concrete
CONCREE is a Senegal-based venture that builds AI-powered platforms — anchored by its proprietary African entrepreneurial LLM ADIA — to support early-stage African entrepreneurs, partner incubators, and development institutions with multilingual coaching, ERM tooling, ecosystem matching, and impact measurement.
- Company typePrivate
- Founded2013
- HeadquartersDakar, Senegal
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What concrete does
CONCREE is a private Senegalese technology company founded in 2013 and headquartered in Dakar, with an autonomous regional hub in Saint-Louis. It builds an AI-first product ecosystem to support African early-stage entrepreneurs and the institutions that serve them. Its portfolio spans seven sub-brands unified by a proprietary multilingual and multimodal AI layer called ADIA: LezGo, an Entrepreneur Relationship Management (ERM) SaaS for incubators and accelerators; Tambali, a conversational AI copilot accessible via WhatsApp, web, and mobile; Wekomkom, a matching platform connecting entrepreneurs to mentors, financing, and opportunities; Startup Ludo, a gamified phygital board game with a freemium mobile app; KomKombox, a phygital skills-acquisition toolkit for rural and low-connectivity environments; and Yembal, a B2B marketplace with payment infrastructure.
Underlying the products is a hybrid cloud/edge AI architecture. The cloud model ADIA Maanaa combines Qwen 3 8B for conversational queries and DeepSeek-R1 for complex reasoning, while ADIA Mini runs offline for low-connectivity zones. ADIA TTS delivers open-source Wolof speech synthesis (Apache 2.0 license), and ADIA ASR provides multilingual voice recognition across Wolof, French, and English. A Model Context Protocol (MCP) layer exposes these capabilities via REST API and SDKs for third-party ecosystem integration.
CONCREE's business model blends multiple revenue streams: SaaS subscriptions on LezGo sold to incubators, accelerators, and support structures (targeting 400+ SAE in Africa); freemium mobile revenue on Startup Ludo; professional services and co-delivered enterprise programs funded by institutional partners such as Mastercard Foundation, AFD, EU, USAID, UNIDO, ENABEL, and KPC; licensing and API access to ADIA models; and marketplace commissions from Yembal transactions. The company is privately held, founder-led by Babacar Birane (Executive Director) and Abdoul Sy (Technical Director), with no disclosed external equity funding and roughly 45 employees distributed across Dakar and Saint-Louis.
concrete firmographics
Firmographics- Name
- concrete
- Legal name
- CONCREE
- Website
- https://concree.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CONCREE is a Senegal-based venture that builds AI-powered platforms — anchored by its proprietary African entrepreneurial LLM ADIA — to support early-stage African entrepreneurs, partner incubators, and development institutions with multilingual coaching, ERM tooling, ecosystem matching, and impact measurement.
- Ownership category
- akta.pro rank
concrete industry classification
Industry- Product category
- Entrepreneurship Support Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- SME & Entrepreneurship Development (Trade-Linked) (BPADAMAE)
- akta.pro secondary industries
- Small Business & Entrepreneurship Community Education (EDAAAFAK), Business Planning, Pitching & Competitions (Pitch Decks, Demo Days) (EDAMAHAB), Leadership, Management & Teamwork for Business (EDAMAHAI), Marketing, Branding & Sales Skills (EDAMAHAG)
Keywords
Where concrete is headquartered
LocationHeadquarters
- HQ city
- Dakar
- HQ country
- Senegal
- HQ region
- Africa
Offices2 records
Markets served
concrete business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Platform Subscriptions (LezGo): LezGo ERM SaaS platform sold to incubators, accelerators, and support structures (SAE) on subscription basis. AI-enhanced CRM with predictive analytics for managing entrepreneur portfolios.
- Freemium Mobile Applications: Startup Ludo mobile app uses freemium model with AI assistant ADIA. Basic access free, premium features for personalized coaching and progression tracking.
- Enterprise/Institutional Programs: Implementation of entrepreneurship support programs for institutions like Mastercard Foundation (YEAH), AFD (Afrique Creative), Korea Productivity Center. Co-designed and delivered with partner funding.
