Leaders Romans Group

What Leaders Romans Group does

Leaders Romans Group (LRG) is a UK-based, privately held property services group formed in 2016 through the merger of Leaders, Romans, and Boyer. The company operates as a multi-brand platform with 25+ distinct property brands, 300+ branches across England and Wales, and 3,350 employees, serving individual buyers, sellers, tenants, and landlords alongside enterprise customers including property developers, housing associations, and institutional investors. LRG's service portfolio spans residential sales, residential lettings, property management, build-to-rent (LRG Living Markets), block and estate management, corporate sales, commercial property, shared ownership, auctions, new homes, insurance, mortgage brokerage, land and development, surveying, town planning, business rates, leasehold extensions, and masterplanning.

LRG generates revenue through commission on residential sales (with £3.6bn in property sales in 2024), recurring management fees on a 73,000-property lettings and management portfolio, managed services for block and estate clients, and professional service fees across its specialist divisions. The company's distribution combines physical branches with digital channels including Rightmove, Zoopla, dedicated brand websites, and HubSpot-driven email marketing. LRG's go-to-market blends direct-to-consumer acquisition, sales-led branch operations, and an institutionalised acquisition-led roll-up strategy that has completed 200+ acquisitions since 2010.

The company is owned by Platinum Equity following its 2022 acquisition, and pursues an aggressive M&A expansion strategy complemented by organic service-line extension. Key recent acquisitions include Chancellors Group (April 2025, LRG's largest acquisition), Northern Estate Agencies Group (November 2025, 36 branches), Principia and Farrar & Co in Prime Central London (April 2026), Osprey Property (East Midlands), Easthams & Co, and Tennant Property Lettings. The technology stack is described as a multi-brand property services platform with customer portals, integrated infrastructure across 25+ brands, and digital marketing capabilities, though no AI/ML capabilities are disclosed in the source data.

Name

Leaders Romans Group

Legal name

The Leaders Romans Group Limited

Website

https://lrg.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Leaders Romans Group is a UK-based multi-brand property services group operating 300+ branches under 25+ brands, serving individual buyers, sellers, tenants, landlords, property developers, and housing associations with residential sales, lettings, property management, and professional services across England and Wales.

Ownership category

akta.pro rank

Product category

Residential Property Services

NAICS

Other Services to Buildings and Dwellings (561790), Rental and Leasing Services (532)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

akta.pro secondary industry

HOA/Condo Document & Estoppel Services (BPAJAOAK)

Keywords

• Residential estate agency
• Property lettings services
• Block management services
• Mortgage brokerage services
• Build to rent management

Headquarters

HQ city

Wokingham

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Residential Sales Commission: Commission-based revenue from residential property sales through estate agency brands including Romans, Leaders, Scott Fraser, Moginie James, and others. £3.6bn in property sales in 2024.
2. Residential Lettings: Letting agency services for landlords and tenants including tenant referencing, property management, and rental collection. 73,000 managed properties.
3. Property Management Services: Block and estate management services, build-to-rent operations, and corporate lettings through specialized divisions including LRG Living Markets.
4. Professional Services: Mortgage services, surveys and valuations, town planning, business rates, leasehold extensions, and masterplanning and architectural design services.
5. Insurance Services: Bode Insurance Solutions provides building and contents insurance, critical illness cover, and rent guarantee products through regulatory partnerships.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

LRG delivers integrated UK property services spanning residential sales and lettings, property and block/estate management, build-to-rent and corporate lettings, commercial property, auctions, new homes, shared ownership, mortgage and insurance brokerage, surveys, town planning, business rates, leasehold extensions, and land acquisition and masterplanning. Services are delivered through 300+ branches under 25+ retained brands including Romans, Leaders, Portico, Acorn, Stirling Ackroyd, Chancellors, Manning Stainton, Ryder & Dutton and others, supported by a unified technology platform and customer portals.

Product overview

LRG (Leaders Romans Group) operates as a platform of integrated property services with a portfolio of 27 brands across residential sales, residential lettings, commercial property, and specialist services. The core platform encompasses residential sales and lettings services, with specialized divisions including Property Management, Build to Rent (LRG Living Markets), Block & Estate Management, Corporate Sales, Commercial Property, Shared Ownership, Auctions, New Homes, Insurance Services (via Bode Insurance Solutions), Mortgage Services (via Mortgage Scout), Land & Development, Masterplanning & Architectural Design, Surveys & Valuations, Town Planning (via Boyer), Business Rates (via Dunlop Heywood), and Leasehold Extensions (via Start Lease Extensions). The company manages 73,000 properties across 300+ branches with 3,350 employees and £3.6bn in property sales in 2024. Key acquired brands include Romans, Leaders, Scottfraser, Moginie James, Dunlop Heywood, First for Auctions, Stirling Ackroyd, Alexander & Co, Bode Insurance Solutions, Boyer, Gibbs Gillespie, Hose Rhodes Dickson, Island Holiday Homes, John Payne, Langford Russell, Mortgage Scout, Peter Ball & Co, Portico, SOWN, Three Sixty Inventories, Glide, Acorn, Chancellors, Osprey Property, Mortimers, Manning Stainton, and Ryder & Dutton.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Sales
• Residential Lettings
• Property Management
• Build to Rent and Corporate Lettings
• Block and Estate Management
• Corporate and Portfolio Sales
• Commercial Property
• Shared Ownership
• Auctions
• New Homes
• Insurance Services
• Mortgage Services
• Land and Development
• Masterplanning and Architectural Design
• Surveys and Valuations
• Town Planning
• Business Rates
• Leasehold Extensions

