Meaningful Measurement

What Meaningful Measurement does

Meaningful Measurement Inc. is a privately-held professional services firm headquartered in South Bend, Indiana, that delivers research, certification and licensure program management, association management, and organizational development services to enterprises, nonprofit credentialing bodies, government entities, and healthcare organizations across the United States. The firm operates a distinctive on-demand expert-team model: rather than staffing large internal project teams, it fields customized teams of 20+ vetted Associates — including scholars and practitioners — assembled for each engagement, drawing on expertise in psychometrics, healthcare, computer science, business, marketing, education, psychology, communication, public policy, association management, and statistics.

At the technical core is a measurement methodology anchored in Item Response Theory, specifically the one-parameter logistic Rasch Model. This framework produces equal-interval measures in which test-takers and items are calibrated on the same scale, enabling item calibrations independent of respondents and vice versa. Operational tools include WINSTEPS and FACETS (developed by Associate John Michael Linacre) for Rasch analysis, alongside SPSS 18.0, Excel, and PowerPoint for downstream reporting. Qualitative thematic and content analysis is layered on top of the quantitative work to deliver comprehensive research outcomes.

The business model is professional services revenue earned through custom, quote-based, multi-year engagements. Service lines include Research Services (surveys, outcomes measures, needs and market assessment), Certification & Licensure Services (job task analysis, test validation, item banking, standard setting, accreditation guidance), Association Management (full operational outsourcing for credentialing boards), and Organizational Development (strategic planning, leadership and communication training). Related productized offerings include the NCBAC caregiver course portfolio for senior care and IntroPro©, a structured elevator-speech methodology. Customer concentration sits with longstanding accreditation clients such as the Federation of State Massage Therapy Boards, the Psychiatric Rehabilitation Association/Foundation, and the National Certification Board for Alzheimer & Aging Care, alongside enterprise clients such as Blue Cross Blue Shield, University of Chicago, William Blair, and Kraft Foods. The firm generates demand primarily through professional-network referrals, founder academic appointments (University of Chicago Graham School, Purdue University), and conference presence in the testing and Rasch measurement communities, rather than through scalable paid acquisition channels.

Name

Meaningful Measurement

Legal name

Meaningful Measurement Inc.

Website

https://meaningfulmeasurement.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Meaningful Measurement is a South Bend, Indiana-based professional services firm that delivers psychometric research, certification and licensure program management, association management, and organizational development using Item Response Theory (Rasch Model) to U.S. enterprises, credentialing nonprofits, and healthcare organizations.

Ownership category

akta.pro rank

Product category

Psychometric and Certification Consulting Services

NAICS

Management, Scientific, and Technical Consulting Services (5416), All Other Professional, Scientific, and Technical Services (54199)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Educational Services (8200)

akta.pro primary industry

Psychometric Standards, Test Development & Validation Authorities (EDADAFAG)

akta.pro secondary industries

Assessment, Certification & Qualifications Frameworks (BPADAKAL), Assessment & Item Writing / Test Content Development (EDAGAKAE), Accreditation Standards, Benchmarking & Framework Organizations (EDADACAJ)

Keywords

• Psychometric measurement services
• Certification program management
• Association management services
• Research and assessment
• Organizational development consulting

Headquarters

HQ city

South Bend

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Consulting Services: Customized consulting engagements for research, certification and licensure program management, association management, and organizational development. Services are project-based and tailored to each client's specific needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Meaningful Measurement is a professional services firm that delivers customized research, certification and licensure program management, association management, and organizational development engagements. Projects are staffed with on-demand expert teams drawn from a roster of 20+ Associates, and apply Item Response Theory and the Rasch Model to produce standardized, equal-interval measurement frameworks for client organizations in healthcare, education, financial services, and nonprofit certification sectors.

Product overview

Meaningful Measurement offers a portfolio of professional services centered on ethical measurement solutions, research, and certification program management. The core offerings include Research Services (using Rasch/IRT methodology for surveys, outcomes measures, and assessments), Certification & Licensure Services (full credentialing program management), Association Management (complete nonprofit organization management), and Organizational Development (strategic planning, training, and executive coaching). Related products include NCBAC Caregiver Courses (online training for senior care professionals) and IntroPro (structured communication/elevator speech methodology). The company also delivers professional communication courses through the University of Chicago Graham School. These services are delivered through custom-built expert teams assembled for each project, utilizing Item Response Theory and Rasch measurement models for scientific rigor.

