What Naturallythinking does

Naturallythinking is a UK-based aromatherapy and skincare company founded in 2000 that operates a vertically integrated farm-to-product model on a 40-50 acre estate in the Surrey Hills. The company cultivates botanicals including Lavender, Peppermint, Chamomile, Rosemary, Sage, and Thyme, distills essential oils in-house, and manufactures a finished catalog spanning 100+ essential oils, carrier oils, absolutes, blends, cosmetic bases, and skincare ranges across facial, body, hair, and specialized categories (including Carshalton Lavender, Marine Collagen, Arnica Care, Gardeners Care, Joe's Skincare for Children, and a Zero Waste Skincare line).

The business runs a multi-channel model: direct-to-consumer e-commerce on BigCommerce with multi-currency support (GBP, EUR, USD), a physical farm shop and cafe, a B2B/wholesale arm supplying bulk cosmetic bases from 100ml up to 10,000 liter quantities to spas and contract cosmetic manufacturers, and an aromatherapy courses/training offering paired with a 10% therapist discount scheme. International delivery extends to Europe and Asia.

The company serves three customer segments: individual aromatherapy and skincare consumers purchasing retail, professional therapists and spas (accessed via discount programs and training), and B2B skincare companies and cosmetic manufacturers procuring bulk ingredients and bases. The 20+ year operating history, farm-based production, and breadth of niche product lines position the business as a long-tenured specialty operator rather than a venture-scaled growth company. No AI/ML capabilities, no disclosed funding history, and no enterprise anchor customers are evident in the available data.

Name

Naturallythinking

Legal name

Naturallythinking

Website

https://naturallythinking.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Naturallythinking is a UK-based aromatherapy and skincare company that runs a vertically integrated 40-50 acre Surrey Hills farm, cultivating botanicals and distilling essential oils to manufacture skincare products for consumers, professional therapists, and B2B cosmetic manufacturers in the UK, Europe, and Asia.

Ownership category

akta.pro rank

Product category

Natural Skincare and Aromatherapy Products

NAICS

Greenhouse, Nursery, and Floriculture Production (1114), Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Medicinal Chemicals & Botanical Products (2833), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Aromatic & Essential Oil Crop Farming (Lavender, Lemongrass, Rosemary) (AFAGAGAF)

akta.pro secondary industries

Aromatherapy & Essential Oil Massage (HSADAHAL), Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)

Keywords

• Essential oils
• Natural skincare
• Aromatherapy products
• Cosmetic bases
• Botanical extracts

Headquarters

HQ city

Croydon

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce product sales: Direct-to-consumer online sales of aromatherapy products (essential oils, carrier oils, absolutes, blends), skincare products, cosmetic bases and ingredients through their BigCommerce storefront. Products range from £3.99 to £7,176 for bulk commercial quantities.
2. Retail farm shop and cafe: Physical retail location at Naturallythinking Farm with shop and coffee shop selling products and offering farm visits, cream teas, and experiential retail.
3. Wholesale and B2B: Wholesale supply to spas and skincare companies. Cosmetic bases sold in bulk from 100ml to 10,000 litres to businesses throughout Europe and Asia. Includes CPSR (Cosmetic Product Safety Report) services for regulatory compliance.
4. Courses and training: Educational courses on aromatherapy and skincare formulation. They offer 'What to expect during a Course at Naturallythinking' and course information pages, targeting both enthusiasts and professionals.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Naturallythinking grows, distills and manufactures natural aromatherapy and skincare products on its own 40-50 acre Surrey Hills farm. The company sells therapeutic-grade essential oils, carrier oils, absolutes, blends, plant extracts and floral waters alongside handcrafted facial, body, hand, foot and hair skincare, plus bulk cosmetic bases and ingredients that let customers create custom formulations. It also operates a farm shop and cafe and runs aromatherapy and skincare formulation courses.

