description

Oli Lacke GmbH is a German, family-owned specialty coatings manufacturer (founded 1899) producing water-based lacquers, stains, and natural oils/waxes for industrial furniture, parquet, stair, door, and metal customers across Europe, with select distribution in China and North America.

Ownership category

akta.pro rank

Product category

Wood and Metal Surface Coatings

NAICS

Paint and Coating Manufacturing (325510), Paint and Coating Manufacturing (32551)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Wood Coatings & Finishes (IMAEAGAG)

akta.pro secondary industries

Wood Coatings & Finishes (IMAEAHAF), Industrial & Protective Coatings (IMAEAGAB)

Keywords

• Wood surface coatings
• Water-based lacquers
• Natural wood oils
• Parquet sealers
• Furniture coatings

Headquarters

HQ city

Lichtenau

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Industrial Coatings Sales: Primary revenue stream from selling wood coatings (lacquers, stains, oils, waxes) to industrial manufacturers, furniture makers, stair producers, parquet companies, and door manufacturers. Products sold through direct sales relationships and specialist dealer networks.
2. Contract Manufacturing (Lohnfertigung): Custom coating development and contract manufacturing services for industrial customers requiring specific coating solutions, including technical application support and customer-specific product development.
3. Care & Cleaning Products: Sales of complementary care and cleaning products including OLI-AQUA POLISH, OLI-AQUA CARE, and OLI-AQUA CLEAN for maintaining coated wood surfaces.
4. Metal Coatings: Specialized coatings for metal surfaces including primers and lacquer systems for industrial applications.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Oli Lacke GmbH manufactures and supplies wood and metal surface coatings, including water-based and solvent-based lacquers, stains, primers, fillers, hard wax oils, and natural oil/wax products under the OLI-LACKE, OLI-AQUA, and OLI-NATURA sub-brands. The company serves industrial manufacturers (furniture, stairs, parquet, doors) and professional craftsmen with both standard and customer-specific formulations, supplemented by a contract manufacturing (Lohnfertigung) service for custom coating development.

Product overview

Oli Lacke GmbH offers two main product lines under sub-brands: OLI-LACKE (lacquers, stains, primers, and fillers) for wood and metal surface coatings, and OLI-NATURA (natural oils and waxes) for treating furniture, floors, stairs, and outdoor wood. The company specializes in water-based and environmentally-friendly coatings with products ranging from furniture lacquers and parquet sealers to professional-grade oils like the HS (high-solid) series. Key products include clear coat systems, hard wax oils, raw wood effect lacquers (NORDIC, AUTHENTIC), stain systems, and care/cleaning products. The portfolio serves craftspeople, furniture manufacturers, parquet layers, and industrial producers, with offerings for both indoor and outdoor applications. The company also operates a training workshop for professional wood treatment techniques.

Differentiator

Problem solved

Functional benefit

Brands

• OLI-NATURA: Label for natural oils and waxes for the treatment of furniture, floorboards, and wood crafts. Uses natural raw materials such as linseed oil and carnauba wax. Products are developed and manufactured by Oli Lacke with many steps carried out by hand. Certified to DIN EN 71-3 (safety of toys) and DIN 53160 (resistance to perspiration and saliva).
• OLI-AQUA

