Central Housing Group

What Central Housing Group does

Central Housing Group is a UK-based residential letting and management agency headquartered in Cockfosters, Hertfordshire, operating since 2000 under the legal entity Central Housing Group Ltd (Company No. 3961047). The company's core product is a Guaranteed Rent Scheme under which it pays landlords a fixed monthly rent for contract terms of 1 to 5 years regardless of property occupancy, while assuming responsibility for tenant placement, maintenance, inspections, and regulatory compliance. It operates with a small team of 1-10 employees including founder-director Romesh Muthiah, director David Feld, and dedicated property managers.

The business serves two primary customer segments: private landlords (predominantly SMB portfolio owners in London) seeking hands-off rental income, and London local authorities requiring temporary accommodation for homeless households. CHG holds long-standing contractual partnerships with 13 London boroughs (including Waltham Forest, Barnet, Enfield, Haringey, Newham, and others) for the supply of private rented accommodation under council placement. The company is accredited by NALS, UKALA, RLA, the London Rental Standard, the London Landlord Accreditation Scheme, the Property Redress Scheme, and Client Money Protection, and is certified to ISO 9001:2015 and ISO 14001:2015, supporting its eligibility to supply council-grade temporary accommodation.

CHG generates revenue through a managed-services model, retaining a spread on guaranteed rent paid to landlords plus fees for full property management (inspections, maintenance coordination, tenant management, and end-of-tenancy clean-up and redecoration). Pricing is quote-based and not publicly disclosed. Customer acquisition runs through the company website, telephone inquiries, referral, and content marketing (a long-running blog covering 2014-2025), with no proprietary technology platform underlying the service. The company is privately held, has no disclosed institutional investors, and has reported no funding rounds.

Name

Central Housing Group

Legal name

Central Housing Group Ltd

Website

https://centralhousinggroup.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Central Housing Group is a London-focused letting and management agency that pays landlords guaranteed monthly rent under 1-5 year contracts, while also supplying temporary accommodation to 13 London borough councils. Founded in 2000, it serves private SMB landlords and local authorities with a small in-house team.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Residential Property Managers (531311)

SIC

Operators Of Apartment Buildings (6513)

akta.pro industry

PRIMARYBPAJAFAL

Residential Lease Administration & Tenant Services

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Property Management

SECONDARYBPAJAFAD

Affordable & Subsidized Housing Property Management (LIHTC, Section 8)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Property Management

SECONDARYTHAMAHAI

Corporate Housing Providers & Operators (Direct Lease / Master Lease)

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Corporate Short-Term Housing

Keywords

• Guaranteed rent scheme
• Residential property management
• Letting agency services
• Temporary accommodation housing
• Landlord rent guarantee

Headquarters

HQ city

Cockfosters

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Guaranteed Rent Scheme: The company provides landlords with guaranteed monthly rental income for 1-5 years. They pay landlords regardless of property occupancy and handle all tenancy management, collecting rent from local authority tenants.
2. Property Management Services: Full letting and management services including property inspections, maintenance coordination, tenant management, and regulatory compliance. Revenue generated through management fees deducted from rental income.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Central Housing Group provides landlords in London with a Guaranteed Rent Scheme that pays fixed monthly rental income for 1–5 years regardless of property occupancy, with full letting and management included. The company handles tenant placement, rent collection, maintenance, inspections, and regulatory compliance, and also matches landlord properties with London local authorities for temporary accommodation under long-term contractual partnerships.

Product overview

Central Housing Group operates as a single unified letting and management platform built around the Guaranteed Rent Scheme. Their core product provides landlords with guaranteed monthly rental income for up to 5 years, bundled with comprehensive property management services including tenant placement, maintenance, and inspections. The company specializes in letting properties to London local authorities for temporary accommodation purposes. Additional services include property clean-up and redecoration to prepare properties for new tenancy.

Differentiator

Problem solved

Functional benefit

Products and services

• Guaranteed Rent Scheme A service for residential property owners in London that pays a fixed monthly rental income for 1–5 years regardless of property occupancy, with full letting and management included. Targets private landlords seeking hands-off, risk-free rental income.
• Full Property Lettings and Management Service Comprehensive property management service covering tenant placement, day-to-day maintenance, regular property inspections, and rent collection for residential landlords in London.
• Let to the Council A property letting service that places landlord-owned residential properties with London borough councils for use as temporary accommodation, enabling landlords to receive guaranteed rent from a public sector counterparty.
• Property Clean-Up and Redecoration Service Property restoration service that clears debris, redecorates, and prepares properties for new tenancy following tenant departure, delivered as part of Central Housing Group's landlord offering.

Quantifiable outcome

• Properties typically let within 1 week
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• National Approved Lettings Scheme (NALS)coreOthersThe company is a member of NALS, a government-backed letting agency approval scheme. This membership provides regulatory credibility and consumer protection standards.
• Ombudsman ServicescoreOthersMember of the Ombudsman Services scheme providing independent dispute resolution for consumers.
• UK Association of Letting Agents (UKALA)coreOthersMember of UKALA, the trade association for letting agents in the UK.
• Residential Landlords Association (RLA)coreOthersMember of RLA, providing representation and guidance for landlords.
• London BoroughscoreStrategic or Co-development PartnerLong-standing contractual partnerships with multiple London councils including Barking & Dagenham, Barnet, Brent, Ealing, Enfield, Hammersmith & Fulham, Haringey, Harrow, Hillingdon, Hounslow, Newham, Redbridge, and Waltham Forest for provision of temporary accommodation.
• The Parliamentary ReviewminorOthersFeatured in The Parliamentary Review, a publication that highlights best practices in business and policy.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Serco Housing & Temporary Accommodation: Large outsourcing firm providing temporary accommodation services for UK local authorities, including sourcing private rented housing. Comparable on the B2G council-facing side of Central Housing Group's business but at substantially greater scale.
• Open Rent: Large UK online letting platform serving landlords with referencing, contracts, and rent collection. Same landlord customer base but different delivery model (self-serve tech vs. full managed service).
• Goodlord: UK proptech platform providing referencing, contracts, deposits, and rent collection to letting agents and landlords. Comparable landlord customer but competes as an enabler to agencies like Central Housing Group rather than directly managing properties.
• Leaders Romans Group (LRG): Large UK letting and estate agency network providing managed letting and rent guarantee services to landlords. Comparable landlord customer base and service suite at significantly greater scale.
• Countrywide (Connells Group): Major UK estate and letting agency group offering full management and guaranteed rent products. Overlaps with Central Housing Group on landlord services but operates nationally as a diversified property services platform.
• Mears Group: Large UK provider of housing and social care services, including temporary accommodation sourcing for local authorities. Comparable on the B2G temporary accommodation side, though operating at much larger scale and as a public company.

Direct peers

• Touchstone Corporate Living: Corporate and serviced accommodation provider in London that master-leases properties and places tenants, including via local authorities. Highly comparable model of intermediating between property owners and occupiers with bundled management.
• Ascend Properties: UK guaranteed rent and full-management specialist that takes properties from landlords on multi-year contracts and manages them, including local authority placements. Most directly comparable peer to Central Housing Group's core Guaranteed Rent Scheme.
• Berkeley Property Management: London-based letting and property management agency offering guaranteed rent and full management services to landlords. Closely matched service mix and target customer base.

Others

• PayProp: Automated rent collection and client accounting platform used by UK letting agents. Adjacent technology provider rather than competitor; relevant for benchmarking operational tooling of agencies like Central Housing Group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Central Housing Group