Trendico Group

What Trendico Group does

Trendico Group S.L. is a privately held Spanish purchasing group (central de compras) founded in 2004 and headquartered in Ejea de los Caballeros, Spain. It unifies approximately 250 independent sports retailers into a shared distribution and services platform, operating more than 465 points of sale across the Iberian Peninsula, the Balearics, the Canaries, Andorra, and Gibraltar. The group's proposition addresses the structural disadvantage SMB sports retailers face when competing against large chains by aggregating demand, granting access to leading brands (Nike, adidas, Puma, New Balance, Vans, and approximately 40 suppliers), and providing shared technology, marketing, and logistics. President Carlos Tejero confirmed 2023 revenue of over €60.5 million, up roughly 10% year-over-year, reflecting consistent growth over the company's 20-year history with the exception of the pandemic period.

The portfolio is organized around three differentiated vertical store concepts: Atleet (multisport chain with the most points of sale in Spain, focused on training, running, and the women's category), Foot on Mars (urban sneaker and streetwear chain launched in 2014), and Sötkatt (fashion footwear combining traditional shoemaking with urban fashion, accessories, and clothing, launched in 2020). The technology backbone was modernized in 2021 with the implementation of an ERP for integral process management, a member-facing intranet, and EDI invoicing with suppliers. E-commerce was added via brand-specific websites (atleet.store launched 2020, footonmars.com launched 2018) which were relaunched in 2023 with Click&Collect and in-store pickup, supplemented by marketplace integrations with Miravia and Zalando announced in early 2024. RFID in logistics is planned for 2024.

Revenue mechanics combine recurring membership and service fees from affiliated retailers with consolidated retail revenue generated across the network (members paid fees were suspended during COVID-19 to support the network, signaling the fee-based nature of the relationship). The group is privately held by founding partners including President Carlos Tejero, with no identified external institutional shareholders. Marketing and channel mix rely heavily on bi-annual buying conventions, trade-press coverage (CMD Sport, Diffusion Sport), the March 2024 Diffusion Award for Innovation at the Point of Sale, and three brand-specific websites plus a partner portal (trendico.net), with limited social media and no dedicated mobile application.

Name

Trendico Group

Legal name

Tréndico Group S.L.

Website

https://trendico.es

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Trendico Group is a Spanish purchasing group unifying approximately 250 independent sports retailers under three vertical brands (Atleet multisport, Foot on Mars streetwear, Sötkatt fashion footwear) across 465+ points of sale, providing members collective brand access, shared technology (ERP, EDI, e-commerce), and central logistics to compete with large retail chains.

Ownership category

akta.pro rank

Product category

Sports Retail

NAICS

Shoe Retailers (45821), Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Athletic Footwear & Sport Apparel Retail (CRAMABAC)

akta.pro secondary industries

Casual & Lifestyle Footwear Retail (CRAAADAB), Athleisure & Lifestyle Sport Apparel Retail (CRAMACAF), Athletic / Performance & Activewear Brands (CRAAAAAD)

Keywords

• Sports footwear retail
• Purchasing group services
• Athletic apparel distribution
• Streetwear retail network
• Multi-brand retail cooperative

Headquarters

HQ city

Ejea De Los Caballeros

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Purchasing Group Membership Fees: Trendico Group operates as a purchasing group/central office. Independent retailers pay membership fees to join. During the COVID-19 pandemic, the group suspended member fees to support affiliated retailers, demonstrating the fee-based nature of the relationship.
2. Retail Sales (Consolidated Group Revenue): The group consolidates revenue across its network of stores operating under Atleet, Foot on Mars, Sötkatt, and Tréndico brands. Revenue grew approximately 10% year-over-year, reaching over €60.5 million in 2023 compared to €56 million in 2022.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Tréndico Group operates as a purchasing group (central de compras) that unites roughly 250 independent sports retailers in Spain under three distinct retail brand concepts: Atleet (multisport), Foot on Mars (urban sneakers and streetwear), and Sötkatt (fashion footwear). The group supplies members with access to leading sports and streetwear brands, centralized procurement and logistics, shared technology tools (ERP, intranet, EDI), and operates e-commerce channels plus its own branded stores spanning about 465 points of sale across Spain, the Balearics, the Canaries, Andorra, and Gibraltar.

Product overview

Trendico Group operates as a purchasing group and retail chain operator specializing in footwear and streetwear distribution across Spain. The company manages a portfolio of three distinct retail brands under a vertically-oriented business model: Foot on Mars (urban fashion and streetstyle), Atleet (sports fashion with focus on training, running, and women's categories), and Sötkatt (fashion footwear combining traditional shoemaking with urban fashion). The group connects independent retailers to major brands through its central purchasing platform, enabling members to access competitive pricing, inventory management systems, and e-commerce capabilities including Click&Collect and marketplace integrations with platforms like Miravia and Zalando.

