AutoHunter

What AutoHunter does

AutoHunter is an online auction marketplace for classic, antique, and modern collectible vehicles, operated by The Collector Car Network, LLC, an Arizona-incorporated subsidiary within Barrett-Jackson Holdings, LLC (itself under MARI / AE EventsCo Holdings LLC). The platform connects individual consignors and specialty dealers with buyers through timed online auctions, with no physical vehicle inventory held by the company and no financing or shipping services provided directly. Core product functionality includes professionally written vehicle descriptions, VIN and title verification, integrated Experian AutoCheck history reports for 1981-and-newer vehicles, reserve and no-reserve auction formats, and a "Safe-n-Secure" branded transaction framework.

The underlying technology stack is a standard two-sided marketplace with listing management, real-time bidding, and integrated third-party services (JTD Logistics for shipping estimates, Hagerty for insurance referrals, Lemon Squad for pre-purchase inspections, Legendary Car Protection for extended warranties). The platform does not expose public APIs or SDKs and has no mobile app presence in the data reviewed. Distribution is digital-first and global in scope, supported by the Daily Hunt email newsletter, social media channels, SEO-indexed listings, and cross-promotion from sibling properties ClassicCars.com (over 3 million monthly visitors) and Barrett-Jackson auctions.

AutoHunter monetizes through two transaction-based fees: a $99.99 seller listing fee upon acceptance of the consignment submission, and a 6.5% buyer's premium applied to winning bids. Seller commissions on the sale price are not charged. The seller base is split between individual collectors and specialty dealerships; buyers are collector car enthusiasts reached through the parent network's marketing channels. Privacy compliance has been extended to CCPA, GDPR, and VCDPA, indicating readiness for cross-border user activity, though US remains the primary operating geography.

Name

AutoHunter

Legal name

The Collector Car Network, LLC

Website

https://autohunter.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Online Classic and Collector Car Auctions

NAICS

Other Motor Vehicle Dealers (4412)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Wholesale Vehicle Auctions (Physical & Online) (TLABAKAA)

akta.pro secondary industry

Auction-based Generalist Marketplaces (CRAFAAAC)

Keywords

• Online car auctions
• Classic car marketplace
• Collector vehicle auctions
• Automotive auction platform
• Vehicle consignment services

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Seller Listing Fees: Sellers pay a $99.99 listing fee upon acceptance of their vehicle submission to the auction platform. The listing includes professionally written descriptions, VIN/title checks, and AutoCheck reports.
2. Buyer's Premium: Buyers pay a 6.5% buyer's premium on winning bids. This is charged on all post-auction transactions conducted through the platform.
3. Make Whole Amount (Reserve Coverage): In certain circumstances when no bid meets the seller's reserve price, The Collector Car Network, LLC may offer to pay a Make Whole Amount to cover the difference, upon receipt of notarized title transfer documentation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

AutoHunter operates an online auction marketplace for classic and modern collectible vehicles, connecting individual sellers and dealerships with buyers through timed live auctions. The platform provides professionally written vehicle listings, VIN and title verification, integrated AutoCheck vehicle history reports, expert valuation services, and secure bidding infrastructure, charging a $99.99 listing fee to sellers and a 6.5% buyer's premium on winning bids.

Product overview

AutoHunter operates as an online collector car auction marketplace powered by The Collector Car Network, LLC. The core offering is the AutoHunter Online Auction Platform, which connects buyers and sellers of classic, antique, and modern collectible vehicles through live online auctions. The platform integrates vehicle history reporting via AutoCheck, logistics services (JTD Logistics), insurance options (Hagerty), inspection services (Lemon Squad), and extended warranty products (Legendary Car Protection) into the vehicle listing experience. Sellers use the Vehicle Consignment Service to submit vehicles with professional listing preparation, while buyers participate through the Live Auction Bidding System featuring reserve and no-reserve auction formats.

