Doane University
Doane University is a private, non-profit liberal arts institution founded in 1872 in Crete, Nebraska, serving undergraduate, graduate, and doctoral students across five Nebraska campuses and online via Open Learning Academy and the DoaneX/edX partnership.
- Company typePrivate
- Founded1872
- HeadquartersCrete, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Doane University does
Doane University is a private, non-profit liberal arts institution founded in 1872 and headquartered on a 300-acre campus in Crete, Nebraska. It delivers undergraduate, graduate, and doctoral programs through five in-state locations (Crete, Lincoln, Bellevue, Omaha, and North Platte) and through online channels, with the College of Arts and Sciences, College of Education, and College of Business as its principal academic units. The university serves traditional residential undergraduates, working-adult graduate learners, transfer students, international students (with F-1 visa support), high-school dual-credit students, and non-degree-seeking online learners.
The institution's core products include four-year residential undergraduate programs (24 majors, 26 minors), graduate programs spanning MBA, M.Ed., counseling, Educational Leadership, Doctorate of Education, and Education Specialist degrees, and a suite of digital learning products: the Open Learning Academy (100% online courses with virtual and hands-on labs delivered over 5-, 8-, and 16-week terms and integrated with TutorMe tutoring and Science Interactive lab kits), DoaneX (a partnership with edX offering MOOCs, MicroBachelors, MicroMasters, and Professional Certificates that articulate into Doane degrees), the Acadeum online course consortium, and a Dual Credit Program priced at $75 per credit hour for high school students. Recent additions include the PIVOT educator credentialing project (2026-2029) and an AI teacher training program, both delivered via BloomBoard.
Doane's revenue model is a tuition-driven subscription model layered with federal and state financial aid (Title IV, Pell Grants, Federal Work-Study, Nebraska Opportunity Grant), institutional scholarships ($21.2M awarded annually, including Academic Excellence full-tuition, Perry ($21,000), President's ($19,000), and Board of Trustees ($17,000) awards), auxiliary revenue, and grants. With 100% of students receiving financial aid averaging $27,876, the institution is highly dependent on federal aid policy and on continued enrollment. Distribution combines recruitment-led and direct-to-consumer GTM: an admissions counseling team, campus visit days, virtual tours, the doane.edu website, social channels, parent-family communications, and partnerships (edX, Acadeum, UNL ROTC, Fresh Ideas). The university is led by President Roger Hughes '82 and is institutionally accredited by the Higher Learning Commission (since 1913), with additional NCATE and CAEP accreditation for its education programs.
Doane University firmographics
Firmographics- Name
- Doane University
- Legal name
- Doane University
- Website
- https://doane.edu
- Company type
- Private
- Founded year
- 1872
- Operating status
- Operating
- Short description
- Doane University is a private, non-profit liberal arts institution founded in 1872 in Crete, Nebraska, serving undergraduate, graduate, and doctoral students across five Nebraska campuses and online via Open Learning Academy and the DoaneX/edX partnership.
- Ownership category
- akta.pro rank
Doane University industry classification
Industry- Product category
- Higher Education
- NAICS
- Colleges, Universities, and Professional Schools (6113), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Open-Access/Non-Selective Liberal Arts Colleges (EDAHACAK)
- akta.pro secondary industries
- Open Educational Resources (OER) & Curriculum Repositories (EDAFACAJ), Honors Liberal Arts Colleges (Honors College/Program-Led) (EDAHACAL)
Keywords
Where Doane University is headquartered
LocationHeadquarters
- HQ city
- Crete
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Doane University business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Undergraduate Tuition: Tuition revenue from undergraduate students attending Crete campus, with comprehensive financial aid packages including scholarships, grants, and work-study programs. Average financial aid award is $27,876.
- Graduate and Extended Learning Tuition: Revenue from graduate programs (MBA, M.Ed., counseling, etc.), online courses through Open Learning Academy, and off-campus locations in Lincoln, Bellevue, Omaha, and North Platte.
- Federal and State Grants: Federal Title IV funding, Pell Grants, Federal Work-Study, SEOG, and Nebraska Opportunity Grant programs. Also includes Department of Education grants such as the $2,027,724 FIPSE grant for PIVOT project.
