CardealPage

What CardealPage does

CardealPage Co., Ltd. (株式会社カーディールページ) is a Tokyo-based B2B/B2C online marketplace portal that connects Japanese used car dealers, purchase companies, and export businesses with overseas buyers across more than 70 countries. Founded in July 2014 as a wholly-owned subsidiary of domestic transportation company ロジコ (Logi-Co), CardealPage operates a franchisee (加盟店) model in which Japanese suppliers list inventory on the cardealpage.com portal while CardealPage's staff handles overseas buyer negotiations in English, Portuguese, French, and Swahili, manages all trade documentation, and collects 100% prepayment from buyers — eliminating franchisee operational and credit risk. The platform aggregates 150,000+ vehicle listings with daily inventory updates, with strongest demand from emerging markets in Africa, Oceania, and the Caribbean.

The company's product stack extends beyond the core portal to include Pricing Manager (a subscription-based market analytics tool launched August 2018 that aggregates listing and transaction data across multiple Japanese export websites to provide price search, market conditions, and competitive ranking), Sales Manager (a deal-tracking and invoice-management dashboard for franchisees), and CardealPage Shipping (a freight forwarding and inland-transport booking service launched August 2019, particularly for Africa-bound shipments). Distribution is reinforced by 3 physical CardealPage Document Center offices in Africa supporting last-mile delivery to landlocked countries, and by integration with Quick×Quick auction platform (Quick Network) and ロジコ's domestic land transport logistics.

CardealPage earns revenue primarily through transaction commissions charged to franchisees only on successfully completed sales, supplemented by recurring monthly subscription fees for Pricing Manager. The company recruits franchisees through content marketing (an active blog covering used car export fundamentals, country regulations, and member case studies), social media, and in-person seminars targeting both established dealers and aspiring entrepreneurs. The company is privately held, with no external funding disclosed and a headcount of 51–100 employees based in Shinjuku, Tokyo.

Name

CardealPage

Legal name

株式会社カーディールページ

Website

https://cardealpage.co.jp

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

CardealPage is a Japanese B2B/B2C online marketplace portal that connects domestic used car dealers and exporters with overseas buyers in 70+ countries, offering franchisee inventory listing, full-service export agency, subscription market analytics, and integrated freight forwarding as a subsidiary of logistics firm Logi-Co.

Ownership category

akta.pro rank

Product category

Used Car Export Marketplace

akta.pro primary industry

International DTC & Brand.com (Global Shipping) (CRAFAJAB)

Keywords

• Used car exports
• Online vehicle marketplace
• Auto export portal
• Vehicle pricing analytics
• Automotive freight forwarding

Headquarters

HQ city

Shinjuku

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Commission/Transaction Fees on Vehicle Sales: CardealPage charges franchisees a commission fee only when vehicles are successfully sold through the platform. The company states it charges only export handling fees. The platform requires vehicle listing and customer acquisition agency services. Additional monthly subscription fees apply for the Pricing Manager analytics tool.
2. Pricing Manager Subscription: Monthly subscription fee for the Pricing Manager market analysis tool. Tiered pricing based on features. If franchisees list vehicles on CardealPage, separate vehicle listing and customer acquisition agency fees apply.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

CardealPage operates an online B2B/B2C hybrid marketplace that connects Japanese used car dealers (franchisees) with overseas buyers in emerging markets such as Africa, Southeast Asia, Latin America, the Middle East, and Eastern Europe. The Company supplements the marketplace with a Pricing Manager analytics tool for franchisees and a CardealPage Shipping freight forwarding service that handles export logistics.

Product overview

CardealPage operates a used car export portal as its core platform (CardealPage), through which it aggregates over 150,000 vehicles from multiple Japanese suppliers for overseas buyers. The platform is supported by two complementary tools: Pricing Manager, a subscription market-analysis and pricing research tool that aggregates competitor listing data across multiple export websites; and CardealPage Shipping, an integrated freight-forwarding service for booking and inland transport of exported vehicles. Together, these form a portal-plus-analytics-plus-logistics product stack.