Differentiator

Problem solved

Functional benefit

Products and services

• AutoHunter Online Auction Platform An online auction marketplace that connects buyers and sellers of classic, antique, and modern collectible vehicles through timed and live auctions. Includes professionally written listings, VIN and title verification, integrated AutoCheck vehicle history reports (1981 and newer), expert valuation services, and secure bidding infrastructure, with integrations for shipping, insurance, inspection, and warranty.
• Vehicle Consignment Service A seller-facing service that allows vehicle owners (individuals and dealers) to submit their collector cars, trucks, and motorcycles for auction. Includes professional listing preparation, VIN and title verification, AutoCheck reports for 1981 and newer vehicles, and expert valuation. Charges a $99.99 listing fee upon acceptance with no seller commissions on sales.
• Live Auction Bidding System A real-time online auction bidding platform featuring live bidding functionality, ending-soonest sorting, most recent bids tracking, most viewed listings, and highest-bid tracking. Supports both reserve price auctions (blind reserve) and no-reserve listings, and charges a 6.5% buyer's premium on winning bids.

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• Experian AutoCheckcoreTechnology or IntegrationAutoCheck vehicle history reports are integrated into listings for vehicles 1981 and newer. Reports include title brands, accident history, odometer checks, service records, lien information, and buyback eligibility.
• Barrett-JacksonflagshipStrategic or Co-development PartnerBarrett-Jackson is a major auction company also owned by The Collector Car Network, LLC. AutoHunter operates as part of the same corporate family, with Barrett-Jackson founding and supporting the online auction platform.
• ClassicCars.comflagshipStrategic or Co-development PartnerClassicCars.com is the flagship marketplace of The Collector Car Network, supporting over 3 million classic car enthusiasts monthly. AutoHunter serves as the auction arm of the collector car network.
• HagertyminorGTM or Marketing PartnerHagerty insurance referral link appears on vehicle listing pages, offering classic car insurance to buyers.
• JT&D LogisticsminorImplementation/ SI/ Consulting PartnerShipping logistics partner linked from vehicle listing pages for transportation arrangements.
• Legendary Car ProtectionminorGTM or Marketing PartnerExtended warranty/protection plan provider linked from vehicle listing pages.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bring a Trailer: Online auction marketplace for collector and enthusiast cars. The most direct competitor to AutoHunter, offering timed online auctions with curated listings, comments-based community, and a 5% buyer fee on the top 25 vehicles per quarter.
• Gooding & Company: Collector car auction house specializing in high-end classic and competition vehicles. Overlaps with AutoHunter's collector car buyer/seller base, though focused on the premium segment.
• ClassicCars.com: Sister marketplace within The Collector Car Network supporting over 3 million monthly visitors. It is a classified-style marketplace for collector cars and serves as a feeder and cross-promotion channel for AutoHunter auctions.
• RM Sotheby's: Global collector car auction house known for high-end consignments. Operates in the same collector vehicle transactions category as AutoHunter, though at the premium end of the market and with traditional auction formats.
• Mecum Auctions: One of the largest collector car auction houses in the US, running live in-person events. Comparable to AutoHunter and its Barrett-Jackson affiliate in serving the same buyer/seller audience for classic and muscle cars.
• Cars & Bids: Online auction platform focused on modern enthusiast cars (roughly 1980s-present). Directly comparable to AutoHunter's collector car focus, with a similar timed-auction model and buyer-fee-based revenue model.
• Barrett-Jackson: Sister company within The Collector Car Network and a flagship collector car auction house. While it operates live in-person auctions, it shares the same parent, customer base, and auction infrastructure as AutoHunter.

Broad incumbents

• Copart: Large-scale online vehicle auction platform, primarily for salvage and used vehicles. Comparable auction infrastructure and buyer/seller dynamics, though serving total-loss and dealer inventory rather than collector cars.
• eBay Motors: Major online marketplace for vehicle listings and auctions, including some classic and enthusiast categories. A broader incumbent with overlapping marketplace mechanics but lacking AutoHunter's curator/lister role and collector-specific positioning.

Others

• Hagerty: Media, insurance, and marketplace operator in the collector car ecosystem. Already a partner of AutoHunter (insurance referrals), and operates its own media properties (Hagerty Marketplace) competing for the same enthusiast audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AH_Auctions

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AutoHunter