- Licensing and Technology Integration: ADIA LLM and ecosystem tools licensed to partners. MCP protocol enables third-party integration. Open-source TTS available under Apache 2.0.
- B2B Marketplace Transactions (Yembal): Yembal marketplace facilitates B2B connections with secure payments. Transaction fees from verified partner ecosystem.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Startup Ludo Standard - Student-accessible pricing |
| Subscription | Annual | LezGo ERM Platform - Institutional subscriptions |
| Other | Multi-year contract | Format XXL Public Installations |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels6 records
concrete product offering
Product offeringCore offering
CONCREE designs, builds and operates an AI-powered platform ecosystem for African entrepreneurship support. Its core offerings include the ADIA multilingual large language model, the LezGo entrepreneur relationship management (ERM) SaaS, the Tambali AI copilot, the Wekomkom ecosystem connection and matching platform, the StartupLudo gamified learning game, the KomKombox phygital skills product, and the Yembal B2B marketplace, delivered to entrepreneurs, support structures and institutional partners across Africa.
Product overview
CONCREE offers an integrated portfolio of AI-powered products for African entrepreneurial accompaniment, unified by its proprietary ADIA LLM (first African entrepreneurial AI supporting French, Wolof, English, and Arabic) and interconnected via the MCP integration protocol. The ecosystem includes: LezGo (AI-amplified ERM SaaS for incubators/accelerators), Tambali (multilingual AI copilot via WhatsApp/web), Wekomkom (ecosystem connection platform), StartupLudo (gamified entrepreneurial learning game), KomKombox (phygital skills acquisition), Yembal (B2B marketplace), and ADIA Maanaa/Mini (cloud and offline AI models). ADIA powers all products and enables 80% ecosystem interoperability, while the broader CONCREE Framework supports 25+ countries and 100K+ entrepreneurs.
Differentiator
Problem solved
Functional benefit
Brands
- Startup Ludo: Premier jeu de plateau au monde qui simule le parcours entrepreneurial complet - serious game for entrepreneurial education
- KomKombox
- WeKomKom
- LezGo
- Tambali
- ADIA (Heyadia)
- Yembal
Products and services
- ADIA (Heyadia) Multilingual and multimodal AI (French, Wolof, English, Arabic) serving as the core intelligence layer powering all CONCREE products and enabling ecosystem interoperability via the MCP protocol. Includes cloud model ADIA Maanaa (Qwen 3 8B + DeepSeek-R1), offline-capable ADIA Mini, ADIA TTS Wolof text-to-speech and ADIA ASR multilingual speech recognition, available via REST API with Python and JavaScript SDKs.
- LezGo Entrepreneur Relationship Management (ERM) SaaS platform amplified with AI for incubators, accelerators and support structures (SAE). Features CRM with AI predictive analytics, portfolio health monitoring, cohort tracking and automated impact reporting for funders; targets 400+ structures across Africa on annual subscriptions.
- Tambali Multilingual AI copilot that accompanies entrepreneurs from idea to first revenue through structured milestones verified through field validation. Combines conversational AI with field validation accessible via WhatsApp, web and mobile, targeting improved financing access; operates on a freemium model.
- WeKomKom Connection platform facilitating access to accompaniment and financing opportunities with intelligent matching, reducing entrepreneurial isolation. Targets 10M connected entrepreneurs through network effects with 60+ active partners across 8 countries.
- StartupLudo Gamified serious game combining a physical board game with a mobile app and AI coaching for experiential entrepreneurial learning. Phygital solution includes multiple versions (Standard for 18–45 years, Kids for 8–14 years, XL/XXL public installations, sector-specific versions for agribusiness, tech, artisanat and commerce). 10K+ players with 92% satisfaction.
- KomKombox Phygital solution for acquiring basic entrepreneurial skills adapted to local languages and contexts, combining a card game, mobile app and AI with a network of field facilitators. Designed for rural and urban areas without connectivity requirements; deployable through community facilitators.
- Yembal B2B marketplace connecting African entrepreneurs with trusted suppliers and customers. Features partner validation, rating systems and secure payments and contracts; operates through verified partners within the CONCREE ecosystem.