Differentiator

Problem solved

Functional benefit

Brands

• Foot on Mars: Urban sneaker and streetwear retail chain. Brand launched in 2014. Specializes in sneakers and urban fashion.
• Atleet
• Sötkatt

Products and services

• Atleet Multi-sport retail chain with the highest number of points of sale in Spain, specializing in training, running, and women's sportswear categories. Operates through approximately 200 affiliated physical stores plus an e-commerce storefront.
• Foot on Mars Urban sneaker and streetwear retail concept targeting streetwear enthusiasts, offering sneaker releases and urban fashion. Operates through approximately 72-75 affiliated physical stores across Spain, Andorra, and Gibraltar plus an e-commerce storefront.
• Sötkatt Revolutionary footwear retail format combining traditional shoes with urban fashion elements, accessories, and apparel. Operates through approximately 15-20 affiliated physical stores in Spain.

Quantifiable outcome

• Revenue growth of approximately 10%, reaching over €60.5 million in 2023 from €56 million in 2022.
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor.

• OdlominorOthers · 1 July 2024Sports apparel brand that debuted as a new supplier at Tréndico Group's July 2024 buying convention. Represents one of the approximately 40 brands supplying the group's retail network.
• CruyffminorOthers · 1 July 2024Sports brand that debuted as a new supplier at Tréndico Group's July 2024 buying convention. Represents one of the approximately 40 brands supplying the group's retail network.
• Tecnología Deportiva S.A.minorOthers · 16 March 2024Spanish company founded in Alicante in 1979, specializing in custom-made technical sports nets under the León de Oro brand. Served as a sponsor for the Diffusion Awards where Tréndico Group received the Award for Innovation at the Point of Sale. Their nets have been used in stadiums for Olympic Games and FIFA World Cups.
• AfydadminorOthers · 16 March 2024The Spanish sports sector employers' association (patronal). Sponsored the Diffusion Awards where Tréndico was recognized. Afydad's mission is to enhance the competitiveness of companies in the sports sector through specialized services and representing the industry's collective interests nationally and internationally.
• IspominorOthers · 16 March 2024The leading continental sports industry trade fair, serving as a sponsor for the Diffusion Awards. Ispo is one of the most significant professional gatherings in the sports sector, acting as a trendsetter, fostering business relationships, and enabling numerous business opportunities.
• VibramminorOthers · 16 March 2024Italian manufacturer of high-performance rubber soles since 1937. Supported the Diffusion Awards as a sponsor. Vibram is a leader in technical soles for hiking, mountaineering, running, and paddle tennis, and has expanded into workplace safety and industrial rubber compounds.
• Babolat, BMC, Campos, Cronos, 4F, J'hayber, Kappa, Le Coq Sportif, Mizuno, Paredes, Practics, Regatta, SprinterminorOthers · 16 March 2024Leading sports brands that contributed to the Diffusion Awards event. These are both sports equipment and apparel brands that participated as sponsors of the industry awards event where Tréndico Group was recognized.

Scale indicators10 records

Recent moves13 records

Expansion highlights5 records

Direct peers

• Base: Spanish footwear and fashion retailer with brick-and-mortar stores selling branded footwear and accessories. Comparable to Sötkatt's fashion footwear positioning and competes in the same Spanish specialty footwear segment.
• Sprinter: Spanish sports retail chain owned by Iberica de Deportes, operating owned-store sports and athletic footwear/apparel retail across Spain. Directly competes with Atleet and Foot on Mars for the same Spanish sports and sneaker consumer.
• INTERSPORT: Global sporting goods purchasing group and retail franchise network that aggregates independent sports retailers worldwide under a unified brand. Directly comparable to Tréndico's purchasing group model and multi-brand sports retail structure across Europe.
• JD Sports: Leading European sports fashion and sneaker retailer expanding aggressively across Iberia. Competes with Foot on Mars for streetwear/sneaker consumers and with Atleet for athletic fashion shoppers in Spanish malls.
• The Athlete's Foot: Global sneaker and streetwear franchise retail network with stores across Europe including Spain. Directly comparable to Foot on Mars's urban sneaker boutique concept and franchise-affiliated retail model.
• Foot Locker: Global sneaker specialty retailer with a presence in Spain focused on athletic and casual sneakers from major brands like Nike, adidas, and Puma. Directly comparable to Foot on Mars's urban sneaker and streetwear positioning.

Others

• Zalando: Leading European online fashion and footwear marketplace with which Tréndico has marketplace integration. Represents both a digital sales channel opportunity and a competitive threat as consumers shift to online sports/fashion purchasing.
• Mango: Spanish-headquartered global fashion retailer expanding into sport/athleisure categories. While not a direct sports retailer, its growing athleisure line competes with Foot on Mars's and Sötkatt's lifestyle fashion offerings in Spain.

Broad incumbents

• Decathlon: World's largest sporting goods retailer with extensive owned-store footprint in Spain offering multisport equipment, apparel, and footwear at value prices. Competes with Tréndico's network for the Spanish multisport consumer but operates a fully owned-store model rather than a purchasing group.

Regional players

• Sport Zone: Portuguese sports retail chain operated under the Iberian Sports Retail Group, focused on multisport equipment, apparel, and footwear in Portugal. Comparable to Atleet's multisport positioning but primarily serves Portugal rather than Spain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/trendico-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trendico Group