Wisconsin Rapids Rafters Baseball Club

What Wisconsin Rapids Rafters Baseball Club does

The Wisconsin Rapids Rafters Baseball Club is a privately operated collegiate summer baseball franchise and member of the Northwoods League, founded in 2010 and based in Wisconsin Rapids, Wisconsin. The team plays its home games at Witter Field (521 Lincoln Street) during the May–August season, fielding collegiate players from colleges and universities across the United States. Core operations center on live game entertainment supplemented by ticket sales (single-game and packages), group-area rentals, food and beverage concessions, and community-facing programs such as youth camps, the Lil' Rafters Reading Program, and the Host Family Program. Underlying technology is limited to commercial off-the-shelf platforms: nwltickets.com for ticketing, FloCollege for live streaming, and standard website/email distribution — no proprietary technology is disclosed.

The business model is a community-sports event-driven revenue mix with three primary streams: ticket sales (transaction-based), sponsorships, and local advertising/marketing. Commercial customers are local and regional businesses (Rawlings, Delta Dental, Modern Woodmen, Stadium Mustard, ATC, Mid-State Technical College) that buy signage, game-night sponsorships, and themed-event partnerships, while consumer customers are Wisconsin Rapids-area families and baseball fans buying individual tickets, season packages, and group-area rentals. The team operates independently under the Northwoods League umbrella, which provides league-wide marketing, shared sponsorships, and structural affiliation to college baseball programs, while running its own front office, coaching staff, and community programming.

Name

Wisconsin Rapids Rafters Baseball Club

Legal name

Wisconsin Rapids Rafters Baseball Club

Website

https://raftersbaseball.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Wisconsin Rapids Rafters Baseball Club is a privately operated collegiate summer baseball team in the Northwoods League, founded in 2010 and based at Witter Field in Wisconsin Rapids, Wisconsin. It generates revenue from ticket sales, local sponsorships, and concessions, serving local families, youth players, and regional advertisers.

Ownership category

akta.pro rank

Product category

Live Sports Entertainment

NAICS

Fitness and Recreational Sports Centers (71394), Amusement and Theme Parks (71311)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sailing & Water Sports Teams/Clubs (Sailing, Rowing, Surfing) (MPAKABAH)

akta.pro secondary industries

Intramural Sports & Recreational Leagues (EDALAIAC), Concession & Stadium / Arena Catering (THAFAIAG)

Keywords

• Collegiate summer baseball
• Minor league baseball team
• Live sports entertainment
• Community baseball programs
• Youth baseball clinics

Headquarters

HQ city

Wisconsin Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Single game tickets, ticket packages, group area rentals for home games at Witter Field during the Northwoods League season
2. Sponsorships: League and team sponsorship agreements with corporate partners including Rawlings, Delta Dental, Modern Woodmen, and local businesses
3. Advertising & Marketing: Advertising opportunities for local businesses; promotional schedule featuring themed game nights

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Wisconsin Rapids Rafters Baseball Club operates a collegiate summer baseball team in the Northwoods League, playing home games at Witter Field in Wisconsin Rapids, Wisconsin. Its core commercial offering is live game entertainment sold through single-game tickets, ticket packages, and group-area reservations, with ancillary revenue from advertising and sponsorships, ballpark concessions, fundraising programs, and youth baseball camps/clinics.

Product overview

The Wisconsin Rapids Rafters are a minor league baseball team in the Northwoods League. Their product offering consists of live baseball games at Witter Field as the core product, supplemented by ticket sales (single game tickets and ticket packages), group outing options, youth baseball camps and clinics, advertising and sponsorship opportunities, special themed events, food and beverage services, fundraising programs, and a host family program for players. The team also offers streaming video content through FloCollege and game audio broadcasts.

