Upbeat Drum Circles
Upbeat Drum Circles is a founder-led wellness education company offering online courses, certification, and keynotes in evidence-based drum circle facilitation and sound healing, serving corporate clients, music therapists, and individual wellness seekers across 35+ countries.
- Company typePrivate
- Founded-
- HeadquartersEncinitas, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Upbeat Drum Circles does
Upbeat Drum Circles is a private, founder-led education and wellness company that provides training, certification, keynotes, and online courses in evidence-based drum circle facilitation and sound healing. Founded by Christine Stevens, MSW, MA, MT-BC, who has 30+ years of experience and is trained in the REMO HealthRHYTHMS protocol developed with Barry Bittman, MD, the company serves three primary customer segments: corporate/enterprise clients (Kaiser Permanente, Department of Defense, DuPont, Naval Medical Center San Diego) seeking team-building and wellness programming, certified music therapists and sound healing practitioners seeking continuing education (CBMT and ISTA CEU credits), and individual wellness seekers globally (participants from 35+ countries).
The company monetizes through a diversified mix of revenue streams: subscription-based online community programs (Global Rhythm Sangha at $39/month, Super-Vision Group at $25/month), one-time online course purchases via Teachable ($194 full courses with installment plans), 7-week courses distributed through channel partner The Shift Network, physical product sales (books, CDs, DVDs, instrument bundles), keynote and corporate facilitation engagements, and a 100-Hour Practitioner Certification program. Content is delivered via Teachable (self-paced) and Zoom (live cohort-based), with marketing executed through owned channels (YouTube, Instagram, Facebook, email newsletter via Constant Contact) and earned media (NBC, PBS, KTLA, Discovery Health, Sirius Radio).
The company's differentiation rests on its evidence-based methodology (peer-reviewed publications in Music and Medicine and Medical Science Monitor, 2024 telemedicine protocol study), the founder's 30-year domain authority and credentials, and a sticky community of facilitators across 35+ countries. Geographic operations span North America (Encinitas, CA headquarters; Jackson Hole, WY secondary office; Wilson, WY mailing address) with digital-first global distribution. The legal entity is UpBeat Drum Circles and Christine Stevens, Inc., a California corporation.
Upbeat Drum Circles firmographics
Firmographics- Name
- Upbeat Drum Circles
- Legal name
- UpBeat Drum Circles and Christine Stevens, Inc.
- Website
- https://ubdrumcircles.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Upbeat Drum Circles is a founder-led wellness education company offering online courses, certification, and keynotes in evidence-based drum circle facilitation and sound healing, serving corporate clients, music therapists, and individual wellness seekers across 35+ countries.
- Ownership category
- akta.pro rank
Upbeat Drum Circles industry classification
Industry- Product category
- Music Therapy and Wellness Education
- NAICS
- Sports and Recreation Instruction (61162), Fine Arts Schools (61161), Fine Arts Schools (611610), Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)
- akta.pro secondary industries
- Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Mindfulness, Stress Management & Resilience Training (EDAMAIAD), Group Music Classes & Ensembles (Band, Orchestra, Choir) (EDAMANAC)
Keywords
Where Upbeat Drum Circles is headquartered
LocationHeadquarters
- HQ city
- Encinitas
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Upbeat Drum Circles business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Online Course Sales: Self-paced online courses sold through Teachable platform including How to Play Drums for Healing ($194 full course), Drum Circle Facilitation, and Native American Flute courses. Also includes Shift Network 7-week courses.
- Coaching and Mentorship Programs: Super Vision Group monthly mentoring program at $25/month or $150/year. Advanced program for experienced facilitators with skill development, marketing training, and breakout room practice.
- Product Sales (Books, CDs, DVDs): Sale of educational products including Music Medicine book, The Healing Drum Learning Program, Art and Heart of Drum Circles book/CD, Body Beat game, and play-along CDs.
