We Care
We Care Home Improvements is a not-for-profit home improvement agency providing adaptations, repairs, and support services for older and vulnerable individuals across South West England, primarily commissioned by local authorities, NHS trusts, and social housing providers.
- Company typePrivate
- Founded1984
- HeadquartersBristol, United Kingdom
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What We Care does
We Care Home Improvements (legally WE Care & Repair Limited) is a Bristol-headquartered not-for-profit home improvement agency operating across the South West of England, founded in 1984 to help older and vulnerable people live independently in their own homes. The organisation employs 101-250 staff and delivers a comprehensive portfolio of services including major home adaptations, bathroom and kitchen adaptations, ramp installation, handyperson jobs, outdoor support, energy efficiency improvements, hospital discharge coordination, and a specialist 'Making Space' hoarding support service. Operational delivery is supported by in-house occupational therapists, Trusted Assessor-trained staff, and a physical Home Independence Centre showroom in Bristol.
The company's core technology is operational rather than software-based: it coordinates a vetted network of tradespeople, manages Disabled Facilities Grant (DFG) administration and funding pathways, and integrates with assistive technology partners such as Connected Living (Aster Group) for telecare devices. Specialist methodologies include the 'Making Space' hoarding programme combining practical decluttering with emotional support, and a rapid-response hospital discharge workflow capable of completing minor adaptations and grab-rail installations within two working days.
The business model is primarily B2B2C, with services commissioned under multi-year contracts by local authorities (Bristol City Council, Gloucestershire County Council, Bath and North East Somerset Council, North Somerset) and NHS bodies, funded through DFGs, NHS commissioning, and social housing provider budgets. Channel-specific service brands (HomeAid Plus for healthcare, House Helper for social housing, Whole HomeAssist for local authorities) segment the institutional offering. From 2025, the company is broadening into direct-to-consumer services (HomeComfort and the upcoming Whole Home Comfort subscription), targeting individuals ineligible for council funding. A referral partnership with Lendology CIC extends customer access to low-cost home improvement loans.
We Care firmographics
Firmographics- Name
- We Care
- Legal name
- WE Care & Repair Limited
- Website
- https://wecr.org.uk
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- We Care Home Improvements is a not-for-profit home improvement agency providing adaptations, repairs, and support services for older and vulnerable individuals across South West England, primarily commissioned by local authorities, NHS trusts, and social housing providers.
- Ownership category
- akta.pro rank
We Care industry classification
Industry- Product category
- Home Improvement Services
- NAICS
- Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Home Safety, Accessibility & Aging-in-Place Modification Coordination (HLADALAJ)
- akta.pro secondary industries
- Post-Discharge / Post-Event Home Re-Entry Safety Modifications (HSABAJAO), Grab Bars, Handrails & Bathroom Safety Installations (HSABAJAC), Smart Home & Assistive Technology Integration (Voice, Sensors, Alerts) (HSAPANAI)
Keywords
Where We Care is headquartered
LocationHeadquarters
- HQ city
- Bristol
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
We Care business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others
Revenue model
- Public Sector Commissioning: Services commissioned by local authorities, social housing providers, and NHS/healthcare organisations under contract. Government-funded Disabled Facilities Grants (DFGs) and other subsidised funding mechanisms support eligible customers.
- Direct to Consumer: From 2025, offering competitively-priced home improvement and support services directly to individuals who cannot access subsidised funding from local councils.
- Partnership with Lendology CIC: Referral partnership with not-for-profit lender Lendology CIC offering low-cost home improvement loans to homeowners across the South West.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Subsidised services for eligible customers via public funding |
| One time/ perpetual license | Pay-as-you-go | Direct-to-consumer pricing for individuals without subsidised access |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
We Care product offering
Product offeringCore offering
We Care Home Improvements (WECHI) is a not-for-profit home improvement agency that delivers home adaptations, repairs, maintenance, and support services to enable older and vulnerable people to live independently and safely. The organisation operates primarily through commissioned contracts with local authorities, NHS trusts, and social housing providers, and is expanding from 2025 to offer services directly to individuals. Core services include major structural adaptations, accessible bathroom and kitchen installations, handyperson work, hospital discharge support, hoarding support (Making Space), and occupational therapy assessments.
Product overview
We Care Home Improvements operates as a home improvement agency offering a comprehensive suite of services for older and vulnerable people to live independently. The portfolio includes core service offerings: Handy Jobs (handyperson services), Outdoor Support (fencing, gardens, gutters), Ramp Installation, Bathroom and Kitchen Adaptations, Major Home Adaptations, Energy Efficiency services, Hospital Discharge support, and Making Space (hoarding support). Service delivery is organized through branded programmes targeting different client segments: HomeAid Plus for healthcare providers, House Helper for social housing, Whole HomeAssist for local authorities, and HomeComfort for individuals. Upcoming launch includes Whole Home Comfort for flexible ongoing home maintenance. The company also provides Occupational Therapy assessments, Housing Options advice, Funding and Loans guidance, and a Healthy Homes Training programme for professionals. A Home Independence Centre in Bristol showcases products including handrails, mobility aids, bathing units, and lifts.
