The Shift Network
The Shift Network is a private, internet-based transformational education company founded in 2010 that produces and sells live, on-demand, and advanced courses on spirituality, holistic health, peacebuilding, and conscious living to a global consumer audience of 250,000+ paying customers.
- Company typePrivate
- Founded2010
- HeadquartersPetaluma, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What The Shift Network does
The Shift Network, founded in 2010 and headquartered in Mount Shasta, California (with operational references to Petaluma, CA), operates as an internet-based transformational education and media company serving a global audience of individual consumers seeking personal growth, holistic health, spiritual development, and peacebuilding content. The company delivers an integrated offering of paid live courses (typically 7-week instructor-led programs delivered via Zoom), self-paced/on-demand video trainings, advanced multi-module certifications, retreats, and free hour-long video events that function as the primary top-of-funnel acquisition mechanism. The platform has produced more than 1,400 live programs and approximately 500 paid courses/trainings cumulatively, with roughly 150 unique courses launched annually, and features 610+ faculty including globally recognized teachers (Stanislav Grof, Gregg Braden, Marianne Williamson, Sandra Ingerman, Gay Hendricks, Dr. Sue Morter, Eileen McKusick, among others). Two flagship free content libraries — the World Peace Library (375+ free interviews across 26 sectors, 141 countries) and the Global Indigenous Wisdom Library — operate as long-running content-marketing assets.
The Shift Network firmographics
Firmographics- Name
- The Shift Network
- Legal name
- The Shift Network, Inc.
- Website
- https://theshiftnetwork.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Shift Network is a private, internet-based transformational education company founded in 2010 that produces and sells live, on-demand, and advanced courses on spirituality, holistic health, peacebuilding, and conscious living to a global consumer audience of 250,000+ paying customers.
- Ownership category
- akta.pro rank
The Shift Network industry classification
Industry- Product category
- Online Transformational Education
- NAICS
- Exam Preparation and Tutoring (611691), All Other Schools and Instruction (61169), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Cohort-Based Courses & Live Bootcamps (MPACALAC)
- akta.pro secondary industry
- Workshops, Webinars & Live Masterclasses (MPACALAD)
Keywords
Where The Shift Network is headquartered
LocationHeadquarters
- HQ city
- Petaluma
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
The Shift Network business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Personnel, Operations, Technology or R&D, Others
Revenue model
- Paid courses and trainings: Primary revenue stream: paid live courses, on-demand/self-paced programs, retreats, and advanced trainings sold directly via theshiftnetwork.com. Approximately 150 unique courses created each year, with introductory-level 7-week courses averaging 250+ participants. Top courses generate six-figure revenue shares for faculty. The company has launched nearly 500 paid courses and trainings cumulatively.
- Faculty revenue share and commissions: Revenue-share model where faculty receive a minimum of 20% revenue share on paid registrations plus 10–35% commission on sales from their personal lists; combined effective payout can exceed 50% per registration. Shift also pays commissions to its 4,000+ affiliates/partners.
- Free events and content marketing funnel: Free hour-long video events (intro events), free e-zines, and free educational libraries (e.g., World Peace Library) used to build a 3M+ email subscriber database for monetization through paid courses. Email is used for both transactional and promotional communications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free intro events / webinars |
| Unit Pricing | One time/ perpetual license | Paid live & on-demand courses |
| Other | — | Scholarships / financial assistance |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
The Shift Network product offering
Product offeringCore offering
The Shift Network operates an internet-based transformational education platform that produces and sells live online courses, self-paced on-demand programs, advanced multi-module trainings, and retreats covering spiritual growth, holistic health, energy medicine, peacebuilding, and conscious entrepreneurship. It curates a roster of 610+ teachers and 2,000+ featured luminaries to deliver 7-week live classes (averaging 250+ participants per course) and produces roughly 150 unique courses each year, using Zoom for live delivery, a 3M+ email database for marketing, and dedicated Facebook learning communities per course.
Product overview
The Shift Network operates as a single integrated platform-plus-modules online transformational education and media business rather than separate products. Its core offering is the Live Course Program Series, supported by self-paced/on-demand courses (e.g., the 7-module Biofield Tuning program, Energetic Resilience for Everyday Life), Trainings/Advanced Programs (multi-module immersions such as Peace Ambassador Training and the Energy Codes coursework), Retreats, and free Online Events that introduce prospective customers to paid programs. The platform is complemented by media products including the Shift Network Blog and two free content libraries—the World Peace Library and the Global Indigenous Wisdom Library—which together serve as lead-generation and engagement assets. A Faculty Program (430+ teachers such as Gay Hendricks, Andrew Harvey, and Stanislav Grof) and a Referral/Affiliate Partner Program (4,000+ partners) supply the content and distribution backbone, while a dedicated Customer Support Center (FAQs, Zoom tech support, course support, and ticket-based help requests) provides service. The platform integrates with Zoom for live program delivery and uses Google DoubleClick, Facebook, and Google Analytics for advertising and analytics.
