What Madison Mallards Baseball Club does

The Madison Mallards Baseball Club is a privately held, for-profit sports company headquartered in Madison, Wisconsin, that operates a baseball team playing games in North America. The firm was founded in 2001 and is led by Vern Stenman in the role of President. Per the available firmographic data, the club employs between 11 and 50 people, a staffing range consistent with a small-market summer collegiate or independent league baseball franchise rather than a major-league operation.

Its public touchpoint is the website mallardsbaseball.com. Beyond this, the supplied source material is thin on operational detail: product offerings, pricing, customer logos, partnership inventory, technology stack, certifications, regulatory posture, and financial results are all absent or marked as undeterminable, with multiple source pages returning only a verification/loading screen. This absence constrains deeper visibility into ticket pricing tiers, sponsorship structure, broadcasting arrangements, concessions mix, merchandise catalog, or competitive positioning within its league.

Consistent with the typical economics of a small-market baseball franchise, the implied business model centers on in-venue ticket sales, concessions and merchandise, and corporate sponsorships, though none of these revenue lines are explicitly disclosed. The club is privately held and non-listed, so there are no public ticker, audited revenue, or comparable transaction data to reference. Any further analysis of unit economics, attendance trends, or sponsorship pipeline would require primary data beyond what is provided in the current source set.

Name

Madison Mallards Baseball Club

Website

https://mallardsbaseball.com

Company type

Private

Founded year

2001

Headcount range

11–50 employees

Short description

The Madison Mallards Baseball Club is a privately held, Madison-based baseball franchise that plays baseball games in North America. Founded in 2001 and led by President Vern Stenman, the club operates with 11-50 employees as a small-market sports entertainment operation.

Ownership category

akta.pro rank

Product category

Summer Collegiate Baseball Entertainment

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Baseball & Softball Leagues (MPAKAAAC)

akta.pro secondary industry

University/College Club Sports Programs (MPAKACAK)

Keywords

• Summer collegiate baseball
• Minor league baseball
• Sports entertainment
• Baseball tickets
• Family entertainment

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Core offering

Madison Mallards Baseball Club is a summer collegiate baseball team based in Madison, Wisconsin that plays baseball games for fans in North America. The club operates as a for-profit sports entertainment entity, hosting games and providing related game-day entertainment since its founding in 2001.

Differentiator

Problem solved

Functional benefit

Products and services

• Madison Mallards Baseball Games

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Direct peers

• Battle Creek Bombers: Northwoods League summer collegiate franchise operating a comparable single-ballpark, season-bounded baseball entertainment operation to the Madison Mallards.
• Traverse City Pit Spitters: Northwoods League member club competing in Michigan's summer collegiate circuit with parallel revenue mix (tickets, concessions, sponsorships) to the Mallards.
• Lakeshore Chinooks: Northwoods League summer collegiate baseball club operating in Wisconsin, with a comparable team structure, season length, and player-development focus to the Mallards.
• Wisconsin Rapids Rafters: Northwoods League summer collegiate team in central Wisconsin, sharing the same cost structure, ticket-pricing tier, and corporate sponsorship environment as the Madison Mallards.
• Fond du Lac Dock Spiders: Another Wisconsin-based Northwoods League summer collegiate club; matches the Mallards in league affiliation, scale, and target collegiate player demographic.
• Kalamazoo Growlers: Northwoods League franchise in Kalamazoo, MI offering comparable collegiate summer baseball entertainment and competing for similar Midwest sponsorships and fan bases.
• Peninsula Pilots: Coastal Plain League summer collegiate team running a similar short-season, family-tainment ballpark model to Madison Mallards.
• La Crosse Loggers: Fellow summer collegiate baseball team in the Northwoods League, sharing the same league schedule, governance, and collegiate-development model as the Madison Mallards.
• Falmouth Commodores: Cape Cod League summer collegiate baseball club, comparable to the Mallards in operating a single-team summer schedule for top college players in a defined local market.
• Chatham Anglers: Cape Cod League summer collegiate franchise operating a structurally identical community-based, player-development baseball model to the Madison Mallards.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks3 records

Key highlights3 records

Customer concentration

• Xx.com/madisonmallards
• Facebookfacebook.com/mallardsbaseball
• LinkedInlinkedin.com/company/madison-mallards-baseball-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madison Mallards Baseball Club