Ally Theatre Company
Ally Theatre Company is a 501(c)(3) non-profit founded in 2017 in Washington, DC that produces world-premiere and devised theatrical works addressing systemic oppression, serving general theatre audiences and people impacted by incarceration through its integrated Voices Unbarred advocacy program.
- Company typePrivate
- Founded2017
- HeadquartersMount Rainier, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Ally Theatre Company does
Ally Theatre Company is a 501(c)(3) non-profit theatre organization founded in 2017 and headquartered in Washington, DC that produces world-premiere plays and devised theatrical works confronting systemic oppression. Its programming centers two audiences: general theatre-goers interested in social-justice themes and individuals and families impacted by incarceration, the latter served through the integrated Voices Unbarred advocacy program. Productions are developed through collaborative devising with professional playwrights, activists, and community participants, supplemented by interactive workshops and post-show discussions (e.g., Cocktails and Conversations, Behind the Curtain).
The company's product portfolio comprises theatrical productions (#poolparty, Rabbit Summer, The Head That Wears the Crown, Clover, Cradle and All..., and others), the Voices Unbarred advocacy program, and community engagement initiatives such as the What's Your #poolstory public archive. Underlying creative method relies on Theatre of the Oppressed techniques, improvisation, and devised-process play design. Operations run on a small, named leadership team (Producing Artistic Director Lori Pitts, Managing Director Ivana (Tai) Alexander, Co-founders Ty Hallmark and Tai Alexander, plus a Program Associate), with a board of directors providing governance.
The business model is hybrid: one-time ticket sales (general admission $25, students/veterans/early seats $15, Capital Fringe $17, Pay-What-You-Wish community previews) sold via Eventbrite and buytickets.at at small venues (primarily Joe's Movement Emporium with 30-50 seat capacity in Mount Rainier, MD, plus CAOS ON F in Washington DC), combined with tax-deductible donations, foundation grants, and individual fellowships (e.g., DC Commission on the Arts and Humanities). Distribution is regional, confined to the Washington DC Metropolitan Area, and reach is extended through partnerships with the Kennedy Center Page-to-Stage Festival, the Women's Voices Theater Festival, and Capital Fringe Festival.
Ally Theatre Company firmographics
Firmographics- Name
- Ally Theatre Company
- Legal name
- Ally Theatre Company
- Website
- https://allytheatrecompany.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ally Theatre Company is a 501(c)(3) non-profit founded in 2017 in Washington, DC that produces world-premiere and devised theatrical works addressing systemic oppression, serving general theatre audiences and people impacted by incarceration through its integrated Voices Unbarred advocacy program.
- Ownership category
- akta.pro rank
Ally Theatre Company industry classification
Industry- Product category
- Live Theatre / Performing Arts
- NAICS
- Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111)
- akta.pro primary industry
- Regional & Repertory Theatre Companies (MPAGABAB)
- akta.pro secondary industries
- Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB), Fringe & Experimental Performing Arts (MPAGABAI)
Keywords
Where Ally Theatre Company is headquartered
LocationHeadquarters
- HQ city
- Mount Rainier
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Ally Theatre Company business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Ticket Sales: One-time ticket purchases for theatrical performances at various venues. General admission and discounted tickets for students and veterans.
- Donations and Fundraising: Registered 501(c)(3) nonprofit organization eligible to receive tax-deductible donations. Accepts donations through their website and during performances.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | General Admission - $25 per ticket |
| One time/ perpetual license | Pay-as-you-go | Students and Veterans - $15 per ticket |
| One time/ perpetual license | Pay-as-you-go | Early/Discounted Seats - $15 for first 10 seats |
| One time/ perpetual license | Pay-as-you-go | Capital Fringe Festival - $17 per ticket |
| Other | Pay-as-you-go | Community Preview - Pay What You Wish |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Ally Theatre Company product offering
Product offeringCore offering
Ally Theatre Company produces world premiere and devised theatrical works that explore systemic oppression and social justice themes, including incarceration, racism, gender-based harassment, and community identity. Its programming arm, Voices Unbarred, combines theatre and advocacy to support people impacted by incarceration, integrating formerly incarcerated advocates into the creative process. Productions are developed through collaborative devising with activists, community members, and professional artists, and are staged at small regional venues in the Washington DC metropolitan area.
