HSG Krefeld Lower Rhine

What HSG Krefeld Lower Rhine does

HSG Krefeld Niederrhein is a German professional handball club based in Krefeld, North Rhine-Westphalia, operating through two linked legal entities: a non-profit registered association (HSG Krefeld Niederrhein e.V.) and a private limited company (HSG Krefeld Handball Spielbetriebs- & Marketing GmbH, registered February 2019). The club was founded on 19 February 2013 as a playing community (Spielgemeinschaft) between SC Bayer 05 Uerdingen e.V. and DJK SV Adler Königshof 1919, and currently competes in the 3. Liga Süd-West Staffel for the 2026/27 season following its 2026 relegation from the 2. Handball-Bundesliga. Home matches are played at the Glockenspitzhalle, with reported match-day attendance of 1,227 to 2,017 spectators. The managing directors are André Schicks and Ralf Thießen, with Stefan Meler as Sporting Director and Mark Schmetz as Head Coach.

The club's commercial product set centres on live professional handball entertainment and supporting digital services. Core revenue products include match tickets (Tageskarten, Dauerkarten, VIP, and Familientickets) sold via a vivenu-powered online ticketing platform and at the box office; customizable fan jerseys (children €49, adults €59, plus €15 for name/number printing) and merchandise sold through the website fan shop and a Stanno member shop; and VIP/corporate hospitality in the Fressnapf-Lounge. Digital fan engagement is delivered through a dedicated HSG mobile app on Google Play (and the white-label 'meinSportverein' app on iOS), the HSG-LIVE digital matchday magazine (17 issues per season), a Sendinblue-powered email newsletter, livestream coverage via Sporteurope.TV, and a YouTube channel. The Jungadler youth academy, with C, B, and A teams qualified for the Regionalliga in 2026/27, plus the Spielgemeinschaft cooperative with TV Oppum and TV Rheinhausen, constitutes a regional talent pipeline.

The business model is community-led, combining transactional consumer revenue (tickets and merchandise) with recurring sponsorship and hospitality income from a roster of named regional and national partners. Named core sponsors include Fressnapf (anchor partner with branded hospitality lounge), Sparkasse Krefeld, Stadtwerke Krefeld AG (SWK), and Autodoc, supplemented by approximately ten minor sponsors (Adler Apotheke Moers, VITA Gesundheit/Sportphysio, Wohnstätte Krefeld, JCL, Borgmann Krefeld, ASK Pharma Großhandel, Glaudo Fliesen GmbH, and others). Customer segments split between (a) handball sports fans and general public consumers, including families, youth, and casual supporters acquired through school and club match-day programs, and (b) regional business partners purchasing sponsorship and hospitality packages. Go-to-market relies on owned digital channels (website, app, newsletter, social media) and grassroots collaborations rather than paid acquisition.

Name

HSG Krefeld Lower Rhine

Legal name

HSG Krefeld Handball Spielbetriebs- & Marketing GmbH

Website

https://hsg-krefeld-niederrhein.de

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

HSG Krefeld Niederrhein is a German professional handball club in Krefeld. Operating as a GmbH and registered association, it competes in the 3. Liga after 2026 relegation and generates revenue from tickets, fan merchandise, sponsorship, and corporate hospitality.

Ownership category

akta.pro rank

Product category

Professional Handball

NAICS

Sports Teams and Clubs (711211), Spectator Sports (7112), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Handball Leagues (MPAKAAAM)

akta.pro secondary industries

Team Sports Matches (Club & National) (MPAGAMAB), Professional Live Sports Leagues & Tours (MPAGAMAA)

Keywords

• Professional handball league
• Match ticket sales
• Fan merchandise retail
• Youth handball academy
• Sports hospitality services

Headquarters

HQ city

Krefeld

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue generated from single-game tickets (Tageskarten), season tickets (Dauerkarten), VIP tickets, and family tickets sold via the online shop and box office at the Glockenspitzhalle.
2. Merchandise & Fan Shop: Sale of fan jerseys, personalized shirts, and fan merchandise through the HSG fan shop and online ordering forms.
3. Business & Hospitality: Corporate partnership packages, sponsorship agreements with named sponsors (Autodoc, Fressnapf, Sparkasse Krefeld, Stadtwerke Krefeld, etc.), and VIP hospitality in the Fressnapf-Lounge.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

HSG Krefeld Niederrhein operates a professional men's handball team competing in the German 2nd and 3rd division leagues, based in Krefeld, Germany. The club sells match tickets, season tickets, VIP/hospitality packages, fan merchandise, and runs youth development programs. It also distributes digital content including a mobile app, digital magazine (HSG-LIVE), and livestream access.

Product overview

HSG Krefeld Niederrhein is a German handball sports club operating primarily as a 2nd/3rd league team. Its digital product portfolio consists of a suite of fan-facing digital services: a dedicated HSG Krefeld App for Android/iOS providing real-time match updates, livestreams, and GPS navigation to venues; the HSG-LIVE digital matchday magazine published for each home game; an online ticket shop powered by vivenu offering single tickets, season tickets, VIP tickets, and family tickets; a fanshop selling customizable fan jerseys and merchandise; a newsletter delivering team news and digital matchday magazines; and livestream coverage via HSG Live. The club also offers hospitality services through the Fressnapf-Lounge, youth development programs, and volunteer mascot opportunities. All of these products and services are oriented toward fans, members, and corporate partners of the handball team.