Product overview

Naturallythinking is a pure spa aromatherapy and skincare company specializing in natural products made with British botanicals. The company operates a vertically integrated model, growing, distilling, and crafting products on their 50-acre farm in the Surrey Hills. The core product portfolio centers on aromatherapy essentials: therapeutic-grade essential oils, carrier oils, absolutes, pre-blended essential oil blends, and oil dilutions. The company also offers an extensive range of organic variants, plant extracts, and floral waters/hydrolats derived from essential oil distillation. A key differentiator is their cosmetic blending bases (face wash, shampoo, conditioner, shower gel, moisturizer, cleanser, serum) that enable customers to create customized skincare products. The skincare line spans facial care, body care, hand and feet treatments, and hair care, with specialized ranges for marine collagen, lavender, children's skincare, and zero-waste products. Services include aromatherapy education courses and a farm shop and cafe visitor experience.

Differentiator

Problem solved

Functional benefit

Brands

• Carshalton Lavender: Lavender skincare line featuring products made from organically grown Carshalton Lavender from the Surrey Hills.
• Marine Collagen
• Arnica Care
• Gardeners Care
• Joe's Skincare for Children
• Zero Waste Skincare

Products and services

• Essential Oils 100% therapeutic-grade pure essential oils sourced directly from growers worldwide, covering applications such as acne, dry skin, anti-inflammatory, calming and circulation-boosting. Sold in multiple sizes from 10ml to bulk quantities.
• Carrier Oils Premium fixed oils including Sweet Almond, Grapeseed, Argan, Jojoba and Rosehip, sourced directly from growers for purity and value, used as base oils for diluting essential oils for skin application.
• Absolutes Rare, high-value oils including Jasmine Absolute and Rose Absolute extracted using organic solvents at low temperatures to preserve delicate floral properties that cannot withstand steam distillation.
• Essential Oil Blends Pre-blended aromatherapy combinations including Chill, Settling, Uplift and Refresh, Escapism, Revive, Rejuvenate, Free Spirit, Euphoric Balance, Mental Clarity and Mental Balance, formulated for mood and well-being.
• Oil Dilutions Premium essential oils macerated in organic carrier bases (Jojoba or Sunflower) providing affordable access to high-value oils like Jasmine, Rose, Arnica and Neroli at 5% dilution.
• Organic Essential Oils 100% pure organic essential oils certified for therapeutic-grade quality, including Organic Basil, Bergamot, Black Pepper, Chamomile, Citronella, Clary Sage, Cypress, Eucalyptus, Fennel, Geranium, Grapefruit, Lavender, Lemon, Lemongrass, Mandarin, Marjoram, Nutmeg, Orange, Peppermint, Pine, Rosemary, Tea Tree, Thyme and Ylang Ylang.
• Organic Carrier Oils Luxurious organic carrier oils including Organic Argan, Jojoba, Macadamia, Sesame, Sunflower and Avocado, less processed than conventional oils and richer in Omega, mineral and vitamin content.
• Plant Extracts Natural plant and flower extracts for cosmetic formulations including Seaweed Extract, Green Tea Extract, Lavender Extract, Dandelion Extract, Climbazole, Lupine Seed Extract, Pisum Sativum Extract, Rose Quartz and Squalane, with antioxidant and skin conditioning properties.
• Floral Waters / Hydrolats Preservative-free floral waters derived from essential oil distillation, including Lavender, Chamomile, Geranium, Juniperberry, Lemon, Manuka Honey, Melissa, Orange Blossom, Peppermint, Rose, Rosemary, Sage and Tea Tree hydrolats.
• Massage Oils Skin-conditioning aromatherapy massage oils including Orange Grove Spa, Detox, Muscles, Sensual, Tranquility, Lavender, Sports, Renewed Energy, Signature and Arnica varieties, made with organic essential and carrier oils and natural Vitamin E.
• Cosmetic Bases Cosmetic bases for creating custom skincare products including Cleanser, Face Wash SLS Free, Hair Conditioner, Liquid Soap SLS Free, Moisture Cream, Moisture Lotion, Serum Cosmetic Base, Shampoo SLS Free and Shower Gel SLS Free, made in-house in Surrey. Bases are paraben-free, vegan-friendly and not tested on animals, and are sold from 100ml to 10,000-litre bulk quantities with no minimum order.
• Aromatherapy Kits Pre-curated collections of essential oils and accessories for aromatherapy enthusiasts and therapists, including starter kits with multiple essential oils and carrier oils.
• Aromatherapy Candles Scented candles infused with essential oils for aromatherapy use in home environments.
• Facial Skincare Handcrafted face care products including Wash, Moisturiser, Cleanser, Exfoliator, Toner, Treat & Mask, Eye Revive, Beard and Lip Balm, formulated for various skin types.
• Body Skincare Handcrafted body care products including Pamper, Scrub, Body Butter, Moisturise, Soothe, Treat, Bath & Shower, Shower Gel and Bath Time formulations.
• Hand and Feet Care Hand and foot care products including Hand Wash, Hand Cream and Balms, and Foot Cream, formulated for moisturising and softening skin.
• Hair Care Hair care products including Shampoo, Aromatherapy Hair Conditioner and Hair Treatments for natural hair care.
• Specialized Skincare Ranges Targeted skincare collections including Marine Collagen, Carshalton Lavender, Arnica Care, Gardeners Care, Aftersun, Saffron Peptide 3000 Anti Age Serum, Joe's Skincare for Children and Zero Waste Skincare.
• DIY Cosmetic Ingredients Make-Your-Own cosmetic formulation ingredients including Actives, Butters, Clays, Emulsifiers, Surfactants, Thickeners, Preservatives, Salts, Feel Enhancer, Bath Bomb Ingredients, Plant Extracts, Exfoliates, and Closures & Caps.
• Courses Educational programs on aromatherapy and skincare formulation taught at the company's farm, including in-person training sessions for enthusiasts and professionals.
• Farm Shop and Cafe On-site retail and hospitality experience at the Naturallythinking Farm in Surrey, allowing visitors to purchase products, enjoy refreshments including cream teas and Happy Frappe, tour the lavender fields, and pick their own pumpkins.

