Ab2 Institute of Accounting

Name

Ab2 Institute of Accounting

Legal name

Ab² Institute Pty Ltd

Website

https://ab2institute.edu.au

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Vocational Education and Training

NAICS

Business and Secretarial Schools (611410)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Accounting, Audit & Tax (CPA/CA/ACCA CPE) (EDAAALAA)

akta.pro secondary industry

Accounting, Audit & Tax (EDAAAPAI)

Keywords

• Accounting education
• Vocational training
• Professional development
• Bookkeeping certifications
• Software training

Headquarters

HQ city

Surfers Paradise

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Course Tuition Fees: Individual course fees charged to students for accounting and bookkeeping certifications, software training, and professional development courses. Payment plans available with 15% additional cost for weekly payments.
2. Corporate Training Programs: Professional Development Plans (PDPs) sold to accounting firms for team upskilling, with tailored packages for firm needs
3. Coaching Services: One-on-one business and leadership coaching sessions for senior accountants, firm owners and partners

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Ab2 Institute of Accounting is an Australian Registered Training Organisation that sells accredited accounting and bookkeeping qualifications (Certificate III, Certificate IV, Diplomas), software certifications for Xero, MYOB and QuickBooks, BAS/Tax Agent certification courses, leadership and success skills training, and tailored Professional Development Plans for accounting firms. Courses are delivered primarily online with live trainer-led sessions, supported by one-on-one business coaching and the proprietary Tax Breaks tax training platform.

Product overview

Ab2 Institute of Accounting is an RTO (Registered Training Organisation) offering a comprehensive portfolio of accounting and bookkeeping education programs. The portfolio comprises: (1) Core qualification courses including Certificate III in Accounts Administration, Certificate IV in Accounting and Bookkeeping, Diploma of Accounting, and Diploma of Payroll Services; (2) Software certification programs for Xero, MYOB, and QuickBooks; (3) Specialized certifications including BAS Agent Skill Set, Tax Agent Certification, ASIC Registered Agent, and SMSF Foundations; (4) Professional development offerings including Leadership Excellence, Emerging Leaders, Lead the Firm, Success Skills courses, and Business Leadership Coaching; (5) Business courses such as Effective Offshoring and Scaling Your Business; and (6) The Tax Breaks innovative learning platform. All programs are delivered online with flexible study options, designed by industry professionals for the Australian accounting market.

Differentiator

Problem solved

Functional benefit

Brands

• Business and Leadership Coaching: One-on-one coaching program for senior accountants, firm owners and partners featuring 6 sessions of 90 minutes each, tailored to firm needs.
• Tax Breaks
• Professional Development Plans (PDP)

Products and services

• Certificate III in Accounts Administration (FNS30317) Foundational accounting course covering payroll systems, computer accounting and business document production; designed for aspiring accounts officers and clerks progressing to Certificate IV.
• Certificate IV in Accounting and Bookkeeping (FNS40222) Industry-sought qualification covering BAS, financial reports, payroll and accounting software; required for BAS agent registration. Priced at $1,490 or $66 weekly.
• Diploma of Accounting (FNS50222) Advanced qualification expanding skills in taxation, budgeting, business performance and financial forecasts for professionals seeking higher accounting credentials.
• Diploma of Payroll Services (FNS50417) Specialized diploma covering payroll mechanics, packaging arrangements, superannuation and terminations, with industry-recognised accreditation.
• Xero Courses (Basic, Advanced, Payroll, Practice Manager, Tax) Suite of Xero software certifications covering basics, advanced techniques, payroll processing, practice manager operations and tax accounting principles.
• MYOB Courses (Essentials Basic, Essentials Advanced, Essentials Payroll) Suite of MYOB Essentials certifications covering basic operations, advanced features and payroll functionality.
• QuickBooks Courses (Basics, Advanced, Payroll) Suite of QuickBooks certifications covering basic usage, advanced techniques and payroll processing.
• BAS Agent Skill Set (FNSSS00004) Training for Business Activity Statement preparation and payroll system maintenance, leading to Tax Practitioners Board registration.
• Tax Agent Certification (FNSSS00005 & FNSSS00008) Master tax and legislation training covering individual and corporate documentation, regulations and systems for Australian industry certification.
• ASIC Registered Agent Course Training for registration as an ASIC Registered Agent, enabling practitioners to handle ASIC-related statutory requirements.
• SMSF Foundations Foundational training for Self-Managed Super Fund administration and compliance.
• Data and Cyber Security Course Training in data protection and cybersecurity practices relevant to accounting professionals.
• Corporate Secretarial Essentials Training in corporate secretarial practices for client service and administration.
• Introduction to Accounting Entry-level course for those new to accounting concepts and principles.
• Introduction to Bookkeeping Entry-level course covering basic bookkeeping concepts and practices.
• Advanced Accounting Principles Skill Set Advanced skill set for experienced accounting professionals seeking specialized knowledge.
• Accounting Pro: EQ and Ethics Training in emotional intelligence application and ethical frameworks for accounting professionals.
• Leadership Excellence Advanced leadership training for firm leaders covering strategic thinking, team building, delegation and business performance optimization. Priced at $1,885 or $97/week for 26 weeks.
• Emerging Leaders Program Development program for emerging leaders in accounting firms focusing on leadership skills and team management.
• Lead the Firm Comprehensive firm leadership training for accounting business owners and partners, including face-to-face sessions at the Gold Coast facility.
• Effective Offshoring Course 8-hour course on outsourcing strategies and offshore team management, designed in collaboration with Teach it Forward. Priced at $1,490.
• Scaling Your Business Course Training on client reboarding processes and strategies for firm growth, offered in partnership with Teach it Forward. Priced at $1,490.
• Business and Leadership Coaching Six one-on-one 90-minute coaching sessions tailored to firm needs, delivered by coaches certified by the Institute of Executive Coaching and Leadership, for senior accountants, firm owners and partners.
• Success Skills Courses Suite of professional development courses covering Communicating with Influence, Critical Thinking, Customer Centric Mindset, Commercial Mindset, Effective Teamwork, Mastering the Digital Workplace, Well-being and Resilience, Mental Fitness, Personal Effectiveness and Time Management, Virtual Presentation Skills, and Working in a Remote Team.
• Tax Breaks Innovative tax training platform featuring downloadable cheat sheets, legislation updates and breaking industry videos, built for individuals and firms by role.
• Professional Development Plans (PDP) Tailored professional development programs for accounting firms covering technical qualifications, compliance courses, leadership training and success skills, customized to individual firm needs and sold as a managed engagement.