Product overview
Ally Theatre Company is a 501(c)(3) non-profit theatre organization producing world premiere plays that engage audiences through acknowledging and confronting systemic oppression in America. The company's portfolio includes theatrical productions (world premieres of plays like #poolparty, Rabbit Summer, The Head That Wears the Crown, Clover, Cradle and All..., and more) and its advocacy programming arm Voices Unbarred, which combines theatre and advocacy to support people impacted by incarceration. The company also offers community engagement events including interactive workshops, post-show discussions, and a public archive initiative called What's Your #poolstory.
Differentiator
Problem solved
Functional benefit
Products and services
- Theatrical Productions World premiere plays and theatrical works exploring social justice themes including incarceration, systemic racism, gender-based harassment, and community identity, presented at small regional venues for DC-area audiences.
- Voices Unbarred Programming arm combining theatre and advocacy to support people impacted by incarceration, using theatre as a tool for changing policy and social attitudes, and informing the creative development of productions such as Cradle and All...
- The Most Spectacularly Lamentable Trial of Miz Martha Washington A play by James Ijames investigating Martha Washington's family and historical legacy, produced as part of the inaugural season.
- Think Before You Holla A devised piece examining the patriarchal roots of gender-based street harassment and its influence on women's psyches, paired with free self-defense workshops by Defend Yourself.
- Clover A new play by Laura Rocklyn and Ty Hallmark exploring the life of Gilded Age Washington socialite Clover Adams, staged at CAOS ON F.
- Rabbit Summer A world premiere tragicomedy by Tracey Conyer Lee examining the fracture point of a marriage and friendship amidst issues of police brutality.
- #poolparty A play by Jennifer Mendenhall that explores the history of swimming pool segregation and racial discrimination in America, paired with community archive initiative What's Your #poolstory.
- The Head That Wears the Crown A play by Hope Villanueva exploring themes of female relationships, trust, and survival following sexual assault, relevant to the #MeToo movement.
- Welcome to Sis's A play by Doug Robinson set in a 1940s tavern exploring community survival amidst racist housing codes.
- The War Boys A play by Naomi Wallace examining vigilantes patrolling the U.S./Mexican border.
- Dhana and the Rosebuds Created and devised by Federica Cellini, following a Syrian woman's journey of spiritual rediscovery.
- Rasheeda Speaking
Companies that use Ally Theatre Company
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Ally Theatre Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ally Theatre Company partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Voices UnbarredcoreVoices Unbarred is the programming arm of Ally Theatre Company that centers voices of people impacted by incarceration. Collaborates with theatre practitioners and policy organizations to creatively reimagine the prison system and advocate for change. This is an internal program rather than an external partner.
- Joe's Movement EmporiumcorePrimary venue partner for most Ally Theatre productions. Located in Mount Rainier, MD with studio spaces suitable for intimate theatrical performances.
- Black Kids SwimcoreDuring #poolparty production, Ally gave 10% of donated proceeds to Black Kids Swim to help fund scholarships for competitive swimmers. An organization that promotes swimming skills for children and adults of color.
- Washington WalksminorPartnership for the Clover production, exploring connections between the play and Washington DC history.
- Defend YourselfcoreLocal anti-harassment organization partnered for Think Before You Holla production. Lauren Taylor and teachers offered FREE Self Defense and Active Bystander Training Workshops to select performance attendees.
- Soul Shine Theater GardencoreSisi Reid's theatre company collaborated on Cradle and All... production. Applied theatre and devising partnership for the 2024 production.
- Bird City ImprovcoreTavish from Bird City Improv served as Devising Consultant for Cradle and All..., guiding improvisation and play design during the devising process.
- Kennedy Center Page-to-Stage Festivalcore#poolparty received first public reading at the 2017 Kennedy Center Page-to-Stage Festival. Kennedy Center Playwrights Intensives provided development support.
- Women's Voices Theater FestivalcoreRabbit Summer was presented as part of the 2018 Women's Voices Theater Festival, a major regional theatre festival in DC.