Differentiator

Problem solved

Functional benefit

Products and services

• CardealPage Used Car Export Portal Online B2B/B2C marketplace platform that aggregates inventory from Japanese franchisee dealers and exposes listings to overseas buyers via the cardealpage.com portal with multi-language support (English, Portuguese, French, Swahili). Built on a proprietary vehicle history database covering approximately 16,000,000 vehicles and integrating with approximately 20 third-party platforms.
• Pricing Manager

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• eeeezy.comminorOtherseeeezy.com provides cost-effective land transport services for used vehicles. CardealPage uses eeeezy.com for member vehicle logistics and recommends the service on its blog. The partnership enables CardealPage to offer affordable domestic transport options to franchisees.
• (株)ロジコ (Logi-Co)coreStrategic or Co-development PartnerCardealPage is a subsidiary of (株)ロジコ (Logi-Co), established in July 2014 as part of a long-term strategy for overseas transport expansion. ロジコ provides domestic land transport (陸送) services used by CardealPage and its franchisees for vehicle delivery to yards and ports.
• LUM Auction (LUM入札会)minorOthersLUM is an auto auction referenced by CardealPage as a major sourcing channel. The platform's blog promotes LUM as a procurement source with approximately 50,000 vehicles listed annually, enabling franchisees to expand their sourcing opportunities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Be Forward: Be Forward is the largest Japanese used-car export portal, listing tens of thousands of vehicles for buyers across Africa, the Caribbean, and other emerging markets. It is the most direct competitor to CardealPage, operating the same B2B/B2C cross-border marketplace model with similar target buyers and franchisee-like inventory aggregation.
• Autobell: Autobell is a Japanese used-car exporter with an online portal and auction-style listing platform serving overseas buyers. It competes in the same cross-border B2B/B2C space as CardealPage, with similar value proposition around aggregated inventory and export handling.
• SBT Japan: SBT Japan is a major Japanese used-vehicle exporter with a global online portal serving buyers in Africa, Asia, and Latin America. It competes head-to-head with CardealPage by aggregating dealer inventory, offering multilingual sales support, and providing shipping/logistics coordination for overseas buyers.
• CAR FROM JAPAN: CAR FROM JAPAN is a Japanese used-car export marketplace targeting emerging-market buyers, particularly in Africa and the Caribbean. It mirrors CardealPage's portal-plus-export-agency model with consolidated inventory listings, inspection, and international shipping services for overseas customers.
• Picka Used Cars: Picka Used Cars is a Japanese online export portal aggregating inventory from multiple Japanese dealers for sale to overseas buyers. It is a direct marketplace competitor, though smaller in scale than Be Forward or SBT Japan.

Others

• eeeezy: eeeezy is a Japanese low-cost land-transport service for used vehicles and a logistics partner of CardealPage. It is an adjacent/enabling service in the export value chain rather than a competitor, providing affordable domestic transport for franchisees.
• Logi-Co: Logi-Co is CardealPage's parent company, providing domestic land transportation that CardealPage leverages for vertical integration. While not a peer in the competitive sense, it is the foundational logistics infrastructure that differentiates CardealPage from peers.

Regional players

• Quick Network (Quick×Quick): Quick Network operates the Quick×Quick used-car auction/negotiation site, which integrates directly with CardealPage for export-oriented listings. It is a domestic Japan-focused platform but becomes adjacent/competitor in the export-listing aggregation layer.

Emerging players

• ZoomAway: ZoomAway is a smaller cross-border used-vehicle export platform with emerging-market focus, including Oceania and Africa-adjacent geographies. Comparable as a niche, emerging competitor in the same international used-car export category.

Broad incumbents

• USS (Used Car System Solutions): USS operates the largest network of physical used-car auction sites in Japan, serving as a major upstream sourcing channel for Japanese exporters. While not a direct portal competitor, it shapes the supply side of the market on which CardealPage and its franchisees depend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cardealpage
• Xx.com/cardealpage

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CardealPage