Differentiator
Problem solved
Functional benefit
Products and services
- Live Online Courses Live, instructor-led online courses typically running 7 weeks, featuring global teachers (e.g., Dr. Melanie Smith, Perdita Finn, Felicity Warner, Gary Kraftsow); include video sessions, transcripts, an online community, and live class sessions facilitated by a Shift Course Host. Introductory-level courses average 250+ participants.
- Self-Paced / On-Demand Courses Pre-recorded, evergreen on-demand video trainings (e.g., the 7-module Energetic Resilience course and Biofield Tuning 7-module program) that allow participants to study at their own pace after the original live launch.
- Advanced Trainings / Professional Programs Multi-module advanced certification and immersion programs (e.g., Peace Ambassador Training, Energy Codes coursework) targeted at deeper study over longer periods with more committed students.
- Retreats In-person and online retreat experiences complementing the live and on-demand courses for transformational practice.
- Free Online Events / Webinars Complimentary hour-long video events featuring faculty such as Christine Stevens, Dr. Sue Morter, and Eileen McKusick (e.g., Awaken Your Rhythm, Discover the Next Level of Energy Medicine, Sound Healing to Liberate Fear), used as introductions to paid courses.
- World Peace Library Free online peace education resource featuring over 375 free interviews with leading peace builders from around the world, covering 26 sectors of society; peace programs have reached over 110,000 people in 141 countries since 2010.
- Global Indigenous Wisdom Library Free online collection of Indigenous leader teachings including prayers, sacred songs, and spiritual teachings; over 20,000 people have participated in associated events and over 10,000 signatures collected on the Declaration of Commitment to Indigenous Peoples.
Companies that use The Shift Network
Customer profileSegments4 records
Ideal customer profiles1 record
The Shift Network technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature4 records
The Shift Network partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- TreesisterscoreJoint campaign launched in 2021 to plant one million trees in conjunction with the Shift Music Festival and Visionary Summit. Together they plant trees to restore ecosystems, increase protection against climate change in tropical forest regions, foster local knowledge, and promote women's participation.
- Remo (world's largest drum company)coreChristine Stevens (Shift faculty) co-created the HealthRHYTHMS evidence-based group drumming protocol with Remo, used in schools, medical centers, and veterans hospitals worldwide. Christine trains HealthRHYTHMS facilitators throughout the US, England, and Japan through Remo.
- Morter Institute for BioEnergeticscoreFounded by Dr. Sue Morter, a core Shift faculty member. The Energy Codes® coursework is jointly presented through the Institute and Shift; Dr. Sue teaches flagship energy-medicine courses (e.g., "Discover the Next Level of Energy Medicine") to large global audiences via Shift's platform.
- The Enneagram InstituteminorRuss Hudson, President of The Enneagram Institute, is a Shift faculty member. His Enneagram courses through Shift have brought the work to entirely new audiences and helped cross-fertilize with other fields.
- HeartMath LLCminorHoward Martin, co-author of The HeartMath Solution and Executive VP of HeartMath LLC, is a Shift faculty member conducting multiple programs through Shift's platform.
- Pachamama AlliancecoreRecipient of pledged founding stock as part of The Shift Network's commitment of two million shares to nonprofits; also supported through program collaborations and content partnerships around Indigenous wisdom and sustainability.
- Friends Committee on National Legislation (FCNL)coreListed as a charitable recipient and one of the organizations pledged founding stock by The Shift Network. FCNL's peacebuilding work aligns with Shift's peace education mission.
- Shared Hope InternationalcoreListed as a charitable recipient and one of the organizations pledged founding stock by The Shift Network; shared values around societal transformation and women's empowerment.
- Institute of Noetic Sciences (IONS)minorJames O'Dea, former President of the Institute of Noetic Sciences (and former director of Amnesty International, DC), is a vocal endorser of Shift's peace and consciousness programs and contributes content/testimonials.
- Agape International Spiritual CenterminorFounded by Rev. Michael B. Beckwith, a Shift faculty member who endorses and contributes to Shift's spiritual and consciousness programming; cited as a testimonial source for multiple courses.
- UpBeat Drum CirclesminorFounded by Christine Stevens, a Shift faculty member; hosts Global Rhythm Sangha Online and provides ongoing drumming and sound-healing training programs delivered through The Shift Network.
- BioSona, LLC (Biofield Tuning Institute)coreFounded by Eileen McKusick, a core Shift faculty member. BioSona provides sound therapy tools (tuning forks, Sonic Slider) and training globally; Shift hosts McKusick's Biofield Tuning courses and free events that use these tools.