Products and services

• OLI-LACKE Lacquers & Stains Sub-brand product line of water-based and solvent-based lacquers, stains, primers, and fillers for wood and metal surface coating, serving furniture, stair, parquet, and metal industries.
• OLI-NATURA Oils & Waxes Sub-brand product line of natural oils and waxes based on renewable raw materials (linseed oil, carnauba wax) for treating furniture, floors, stairs, cutting boards, and outdoor wood surfaces.
• OLI-AQUA POLISH 15.95 Parkettgrundpflege Water-based parquet care product for initial care and refreshing of all water-resistant sealed wood and cork floors, available in matt and glossy variants in 1L and 5L containers with coverage up to 250 m² per 5L.
• OLI-AQUA CLEAN 15.97 Parkettgrundreiniger Mild basic cleaner for construction final cleaning and heavily soiled wood and parquet floors; removes old care product layers and polymer films. Available in 1 Liter containers.
• OLI-NATURA Hartwachsöl Hard wax oil providing high resistance with natural carnauba and beeswax, free of terpenes, silicones and VOCs; ECARF-certified as allergy-friendly.
• OLI-NATURA HS Profiöl Professional high-solid oil with near 100% solid content for industrial and professional use, available in 1K and 2K variants for floors and worktops; can be accelerated with OLI-NATURA HS Härter for complete curing within one day.
• OLI-NATURA Leinöl-Firnis 100% solvent-free boiled linseed oil, vegan and food-safe according to Regulation (EC) No. 1935/2004, for natural wood protection.
• OLI-NATURA Möbelwachs Clear furniture wax made from natural carnauba and beeswax mixture, free of terpenes, silicones and VOCs; suitable for cutting boards, tables, and chairs.
• OLI-NATURA Scandic-Oil Raw wood effect oil inspired by Scandinavian interior design that makes light wood appear freshly sanded with super-matte optics; protected by trademark (2023).
• OLI-NATURA Scandic Oil-Primer Solvent-free primer for industrial rolling application that prevents wood color intensification and white blushing in pores, providing a raw wood effect base for top coats in parquet, stairs, kitchen, and furniture industry.
• OLI-NATURA UV-Oil UV-curable oil for industrial rolling application; cures in seconds under UV radiation, achieving 4-6 gloss points at 60° angle with natural matte optics.
• OLI-NATURA Refresher VOC-free wood refresher combining effective care with ecological responsibility; oil-water emulsion renews the protective effect of treated wood surfaces.
• OLI-NATURA Yacht & Teaköl Weather protection oil for yacht decks, terraces, and garden furniture; prevents silver-grey weathering patina on wood.
• OLI-NATURA HS Härter Solvent-free hardener additive for OLI-NATURA HS oils; 0% VOC, emission-free, can be processed without training obligation, enabling complete curing within 24 hours.
• OLI-NATURA Skogen-Oil 2C Two-component natural oil that protects beech wood without creating unwanted yellow discoloration, creating durable, robust work surfaces with natural appearance.
• OLI-NATURA Pinselreiniger Biologically degradable brush cleaner for removing oils and waxes from brushes, rollers, and other tools; protects natural bristles and the environment.
• OLI-NATURA Colour Hartwachsöl Colored hard wax oil available in seven color tones; brings color to wood furniture and stairs while providing protection.
• OLI-NATURA Pflege-Set No. 4 Six-piece care set for optimal care of kitchen cutting boards and wooden utensils, including 250ml linseed oil varnish, accessories, and care flyer.
• OLI-NATURA Pflege-Set No. 5 Care set for wooden garden furniture, designed to prevent graying caused by weather conditions.
• OLI-AQUA Härter 13.2 Single hardener for all OLI-AQUA water lacquers with uniform 10:1 mixing ratio, providing flexible, efficient, and simple use across the OLI-AQUA range.
• OLI-AQUA NORDIC Ultra-matte 2K water-based raw wood effect lacquer on bio-acrylate basis for light wood furniture and stairs.
• OLI-AQUA AUTHENTIC 51.30 2K parquet sealer with raw wood effect, providing non-anfeuernde optics and super-matte haptics; parquet floor is 'invisibly' protected.
• OLI-AQUA PRO M 18.10 Fire-resistant 1K multi-layer lacquer certified to DIN EN 13501-1, also meeting DIN EN 71-3 for toy safety; for furniture and stair industry.
• OLI-AQUA PRO 18.10 1K multi-layer lacquer for serial and industrial coating; fire-resistant, stackable, and visually enhancing.
• OLI-AQUA DOMO 15.40 Water-based 1K parquet and stair sealer for wood surfaces in living areas; named from Latin 'Domus' meaning house.
• OLI-AQUA 15.88 Insulating Filler Water-based 1K insulating filler with diffusion-resistant binder; provides added value for door, profile, and furniture manufacturers.
• OLI-AQUA BEIZE EASY MIX Water-based staining system with colorless base stain and four colored color concentrates for easy custom stain tone creation.
• OLI-AQUA 16.11 1K-Folienlack Decorative foil lacquer for aluminum foil packaging in the pet food industry; gives elegant appearance to aluminum foil packaging.
• OLI-CRYL 2K-PUR Lacquer Series 2K-PUR lacquer series for wood and furniture coating; solvent-based two-component lacquers for highest quality finishing for professional woodworkers and joiners.
• OLI-LACKE Lohnfertigung (Contract Manufacturing) Contract manufacturing and custom coating development service for industrial customers requiring specific coating solutions, including technical application support and customer-specific product development.
• OLI-NATURA Lehrwerkstatt Training Workshop Training workshop in Brannenburg near Rosenheim offering hands-on workshops on professional wood oiling techniques, multi-day training events, after-work workshops, and the annual Ambassador meeting.

