NOVA Landscape & Design

Name

NOVA Landscape & Design

Legal name

NOVA Landscape & Design

Website

https://novalandscapedesign.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

NOVA Landscape & Design is a second-generation, family-owned landscape design and build firm in Dumfries, Virginia, serving single-family homeowners across more than 40 Northern Virginia communities with hardscape, softscape, and outdoor living construction projects starting at $20,000.

Ownership category

akta.pro rank

Headquarters

HQ city

Dumfries

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Landscape Design & Build Services: Custom landscape and hardscape design and installation services for single-family homes. Revenue is generated through project-based contracts with a minimum value of $20,000. Services include design, construction, and installation of outdoor living spaces.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

NOVA Landscape & Design is a family-owned landscape design and build firm that designs, installs, and maintains custom outdoor living spaces for single-family homes in Northern Virginia. Its core offering covers hardscaping services (patios, decks, retaining walls, walkways, screened-in porches, pergolas and pavilions, stone veneer, outdoor kitchens, and fire pits) and softscaping services (plant, tree, shrub, and sod installation). Each project is delivered through a consultation and Virtual Design Workshop process that produces 3D visualizations and proposals, with a stated minimum contract value of $20,000.

Product overview

NOVA Landscape & Design is a second-generation family-owned landscaping company serving Northern Virginia since 1995 (originally as Dumfries Nursery). The company offers a comprehensive portfolio of outdoor living space services categorized into two main areas: Hardscaping services including Design & Build, Patios, Retaining Walls, Walkways, Decks (using AZEK composite materials), Screened-In Porches, Pergolas & Pavilions, Stone Veneer, Outdoor Kitchens, and Fire Pits; and Softscaping services including plant/tree/shrub installation from their own nursery, and Sod Installation. All services are backed by warranties including one-year labor warranty on hardscape installations, one-year warranty on plants and trees, and lifetime warranties on pavers and stones.

Differentiator

Problem solved

Functional benefit

Products and services

• Design & Build Custom landscape design and construction services for outdoor living spaces, including comprehensive planning and execution of residential landscaping projects for single-family homeowners in Northern Virginia.
• Patios Custom patio design and installation using pavers, flagstone, or concrete, with a lifetime warranty on all products, for Northern Virginia single-family homes.
• Retaining Walls Structural retaining wall design and installation for soil retention, flower bed creation, and hill layering using diverse material options for residential properties.
• Walkways Custom walkway design and installation using various materials including Newline edgestone, Holland stone, and stepping stones for residential landscapes.
• Decks Composite deck design and construction using AZEK materials, built to last with minimal maintenance requirements for single-family homes.
• Screened-In Porches Screened porch installation and enclosure services for existing or new deck structures, providing bug-free outdoor living spaces with a five-year labor warranty.
• Pergolas & Pavilions Outdoor shade structures including pergolas with open lattice roofs and freestanding pavilions for various outdoor activities in residential settings.
• Stone Veneer Stone veneer application for aesthetic enhancement of outdoor spaces and structures on residential properties.
• Outdoor Kitchens Custom outdoor kitchen design and construction featuring grills, sinks, refrigerators, storage, and countertop installations for residential outdoor living.
• Fire Pits Custom fire pit construction using various materials including Newline Suffolk firepit systems for residential outdoor living spaces.
• Four-Season Rooms Year-round enclosed outdoor living spaces with features like built-in fireplaces, durable flooring, and climate control for all-season residential use.
• Softscaping Services Plant, tree, and shrub installation services sourced from the company's own garden center (formerly Dumfries Nursery), including soil preparation and planting, with a one-year warranty on plants and trees.
• Sod Installation Professional sod installation using a tall fescue blend sourced from a local Manassas sod farm, harvested and installed the same day to maximize root-taking ability and plant health.

