BotanaRX

What BotanaRX does

BotanaRX is a US-based functional wellness company founded in 2020 by Mindy Yang and incubated within Perfumarie, Inc. The company develops plant-based products rooted in Eastern and Western botanical traditions, blending supplements, foraged foods, and antiseptic hygiene products for health-conscious consumers, healthcare professionals, foodies, and hospitality establishments. Operations are centered on an organic farm and studio at Silverbrook Manor in the Hudson Valley, NY, with manufacturing handled at Perfumarie's FDA-registered facility (Delbia Do Inc., Registration 16875199568, Alcohol Permit SDS NY-3854).

The core product line is the Purify Mist antiseptic hand sanitizer portfolio, formulated to WHO Formulation 1 standards with 80% ethyl alcohol derived from Brazilian sugarcane and proprietary Botana Power™ blending colloidal silver with organic rosemary and tea tree essential oils. Complementary SKUs include Cedarwood and Sandalwood scent variants, an Infrared Sensor Touchless Mini Sanitizer Dispenser accessory, seasonally foraged wild ramps and Allium Nigrum edible flowers, ceremonial-grade organic matcha, and premium frankincense resins. Pricing is unit-based and ranges from $0.30 (wellness-on-tap cedarwood bulk) to $38 (50mL Purify Mist), with most consumer SKUs clustered between $12 and $28.

Go-to-market is predominantly direct-to-consumer through a single Shopify storefront, augmented by a wholesale channel for shops, spas, and establishments routed through Perfumarie, and access to the NYC PPE suppliers marketplace. The company is a minority women-owned enterprise and positions itself as an official NYC PPE supplier. Distribution remains domestic (USA), there is no disclosed revenue, no funding rounds on record, and headcount is in the 1–10 range, indicating an early-stage lifestyle brand with limited scale signals.

Name

BotanaRX

Legal name

BotanaRX by Perfumarie

Website

https://botanarx.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

BotanaRX is a US-based functional wellness brand developing plant-based hand sanitizers, foraged foods, matcha, and botanical resins for health-conscious consumers, healthcare professionals, and hospitality buyers, distributed primarily through DTC e-commerce and select wholesale channels.

Ownership category

akta.pro rank

Product category

Functional Wellness Products

NAICS

Medicinal and Botanical Manufacturing (325411)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842), Medicinal Chemicals & Botanical Products (2833), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Natural/Plant-Based Surface Disinfectants (CRAJANAI)

akta.pro secondary industries

Herbal & Botanical Supplements (CRADAGAD), Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF), Natural & Clean Fragrance (CRABADAG), Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts) (AFAJAKAD)

Keywords

• Plant-based wellness products
• Antiseptic hand sanitizers
• Wild foraged ingredients
• Botanical aromatherapy products
• FDA-registered functional wellness

Headquarters

HQ city

Millbrook

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales (B2C): E-commerce sales of functional wellness products including hand sanitizers, foraged foods, botanical ingredients, and matcha powder through the Shopify storefront. One-time purchase model with various product sizes and formulations.
2. Wholesale/Bulk Product Sales: Wholesale pricing available for shops, spas, and establishments. Bulk and wholesale products for Purify Mist hand sanitizer available by contacting the brand team directly.
3. Touchless Dispenser Hardware: Sales of Infrared Sensor Touchless Mini Sanitizer Dispenser hardware, available in multiple configurations with optional filled sanitizer products.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

BotanaRX sells plant-based functional wellness products combining Eastern and Western botanical traditions, with its flagship Purify Mist line of FDA-registered antiseptic hand sanitizers (80% ethyl alcohol plus therapeutic-grade essential oils) as the core. The catalog also includes wild foraged ingredients (ramps, Allium Nigrum edible flowers), ceremonial-grade organic matcha, frankincense resins, and an infrared touchless sanitizer dispenser, all sourced/sustainably curated from the Hudson Valley.

Product overview

BotanaRX is a functional wellness company offering plant-based products rooted in Eastern and Western plant medicine traditions. The product portfolio centers on the Purify Mist line of antiseptic hand sanitizers (featuring variants with cedarwood and sandalwood essential oils), complemented by foraged wild foods (ramps, Allium Nigrum flowers), ceremonial matcha powder, frankincense resins, and an infrared touchless sanitizer dispenser. All products undergo meticulous quality evaluation and emphasize sustainably sourced, wild-crafted, all-natural ingredients from the Hudson Valley region.

Differentiator

Problem solved

Functional benefit

Products and services

• Purify Mist Antiseptic Hand Sanitizer (full line) Maximum-strength antiseptic hand sanitizer with the proprietary Botana Power™ formulation: 80% ethyl alcohol from Brazilian sugarcane, organic rosemary and tea tree essential oils, and colloidal silver. Manufactured in an FDA-registered facility (16875199568). Available in multiple sizes (15mL travel, 50mL standard) and aromatic variants including Cedarwood and Sandalwood. Meets OSHA Bloodborne Pathogens Standard 1910.1030 and exceeds CDC recommendations. Sold direct-to-consumer and via wholesale to healthcare, hospitality, and government customers.
• Foraged Organic Edible Flowers (Allium Nigrum Wild Garlic) Foraged organic edible flowers with cream-white semi-globular flower heads, sustainably harvested from the Hudson Valley. Edible bulbs can be eaten raw, pickled, roasted, or sautéed like onions or chives. Sold in 50-count packages.
• Foraged Wild Ramps Fresh wild ramps sustainably harvested from local Hudson Valley properties, rinsed with trimmed roots. Rich in vitamins C, A, iron, and calcium with potential anti-inflammatory properties. Sold by the bunch and shipped on Wednesdays.
• Organic Matcha Powder (Ceremonial Grade) Ceremonial-grade organic matcha powder sourced from Japan. Higher concentrations of antioxidants and caffeine. Flavor notes of cucumber, melon, bamboo, edamame, and nori with thick, brothy texture. No flavoring or sweetener added. 2-ounce (56.7g) packaging.
• Premium Quality Frankincense Resins Premium quality natural frankincense resin tears in medicinal quality, sized 5–60mm. Sourced from Boswellia carterii or Boswellia sacra trees. Available in 50g, 100g, 150g, and 200g sizes.
• Infrared Sensor Touchless Mini Sanitizer Dispenser Touchless hand sanitizer dispenser with infrared sensor technology. Features advanced leak-proof technology, 360-degree spraying, 10x easier dispensing, and 6-hour battery life per charge. Available in black or white, with or without sanitizer filled. Designed for commercial/wholesale use by shops, spas, and establishments.