Quantifiable outcome

• 73,000 managed properties
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• PrincipiaminorStrategic or Co-development Partner · 1 April 2026Acquisition of Principia, a Prime Central London block management business based in Chelsea managing around 250 buildings. Principia continues operating under its existing name with all staff transferring to LRG.
• Farrar & CominorStrategic or Co-development Partner · 1 April 2026Chelsea estate agency acquired to expand LRG's London network in Prime Central London.
• GreenTheUKminorStrategic or Co-development PartnerPartnership for tree planting initiatives. Over 26,000 trees planted sequestering 40 tonnes of carbon annually. Also supports wildflower meadow restoration, school gardens, and marine conservation projects.
• Sustainable AdvantagecoreTechnology or IntegrationESG software partnership for continuous ESG score updates. Provides external verification of environmental, social and governance metrics on an ongoing basis.
• National Renting and Leasing Association (NRLA)coreStrategic or Co-development PartnerLRG is the National Lettings Partner of the NRLA, supporting landlords across the UK and contributing to industry standards development.
• ARLA PropertymarkcoreStrategic or Co-development PartnerSenior LRG leaders contribute to ARLA Propertymark, shaping industry standards and best practices in the lettings sector.
• RightmovecoreGTM or Marketing PartnerProperty listing portal partnership for marketing residential and commercial properties across the UK.
• ZooplacoreGTM or Marketing PartnerProperty listing portal partnership for marketing residential and commercial properties across the UK.
• Mortgage Advice BureaucoreChannel Partner/ Reseller/ DistributorLRG Financial Services and Mortgage Scout operate as appointed representatives of Mortgage Advice Bureau Limited and Mortgage Advice Bureau (Derby) Limited for mortgage brokering services.
• Bode Insurance SolutionscoreChannel Partner/ Reseller/ DistributorBode Insurance Solutions is authorised and regulated by the FCA. The Romans Group (UK) Limited and Leaders Limited operate as introducer appointed representatives of Bode Insurance Solutions for insurance products.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Connells Group: Connells is the largest UK estate agency and property services group, offering residential sales, lettings, mortgage services, and surveying across a national branch network. Directly comparable to LRG in scale, multi-brand model, and integrated service offering; both compete head-to-head for acquisitions and institutional mandates.
• The Property Franchise Group (TPFG): TPFG operates a franchise model for UK residential estate agencies (e.g., Martin & Co, Hunters, EweMove, Whitegates), combining a network footprint with ancillary financial services. Comparable to LRG in offering multi-brand residential sales/lettings across the UK, though via franchise rather than wholly-owned branches.
• Countrywide (now part of Connells): Countrywide was one of the UK's largest estate agency networks before being absorbed by Connells; it set the template for multi-brand consolidation that LRG now follows. Relevant as a benchmark for the integrated property services model LRG has built at smaller but meaningful scale.
• Foxtons: Foxtons is a London-centric estate agency known for lettings-heavy mix and premium sales. Comparable to LRG's London-focused brands (Stirling Ackroyd, Acorn, Alexander & Co) and to its broader lettings strategy (73,000 managed properties), though with much narrower geographic concentration.
• Carter Jonas: Carter Jonas is a UK property consultancy offering residential sales/lettings, commercial, planning, and surveying services. Closely mirrors LRG's one-stop-shop property services model, particularly the planning and surveying components served by Boyer and Stirling Ackroyd.
• Hamptons (incorporating John D Wood & Co): Hamptons is a UK premium residential estate agency with sales, lettings, and block management services. Comparable to LRG's premium residential brands (Portico, Romans, Stirling Ackroyd) and to its institutional block management ambitions via Principia.
• LSL Property Services (Your Move, Reeds Rains, Marsh & Parsons): LSL is a UK-listed property services group with multi-brand estate agency, surveying, and financial services. Closely comparable to LRG in operating model, multi-brand strategy, and integrated financial services offering, and is a frequent competitor in UK agency M&A.

Broad incumbents

• Savills: Savills is a global real estate services firm with strong UK residential, commercial, and rural property offerings. Overlaps with LRG's high-end residential brands and commercial/land services, but operates at materially larger scale and with international reach that LRG does not have.
• Knight Frank: Knight Frank is a global property consultancy active in UK residential sales, lettings, and block management. Comparable to LRG's Prime Central London push (Principia acquisition) and high-end residential sales brands, though much broader in scope and globally positioned.
• Cushman & Wakefield: Cushman & Wakefield is a global commercial real estate services firm with UK residential and block management exposure. Relevant as a benchmark for institutional-grade block management services (overlapping with LRG's Principia-led Prime Central London build), but with much wider commercial focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/leaders-romans-group

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries31 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leaders Romans Group