Quantifiable outcome
- 40% success rate for entrepreneurs in ecosystem (vs. 20% industry baseline for African startups)
- +4 more outcomes
Companies that use concrete
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles4 records
concrete technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability10 records
Feature12 records
concrete partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and supporting.
- Korea Productivity Center (KPC)coreCo-development of KPC Idea Lab pre-incubation program. Partnership brings Korean productivity methodology adapted for African entrepreneurs through intensive training programs.
- AIMS (African Institute for Mathematical Sciences)coreCollaboration between AIMS and CONCREE on entrepreneurship ecosystem development. AIMS brings scientific and technological expertise to complement CONCREE's accompaniment methodology.
- UNIDOcoreUnited Nations Industrial Development Organization partnership for industrial development through entrepreneurship. Supports CONCREE's mission to build African entrepreneurial capacity.
- ENABELcoreBelgian development agency collaborating with CONCREE on entrepreneurship support initiatives. Part of ecosystem of transformation approach.
- OuHubsupportingInnovation hub partner in CONCREE's ecosystem network. Facilitates connections within African entrepreneurship support infrastructure.
- ADEPMEsupportingAgency for Promotion of Microenterprises and Small Enterprises. Local partner supporting small business development through CONCREE's ecosystem.
- CJS (Comité Justice Sociale)coreLead implementing organization for YEAH program with Mastercard Foundation funding. CJS coordinates with CONCREE and member organizations for youth employment in agrifood.
- Africalia (ASBL Belgian)coreBelgian organization leading Afrique Creative consortium. Coordinates cultural and creative industry acceleration across Africa with I&P Conseil, Zhu Culture, Bayimba Foundation, and Tshimologong.
- I&P Conseil (Investisseurs et Partenaires)coreImpact investment group leading Afrique Creative program implementation. Brings investment expertise and network to creative industry acceleration.
- Zhu CulturesupportingCultural engineering consultancy based in Senegal contributing expertise to Afrique Creative creative industries program.
- Bayimba FoundationsupportingCultural production organization based in Uganda contributing to Afrique Creative program for African creative industries development.
- Tshimologong (Wits University)supportingTechnology innovation hub at Wits University in South Africa, bringing academic and tech ecosystem expertise to Afrique Creative consortium.
- Expertise FrancecoreFrench international technical expertise agency leading Going Digital program with EU, AFD, and French Ministry support. Hosts program launch at Dakar offices.
- Digital AfricasupportingAfrican startup support organization co-developing Going Digital program with CONCREE for digital transformation acceleration.
- Senegal Ministry of Communication, Telecommunications and Digital (MCTN)coreGovernment ministry leading national digital transformation strategy. Co-develops Going Digital program with EU, AFD, Expertise France, and CONCREE.
- ADAH (ONG)supportingNGO implementing 'Jeunes et Métiers Verts' project with CONCREE for rural women's green entrepreneurship in Gawane. 142 women trained in saponification.
- Baobab des SaveurssupportingLocal partner in Gawane green entrepreneurship project contributing to rural women's economic empowerment through sustainable business development.
- IDEA LabsupportingInnovation laboratory hosting Women & Tech acceleration program. CONCREE supports Demo Day presentations for Cohort 11 graduates.
- International Trade Centre (ITC)supportingUN agency organizing learning expeditions from DRC to CONCREE for South-South knowledge sharing on AI-powered entrepreneurship support tools.
- Dakar City HallsupportingMunicipal government partnership for deploying Startup Ludo XXL format installations in public spaces creating 'incubators in open air' across Dakar.
Scale indicators24 records
Recent moves8 records
Expansion highlights6 records
concrete competitors and assessment
Company assessmentRegional players
- Founders Factory Africa: Africa-focused accelerator and venture builder supporting startups from early stage to scale. Serves the same African entrepreneur base CONCREE targets, via accompaniment and ecosystem connections.
- MEST Africa: Pan-African entrepreneurial training program and incubator developing early-stage founders. Comparable to CONCREE's entrepreneurship education and accompaniment offering in African markets.