- Global Rhythm Sangha Subscription: Year-long program at $39/month featuring monthly teachings from master teachers, breakout rooms, practicum sessions, and lifetime access to recordings. Includes CEU credits for music therapists.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Global Rhythm Sangha 2026 - Monthly subscription |
| Subscription | Monthly | Super Vision Group - Monthly mentoring |
| One time/ perpetual license | Pay-as-you-go | How to Facilitate Healing Drum Circles - Full course |
| Subscription | Annual | Shift Network 7-week courses |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Upbeat Drum Circles product offering
Product offeringCore offering
Upbeat Drum Circles delivers drum circle facilitation training, online courses, and live wellness programs built on the evidence-based REMO HealthRHYTHMS protocol. The company teaches individuals and corporate clients how to use group drumming and sound healing (including Native American flute) for stress reduction, immune enhancement, and team building. Offerings span self-paced courses on Teachable, 7-week courses through The Shift Network, monthly mentoring programs, keynote presentations, and physical products (books, CDs, DVDs, instruments).
Product overview
Upbeat Drum Circles offers a comprehensive suite of drum circle facilitation and sound healing education products and services. The core offering includes online courses delivered via Teachable and Zoom, ranging from beginner drum and flute instruction (How to Play Drums for Healing, Beginner's Native American Style Flute Course) to advanced facilitator training (Global Rhythm Sangha, Super-Vision Group Mentoring). The company also provides 7-week courses through The Shift Network (Awaken Your Rhythm, The Flute as Sound Medicine, Sacred Language of the Drum). Physical products include educational publications (Music Medicine book, Art and Heart of Drum Circles, The Nature Sutras), audio products (Drum! Reviving Rhythms CD, Drumming Up Diva CD, Drumming Up Spirit! CD), training materials (The Healing Drum Learning Program, BODY BEAT Body Percussion Game), and instruments (Healing Drum 3-Pack). The company is founded by Christine Stevens, MSW, MT-BC, and provides continuing education credits through CBMT and ISTA for music therapists and sound healers.
Differentiator
Problem solved
Functional benefit
Brands
- Global Rhythm Sangha: One year online community learning experience featuring world-class drum teachers and rhythms for spirituality, joy and healing. Now in its 6th year, provides CEUs for music therapists and sound healing practitioners.
- Super Vision Coaching Group
Products and services
- How to Play Drums for Healing 4-hour self-paced online course teaching individuals how to play drums for healing and wellness purposes, delivered via the Teachable platform.
- How to Facilitate Healing Drum Circles 3-hour online course on facilitating healing drum circles for groups, sold as a self-paced program on Teachable.
- Beginner's Native American Style Flute Course 2.5-hour online course teaching beginners how to play Native American style flute for sound healing, delivered via Teachable.
- Global Rhythm Sangha One-year online subscription program with monthly live Zoom sessions featuring master drum teachers from around the world, plus breakout rooms, practicum sessions, lifetime access to recordings, and 21.0 CBMT-approved CMTE credits.
- Super-Vision Group Mentoring Program Monthly online mentoring program limited to 20 advanced facilitators, providing skill development, marketing guidance, and breakout room practice via Zoom.
- Awaken Your Rhythm 7-week online course through The Shift Network teaching participants to use the drum as a tool for spirituality, health, and personal growth.
- The Flute as Sound Medicine 7-week online course through The Shift Network teaching the Native American flute as a sound healing instrument.
- Sacred Language of the Drum 7-week online course through The Shift Network on drum rhythms and spiritual practices.
- Music Medicine Book Book exploring the science and spiritual aspects of sound healing with over 40 guided practices and 50 audio tracks.
- The Healing Drum Learning Program Comprehensive learning program for drum-based healing techniques.
- Healing Drum 3-Pack Bundle of three healing drums for sound healing practice.
- Live Drum Circle Facilitation and Keynote Speaking In-person and virtual drum circle facilitation, keynote presentations, and team-building workshops for corporate, healthcare, government, and nonprofit clients including Kaiser Permanente, Department of Defense, DuPont, and Naval Medical Center San Diego.
