Lurz & Hölscher Versicherungsmakler

What Lurz & Hölscher Versicherungsmakler does

Lurz & Hölscher Versicherungsmakler is one of three German insurance brokerages that merged on January 1, 2026, alongside Leich & Deppe Assekuranzmakler GmbH and Milde & Partner GmbH, to form LBU Versicherungsmakler GmbH, a private limited company (GmbH) headquartered in Düsseldorf with additional offices in Essen and Nettetal. The firm operates as a traditional Versicherungsmakler (insurance broker), serving primarily mid-sized German companies (mittelständische Unternehmen) with risk management and insurance advisory services. Coverage spans eight product lines: commercial and industrial insurance, trade and cooperative group concepts, high-net-worth private clients, real estate, fleet and vehicle solutions, complex D&O liability, corporate and private pension/Vorsorge solutions, and Zeitwertkonten (time value account) products.

The business is built on a commission-based brokerage model, earning transaction fees from insurance carriers for placing and servicing client policies. Distribution is sales-led, combining inside sales (Innendienst) administrative teams with field sales (Außendienst) advisors who consult directly with mid-market clients across North Rhine-Westphalia. The firm positions itself on bundled competence derived from 45+ years of combined predecessor experience, targeting personalized risk management rather than technology-led differentiation. Marketing is conducted primarily through the corporate website (lbuvm.de) and a LinkedIn presence.

No proprietary technology platform, AI capabilities, or digital products are disclosed; the firm's value proposition rests on broker expertise, carrier relationships, multi-line advisory capacity, and regional physical presence. Pricing is quote-based and tailored to each client's risk profile, consistent with standard German insurance brokerage practice. Ownership structure post-merger is not publicly disclosed, though as a GmbH it is presumed to be held by private shareholders or partners of the predecessor firms.

Name

Lurz & Hölscher Versicherungsmakler

Legal name

LBU Versicherungsmakler GmbH

Website

https://lhvm.de

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

11–50 employees

Short description

LBU Versicherungsmakler GmbH (formed from the 2026 merger of Lurz & Hölscher, Leich & Deppe, and Milde & Partner) is a Düsseldorf-based German insurance brokerage serving mid-sized companies and high-net-worth private clients across North Rhine-Westphalia with commission-based advisory across eight commercial and personal insurance lines.

Ownership category

akta.pro rank

Product category

Commercial Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Commercial insurance brokerage
• Industrial insurance solutions
• Directors and officers insurance
• Corporate pension planning
• Fleet insurance management

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: As an insurance broker (Versicherungsmakler), the company earns commissions from insurance providers for placing policies with clients. This is a commission-based model typical for insurance brokers in Germany.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Independent insurance brokerage (Versicherungsmakler) placing commercial, industrial, real estate, fleet, D&O, pension and high-net-worth private insurance lines on behalf of clients. Operates as LBU Versicherungsmakler GmbH since the January 1, 2026 merger of three predecessor firms (Lurz & Hölscher, Leich & Deppe, Milde & Partner), serving mid-sized German companies and selected private clients through direct field and inside sales teams across Düsseldorf, Essen and Nettetal.

Product overview

Lurz & Hölscher Versicherungsmakler (now operating as LBU Versicherungsmakler GmbH) is an insurance brokerage firm that operates as a platform-plus-modules architecture, offering eight distinct product categories. The company serves small and medium-sized enterprises and high-net-worth private clients with insurance solutions spanning commercial & industrial coverage, trade concepts, real estate insurance, fleet solutions, D&O liability insurance, pension planning, and time value account management. As of January 2026, three legacy companies (Lurz & Hölscher, Leich & Deppe, and Milde & Partner) merged to form the unified LBU brand with offices in Düsseldorf, Essen, and Nettetal.

Differentiator

Problem solved

Functional benefit

Products and services

• Gewerbe & Industrie (Commercial & Industry Insurance)

Segments10 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Leich & Deppe Assekuranzmakler GmbHcoreStrategic or Co-development Partner · 1 January 2026One of three companies that merged to form LBU Versicherungsmakler GmbH effective January 1, 2026. The merger combined Lurz & Hölscher, Leich & Deppe, and Milde & Partner to create a unified insurance brokerage firm.
• Milde & Partner GmbHcoreStrategic or Co-development Partner · 1 January 2026One of three companies that merged to form LBU Versicherungsmakler GmbH effective January 1, 2026. The merger combined Lurz & Hölscher, Leich & Deppe, and Milde & Partner to create a unified insurance brokerage firm.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Dr. Schmitt & Bruch Versicherungsmakler: Mid-sized independent German broker serving commercial and private clients across property, liability, and specialty lines; similar size segment and traditional advisory-led model.
• Helmsauer & Preuss: Independent German insurance broker focused on mid-market commercial clients, with offerings spanning liability, property, fleet, and pension lines — closely comparable to LBU's Mittelstand positioning.
• Ecclesia Versicherungsdienst: Large German independent broker with strong mid-market and institutional focus; comparable as a domestic, full-service Versicherungsmakler competing on advisory quality rather than carrier affiliation.
• MRH Trowe: Germany-headquartered independent broker serving mid-market and corporate clients across commercial lines, employee benefits, and risk consulting; comparable in size segment, vertical depth, and merger-driven growth strategy.
• Funk Gruppe: One of Germany's largest independent, family-owned industrial and commercial insurance brokers, with deep Mittelstand focus and multi-line offerings including pensions and risk consulting — directly comparable to LBU on customer segment, product breadth, and distribution model.
• Gossler, Gobert & Wolters (GGW): Hamburg-headquartered independent broker serving commercial and industrial clients; similar in being a mid-market German broker competing outside the global brokerage majors, with comparable product breadth and regional depth.

Broad incumbents

• Willis Towers Watson Germany: German branch of a global advisory and brokerage firm; overlaps with LBU in commercial lines, pensions, and risk advisory, but operates at significantly larger scale and with multinational client reach.
• Marsh Germany: German arm of a global brokerage major; competes for the same mid-market and large corporate clients but with significantly broader geographic reach, carrier scale, and consulting depth than LBU.
• Aon Germany: German operations of a global insurance and reinsurance broker; provides overlapping commercial and specialty line coverage to mid-market and enterprise clients, but as part of a global platform rather than a Mittelstand specialist.

Regional players

• BHS Bayerischer Versicherungsmakler: Regional independent broker based in Bavaria serving commercial and industrial Mittelstand clients; comparable product mix but operating in a different German region, making it a regional analogue rather than direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInde.linkedin.com/company/lbu-versicherungsmakler-gmbh
• Facebookfacebook.com/lhvmgmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lurz & Hölscher Versicherungsmakler