Differentiator
Problem solved
Functional benefit
Brands
- HomeAid Plus: Service for healthcare organisations
- House Helper
- Whole HomeAssist
- HomeComfort
- Making Space
Products and services
- Major Home Adaptations
- Bathroom Adaptations and Installation
- Kitchen Adaptations and Installation
- Handy Jobs
- Outdoor Support
- Ramp Installation
- Energy Efficiency and Warm Homes
- Hospital Discharge Service
- Making Space
- Occupational Therapy
- Housing Options
- HomeAid Plus
- House Helper
- Whole HomeAssist
- HomeComfort
- Home Independence Products
- Whole Home Comfort
Quantifiable outcome
- Thousands of people helped over 30 years with home adaptations
- +2 more outcomes
Companies that use We Care
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
We Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
We Care partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Connected Living (Aster Group)corePartnership with Aster Group's Connected Living service which provides technology solutions including emergency call pendants, fall detectors, and GPS devices to help people live confidently at home. The partnership enables We Care to offer a complete package combining home adaptations with assistive technology.
- 3SG (BaNES Third Sector Group)minorMembership in the BaNES Third Sector Group which supports charity, social enterprise, faith and voluntary sector organisations in Bath and North East Somerset.
- Bristol City CouncilcoreLong-standing partnership with Bristol City Council as the primary home improvement agency, providing services including hospital discharge support, adaptations, and making space hoarding services.
- Gloucestershire County CouncilcoreApproved supplier to Gloucestershire County Council for home improvement and support services.
- Bath and North East Somerset CouncilcoreApproved supplier providing home improvement agency services in Bath and North East Somerset area.
- NHS Bristol Integrated Care BoardcorePartnership with NHS Bristol Integrated Care Board for supporting vulnerable patients and facilitating hospital discharge through home adaptation services.
- Bristol Dementia Action AllianceminorPartnership working towards making Bristol a dementia-friendly city. We Care staff receive Dementia Friends training and support the BDAA's mission.
- Bristol Ageing BetterminorFunded partnership for Housing Options service supporting older adults to explore housing choices and adaptations.
- Accessible Homes (Bristol City Council)coreReferral pathway for assessments for Disabled Facilities Grants (DFGs) to support hospital discharge and home adaptations.
- Our Bench Accessible CottagesminorPartnership providing accessible holiday cottages that help people experience accessible living and make informed decisions about home adaptations.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
We Care competitors and assessment
Company assessmentBroad incumbents
- Age UK: National charity providing information, advice, and services including home adaptations and support for older people. Overlaps with We Care's elderly-focused home improvement and information/advice services.
- Independent Age: National charity offering advice, support and services for older people including information on home adaptations and funding, broadly comparable to We Care's information, advice and access-to-funding offerings.
- Care & Repair England: National membership body for Home Improvement Agencies across England. Directly comparable as the umbrella organisation supporting the same HIA service delivery model that We Care operates in the South West.
- Foundations UK: National body for the Home Improvement Agency sector in England, providing support, training, and sector representation. Operates in the same HIA delivery model with comparable local-authority commissioning relationships.
Regional players
- Centre for Accessible Environments: UK charity providing consultancy, training and advice on inclusive design and accessibility in buildings. Comparable as an adjacent specialist supporting adaptations and accessibility improvements for vulnerable users.
Direct peers
- Royal Voluntary Service: National charity delivering Home from Hospital and practical support services to older people post-discharge, directly comparable to We Care's hospital discharge and home support model.
- Disabled Living Foundation (DLF) / Living Made Easy: National charity providing impartial advice and information about equipment for independent living including mobility, bathing, and home adaptations — overlapping with We Care's information/advice service and Home Independence Centre.
- British Red Cross Home from Hospital: Operates a national Home from Hospital service supporting discharge with practical and emotional support, directly comparable to We Care's Hospital Discharge Service for NHS trusts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
We Care social profiles
Digital presenceWe Care compliance and trust
Trust signalCompliance4 records
We Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
We Care leadership team
Management profileNumber of profiles
Profiles4 records
We Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
We Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about We Care
What does We Care do?
We Care Home Improvements (WECHI) is a not-for-profit home improvement agency that delivers home adaptations, repairs, maintenance, and support services to enable older and vulnerable people to live independently and safely. The organisation operates primarily through commissioned contracts with local authorities, NHS trusts, and social housing providers, and is expanding from 2025 to offer services directly to individuals. Core services include major structural adaptations, accessible bathroom and kitchen installations, handyperson work, hospital discharge support, hoarding support (Making Space), and occupational therapy assessments.
Is We Care a public or private company?
We Care is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was We Care founded?
We Care was founded in 1984. It employs 101 to 250 people.
Where is We Care based?
We Care is headquartered in Bristol, United Kingdom, in the Europe region.
How does We Care make money?
Three revenue lines are on record. Public Sector Commissioning is the primary driver. The others are direct to Consumer and partnership with Lendology CIC.
Who are We Care's main competitors?
Broad incumbents on record are Age UK, Independent Age, Care & Repair England and Foundations UK. Centre for Accessible Environments is listed as a regional player. Direct peers are Royal Voluntary Service, Disabled Living Foundation (DLF) / Living Made Easy and British Red Cross Home from Hospital.
Does We Care have an API?
No public API is recorded for We Care.
What industry is We Care in?
We Care's product category is Home Improvement Services. Its primary akta.pro industry code is HLADALAJ, Home Safety, Accessibility & Aging-in-Place Modification Coordination, with a secondary code of HSABAJAO, Post-Discharge / Post-Event Home Re-Entry Safety Modifications. Its NAICS code is 62412 and its SIC code is 7340.