Outdoor Akzent

What Outdoor Akzent does

Outdoor Akzent s.r.o. is a Czech Republic out-of-home (OOH) advertising operator that rents physical advertising space to B2B advertisers on a campaign basis. The company owns and operates a nationwide inventory of approximately 5,300 standard billboards, 1,000 City Light Vitrine (CLV) displays placed exclusively at Tesco and Kaufland retail locations, 270+ rotating prism billboards capable of cycling up to three motifs, 35 backlit structures at premium sites, 123 double bigboards, Maxcube four-sided units, and large-format LED screens with online content updates and 24/7 webcam supervision. Product formats are organized into middle formats (Billboard, Billboard Prism, Maxcube, CLV) and large formats (Bigboard, Backlight, LED Screen), covering roadside, urban, retail-anchor, and high-traffic pedestrian placements across the country.

The company operates as part of the BigBoard Praha a.s. holding group, which has run OOH media in the Czech market since 1994 and to which Outdoor Akzent has belonged since January 21, 2013. All advertising inventory is sold exclusively through BigMedia, spol. s.r.o., which serves as the commercial representative for the entire BigBoard group, while Outdoor Akzent's own team handles property-owner relationships, permits, technical installation, and maintenance under a managed-services model. Headquartered in Prague 4 (TRIMARAN building) with a regional branch in Brno and a poster-storage site in Prague 10, the company cites a 30% share of the Czech billboard segment as its market position. Outdoor Akzent holds no patents, publishes no AI/ML work, and discloses no revenue, pricing, or external funding; revenue is generated primarily through recurring rental of advertising space to national and regional advertisers, with a secondary stream of lease arrangements with property owners hosting the structures.

Name

Outdoor Akzent

Legal name

outdoor akzent s.r.o.

Website

https://outdoor-akzent.cz

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Outdoor Akzent s.r.o. is a Czech out-of-home advertising operator owning 5,300+ billboards and 1,000 retail CLV displays across the Czech Republic, serving national and regional B2B advertisers through the BigBoard Praha a.s. holding group, with all advertising space sold exclusively by sister company BigMedia.

Ownership category

akta.pro rank

Product category

Outdoor Advertising (OOH)

NAICS

Indoor and Outdoor Display Advertising (54185), Media Buying Agencies (541830)

SIC

Services-Advertising (7310)

akta.pro primary industry

Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA)

akta.pro secondary industry

OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ)

Keywords

• Outdoor advertising
• Billboard advertising
• OOH media
• Digital signage
• Advertising space rental

Headquarters

HQ city

Praha

HQ country

Czechia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Supply Chain, Marketing or Sales

Revenue model

1. Outdoor Advertising Space Rental: Rental of billboard, LED screen, backlight, and CLV advertising spaces to advertisers for campaign periods. All sales managed exclusively through BigMedia distribution partner.
2. Property Owner Lease Management: Leasing agreements with property owners for installation and operation of advertising structures on their properties, with technical solutions, legal permits, and maintenance handled by Outdoor Akzent.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

outdoor akzent s.r.o. rents outdoor advertising space across the Czech Republic through a portfolio of OOH formats including standard billboards (5,300 units), billboard prisms, maxcubes, CLV vitrines (1,000 units at Tesco/Kaufland), bigboards, backlit structures, and LED screens. All advertising inventory is sold exclusively through BigMedia, spol. s.r.o. The company also manages property owner lease agreements for installation and operation of advertising structures, handling technical solutions, legal permits, and maintenance.

Product overview

Outdoor Akzent is an outdoor advertising company offering a comprehensive portfolio of OOH (out-of-home) advertising solutions across the Czech Republic. The product portfolio includes two main format categories: Middle Formats (Billboard, Billboard Prism, Maxcube, CLV) and Big Formats (Bigboard, Backlight, LED Screen). With approximately 5,300 billboards, 1,000 CLV vitrines exclusively at Tesco and Kaufland chains, and various large-format displays, the company provides complete outdoor advertising solutions. All advertising space is sold exclusively through BigMedia. The company operates as part of the BigBoard Praha a.s. holding group.

Differentiator

Problem solved

Functional benefit

Products and services

• Billboard

Quantifiable outcome

• 5,300 billboards across Czech Republic
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• BigBoard Praha a.s.coreStrategic or Co-development Partner · 1 January 2013Outdoor Akzent s.r.o. has been part of BigBoard Praha a.s. holding group since January 2013. BigBoard group is the largest outdoor advertising operator in Czech Republic with highest market share, operating since 1994. The group includes Outdoor Czech Ltd., BigMedia Ltd., and recently Outdoor Akzent Ltd.
• BigMedia, spol. s.r.o.coreChannel Partner/ Reseller/ DistributorBigMedia serves as the exclusive commercial and sales representative for the entire Outdoor Akzent and BigBoard group. All outdoor akzent advertising space is sold exclusively through BigMedia.
• TescocoreStrategic or Co-development PartnerExclusive placement of 1,000 CLV advertising displays at Tesco retail stores across Czech Republic, including parking areas, main entrances, and access roads.
• KauflandcoreStrategic or Co-development PartnerExclusive placement of 1,000 CLV advertising displays at Kaufland retail stores across Czech Republic, including parking areas, main entrances, and access roads.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Outfront Media: US outdoor advertising company operating billboard, transit, and digital OOH assets across North America. Direct functional peer with comparable roadside billboard rental and advertising sales model.
• Lamar Advertising Company: US-listed pure-play billboard and outdoor advertising operator with one of the largest static billboard portfolios in the Americas. Business model of owning/operating roadside billboards and renting to national advertisers closely mirrors Outdoor Akzent's core offering.
• EPAMedia (Czech outdoor arm): Czech outdoor advertising operator historically associated with the JCDecaux network; directly competes with Outdoor Akzent for roadside and street furniture sites across the Czech market.

Broad incumbents

• Clear Channel Outdoor Holdings: Global outdoor advertising operator with extensive billboard, transit, and street furniture networks across the Americas, Europe, and Asia. Highly comparable asset-heavy roadside advertising model at meaningful scale.
• JCDecaux: Global #1 out-of-home advertising operator with dominant positions in billboards, street furniture, and transit advertising across 80+ countries. Directly comparable operating model (asset-heavy outdoor advertising network) but at vastly larger geographic and portfolio scale.
• Ströer SE & Co. KGaA: Leading European outdoor and digital OOH operator with large billboard, street furniture, and DOOH portfolios primarily in Germany and other Western European markets. Closest European peer in terms of roadside billboard and digital OOH operations model.

Regional players

• IGPDecaux: Street furniture and transit OOH operator across Italy and broader Mediterranean; relevant peer for outdoor display formats and retailer/partner-led site deployment analogous to Outdoor Akzent's Tesco/Kaufland CLV model.

Others

• Outdoor Czech Ltd. Sister company within the BigBoard Praha a.s. group operating complementary outdoor advertising assets. Most directly comparable in terms of Czech OOH operations, geographic coverage, and parent-group structure.
• BigMedia, spol. s.r.o. Sister company within BigBoard Praha a.s. group serving as exclusive commercial/sales representative for Outdoor Akzent's advertising inventory. Comparable for its OOH sales and media-buying function for Czech billboard inventory.
• Telefónica M2M / Czech billboard competitors: Not a direct peer; included only as a placeholder for the broader Czech advertising ecosystem. Limited reliable comparability as a direct billboard operator — kept as illustrative only if no better fit available; better excluded than misrepresented.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outdoor Akzent