- First Trinity Lutheran ChurchminorAlly Theatre Company mailing address is C/O First Trinity Lutheran Church in Washington DC.
- Fair ChanceminorListed as a partner organization on Ally Theatre's website partner page.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Ally Theatre Company competitors and assessment
Company assessmentRegional players
- Studio Theatre: DC-based nonprofit theater known for contemporary and new plays with a focus on diverse voices; comparable as a regional contemporary-works theater competing for overlapping DC audiences and grant funding.
- Woolly Mammoth Theatre Company: Washington DC regional theater producing new and contemporary works with an explicit social-issues lens; operates at a larger scale than Ally but shares the DC market, new-works focus, and issue-driven programming model.
- Round House Theatre: Bethesda, MD-based regional theater serving the DC metro with new works and contemporary programming; a regional peer competing for the same DC-area audience and donor base at a larger scale.
- TheaterWorks Hartford: Hartford-based nonprofit theater producing new works and contemporary plays with community engagement; comparable as a regional nonprofit theater emphasizing new voices and audience engagement programming.
Emerging players
- Sojourn Theatre: Portland-based applied theatre company using devised and participatory methods to address social issues; directly comparable methodology (devised work, community collaboration) and mission orientation, though in a different region.
- Liberation Theatre Company: NYC nonprofit producing new works by and about Black, queer, and trans artists; comparable as a small nonprofit theater advancing underrepresented voices through original productions.
- The New Black Fest: NYC-based nonprofit producing and developing new Black plays and voices; comparable focus on original works centering underrepresented communities, operating at a similar small-org scale.
- National Asian American Theatre Company (NAATCO): NYC nonprofit producing and developing new work by Asian American artists; comparable as a community-rooted nonprofit theater focused on underrepresented voices producing original and devised work.
Direct peers
- Mosaic Theater Company of DC: DC-based nonprofit theater explicitly built around social-justice themes and community engagement, operating on a comparable scale and mission. Directly comparable as a regional theater using production as a platform for advocacy.
- Penumbra Theatre Company: St. Paul-based nonprofit theater producing original work centered on Black experience, racial justice, and community voice; directly comparable in mission and devised/original-work methodology, though operating in a different region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ally Theatre Company social profiles
Digital presenceAlly Theatre Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ally Theatre Company leadership team
Management profileNumber of profiles
Profiles7 records
Ally Theatre Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ally Theatre Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ally Theatre Company
What does Ally Theatre Company do?
Ally Theatre Company produces world premiere and devised theatrical works that explore systemic oppression and social justice themes, including incarceration, racism, gender-based harassment, and community identity. Its programming arm, Voices Unbarred, combines theatre and advocacy to support people impacted by incarceration, integrating formerly incarcerated advocates into the creative process. Productions are developed through collaborative devising with activists, community members, and professional artists, and are staged at small regional venues in the Washington DC metropolitan area.
Is Ally Theatre Company a public or private company?
Ally Theatre Company is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Ally Theatre Company founded?
Ally Theatre Company was founded in 2017. It employs 1 to 10 people.
Where is Ally Theatre Company based?
Ally Theatre Company is headquartered in Mount Rainier, United States, in the North America region.
How does Ally Theatre Company make money?
Two revenue lines are on record. Ticket Sales are the primary driver. The others are donations and Fundraising.
Who are Ally Theatre Company's main competitors?
Regional players on record are Studio Theatre, Woolly Mammoth Theatre Company, Round House Theatre and TheaterWorks Hartford. Emerging players are Sojourn Theatre, Liberation Theatre Company, The New Black Fest and National Asian American Theatre Company (NAATCO). Direct peers are Mosaic Theater Company of DC and Penumbra Theatre Company.
Does Ally Theatre Company have an API?
No public API is recorded for Ally Theatre Company.
What industry is Ally Theatre Company in?
Ally Theatre Company's product category is Live Theatre / Performing Arts. Its primary akta.pro industry code is MPAGABAB, Regional & Repertory Theatre Companies, with a secondary code of BPAGAHAB, Performing Arts Organizations (Theater, Dance, Opera, Music). Its NAICS code is 71111.