Planet Hockey

What Planet Hockey does

Planet Hockey, Inc. is a privately held, founder-owned US hockey training company founded in 1994 by Shawn Killian and headquartered in Wasilla, Alaska, with primary operations contact in Illinois. The company operates a multi-product hockey skills training platform built around a proprietary station-based Development Model that groups players by skill level rather than age and assigns customized instructional syllabi. Core products include day Skills Camps at 40+ ice arena locations across 17+ US states (priced $499–$669 per 4–5 day camp), Resident Super Camps at Berkshire School, an optional Supplemental Training Program (STP) add-on, Goaltender-specific training with a $100 discount, and European Hockey Tours including the Oktoberfest Adult Classic ($2,499–$2,999). The company also sells branded sportswear and merchandise and offers a Tuition Protection Plan.

Revenue mechanics are primarily one-time, per-camp fees plus add-ons and tour packages, with approximately 3,000+ campers served annually and 5,000+ cumulative international tour participants across 8 European countries since 1994. The customer base is fragmented across youth players ages 6–18, goaltenders, adult hockey enthusiasts, and hockey families. Go-to-market is event-driven through seasonal camps, with direct online registration via Active.com, social media marketing (Facebook, Instagram, TikTok, YouTube, Twitter/X), and an international instructor network drawn from US, Serbia, Finland, Sweden, Germany, Czech Republic, and Slovakia. Key strategic assets include the dual-role European coaching bench, partnerships with the Bundesleistungszentrum Fussen and HK Vojvodina Novi Sad, and 32 years of operating history. The company appears bootstrapped, with no disclosed funding rounds, no AI/ML capabilities, and a small staff of 11–50.

Name

Planet Hockey

Legal name

Planet Hockey, Inc.

Website

https://planethockey.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Sports Training Services

NAICS

Sports and Recreation Instruction (61162), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

akta.pro secondary industry

Adventure Multi-Sport Camps & Skills Academies (THAAAKAM)

Keywords

• Hockey skills training
• Youth hockey camps
• European hockey tours
• Goaltender training
• Sports skills development

Headquarters

HQ city

Wasilla

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Skills Camps: Primary revenue stream from 4-5 day residential and day camps held at ice arenas across the US. Camps serve youth hockey players ages 6-18 with pricing ranging from $499-$669 per camp. Includes goaltender discounts of $100.
2. Supplemental Training Program (STP): Optional add-on program offered at all summer camps. Extends daily camp by 1 hour for first 4 days. Additional fee added to base camp registration.
3. European Hockey Tours: International tours including youth camps in Denmark and adult Oktoberfest Classic in Germany. Players pay $2,999, non-players pay $2,499. Includes games, accommodations, custom jerseys, cultural experiences.
4. Sportswear and Merchandise: Custom branded merchandise including jerseys ($69), socks ($39), shorts ($39), shirts ($30), and beanies ($20). Approximately 60% of campers purchase custom jerseys or shorts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Planet Hockey operates station-based hockey skills training camps for youth players (ages 6-18) at ice arenas across 40+ US locations, Resident Super Camps at Berkshire School, and international European Hockey Tours including the Oktoberfest Adult Classic. The company also sells custom branded sportswear merchandise and offers private/contracted training services for teams and associations, all built around its proprietary Planet Hockey Development Model that groups players by skill level rather than age.

Product overview

Planet Hockey operates as a comprehensive hockey training organization offering a multi-product portfolio centered on station-based skill development. The core offerings include Skills Camps as the primary product, complemented by Resident Super Camps for extended immersive experiences. The company differentiates through its European Hockey Tours program including the Oktoberfest Adult Classic for adult players, and specialized Goaltender Training with dedicated goalie coaches and $100 discounts. The Supplemental Training Program (STP) serves as an add-on module offering additional on-ice instruction, while the Developmental Model provides the proprietary methodology underlying all programs. Additional revenue streams include Sportswear and Merchandise (custom jerseys, socks, shorts, shirts, beanies) and the Tuition Protection Plan insurance. The company also provides Player Evaluations, Training Tips & Tools resources, and Private/Contracted Training services for teams and associations. Founded in 1994, the company serves players ages 6 to professional with over 3,000 annual participants.

Differentiator

Problem solved

Functional benefit

Products and services

• Skills Camps Station-based hockey skills training camps offering power skating, stickhandling, passing, scoring, body contact, and small games for players ages 6 to professional with specialized groups for co-ed players from limited to advanced skill levels, priced $499-$669 per camp.
• Resident Super Camps Extended overnight camp programs held at top-rated facilities such as Berkshire School, combining immersive hockey training with accommodation and comprehensive camp experience.
• European Hockey Tours International hockey tours and cultural experiences visiting countries including Italy, France, Switzerland, Austria, Germany, Denmark, Czech Republic, Slovenia, and Sweden, including youth camps and tours with access to European clubs.
• Oktoberfest Adult Classic Annual adult hockey tournament held in Fussen and Munich, Germany featuring 5-7 games against European and Russian teams, Oktoberfest experience, Bavarian Alps spa day, and cultural activities. Players pay $2,999; non-players $2,499. Limited to 2 teams of 16 players each.
• Sportswear and Merchandise Branded merchandise including Custom Super Jerseys ($69, reg. $99), Custom Super Socks ($39, reg. $49), Custom Super Shorts ($39, reg. $59), Custom Super Shirts ($30, reg. $45), and Hockey Beanies ($20, reg. $30). Approximately 60% of campers purchase custom jerseys or shorts.
• Private/Contracted Training Individual, team, and association training and consulting services conducted by international hockey skills training instructors and consultants including NHL-level coaches, national team coaches, and Olympic team managers.

