Class Creative

What Class Creative does

Class Creative Limited is a Birmingham-based, founder-owned digital agency founded in 2010 by Chris Pyatt and Jonathan Tiernan. The firm designs and develops responsive websites, mobile applications, digital design systems, and eCommerce platforms, with a primary technology stack built on WordPress CMS using Advanced Custom Fields (ACF) for flexible content modelling, supplemented by HTML5/CSS3 front-ends, A/B and multivariate testing integrations with Google Analytics, and Wordfence security. Select client engagements also extend to Laravel-based builds and Shopify-integrated personalisation tools. The agency has produced design systems for Wimbledon (All England Lawn Tennis & Croquet Club) and Packt Publishing, eCommerce platforms for Edgbaston and Anya Hindmarch (with Stripe and Apple Pay integrations), and group websites for FTSE 250 clients such as St. Modwen.

Class generates revenue primarily through project-based professional services engagements priced on estimated days at a standard day rate of £600 (excl. VAT), with payment terms of 50% on commencement, 40% on development completion, and 10% on go-live. Recurring revenue is supplemented by Class Creative Care hosting and support contracts and CRO retainers. The agency's go-to-market is sales-led and founder-driven: co-founder Chris Pyatt leads discovery calls and relationship management, targeting enterprise organisations (FTSE 250 companies, global brands, government bodies) and mid-market businesses across the UK and select international markets, with 80% of revenue reportedly derived from London-based accounts.

Name

Class Creative

Legal name

Class Creative Limited

Website

https://class-creative.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Class Creative is a founder-owned Birmingham digital agency that designs and develops websites, apps, digital design systems, and eCommerce platforms primarily on WordPress for enterprise and mid-market clients across the UK, including Wimbledon, Bentley, eToro, and Bidfood.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143), Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Creative Boutique Agencies (MPAAAAAB), Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Digital agency services
• Web design development
• Conversion rate optimisation
• Digital design systems
• Ecommerce solutions

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Web Design and Development Services: Project-based professional services for responsive website design, development, and digital product creation. Pricing structured as 50% upon commencement, 40% upon development completion, and 10% upon go-live.
2. Conversion Rate Optimisation Services: CRO services helping clients improve website conversion rates through user testing, A/B testing, and data-driven design decisions.
3. Post-Launch Support and Hosting: 30 days complimentary post-launch support included with all projects, followed by Class Creative Care contract service for ongoing security and technical maintenance.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Class Creative is a Birmingham-based digital agency that designs and develops responsive websites, mobile apps, eCommerce platforms, digital design systems, and product personalisation tools for enterprise clients. Services are delivered on a project basis by an in-house team of six designers and developers using WordPress CMS, Advanced Custom Fields, WooCommerce, Stripe/Apple Pay, and integrated A/B testing. The agency also provides conversion rate optimisation, hosting, ongoing support via its Class Creative Care contracts, and PPC campaign management.

Product overview

Class Creative is a Birmingham-based digital agency offering a comprehensive suite of digital design and development services. Their core offering spans website design and development (primarily on WordPress CMS using Advanced Custom Fields), mobile app development, eCommerce solutions with payment integrations (Stripe, Apple Pay), and conversion rate optimisation services. They create digital design systems providing reusable UI component libraries for enterprise clients. The agency also offers product personalisation tools integrated with Shopify, PPC campaigns, and hosting/support services. Their portfolio includes work for major brands including Wimbledon, England Cricket, Bentley, Anya Hindmarch, and St. Modwen, with a notable focus on the sports, retail, finance, and hospitality sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design and Development
• WordPress Development
• Conversion Rate Optimisation (CRO)
• Digital Design Systems
• Mobile App Development
• eCommerce Solutions
• Product Personalisation Tools
• Hosting and Support (Class Creative Care)
• PPC Campaigns
• Brand Identity Services

Quantifiable outcome

• 200% conversion uplift for Travel eCommerce client
• +7 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature4 records

Partnerships

Six partnerships are on record, tiered minor.

• The ClearingminorChannel Partner/ Reseller/ DistributorBranding agency partnership where Class collaborates with The Clearing on client projects. Worked together on Anya Hindmarch personalisation tool, The Brain Tumour Charity website, and Intu retail app projects.
• HeadlandminorChannel Partner/ Reseller/ DistributorPR and communications agency partner. Class worked with Headland on eToro's pan-European corporate communications portal, Lekela renewable power website, Gridworks Partners website, and other international projects.
• OrbminorChannel Partner/ Reseller/ DistributorBranding and creative agency partner working with Glide utilities on web build projects including student, business, and residential focused websites built on Laravel CMS.
• Coley Porter BellminorChannel Partner/ Reseller/ DistributorPartnership with this global brand agency (Ogilvy-owned) to design and develop bespoke marketing website for their UK and US markets using WordPress with Polylang for region-specific content.
• PagefieldminorChannel Partner/ Reseller/ DistributorPartnership with London PR agency for website redesign project. Pagefield advises on communications disciplines for clients including British Airways, Kellogg's, Starling Bank, and HS1 Ltd.
• Sopro (Prospect Global Ltd)minorGTM or Marketing PartnerDigital marketing agent appointed to conduct marketing activity on Class's behalf. Sopro is registered with ICO (ZA346877) and acts as a compliant data processor.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Ustwo: Global digital product studio with a strong CRO and design-system heritage. Wider portfolio and larger scale than Class, but materially overlaps in digital product design, conversion optimisation and app development.
• Coley Porter Bell: Ogilvy-owned global brand agency; Class has an active partnership with them on WordPress web builds. Comparable brand-led digital offering, though operating at significantly larger scale and with broader geographic reach.
• R/GA: Global creative and digital agency offering brand, web, app and CRO capabilities to enterprise clients. Overlaps with Class across the full-service digital product spectrum, though at significantly larger scale and broader portfolio.

Direct peers

• The Unit: London/Birmingham-region digital agency providing website design, build and CRO services. Comparable in boutique size and direct overlap in enterprise web design and conversion optimisation offerings.
• Cyber Duck: UK digital agency delivering web design, web development and CRO with a similar boutique, in-house team structure and enterprise/mid-market client focus as Class Creative.
• Code Computerlove: Manchester-based digital agency offering web design, app development and CRO to enterprise clients. Closely comparable in service mix (digital products, UX, CRO) and UK regional boutique positioning to Class.
• Made by Shape: Manchester-based digital agency offering bespoke web design and development with a small specialist team. Comparable boutique positioning, similar enterprise/mid-market clientele and overlapping service stack.
• The Clearing: UK branding agency that Class explicitly partners with on client projects (Anya Hindmarch, Brain Tumour Charity). Directly comparable boutique brand-and-digital offering for premium clients.
• Headland: London PR and communications agency Class partners with on client projects (eToro, Lekela, Gridworks). Comparable in servicing enterprise and international clients, with an adjacent communications-plus-digital mix that competes for similar brand-side budgets.
• We Mean This: UK digital agency specialising in web design, development and digital products for ambitious brands. Similar boutique scale and overlapping CRO, WordPress and design-system capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ClassCreative
• LinkedInlinkedin.com/company/class-creative
• Instagraminstagram.com/classcreative

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Class Creative