Eye Care Center of Rome
Eye Care Center of Rome is a privately held optometry practice founded in 1948 serving Rome, NY and surrounding communities with comprehensive eye exams, specialty treatments (OptiLight IPL, Neurolens), eyewear, and contact lens services across two clinical locations.
- Company typePrivate
- Founded1948
- HeadquartersRome, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Eye Care Center of Rome does
Eye Care Center of Rome is a privately held, independently operated optometry practice founded in 1948 by Dr. Henry Lloyd in Rome, New York, with a secondary clinical location in Boonville, NY. The practice delivers comprehensive eye care services including adult and senior eye exams, pediatric vision care, contact lens fittings, diabetic eye exams, myopia control, dry eye therapy, emergency eye care, laser surgery consultations, and eye disease diagnosis and management. Its clinical operations are supported by advanced diagnostic and therapeutic technology including Optos retinal imaging, Optical Coherence Tomography (OCT), visual field analysis, the Neurolens N3 virtual reality diagnostic system for eye misalignment, and OptiLight by Lumenis IPL therapy, the first FDA-approved intense pulsed light treatment for dry eye disease.
The practice employs approximately 14 staff members across three optometrists (Dr. David Vinci, Dr. Lauren Pierson, Dr. Nichole Pollard), licensed opticians, technicians, and administrative roles, and generates revenue through a mix of professional services (eye exams, specialty treatments), eyewear and contact lens sales, and cash-pay non-covered services such as OptiLight financed via CareCredit. Distribution combines in-office appointments at the Rome, NY headquarters and Boonville office with e-commerce channels including Otto Optics, YourLens.com for contact lens subscriptions, and FramesData for virtual frame try-on.
Eye Care Center of Rome has operated continuously for over 75 years, transitioning ownership from founder Dr. Henry Lloyd to Dr. Jerry Baker in 1983 and subsequently to Dr. David Vinci, while adding two additional optometrists in 2016 and 2020. The practice maintains HIPAA compliance, accepts most major insurance plans, and serves a fragmented patient base of families, adults, and seniors across the Rome, NY and surrounding Oneida County area, with no institutional ownership, funding rounds, or parent company affiliation.
Eye Care Center of Rome firmographics
Firmographics- Name
- Eye Care Center of Rome
- Legal name
- Eye Care Center of Rome
- Website
- https://eyecarecenterofrome.com
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Eye Care Center of Rome is a privately held optometry practice founded in 1948 serving Rome, NY and surrounding communities with comprehensive eye exams, specialty treatments (OptiLight IPL, Neurolens), eyewear, and contact lens services across two clinical locations.
- Ownership category
- akta.pro rank
Eye Care Center of Rome industry classification
Industry- Product category
- Optometry Services
- NAICS
- Offices of Optometrists (62132)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Optometry Clinics (Primary Eye Care) (HLAKAKAB)
- akta.pro secondary industries
- Comprehensive Eye Exams & Vision Care (HLAKAKAA), Vision & Ophthalmic Diagnostic Centers (Optometry/OCT/Retinal Imaging) (HLAFAKAI), Ocular Imaging & Diagnostic Testing Centers (HLAKAKAN)
Keywords
Where Eye Care Center of Rome is headquartered
LocationHeadquarters
- HQ city
- Rome
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Eye Care Center of Rome business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Eye Exams and Vision Care Services: Revenue generated from comprehensive eye exams for adults, seniors, and children; contact lens exams and fittings; and specialty eye care services including dry eye therapy, myopia control, and emergency eye care.
- Eyewear Products (Frames and Lenses): Sale of prescription eyeglass frames and lenses from multiple brand partners including Ray-Ban, Kate Spade, Oakley, and specialty lenses like Transitions and Varilux.
- Contact Lens Sales: Direct-to-patient shipping, prescription refills, and subscription services for contact lenses through online platforms.
- Non-Covered Services (OptiLight): OptiLight by Lumenis treatments are non-covered services paid out of pocket, with financing available through CareCredit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | OptiLight Treatment Protocol |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Eye Care Center of Rome product offering
Product offeringCore offering
Eye Care Center of Rome is a privately-held optometry practice that provides comprehensive eye exams (adult, senior, pediatric, diabetic, and contact lens), specialty eye care services (dry eye therapy, myopia control, eye disease diagnosis and management, digital eye strain, emergency eye care, and laser surgery consultations), and prescription eyewear including frames, lenses, sunglasses, and contact lenses. The practice delivers specialty therapeutic treatments including OptiLight by Lumenis IPL therapy for dry eye and Neurolens contoured prism lenses, supported by advanced diagnostic imaging such as OCT, Optos retinal imaging, and visual field analysis.