- Search for Common GroundminorListed among The Shift Network's charitable recipients supporting societal change; aligns with Shift's peacebuilding and conflict-transformation programming.
- First Nations Development InstituteminorListed among The Shift Network's charitable recipients supporting Indigenous communities; tied to Shift's Global Indigenous Wisdom programming.
- American Civil Liberties Union (ACLU)minorListed as one of The Shift Network's charitable recipients; tied to Shift's racial healing and social justice programming.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
The Shift Network competitors and assessment
Company assessmentDirect peers
- Mindvalley: Mindvalley is a direct competitor running a large online personal-growth and transformational education platform with a comparable global faculty roster, premium course catalog, and email-led funnel targeting the same holistic-wellness consumer.
- Hay House: Hay House is a publishing and media company that also produces online courses, events, and summits with leading self-help, spiritual, and wellness authors — overlapping closely with Shift's faculty-led course model and audience.
- Sounds True: Sounds True is a multimedia publisher and online education platform offering courses, books, and audio programs in spirituality, meditation, and holistic health — directly comparable to Shift's mission and product mix.
- Gaia (formerly GaiamTV): Gaia is a streaming and online learning subscription service focused on yoga, meditation, spirituality, and alternative healing — a direct peer in audience, content category, and subscription/lifetime access monetization.
- Chopra Global / Chopra Center: Chopra Global offers online meditation, well-being, and ayurveda courses led by Deepak Chopra and affiliated teachers — a faculty-led, premium-priced online platform targeting the same spiritual/wellness consumer base.
- Insight Timer: Insight Timer is a large meditation, wellness, and spiritual learning app with live events, courses, and a global teacher ecosystem — a directly comparable platform serving the same audience with live and self-paced content.
Broad incumbents
- MasterClass: MasterClass is a broad incumbent in online video education with celebrity/famous instructors, premium course production, and a global subscription audience — overlapping on production scale, premium positioning, and on-demand video course economics.
- Udemy: Udemy is a broad incumbent marketplace for online courses across thousands of categories including spirituality, holistic health, and personal development — comparable marketplace and self-paced course model, though at a much wider and less curated scale.
Emerging players
- Yoga Alliance / YogaGlo (Glo): Glo is an online yoga, meditation, and wellness platform with live and on-demand classes taught by notable instructors — overlapping with Shift's yoga therapy, meditation, and embodiment course content for a wellness-focused audience.
Others
- Mindbody / ClassPass: Mindbody/ClassPass is a wellness booking and subscription platform that, while not a direct course competitor, operates in the same holistic-wellness consumer ecosystem and could either partner with or compete for the same transformational education audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
The Shift Network social profiles
Digital presenceThe Shift Network compliance and trust
Trust signalCompliance4 records
The Shift Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Shift Network leadership team
Management profileNumber of profiles
Profiles2 records
The Shift Network funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Shift Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Shift Network
What does The Shift Network do?
The Shift Network operates an internet-based transformational education platform that produces and sells live online courses, self-paced on-demand programs, advanced multi-module trainings, and retreats covering spiritual growth, holistic health, energy medicine, peacebuilding, and conscious entrepreneurship. It curates a roster of 610+ teachers and 2,000+ featured luminaries to deliver 7-week live classes (averaging 250+ participants per course) and produces roughly 150 unique courses each year, using Zoom for live delivery, a 3M+ email database for marketing, and dedicated Facebook learning communities per course.
Is The Shift Network a public or private company?
The Shift Network is a private company. It is classified as venture growth investor backed and is currently operating.
When was The Shift Network founded?
The Shift Network was founded in 2010. It employs 51 to 100 people.
Where is The Shift Network based?
The Shift Network is headquartered in Petaluma, United States, in the North America region.
How does The Shift Network make money?
Three revenue lines are on record. Paid courses and trainings are the primary driver. The others are faculty revenue share and commissions and free events and content marketing funnel.
Who are The Shift Network's main competitors?
Direct peers on record are Mindvalley, Hay House, Sounds True, Gaia (formerly GaiamTV), Chopra Global / Chopra Center and Insight Timer. Broad incumbents are MasterClass and Udemy. Yoga Alliance / YogaGlo (Glo) is listed as an emerging player. Mindbody / ClassPass is listed as an others.
Does The Shift Network have an API?
No public API is recorded for The Shift Network.
What industry is The Shift Network in?
The Shift Network's product category is Online Transformational Education. Its primary akta.pro industry code is MPACALAC, Cohort-Based Courses & Live Bootcamps, with a secondary code of MPACALAD, Workshops, Webinars & Live Masterclasses. Its NAICS code is 611691 and its SIC code is 8200.