Quantifiable outcome

• Fire-resistant certification according to DIN EN 13501-1 for OLI-AQUA PRO M 18.10 multi-layer coating
• +6 more outcomes

Named customers12 records

Segments8 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Roger JungocoreGTM or Marketing Partner · 29 October 2024Corporate Ambassador and Sales Agent for Switzerland, representing the Blacklabel Collection. Former furniture craftsman who came to the company in 2022, now serving as the face of the premium product line in the Swiss market.
• dds and BM (Fachmagazin)minorGTM or Marketing Partner · 15 June 2021Trade publications (dds and BM magazine) collaborating on digital praxistag events and industry education, promoting OLI-NATURA products through joint content and educational events.
• morizzholzminorStrategic or Co-development Partner · 5 June 2019Furniture manufacturer creating unique furniture pieces with art and sustainability focus. The 'Prosa' bench from native oak is treated with OLI-NATURA HS Profiöl. Partnership demonstrates natural wood protection in artistic furniture design.
• TREIBHOLZ BoardsminorStrategic or Co-development Partner · 5 September 2018Board manufacturer from Stralsund, Germany producing handmade longboards from fine domestic woods. Uses OLI-NATURA Hartwachsöl for natural wood protection on boards, providing water repellency and repair-friendly finish. Founded in 2014 by Marius Düring and Frank Mersmann.
• Tischlerei Paul NeumanncoreStrategic or Co-development Partner · 7 August 2018Award-winning joinery from Olsberg, Sauerland region, producing exquisite wooden washbasins including the Red Dot Design Award 2018-winning CONE INVI. Partnership involves use of OLI-NATURA HS 2K Profiöl for surface treatment of designer wood products. The partnership showcases product quality in premium design applications.
• HermèscoreStrategic or Co-development Partner · 18 July 2018Luxury fashion brand using OLI-AQUA TOP products for parquet sealing in premium retail stores. Projects include Hermès boutiques in Shanghai and Hangzhou, demonstrating product quality in luxury retail environments.
• West Wind HardwoodcoreChannel Partner/ Reseller/ Distributor · 29 January 2018Canadian wood retailer located in Vancouver Island, British Columbia, serving as OLI-NATURA distributor for North America. Unique wood products retailer representing the company in the Canadian market.
• hüma-ParkettsystemminorStrategic or Co-development Partner · 9 January 2017Innovative parquet system featuring SNAPCON technology for moisture-resistant parquet in wet areas. Partnership involves specialized coating solutions for the innovative wood floor system.
• STOKIminorStrategic or Co-development Partner · 6 January 2017Hungarian furniture manufacturer creating unique furniture from local fruit and hardwoods using traditional craftsmanship. Partnership showcases natural wood protection in European artisan furniture production.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SAICOS Colour GmbH: German manufacturer of wood finishes (oils, waxes, lacquers) for flooring, furniture, and outdoor decking, similarly positioned as a mid-sized German specialty player serving dealers and industrial customers.
• Remmers GmbH: German family-owned wood coatings, paints, and construction chemicals specialist with a comparable portfolio of lacquers, oils, waxes, and stains for furniture, parquet, and building envelope, competing head-to-head in the DACH professional and craftsman channel.
• Rubio Monocoat: Belgian specialist in single-layer natural oil wood finishes with a strong global dealer network and a focus on craftsman-applied interior wood, directly comparable to OLI-NATURA in product philosophy and customer base.
• Woca Denmark A/S: Danish manufacturer of wood oils, waxes, and care products for floors, furniture, and outdoor wood with international dealer distribution, a leading natural-oil peer to OLI-NATURA across Europe and North America.
• Osmo Holz und Color GmbH & Co. KG: German manufacturer of wood finishes based on natural oils and waxes, with deep coverage in furniture, flooring, decking, and DIY channels, the closest natural-oil direct competitor to Oli Lacke's OLI-NATURA range in the German-speaking market.
• Biofa Naturprodukte GmbH & Co. KG: German producer of natural oils, waxes, and paints for wood with a strong ecological positioning, overlapping with OLI-NATURA on the health- and sustainability-conscious end of the wood finishes market.
• Pallmann GmbH (Uzin Utz Group): German parquet-lacquer and wood-floor systems specialist inside the Uzin Utz Group, directly comparable on industrial parquet sealers and aligns with OLI-AQUA DOMO/AUTHENTIC product positioning.
• Borma Wachs: Italian maker of natural waxes, oils, and wood finishes with European distribution and a similar craftsman/DIY/industrial customer mix, addressing overlapping furniture, flooring, and restoration use cases.

Broad incumbents

• Akzo Nobel (Wood Finishes): Global coatings major whose Wood Finishes business (formerly Sikkens Wood Finishes, now operating under the Protect-on-Wood / Holz-Lacke brand in Germany) competes broadly in furniture, window, and parquet lacquers, a much larger but less specialist incumbent over the same customer base.

Regional players

• Blanchon SA: French wood finishes, oils, and parquet lacquers manufacturer with strong presence in France and Southern Europe, overlapping with Oli Lacke on parquet and furniture finishes but anchored to a different geographic base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=Kv_U-0512Jo
• LinkedInlinkedin.com/company/oli-lacke-gmbh

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oli Lacke