Product overview
Eye Care Center of Rome operates as a comprehensive optometry practice offering a unified set of eye care services centered around eye exams and vision correction. The core offering consists of eye examination services (adult, senior, children's, diabetic, and contact lens exams) supplemented by specialty eye care (dry eye therapy, myopia control, emergency care, eye disease management, and digital eye strain). Key add-on products include OptiLight by Lumenis IPL therapy for dry eye treatment and Neurolens prism lenses for eye misalignment. The practice also offers prescription eyewear through its Otto Optics online shop and carries Frames & Lenses as well as Sunglasses products. All services are supported by advanced diagnostic technology including OCT, Optos retinal imaging, and visual field analysis.
Differentiator
Problem solved
Functional benefit
Products and services
- Adult & Senior Eye Exams Comprehensive eye examinations for adults and seniors, including visual acuity testing, eye health evaluations, and prescription updates for glasses or contacts.
- Children's Eye Exams Eye examinations tailored for children, including developmental vision assessments and pediatric eye care services starting from 6-12 months of age.
- Contact Lens Exams, Fittings, & Brands Professional contact lens fittings and exams, including training for insertion and removal, with various lens types for different prescriptions and lifestyles.
- Diabetic Eye Exams Specialized eye examinations for diabetic patients to detect and monitor diabetic retinopathy, diabetic macular edema, and other diabetes-related vision conditions.
- Dry Eye Therapy Comprehensive dry eye treatment including in-office procedures like OptiLight IPL therapy and at-home strategies such as Bruder masks and Blephadex wipes.
- Myopia Control Myopia management programs for children to slow the progression of nearsightedness and protect long-term vision.
- Laser Eye Surgery Consultation Pre-operative consultations for LASIK and PRK laser vision correction procedures, including comprehensive eye exams and candidacy evaluation.
- Digital Eye Strain Assessment and management of computer vision syndrome, including ergonomic advice, the 20-20-20 rule strategies, and treatment options for digital device-related eye discomfort.
- Eye Disease Diagnosis & Management Diagnosis and management of various eye conditions including glaucoma, age-related macular degeneration, and diabetic eye disease, using advanced diagnostic technology like OCT and visual field analysis.
- Emergency Eye Care Urgent eye care services for injuries, trauma, corneal abrasions, foreign objects, chemical splashes, and infections, with after-hours emergency line available.
- OptiLight by Lumenis FDA-approved intense pulsed light (IPL) therapy for dry eye management, a non-invasive treatment that reduces inflammation and improves meibomian gland functionality.
- Neurolens Prescription lenses with contoured prism designed to address eye misalignment and relieve symptoms like eye strain, headaches, and neck tension caused by digital device use.
- Frames & Lenses Prescription eyeglass frames and lenses from multiple brand partners including Ray-Ban, Kate Spade, Oakley, with specialty lenses such as Crizal, Transitions, and Varilux.
- Sunglasses Sunglasses in both prescription and non-prescription options, including brands like Steve Madden and Ted Baker, with UVA/UVB protection.
- Otto Optics Online Optical Shop Online optical store offering direct-to-patient shipping, prescription refill reminders, and subscriptions for contact lenses, dry eye drops, medications, and other eye care products.
Quantifiable outcome
- OptiLight treatment protocol of 4 sessions spaced 2-4 weeks apart for dry eye relief
Companies that use Eye Care Center of Rome
Customer profileSegments3 records
Ideal customer profiles3 records
Eye Care Center of Rome technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Eye Care Center of Rome partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supportive.
- Lumenis (OptiLight)coreEye Care Center of Rome offers OptiLight by Lumenis, the first and only intense pulsed light (IPL) FDA-approved for dry eye management. This is a flagship specialty treatment offering backed by more than 20 clinical studies, demonstrating the practice's commitment to advanced therapeutic technology.
- NeurolenscoreEye Care Center of Rome offers Neurolens, the world's first and only prescription lenses with contoured prism to address eye misalignment and relieve associated symptoms like headaches, neck/shoulder pain, and eye strain.
- Otto OpticssupportiveOtto Optics is an online optical store that enables direct-to-patient shipping, prescription refill reminders, and subscriptions for eye care products including contact lenses and dry eye medications.
- YourLens.comsupportiveThird-party contact lens ordering platform that enables online prescription refills and subscriptions with direct-to-patient shipping.