Quantifiable outcome

• Over 20 years in business since 2000
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Neal's Yard Remedies: UK-based natural and organic skincare and aromatherapy brand with a similar ethical, botanical-first positioning and DTC + wholesale distribution. Directly comparable to Naturallythinking on product category, customer base (UK natural beauty consumers and therapists), and premium-pricing strategy.
• Tisserand Aromatherapy: UK heritage essential oils and aromatherapy brand (over 40 years) sold through health retailers, pharmacies, and DTC. Closely comparable to Naturallythinking on core essential oils range, therapeutic positioning, and UK therapist/professional channel.
• Young Living Essential Oils: Global essential oils leader operating its own farms and distillation facilities with multi-level marketing distribution. Directly comparable to Naturallythinking on the farm-to-bottle supply chain model, though vastly larger in scale and channel approach.
• Absolute Aromas: UK-based aromatherapy supplier offering pure essential oils and carrier oils to therapists, spas, and consumers with B2B wholesale. Very close functional peer to Naturallythinking on product range, professional channel, and DTC e-commerce model.
• L'Occitane en Provence: Global natural beauty brand built on Provençal lavender cultivation, distillation, and farm-to-product storytelling. The archetypal large-scale analogue of Naturallythinking's Surrey Hills vertical integration model in essential oils and botanical skincare.
• doTERRA: Global essential oils company sourcing and co-distilling botanicals through its own grower partnerships. Comparable to Naturallythinking on essential oil sourcing model and professional/wellness buyer audience, though at significantly larger scale.
• Weleda: Natural cosmetics brand with deep expertise in botanical extracts, essential oils, and biodynamic cultivation. Comparable to Naturallythinking on natural ingredients philosophy, aromatherapy positioning, and professional spa/wellness channel presence.

Broad incumbents

• The Body Shop: Iconic natural and ethically sourced beauty brand with global retail presence. Comparable to Naturallythinking on ethical, natural ingredients positioning and animal-testing stance, but operating at a vastly larger scale across body care, skincare, and gifts.
• Aveda: Estée Lauder-owned botanical-led beauty brand spanning hair, skin, and aromatherapy products. Overlaps with Naturallythinking on natural/botanical positioning and professional salon/spa channel, but at much larger scale and with a broader portfolio.

Emerging players

• Haeckels: Margate, UK-based botanical skincare brand sourcing from its own coastal/seaweed harvests with on-site laboratory and store. Comparable to Naturallythinking as a smaller UK challenger using locally grown raw materials to differentiate a natural skincare line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/NaturallySpa
• LinkedInlinkedin.com/company/browning-public-schools

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naturallythinking