- Institutional Scholarships: University-funded scholarships including Academic Excellence (full tuition), Perry Scholarship ($21,000), President's Scholarship ($19,000), Board of Trustees Scholarship ($17,000), totaling $21.2M in scholarships awarded annually.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Academic Excellence Scholarship - Full tuition for qualifying students |
| Subscription | Annual | Perry Scholarship - $21,000 annual award |
| Subscription | Annual | President's Scholarship - $19,000 annual award |
| Subscription | Annual | Board of Trustees Scholarship - $17,000 annual award |
| Subscription | Annual | Transfer Scholarships - $15,000 to $21,000 annual awards |
| Unit Pricing | Pay-as-you-go | Dual Credit Program - $75 per credit hour |
| One time/ perpetual license | Pay-as-you-go | Enrollment Deposit - $200 |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
Doane University product offering
Product offeringCore offering
Doane University is a private liberal arts institution that delivers undergraduate and graduate degree programs across multiple Nebraska campuses (Crete, Lincoln, Bellevue, Omaha, North Platte) and through online learning platforms including the Open Learning Academy (OLA) and DoaneX. Offerings span 24 majors, 26 minors, master's and doctoral programs in business, education, counseling, and liberal arts, with targeted extensions to high school dual-credit students and international learners.
Product overview
Doane University offers educational programs primarily as a single unified institution rather than a platform-plus-modules architecture. The main products include undergraduate and graduate degree programs across multiple colleges (Business, Education, Arts & Sciences), supplemented by online learning extensions: Open Learning Academy (OLA) for fast-paced online courses with lab components; DoaneX, a partnership with edX for MOOCs and stackable credentials; and Acadeum for consortium course sharing. The Dual Credit Program extends college-level courses to high school students. Programs are delivered through traditional campus settings (Crete, Lincoln, Bellevue, Omaha) and online modalities.
Differentiator
Problem solved
Functional benefit
Products and services
- Undergraduate Degree Programs Four-year residential undergraduate degree programs on the 300-acre Crete, Nebraska campus, covering 24 majors and 26 minors in liberal arts, sciences, business, and education, with average class size of 11 and a four-year graduation guarantee.
- Graduate Degree Programs Master's and doctoral degrees including Master of Arts in Counseling, MBA (including Daytime MBA for Recent Graduates), Master of Education in Curriculum and Instruction, Educational Leadership, School Counseling, Education Specialist, and Doctorate of Education, offered at Lincoln, Bellevue, Omaha, and North Platte locations with hybrid and 8-week terms.
- Open Learning Academy (OLA) Fast-paced, 100% online courses with 5-week, 8-week, and 16-week terms and multiple start dates. Offers STEM courses with hands-on and virtual labs, including biology, chemistry, physics, mathematics, and health sciences. Designed for degree completion, career changes, and medical school prerequisites.
- DoaneX Partnership with edX providing MOOCs, MicroBachelors, MicroMasters, and Professional Certificates. Offers flexible online learning pathways that can count toward Doane undergraduate or graduate degrees.
- Dual Credit Program College-level courses for high school sophomores, juniors, and seniors taught online by Doane faculty at $75 per credit hour. Offers pathways in Doane Core, Education, Exercise Science, and English. Up to 33 credit hours can be applied toward a bachelor's degree.
- Acadeum Online Courses Consortium of accredited colleges providing online courses. Grades are included on Doane transcripts and impact GPA calculations. Allows students to access pre-approved equivalent courses from partner institutions.
- PIVOT Educator Pathways Project A program creating pathways for paraprofessionals and educators to earn advanced credentials while continuing their work in school communities, delivered in partnership with BloomBoard. Funded by a $2,027,724 FIPSE grant running January 2026-December 2029.
- AI Teacher Training Program Teacher training program in artificial intelligence, funded by a $2 million U.S. Department of Education grant and delivered via the BloomBoard talent development platform to help educators learn AI skills.
Quantifiable outcome
- Average class size of 11 students provides personal attention
- +4 more outcomes
Companies that use Doane University
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles6 records
Doane University technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Doane University partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- BloomBoardcoreBloomBoard is a talent development platform partner for the PIVOT (Pathways for Innovation and Victory for paraprofessionals and educators to Advance Their credentials while continuing their work in schools. The $2,027,724 FIPSE grant funds this four-year project (January 2026 - December 2029) to create pathways for paraprofessionals and educators to earn credentials while serving in school communities.