Differentiator

Problem solved

Functional benefit

Products and services

• Match Day Tickets (Tageskarten) Single-match tickets sold to fans for individual home games of the men's professional handball team.
• Season Tickets (Dauerkarten) Subscription-style ticket granting access to all regular home matches of the season.
• VIP / Hospitality (Fressnapf-Lounge) Premium hospitality package offering a curated matchday experience including catering and lounge access for VIP guests.
• Family Ticket Discounted family ticket bundle allowing families to attend home matches at a reduced combined price.
• Fan Merchandise (Fanshop) Official retail offering of club-branded apparel and accessories sold to supporters through an online fan shop.
• Member Shop (Stanno) Members-only merchandise store operated through the Stanno platform for registered club supporters.
• HSG Mobile App Official club mobile application providing news, ticket access, and team content for fans on iOS and Android.
• HSG-LIVE Digital Magazine Digital magazine publication delivering club coverage, interviews, and editorial content to supporters.
• HSG Live Livestream Live video streaming service providing match coverage and club programming for remote supporters.
• Newsletter Subscription Email newsletter subscription delivering regular club updates, ticket announcements, and editorial content.
• Youth Handball Academy Club-run youth development program providing handball training, coaching, and competitive pathways for young athletes in the region.

Quantifiable outcome

• Youth teams (A, B, C) qualified for Regionalliga (highest regional league) for 2026/27 season

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

15 partnerships are on record, tiered core and minor.

• FressnapfcoreGTM or Marketing PartnerFressnapf is a major sponsor and partner of the HSG. The VIP hospitality lounge at home games is named the 'Fressnapf-Lounge'. The company logo appears prominently on the website as a key sponsor.
• Sparkasse KrefeldcoreGTM or Marketing PartnerLocal savings bank serving as a named sponsor. Logo displayed on the website among key sponsors.
• Stadtwerke Krefeld AG (SWK)coreGTM or Marketing PartnerMunicipal utility company SWK is a primary sponsor. Acted as 'Sponsor of the Day' for key matches and hosts family match-day events.
• AutodocminorGTM or Marketing PartnerAuto parts retailer sponsoring the HSG, with logo placement on the website.
• TV OppumcoreStrategic or Co-development PartnerLong-standing partner club within the HSG Spielgemeinschaft (playing community) cooperative. Collaborates on youth player development.
• TV RheinhausencoreStrategic or Co-development PartnerPartner club in the HSG Spielgemeinschaft cooperative. Collaborates on youth player development, feeding talent into the first team.
• TSV Bayer DormagenminorStrategic or Co-development PartnerYouth talent Lennart Kösters transferred from TSV Bayer Dormagen to the Eagles. Dormagen serves as a talent development feeder club.
• Bergische PantherminorStrategic or Co-development PartnerGoalkeeper Magnus Berblinger is loaned to Bergische Panther for the 2026/27 season while maintaining training ties with HSG. Part of a structured development loan arrangement.
• Adler Apotheke MoersminorGTM or Marketing PartnerRegional pharmacy sponsor listed on the website sponsor page.
• VITA Gesundheit / SportphysiominorGTM or Marketing PartnerPhysiotherapy and health services partner located at Krefeld Friedrichsplatz.
• Wohnstätte KrefeldminorGTM or Marketing PartnerLocal housing/real estate company listed as a sponsor.
• JCLminorGTM or Marketing PartnerListed sponsor with logo on the website.
• Borgmann KrefeldminorGTM or Marketing PartnerLocal business sponsor.
• ASK Pharma GroßhandelminorGTM or Marketing PartnerPharmaceutical wholesale company listed as a sponsor.
• Glaudo Fliesen GmbHminorGTM or Marketing PartnerTile/flooring company listed as a sponsor.

Scale indicators3 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• HC Elbflorenz Dresden: German handball club competing in the 3. Liga with similar attendance scale and a comparable region-anchored sponsorship and ticketing model.
• VfL Eintracht Hagen: German men's handball club that competes in the lower professional leagues and is explicitly referenced as HSG Krefeld's opponent (e.g., DHB-Pokal fixture). Directly comparable as another 3rd-tier German handball club with similar regional sponsorship model.
• ASV Hamm-Westfalen: German men's handball club active in the 3. Liga / lower professional tiers. Comparable in league tier, commercial structure, and youth academy orientation.
• TV Großwallstadt: Historic German men's handball club that has competed across the 2. Bundesliga and 3. Liga tiers. Comparable in tier mix, league structure, and traditional German handball club economics.
• TuS N-Lübbecke: German handball club operating in the 3. Liga around the same period as HSG Krefeld, with similar match attendance scale and a comparable regional sponsorship and ticketing model. Directly comparable in tier, scale, and revenue mix.
• HBW Balingen-Weilstetten: German men's handball club referenced as a HSG Krefeld opponent. Comparable as another lower-tier German professional handball club with similar attendance scale and regional commercial structure.
• TSV Bayer Dormagen: German handball club with a renowned youth academy that has fed development players (e.g., Lennart Kösters) to HSG Krefeld. Comparable through youth development focus and German lower-tier professional handball competition.
• Bergische Panther: German 3rd Liga handball club that has a live player loan/development relationship with HSG Krefeld (goalkeeper Magnus Berblinger). Directly comparable in tier and as a regional development partner.

Emerging players

• SG BBM Bietigheim: German men's handball club competing in the 2. Bundesliga with a similar traditional club structure and regional sponsorship base. Comparable on operations even if at a higher sporting tier.
• SC DHfK Leipzig Handball: German handball club at the 2. Bundesliga level with comparable youth academy and sponsorship model, but operating at a slightly larger scale than HSG Krefeld.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HSGKrefeldNiederrhein
• Xx.com/hsg_krefeld
• LinkedInlinkedin.com/company/hsg-krefeld

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HSG Krefeld Lower Rhine