Differentiator

Problem solved

Functional benefit

Products and services

• Research Services Large-scale surveys, outcomes measures, product/preference testing, needs assessment, market assessment, customer/member satisfaction, employee satisfaction, workforce studies, qualitative content and thematic analysis, and special research projects delivered using Item Response Theory and Rasch measurement models for healthcare, education, and corporate clients.
• Certification & Licensure Services End-to-end credentialing program management including job task/practice analysis, test validation, item writing workshops, item banking, test development, item analysis, objective standard setting, skills assessment, proficiency testing, oral examinations, committee management, and accreditation guidance adhering to AERA, APA, NCME, NCCA, and ANSI standards.
• Association Management Full outsourced management of nonprofit certification boards and professional associations, covering accounting, administrative services, board support, certification program management, communication, continuing education, event management, executive leadership, IT, instructional design, membership management, program development, psychometrics, research, and website management.
• Organizational Development Strategic planning, organizational assessment, practical ethics, communication audits, environmental scans, executive coaching, staff development, leadership training, and seminars covering business speaking, meaningful meetings, consultative listening, effective interviews, team building, conflict management, negotiation, and persuasive communication.
• NCBAC Caregiver Courses Self-paced online training courses for Home Health Caregivers, CNAs, and Nurses in senior care, including Alzheimer Disease and Related Disorders (ADRD) Caregiver Course, ADRD Educator Course, Geriatrics Primer, Infection Control Primer, Senior Safety Primer, and Senior Transition & Relocation Course.
• IntroPro A structured 'elevator speech' methodology and class teaching individuals to create clear explanations of their credibility, unique assets, and value of services, enabling effective self-introduction in professional networking situations.

Quantifiable outcome

• Measurement precision estimated for each person and each item using IRT methodology
• +1 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Association Management Center (AMC): AMC is a well-known association management company serving professional and trade associations with full operational management. It competes with Meaningful Measurement's association management service line for the same nonprofit and certification board clients, though with a broader association focus rather than psychometric specialization.

Broad incumbents

• Pearson VUE: Pearson VUE delivers computer-based testing for certification and licensure programs worldwide and offers test development services. It overlaps with Meaningful Measurement's credentialing work (e.g., MBLEx delivery support, JTA-based test content) but operates a global, scaled testing platform rather than a boutique consulting model.
• PSI Services: PSI offers licensure and certification testing services, test development, and credentialing program management at scale. It is a broader incumbent player whose assessment and certification practice overlaps Meaningful Measurement's JTA, test development, and program management offerings.
• Prometric: Prometric operates one of the largest global testing and certification delivery networks, including psychometric test development and high-stakes credentialing program support. It is comparable to Meaningful Measurement's certification and licensure services but at vastly greater scale and as part of a broader testing services portfolio.
• Huron Consulting Group (Education & Research Practice): Huron is a large management consulting firm whose higher education and research advisory practices engage on accreditation, assessment, and organizational development projects. It competes with Meaningful Measurement's organizational development and research services for enterprise and institutional clients, though as a much broader consulting platform.

Direct peers

• Assessment Systems Corporation: Assessment Systems provides psychometric consulting, test development, and IRT-based measurement solutions to certification bodies and educators. It is comparable to Meaningful Measurement in applying IRT/Rasch-style methodology to credentialing and high-stakes assessment, with a more software-product orientation.
• Alpine Testing Solutions: Alpine Testing Solutions specializes in assessment and psychometric services for certification and licensure programs, including job task analysis, item development, standard setting, and accreditation guidance. It directly competes with Meaningful Measurement in the same niche of psychometric consulting for credentialing boards.
• Castle Worldwide (Scantron): Castle Worldwide (now part of Scantron) provides certification and licensure program management, including test development, psychometrics, and accreditation support. It is one of the closest direct competitors to Meaningful Measurement's high-stakes credentialing practice, serving similar certification boards and professional associations.
• Applied Measurement Professionals (AMP): AMP is a professional services firm specializing in credentialing program management, psychometrics, and test development for certification boards. It directly competes with Meaningful Measurement in providing full-service credentialing support, including accreditation compliance with NCCA standards.

Emerging players

• Winston-Salem State University / Dr. William Fisher Research: Not applicable.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meaningful Measurement