Differentiator

Problem solved

Functional benefit

Products and services

• Wisconsin Rapids Rafters Baseball Games Live Northwoods League collegiate summer baseball games played at Witter Field, featuring college players from institutions across the United States; the team's core entertainment product delivered on a seasonal May-August schedule.
• Single Game Tickets Individual game admission tickets for home games at Witter Field, sold to the general public through the Northwoods League online ticketing platform and on-site box office.
• Group Areas Reserved group seating sections at Witter Field for organizational outings, team events, and group gatherings, with quote-based pricing arranged through the team's corporate sales channel.
• Fundraising Programs Fundraising opportunities for community organizations and non-profits that raise money through ticket-linked game promotions hosted by the Rafters.
• Rafters Youth Camps Youth baseball clinics and instructional programs hosted by the team, designed to help young players develop baseball skills through instruction from collegiate-level players and coaches.
• Advertising Opportunities Marketing and advertising placements sold to local businesses, including signage, sponsorships, and promotional participation at games throughout the season at Witter Field.
• Food and Beverage Concession and dining services available at Witter Field during home games, providing food and beverage sales to game attendees.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• FloCollegecoreTechnology or IntegrationOfficial streaming partner for live game broadcasts; provides watch and listen capabilities for fans unable to attend games in person
• RawlingsminorGTM or Marketing PartnerLeague sponsor providing baseball equipment; appears in league sponsor section of team website
• Stadium MustardminorGTM or Marketing PartnerLeague sponsor; condiment brand featured in league sponsor section
• Modern WoodmenminorGTM or Marketing PartnerLeague sponsor and team sponsor; provides Mommy of the Month program sponsorship
• ATC (American Tourism Corporation)minorGTM or Marketing PartnerLeague sponsor featured in sponsor section
• Delta DentalminorGTM or Marketing PartnerTeam sponsor; provides Non-Profit of the Night community initiative program
• Mid-State Technical CollegeminorGTM or Marketing PartnerCommunity partner; supports Lil Rafters Reading Program and Free Tuition Thursdays initiative
• Northwoods LeaguecoreStrategic or Co-development PartnerParent organization; collegiate summer baseball league connecting the team to college baseball programs across the United States

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• La Crosse Loggers: La Crosse Loggers are a fellow Wisconsin-based Northwoods League franchise operating the identical collegiate summer baseball business model — game-day ticketing, sponsorship sales, and community programming — at Copeland Park.
• Lakeshore Chinooks: Lakeshore Chinooks are a Northwoods League franchise referenced in Rafters game coverage, operating the same collegiate summer baseball product in Mequon, WI with comparable ticket and sponsorship revenue mix.
• Fond du Lac Dock Spiders: Fond du Lac Dock Spiders are a Northwoods League team mentioned directly in Rafters news; they share the same league schedule, sponsorship pool, and small-market Wisconsin summer baseball operating model.
• Kalamazoo Growlers: Kalamazoo Growlers are a Northwoods League franchise operating Homer Stryker Field in Kalamazoo, MI, with an identical summer collegiate baseball, ticketing, and sponsorship revenue model.
• Mankato MoonDogs: Mankato MoonDogs are a Northwoods League team in Mankato, MN, operating the same collegiate summer baseball business model with comparable sponsorship and community programming revenue streams.
• Rochester Honkers: Rochester Honkers are a Northwoods League franchise based in Rochester, MN, offering the same collegiate summer baseball ticketing, sponsorship, and community program structure across a comparable small-market footprint.
• Wisconsin Woodchucks: Wisconsin Woodchucks are a Northwoods League team explicitly cited in Rafters news, providing the same Wisconsin-based collegiate summer baseball product, ticketing, and community engagement model.
• Madison Mallards: Madison Mallards are a Northwoods League franchise operating at Warner Park in Madison, WI, running the same collegiate summer baseball ticketing, sponsorship, and youth/community programming model.
• Waterloo Bucks: Waterloo Bucks are a Northwoods League franchise in Waterloo, IA running the same collegiate summer baseball product, ticketing system, and local sponsorship/community model.

Emerging players

• Cape Cod Baseball League: The Cape Cod League is the most prominent other collegiate summer baseball league in the U.S.; while it operates a distinct (and historically wooden-bat) format, its team-level economics — game-day tickets, local sponsorships, host families, and community engagement — closely mirror the Northwoods League model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wisconsin-rapids-rafters-baseball-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wisconsin Rapids Rafters Baseball Club