- UpBeat 100 Hour Practitioner Certification 100-hour certification program in sound healing, drumming, and native flute.
Quantifiable outcome
- 91% reported lasting effects up to 7 days from 30-minute music therapy session (COVID-19 pilot study)
- +4 more outcomes
Companies that use Upbeat Drum Circles
Customer profileNamed customers9 records
Segments7 records
Ideal customer profiles4 records
Upbeat Drum Circles technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Upbeat Drum Circles partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- NAMM (National Association of Music Merchants)coreNAMM is a major music industry trade organization. Christine Stevens has presented at NAMM events and their logo appears on the partners page indicating a relationship for promoting music therapy and drum circles.
- REMO DrumscoreAs a REMO artist, Christine Stevens has trained facilitators in the REMO HealthRHYTHMS program worldwide. REMO is a leading drum manufacturer and partner in evidence-based wellness drumming research and programs.
- UCLArts & HealingcorePartnership with UCLA Arts and Healing initiative to promote healing through drum circles and arts-based wellness programs.
- HealthRHYTHMScoreREMO HealthRHYTHMS is an evidence-based group drumming protocol developed with Barry Bittman, MD. Christine Stevens is trained and certified to train others in this protocol.
- Musical Ambassadors of PeaceminorOrganization formed after travels to Iraq. Christine Stevens served as Musical Ambassador of Peace. Kristina Sophia is co-founder of this peace-building organization.
- License to FreedomminorPartner in the 'Shifaa Women's Empowerment Drum Circle' project for Iraqi Refugee Women in El Cajon, CA. Organization providing support services to refugees.
- The Center for World MusicminorPartner in the refugee women's drumming project. Organization promoting world music education and cultural exchange.
- Music Therapy EdminorOnline education platform offering Christine Stevens' music therapy courses, distributing her educational content to students.
- The Shift NetworkcoreGlobal leader in online transformational learning. Christine Stevens creates engaging downloadable courses for The Shift Network including Awaken Your Rhythm and The Flute as Sound Medicine.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Upbeat Drum Circles competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Upbeat Drum Circles social profiles
Digital presenceUpbeat Drum Circles compliance and trust
Trust signalCompliance2 records
Upbeat Drum Circles financial estimates
Financial estimateRevenue estimate
Valuation estimate
Upbeat Drum Circles leadership team
Management profileNumber of profiles
Profiles1 record
Upbeat Drum Circles funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Upbeat Drum Circles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Upbeat Drum Circles
What does Upbeat Drum Circles do?
Upbeat Drum Circles delivers drum circle facilitation training, online courses, and live wellness programs built on the evidence-based REMO HealthRHYTHMS protocol. The company teaches individuals and corporate clients how to use group drumming and sound healing (including Native American flute) for stress reduction, immune enhancement, and team building. Offerings span self-paced courses on Teachable, 7-week courses through The Shift Network, monthly mentoring programs, keynote presentations, and physical products (books, CDs, DVDs, instruments).
Is Upbeat Drum Circles a public or private company?
Upbeat Drum Circles is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Upbeat Drum Circles founded?
Upbeat Drum Circles was founded in -1. It employs 11 to 50 people.
Where is Upbeat Drum Circles based?
Upbeat Drum Circles is headquartered in Encinitas, United States, in the North America region.
How does Upbeat Drum Circles make money?
Four revenue lines are on record. Online Course Sales are the primary driver. The others are coaching and Mentorship Programs, product Sales (Books, CDs, DVDs) and global Rhythm Sangha Subscription.
Does Upbeat Drum Circles have an API?
No public API is recorded for Upbeat Drum Circles.
What industry is Upbeat Drum Circles in?
Upbeat Drum Circles's product category is Music Therapy and Wellness Education. Its primary akta.pro industry code is HSADAGAG, Mind-Body Wellness Coaching (Holistic/Integrative), with a secondary code of HSADAJAB, Mindfulness-Based Coaching & Training (MBSR/MBCT-style). Its NAICS code is 61162 and its SIC code is 8200.