- edXcoreDoaneX is a collaboration between Doane University and edX (an online education platform founded by MIT and Harvard) offering MOOCs, MicroBachelors, Professional Certificates, and MicroMasters programs. These programs can count toward Doane master's degrees.
- Thomas Edison State UniversityminorPartnership for MicroBachelors programs where undergraduate-level course credit is awarded through Thomas Edison State University upon completion, facilitating degree pathways.
- UNL ROTCminorPartnership with University of Nebraska-Lincoln ROTC program allowing Doane students to complete MSI-111 (Foundations of Officership) and apply for ROTC scholarships.
- Fresh IdeasminorCampus dining services provided by Fresh Ideas, offering diverse and nutritious dining options and meal plans for students.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Doane University competitors and assessment
Company assessmentDirect peers
- College of Saint Mary: Private Catholic college in Omaha, Nebraska with strong health sciences and education programs. Comparable in size and target market overlap.
- Hastings College: Private liberal arts college in Hastings, Nebraska with similar enrollment size, faith-affiliated roots, and broad undergraduate + select graduate programming.
- Concordia University, Nebraska: Private liberal arts university in Seward, Nebraska offering undergraduate, graduate, and online programs through Concordia University Nebraska. Closely comparable in scale and program mix.
- Nebraska Wesleyan University: Private liberal arts university in Lincoln, Nebraska with similar size, mission, and undergraduate/graduate portfolio. Closest direct peer given shared geography and institutional type.
- Midland University: Private liberal arts university in Fremont, Nebraska, offering undergraduate and graduate programs including online. Comparable size and Nebraska-market positioning.
Regional players
- Wayne State College: Public regional college in Wayne, Nebraska within the Nebraska State College System. Comparable in size and rural-serving mission; competes for similar transfer and undergraduate populations.
- Chadron State College: Public regional college in Chadron, Nebraska in the Nebraska State College System. Comparable enrollment size and rural-serving mission with overlap in education programs.
Broad incumbents
- University of Nebraska–Lincoln: Flagship public university in Lincoln, Nebraska. Competes for in-state undergraduates and shares an ROTC partnership with Doane; sets the price and program benchmark for the region.
- Creighton University: Larger private Jesuit university in Omaha with broader graduate and professional programs. Overlaps with Doane on Nebraska grad/undergrad recruitment and competes for similar students.
- Bellevue University: Larger private university in Bellevue, Nebraska focused heavily on adult, online, and military learners. Competes for the same Nebraska graduate/adult-learner market with a much bigger online footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Doane University social profiles
Digital presenceDoane University compliance and trust
Trust signalCompliance5 records
Doane University financial estimates
Financial estimateRevenue estimate
Valuation estimate
Doane University leadership team
Management profileNumber of profiles
Profiles4 records
Doane University funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Doane University M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Doane University
What does Doane University do?
Doane University is a private liberal arts institution that delivers undergraduate and graduate degree programs across multiple Nebraska campuses (Crete, Lincoln, Bellevue, Omaha, North Platte) and through online learning platforms including the Open Learning Academy (OLA) and DoaneX. Offerings span 24 majors, 26 minors, master's and doctoral programs in business, education, counseling, and liberal arts, with targeted extensions to high school dual-credit students and international learners.
Is Doane University a public or private company?
Doane University is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Doane University founded?
Doane University was founded in 1872.
Where is Doane University based?
Doane University is headquartered in Crete, United States, in the North America region.
How does Doane University make money?
Four revenue lines are on record. Undergraduate Tuition is the primary driver. The others are graduate and Extended Learning Tuition, federal and State Grants and institutional Scholarships.
Who are Doane University's main competitors?
Direct peers on record are College of Saint Mary, Hastings College, Concordia University, Nebraska, Nebraska Wesleyan University and Midland University. Regional players are Wayne State College and Chadron State College. Broad incumbents are University of Nebraska–Lincoln, Creighton University and Bellevue University.
Does Doane University have an API?
No public API is recorded for Doane University.
What industry is Doane University in?
Doane University's product category is Higher Education. Its primary akta.pro industry code is EDAHACAK, Open-Access/Non-Selective Liberal Arts Colleges, with a secondary code of EDAFACAJ, Open Educational Resources (OER) & Curriculum Repositories. Its NAICS code is 6113 and its SIC code is 8200.