- Co-Creation Hub (CcHUB): Leading African innovation hub providing incubation, acceleration and ecosystem support across Nigeria, Kenya and beyond. Directly comparable in mission—building African entrepreneurial capacity—though hub-led rather than AI-platform-led.
- Flat6Labs: MENA and Africa seed accelerator running structured programs and funding for early-stage founders. Comparable entrepreneurship-acceleration model in adjacent African/regional markets.
Others
- Village Capital: Global nonprofit-linked accelerator supporting impact entrepreneurs in emerging markets, often with development-funder backing. Thematically adjacent to CONCREE's donor-funded, impact-oriented entrepreneurship support.
Direct peers
- YouNoodle: Runs startup competition, application and program-management software for accelerators and institutions worldwide. Overlaps with CONCREE's tooling for support structures and demo-day/program workflows.
- Gust: Provides software for accelerators and startup programs to manage applications, cohorts and investor connections. Comparable to CONCREE's LezGo ERM SaaS for incubators/accelerators (SAE).
- F6S: Global platform connecting founders with accelerators, programs, grants and deals, and providing program/cohort management tooling. Directly overlaps with CONCREE's LezGo ERM and Wekomkom matching layers serving entrepreneurs and support structures.
Emerging players
- Lelapa AI: African AI startup building multilingual language models and speech tools for African languages. Directly comparable to CONCREE's ADIA LLM and Wolof TTS/ASR localization effort.
Broad incumbents
- Seedstars: Global emerging-markets organization running startup programs, competitions and investments across Africa, Asia and Latin America. Broad overlap with CONCREE's entrepreneur-support and pipeline-building activities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
concrete social profiles
Digital presenceconcrete financial estimates
Financial estimateRevenue estimate
Valuation estimate
concrete leadership team
Management profileNumber of profiles
Profiles8 records
concrete subsidiaries and ownership
Company hierarchySubsidiaries7 records
concrete funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
concrete M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about concrete
What does concrete do?
CONCREE designs, builds and operates an AI-powered platform ecosystem for African entrepreneurship support. Its core offerings include the ADIA multilingual large language model, the LezGo entrepreneur relationship management (ERM) SaaS, the Tambali AI copilot, the Wekomkom ecosystem connection and matching platform, the StartupLudo gamified learning game, the KomKombox phygital skills product, and the Yembal B2B marketplace, delivered to entrepreneurs, support structures and institutional partners across Africa.
Is concrete a public or private company?
concrete is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was concrete founded?
concrete was founded in 2013. It employs 11 to 50 people.
Where is concrete based?
concrete is headquartered in Dakar, Senegal, in the Africa region.
How does concrete make money?
Five revenue lines are on record. SaaS Platform Subscriptions (LezGo) is the primary driver. The others are freemium Mobile Applications, enterprise/Institutional Programs, licensing and Technology Integration and B2B Marketplace Transactions (Yembal).
Who are concrete's main competitors?
Regional players on record are Founders Factory Africa, MEST Africa, Co-Creation Hub (CcHUB) and Flat6Labs. Village Capital is listed as an others. Direct peers are YouNoodle, Gust and F6S. Lelapa AI is listed as an emerging player. Seedstars is listed as a broad incumbent.
Does concrete have an API?
Yes. CONCREE offers a RESTful API for ADIA LLM integration, including specialized modules: LLM Principal (hybrid architecture with Qwen 3 8B for simple queries and DeepSeek-R1 for advanced reasoning), ADIA TTS (text-to-speech synthesis in Wolof), Web Search (real-time web information adapted to African context), Edge AI (lightweight models for offline/embedded applications), Advanced Reasoning (complex problem solving via DeepSeek-R1), and ADIA ASR (multilingual speech recognition in Wolof, French, English). The API supports Python and JavaScript SDKs. MCP (Model Context Protocol) is available for secure ecosystem integration. Developer documentation is at heyadia.com/developer.
What industry is concrete in?
concrete's product category is Entrepreneurship Support Software. Its primary akta.pro industry code is BPADAMAE, SME & Entrepreneurship Development (Trade-Linked), with a secondary code of EDAAAFAK, Small Business & Entrepreneurship Community Education. Its NAICS code is 5182 and its SIC code is 7372.