Quantifiable outcome

• Companies with strong learning cultures experience between a 30-50% increase in team retention
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• XerocoreTechnology or IntegrationOfficial Xero partner with certification courses including Certificate in Xero Basic, Advanced, Payroll, Practice Manager, and Tax: Accounting Principles. Students gain technical expertise in in-demand Xero accounting software.
• MYOBcoreTechnology or IntegrationOfficial MYOB partner with certification courses including MYOB Essentials Basic, Advanced, and Payroll. Provides students with expertise in MYOB accounting software platforms.
• Tax Practitioners BoardcoreStrategic or Co-development PartnerRegulatory partnership for BAS Agent and Tax Agent certification pathways. Students receive training aligned with TPB requirements for registration.
• Association of Accounting Technicians (AAT)coreStrategic or Co-development PartnerAustralia's longest-standing bookkeeping association. Free student membership provided to Certificate IV graduates, offering status and recognition for skills and experience.
• Institute of Public Accountants (IPA)coreStrategic or Co-development PartnerAutomatic student membership provided to Diploma of Accounting and Diploma of Payroll Services enrollees at no additional cost, opening benefits and resources for marketplace edge.
• TOA GlobalcoreStrategic or Co-development PartnerSister company and global talent solutions provider. With over 3,400 team members and more than 1,000 global business partners, provides connection to well-respected SMEs in the global marketplace.
• Humanverse GroupcoreOthersParent company. The Ab2 Institute of Accounting website is a copyrighted work belonging to Humanverse Group and Ab2.
• Teach it ForwardminorStrategic or Co-development PartnerCollaboration partner for Effective Offshoring and Scaling Your Business courses. Knowledge and insights gleaned over 10 years of relationship with more than 1,000 international clients.
• Institute of Executive Coaching and LeadershipminorStrategic or Co-development PartnerCertification body for coaching team. All coaches are certified by this institute and have helped accounting firm owners adapt to industry changes.
• Over 750 Australian Accounting FirmsminorChannel Partner/ Reseller/ DistributorPartnerships with over 750 Australian accounting firms providing employment pathways and industry connections for graduates.

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Kaplan Professional: Australian professional education provider offering accounting, finance, and CPA/CA pathway programs with nationally accredited qualifications — directly comparable to Ab2 in targeting career-entry and upskilling accounting professionals.
• TAFE Queensland: Government-funded Registered Training Organisation offering Certificate III/IV and Diploma qualifications in accounting and bookkeeping across Queensland — the most direct public-sector competitor to Ab2's core RTO course catalog in the same Australian market.
• Open Colleges: Australia-based online RTO delivering Certificate IV and Diploma-level accounting and bookkeeping courses through self-paced online learning — directly comparable delivery model and target learner to Ab2.
• Institute of Public Accountants (IPA): Australian professional accounting body that provides its own education pathways and is simultaneously an Ab2 partner — overlapping product offering for accounting qualifications and continuing professional education.

Broad incumbents

• Becker Professional Education: Global accounting exam prep and CPE provider for CPA, CMA and CFA candidates — a broad incumbent with comparable accounting certification prep content and a self-paced online delivery model that mirrors Ab2's LMS approach.
• CPA Australia (Education Programs): Australia's largest professional accounting body offering its own CPA Program, micro-credentials and CPE courses — a broad incumbent with overlapping accounting education offerings plus member-driven distribution that Ab2 taps via IPA partnership.
• Chartered Accountants Australia and New Zealand (CA ANZ): Major professional accounting body running the CA Program, member education and CPD in Australia and New Zealand; competes with Ab2 for the firm-owner and senior-accountant professional development budget.

Regional players

• Association of Accounting Technicians (AAT): UK-based professional body for accounting technicians offering bookkeeping and accounting qualifications — comparable product structure to Ab2's Certificate IV and Diploma programs, but serving primarily UK and international (non-Australian) learners.

Emerging players

• MYOB Academy: MYOB's own training portal offering free and paid courses on MYOB Essentials — direct competitor to Ab2's MYOB Essentials Basic/Advanced/Payroll certification courses within the same partner ecosystem.
• Xero Education (Xero Campus / Xero Learn): Xero's own free certification and learning portal for accountants and bookkeepers — directly comparable software-certification content that Ab2 resells through its Xero Partner courses, and a free alternative that caps pricing power on Ab2's software certification catalog.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/Ab2Institute
• YouTubeyoutube.com/channel/UCsvumpfLr8KRtQ7PCX3FbKg
• Facebookfacebook.com/Ab2Institute
• LinkedInlinkedin.com/company/ab2institute
• Instagraminstagram.com/ab2institute

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ab2 Institute of Accounting