Quantifiable outcome

• More than 3,000 players trained annually
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• HK Vojvodina Novi Sad (Serbia)coreStrategic or Co-development Partner · 1 January 2017European partner relationship. Vladan Drozdik serves as Hockey Director of HK Vojvodina Novi Sad. Stefan Stankovic serves as Assistant Coach and Goaltending Coach. Both staff members maintain dual roles with Planet Hockey.
• Hockey Consultants, Inc.coreStrategic or Co-development Partner · 1 January 2014Associated company founded by Shawn Killian for international hockey consulting. Pavel Mojtek also serves as Director of Hockey Consultants, Inc. as European Programs Partner. Consults with more than 1,000 international players annually.
• German Ice Hockey FederationminorStrategic or Co-development Partner · 1 January 1994Past skills trainer relationship. Founder Shawn Killian served as past skills trainer to the German Ice Hockey Federation, providing specialized skills instruction and consulting services.
• New Zealand Ice Hockey FederationminorStrategic or Co-development Partner · 1 January 1994Past skills trainer relationship. Founder Shawn Killian served as past skills trainer to the New Zealand Ice Hockey Federation, providing specialized skills instruction and development programs.
• Imatran Ketterä (Finland)minorStrategic or Co-development PartnerFinnish professional team partnership. Simo Korpela serves as Skating and Development Coach for Imatran Ketterä professional team since 2018, and Head of junior coaching & education for Imatran Ketterä Juniorit ry.
• Slovakia Olympic TeamcoreStrategic or Co-development PartnerNational team partnership. Martin Groma serves as Manager for Slovakia Olympic Team and National Teams (U17, U16). Professional Head Coach with Top A+ European Union Coaching License.
• Bundesleistungszentrum Fussen (Germany)coreOthersNational Training Center in Fussen, Germany. Home of professional hockey, German national training camps, and numerous World Junior and International hockey events. All Oktoberfest Adult Classic games played at this venue.
• Luitpoldpark Hotel (Germany)minorOthers4-star Bavarian style hotel in Fussen town center, 5-10 minute walk to the rink. Primary accommodation for Oktoberfest Adult Classic participants. Located in Fussen, Germany.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Total Hockey: Large US hockey retailer and training operator combining equipment sales, in-store clinics, and youth hockey development. Comparable in target market (hockey families) but a much broader offering spanning retail, camps, and skills training.
• USA Hockey: National governing body that runs the National Team Development Program and youth skills initiatives. Competes for the same elite-development and skills-instruction wallet, with structural advantages of scale and institutional funding.
• Bauer Hockey: Dominant hockey equipment manufacturer that runs skills academies, showcases, and digital training content. Comparable in skills-instruction mission but operating at a much larger scale, with brand authority and direct athlete relationships Planet Hockey can leverage.
• Pure Hockey: Largest US hockey equipment retailer operating stores and supplemental training offerings. Targets the same hockey-family customer with a different mix of retail and light instruction, serving as a distribution-style competitor.
• Hockey Canada: Canadian national federation running development programs, regional camps, and certification for coaches. Comparable in mission (youth skills development) and overlapping North American participant base with Planet Hockey.
• Easton Hockey: Established hockey equipment and training brand with clinics and youth development programs. Comparable in cross-sell of equipment-adjacent training services to the same youth hockey demographic.

Emerging players

• Power Edge Pro: Hockey skills training provider with a proprietary small-area, competitive small-games methodology. Comparable in selling a differentiated skills curriculum to youth players and associations, with a more scalable productized framework.
• Mike Richter Hockey Development: Skills training brand founded by former NHL goaltender Mike Richter, focused on elite goaltender and player development. Comparable in premium-skills positioning and international staff model, narrower in product line.
• Hockey Training Club: Operates skills camps and clinics across the US with multiple regional locations. Comparable direct competitor in the youth hockey skills camp category, also relying on arena partnerships.

Direct peers

• Pro Ambitions Hockey: Operates youth hockey skills camps across the US with a similar event-driven, multi-location model targeting ages 6–18. Competes directly for the same camp families and pricing tier as Planet Hockey skills camps.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/planethockeyusa
• YouTubeyoutube.com/channel/UCdpNYr12z-zwrLrPKxiIysA
• Facebookfacebook.com/PlanetHockeyCamps
• Instagraminstagram.com/planethockeycamp
• TikToktiktok.com/@planethockeyusa
• LinkedInlinkedin.com/company/hockey-planet-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Planet Hockey