Quantifiable outcome

• All pavers and stones backed by lifetime warranty
• +3 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Techo-BloccoreTechnology or IntegrationPreferred materials supplier for pavers and stones. Manufacturer whose products are backed by stellar warranties and used in NOVA's custom landscape projects.
• BelgardcoreTechnology or IntegrationPrimary paver and hardscape materials partner providing pavers, retaining wall blocks, and outdoor living products for NOVA installations.
• NicolockcoreTechnology or IntegrationPaving stone supplier providing products used in NOVA's patio and walkway installations, known for quality manufactured stone.
• FiberoncoreTechnology or IntegrationComposite decking materials supplier. Fiberon decking products are used by NOVA for low-maintenance deck installations.
• Home VistacoreTechnology or IntegrationTechnology partner providing The Vista Way estimation process, including Virtual Design Workshop capabilities and 3D design tools for customer consultations.
• Outdoor ShowplacecoreChannel Partner/ Reseller/ DistributorShowroom partner in Dumfries, Virginia where customers can view materials and see products in authentic build-outs. One-stop shopping location for hardscaping materials.
• AZEKcoreTechnology or IntegrationComposite decking materials partner. NOVA designs and builds composite decks using AZEK materials that are made to last.
• Interlocking Concrete Pavement Institute (ICPI)minorStrategic or Co-development PartnerIndustry certification body providing continuing education and Concrete Paver Installer Certification that NOVA holds.
• National Concrete Masonry Association (NCMA)minorStrategic or Co-development PartnerIndustry association providing Segmental Retaining Wall Installer Certification that NOVA maintains.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ruppert Landscape: Mid-Atlantic-based (Maryland-headquartered) full-service landscape contractor serving residential and commercial clients across DC, Virginia, and surrounding states. Directly comparable in business model, regional geography, and design-build hardscape/softscape focus.
• The Grounds Guys: National franchise system for residential and commercial landscape services including design, build, and maintenance. Comparable because franchisees directly compete in the same residential hardscape/softscape category using a similar consult-to-build sales motion.
• Sposato Landscape: Delaware-based residential landscape design and build company serving the Mid-Atlantic with hardscape, softscape, and outdoor living services. Comparable in business model (residential design-build), regional geography, and premium outdoor-living focus.
• Level Green Landscaping: DC/Mid-Atlantic commercial and residential landscape services firm offering landscape design, installation, and maintenance. Comparable as a regional design-build peer operating in adjacent Northern Virginia/DC submarkets.

Others

• Techo-Bloc: Manufacturer of premium hardscape products (pavers, retaining walls, outdoor living features) and a key NOVA supplier partner. Comparable as an ecosystem participant whose products, warranties, and co-marketing directly shape NOVA's hardscape offering.
• Belgard: Leading North American manufacturer of hardscape products (pavers, retaining wall systems) and a primary NOVA materials partner. Comparable as an enabling supplier whose product lines and warranty programs are central to NOVA's hardscape service.
• AZEK (The AZEK Company): Manufacturer of premium composite decking and outdoor building products used by NOVA for deck construction. Comparable as a strategic materials partner whose product quality, brand, and warranty stack directly support NOVA's premium deck service line.

Broad incumbents

• Davey Tree Expert Company: Large, established North American provider of tree care, landscape services, and environmental consulting for residential and commercial clients. Comparable in adjacent residential landscape category with overlapping softscape and grounds-services capability, though at much larger scale and broader portfolio.
• BrightView Landscapes: The largest U.S. commercial and residential landscape services company (NYSE-listed), offering landscape design, construction, and maintenance at national scale. Comparable because it offers overlapping design-build hardscape services to homeowner and HOA clients, though at a vastly larger scale and broader portfolio.
• TruGreen: National lawn care and landscape services franchise focused primarily on residential turf and tree/shrub maintenance. Comparable as a scaled incumbent in the residential outdoor-services category, though weighted toward recurring maintenance rather than design-build hardscape.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nova_landscape
• Facebookfacebook.com/novalandscapedesign
• Instagraminstagram.com/novalandscapedesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOVA Landscape & Design