- FramesDatasupportiveProvides virtual try-on capabilities and online frames shopping platform for Eye Care Center of Rome patients.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Eye Care Center of Rome competitors and assessment
Company assessmentDirect peers
- MyEyeDr. Multi-location optometry group practice offering comprehensive exams, eyewear, contact lenses, and specialty services like dry eye management. Most directly comparable on private-practice optometry model with multiple ODs and full-service offering similar to the anchor.
- Warby Parker: Direct-to-consumer eyewear brand combining online and physical retail with in-store eye exams. Competes with the anchor on both frames/lens sales and increasingly on the in-person exam experience in adjacent geographies.
- Visionworks: National optical retailer offering comprehensive eye exams, contact lens fittings, and eyewear. Most directly comparable to the anchor on exam-plus-eyewear service model and insurance-billed revenue mix, with comparable mid-market positioning.
- 1-800-Contacts: Largest online contact lens retailer offering direct-to-consumer shipping and subscription refills. Directly comparable to the anchor's YourLens/Otto Optics e-commerce contact lens business and competes for the same recurring supply revenue.
Broad incumbents
- Pearle Vision: National optical franchise chain owned by EssilorLuxottica providing eye exams and eyewear. Comparable service offering (exams + eyewear + insurance billing) with franchise model that competes directly for local patients in the anchor's market.
- America's Best Contacts & Eyeglasses: High-volume national optical chain offering low-cost eye exams and eyewear bundles. Competes with the anchor on price-sensitive exam and eyewear patients, often with extended hours and weekend availability.
- LensCrafters: National optical retail chain owned by EssilorLuxottica offering eye exams, frames, and contact lenses in mall and strip-center locations. Comparable as a competing eye exam and eyewear provider but operates at much greater scale and brand recognition than the anchor practice.
- Target Optical: In-store optical department within Target stores offering eye exams and eyewear. Comparable to the anchor on exam-plus-eyewear service model with the added advantage of retail co-location and weekend hours.
- Costco Optical: In-warehouse optical department offering eye exams and competitively priced eyewear to club members. Competes with the anchor on eyewear pricing and convenience in markets where Costco has a presence.
Emerging players
- Zenni Optical: Pure-play online eyewear retailer offering very low-priced prescription frames and lenses. Adjacent competitor squeezing the anchor's frame sales revenue, particularly among price-sensitive patients willing to forgo in-person fittings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Eye Care Center of Rome social profiles
Digital presenceEye Care Center of Rome compliance and trust
Trust signalCompliance2 records
Eye Care Center of Rome financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eye Care Center of Rome leadership team
Management profileNumber of profiles
Profiles12 records
Eye Care Center of Rome funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eye Care Center of Rome M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eye Care Center of Rome
What does Eye Care Center of Rome do?
Eye Care Center of Rome is a privately-held optometry practice that provides comprehensive eye exams (adult, senior, pediatric, diabetic, and contact lens), specialty eye care services (dry eye therapy, myopia control, eye disease diagnosis and management, digital eye strain, emergency eye care, and laser surgery consultations), and prescription eyewear including frames, lenses, sunglasses, and contact lenses. The practice delivers specialty therapeutic treatments including OptiLight by Lumenis IPL therapy for dry eye and Neurolens contoured prism lenses, supported by advanced diagnostic imaging such as OCT, Optos retinal imaging, and visual field analysis.
Is Eye Care Center of Rome a public or private company?
Eye Care Center of Rome is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Eye Care Center of Rome founded?
Eye Care Center of Rome was founded in 1948. It employs 11 to 50 people.
Where is Eye Care Center of Rome based?
Eye Care Center of Rome is headquartered in Rome, United States, in the North America region.
How does Eye Care Center of Rome make money?
Four revenue lines are on record. Eye Exams and Vision Care Services are the primary driver. The others are eyewear Products (Frames and Lenses), contact Lens Sales and non-Covered Services (OptiLight).
Who are Eye Care Center of Rome's main competitors?
Direct peers on record are MyEyeDr., Warby Parker, Visionworks and 1-800-Contacts. Broad incumbents are Pearle Vision, America's Best Contacts & Eyeglasses, LensCrafters, Target Optical and Costco Optical. Zenni Optical is listed as an emerging player.
Does Eye Care Center of Rome have an API?
No public API is recorded for Eye Care Center of Rome.
What industry is Eye Care Center of Rome in?
Eye Care Center of Rome's product category is Optometry Services. Its primary akta.pro industry code is HLAKAKAB, Optometry Clinics (Primary Eye Care), with a secondary code of HLAKAKAA, Comprehensive Eye Exams & Vision Care. Its NAICS code is 62132 and its SIC code is 8011.