Quantifiable outcome

• Purify Mist exceeds CDC recommendations for alcohol-based hand sanitizers (>60% ethanol or 70% isopropanol)
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• PerfumariecoreStrategic or Co-development PartnerPerfumarie is BotanaRX's retail incubator, providing access to global sensory research, networking opportunities, and the NYC PPE suppliers marketplace. BotanaRX is based at Perfumarie and manufactured there. The partnership enables wholesale distribution through Perfumarie channels.
• Silverbrook ManorcoreStrategic or Co-development PartnerBotanaRX's organic farm and studio is based out of Silverbrook Manor in the Hudson Valley, NY. Private appointments available for workshops, wildcrafting foraging sessions, healing requests, and forest walks.
• Global Consortium of Chemosensory ResearchminorStrategic or Co-development PartnerBotanaRX and Perfumarie team are collaborating with scientists from around the world as members of this consortium, researching the connection between COVID-19 and smell or taste loss.

Scale indicators3 records

Recent moves2 records

Expansion highlights4 records

Direct peers

• Dr. Bronner's: Dr. Bronner's Magic All-One soaps is an organic, multi-category botanical personal care and cleaning brand that combines plant-based ingredients, certified-organic sourcing, and a strong mission-driven content story. Comparable to BotanaRX because both emphasize USDA organic and Fair Trade botanical inputs, span soaps/sanitizers/aromatics, and use founder-led storytelling to differentiate.
• EO Products: EO Products is a plant-based personal care brand best known for its Everyone soap line and hand sanitizer/sanitizing sprays. Directly comparable to BotanaRX because both center on plant-derived active ingredients, sell through D2C and natural/grocery channels, and target health-conscious consumers seeking alternatives to conventional sanitizers and body care.
• Juniper Ridge: Juniper Ridge is a botanical wellness brand built around wild-harvested plants from the western US, sold as essential oils, incense, soaps, and fragrances. Comparable to BotanaRX because both monetize a wildcrafted botanical narrative (Hudson Valley ramps/flowers vs. Western conifers/sages) and target similar wellness/culinary customers seeking authentic plant-based provenance.
• Fat and the Moon: Fat and the Moon is a small-batch botanical wellness and skincare brand that handcrafts herbal tinctures, balms, and body care. Comparable to BotanaRX because both are founder-led, plant-based wellness brands using foraged or sustainably sourced botanicals, sold through D2C and select wholesale channels like spas and apothecaries.
• Captain Blankenship: Captain Blankenship is a small, founder-led botanical body care and fragrance brand sold via D2C and select boutiques, with a focus on organic and wild-harvested ingredients. Comparable to BotanaRX because both are small, content-driven natural beauty/wellness brands selling plant-based products through Shopify storefronts and curated wholesale partners.
• Everyone (EO Everyone Soap): Everyone Soap is a plant-based personal care brand offering essential-oil scented soaps, sanitizers, and body care sold across natural grocery and mass channels. Comparable to BotanaRX because both sell plant-based hand sanitizers and body care through D2C e-commerce plus wholesale to spas and wellness establishments.

Broad incumbents

• Mrs. Meyer's Clean Day: Mrs. Meyer's Clean Day is a multi-category plant-based household cleaning and personal care brand owned by SC Johnson, sold across mass retail. Comparable to BotanaRX because both compete for the natural/plant-based cleaning customer, including hand sanitizers and surface care, although Mrs. Meyer's operates at far broader scale and channel reach.
• Sundial Brands / SheaMoisture: Sundial Brands / SheaMoisture is a multi-category natural personal care brand (now under Unilever) using plant-based butters, oils, and botanicals across body care, soaps, and sanitizers. Comparable to BotanaRX because both target health-conscious consumers with botanical, ethnically-positioned wellness narratives; Sundial operates at far broader CPG scale.
• Purell (GOJO Industries): Purell is the dominant incumbent hand sanitizer brand owned by GOJO Industries, with broad institutional and retail distribution. Comparable to BotanaRX as the category-defining competitor for Purify Mist in both consumer and healthcare channels; Purell sets the benchmark for FDA compliance and institutional sales that BotanaRX must beat on natural credentials rather than price or scale.

Regional players

• Aromatherapy Associates: Aromatherapy Associates is a UK-based botanical aromatherapy brand sold through spas, retailers, and hotels internationally. Comparable to BotanaRX because both target spa/hospitality wholesale channels with essential-oil-based botanical products (sanitizers, oils, mists) positioned at the intersection of wellness and fragrance.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/godolcevita
• Instagraminstagram.com/botanarx

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BotanaRX