TuS N-Lübbecke
TuS N-Lübbecke GmbH is a professional German handball club competing in the 2. Handball-Bundesliga, monetizing live matches at the MERKUR Arena through ticketing, regional sponsorship (seven Hauptsponsoren plus the Pool2000 consortium), and fan-engagement programs serving local families, youth groups, and the Altkreis Lübbecke community.
- Company typePrivate
- Founded1912
- HeadquartersLübbecke, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What TuS N-Lübbecke does
TuS N-Lübbecke GmbH is a professional German handball club organized as a private limited company (GmbH) under German law, headquartered at Gerichtsstraße 1a in Lübbecke, North Rhine-Westphalia. Founded in 1912 as TuS Nettelstedt and reorganized under its current name in 2001, the club currently competes in the 2. Handball-Bundesliga (Germany's second-tier handball league) and plays home matches at the MERKUR Arena (Kreissporthalle Lübbecke). It finished 8th in the 2025/26 season with average home attendance of approximately 1,487 spectators.
The club's core product is live professional handball entertainment, monetized through three primary revenue streams: ticketing (single-game tickets priced €6-€25, season tickets €90-€364, plus group, family, and children's LuziTuS tiers), a tiered sponsorship structure anchored by seven named Hauptsponsoren (Wortmann AG, Gardinia, Blase Siebdruck, Sparkasse Minden-Lübbecke, Heinzig Group, Home Deluxe, Di Meo Haustechnik) and the MERKUR Group for arena naming rights, and merchandising and events (fan articles, SPIELO-CUP tournament, venue rentals). Customer segments are split between local fans and families (Einzeltickets, Familientickets), youth groups and children (LuziTuS-Tickets, Einlaufkinder, Kindergeburtstag at €12 per guest), a ~140-member Red Devils fanclub, and regional business sponsors led by the Pool2000 consortium of approximately 100+ local Altkreis Lübbecke companies.
The technology stack is entirely third-party: a WordPress website with WP Statistics and Usercentrics, CTS EVENTIM-powered ticketing (with PayPal, giropay, SEPA, and credit-card processing), YouTube-embedded video, and Dyn Handball streaming. There are no proprietary software platforms, APIs, or AI/ML systems. The organization runs a lean front office (Geschäftsführer Rolf Hermann, Head of Finance & Licensing Tanja Schüttenberg, Match-day & Ticketing Olaf Möller, Marketing Manager Fynn Striehn) supported by a coaching and medical team under head coach Davor Dominikovic, with sub-brands including the Red Devils fanclub, the LuziTuS children's program, and the InTuS podcast and hall magazine media properties.
TuS N-Lübbecke firmographics
Firmographics- Name
- TuS N-Lübbecke
- Legal name
- TuS N-Lübbecke GmbH
- Website
- https://tus-n-luebbecke.de
- Company type
- Private
- Founded year
- 1912
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TuS N-Lübbecke GmbH is a professional German handball club competing in the 2. Handball-Bundesliga, monetizing live matches at the MERKUR Arena through ticketing, regional sponsorship (seven Hauptsponsoren plus the Pool2000 consortium), and fan-engagement programs serving local families, youth groups, and the Altkreis Lübbecke community.
- Ownership category
- akta.pro rank
TuS N-Lübbecke industry classification
Industry- Product category
- Professional Handball Club
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events (7113)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Handball Leagues (MPAKAAAM)
- akta.pro secondary industry
- Team Sports Matches (Club & National) (MPAGAMAB)
Keywords
Where TuS N-Lübbecke is headquartered
LocationHeadquarters
- HQ city
- Lübbecke
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
TuS N-Lübbecke business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Ticket Sales: Revenue from single-game tickets, season tickets, group tickets, family tickets, LuziTuS children's tickets, and premium seating categories (A and B) and standing room.
- Sponsorship: Primary sponsors (Wortmann AG, Gardinia, Blase Siebdruck, Sparkasse Minden-Lübbecke, Heinzig Group, Home Deluxe, Di Meo Haustechnik) and Pool2000 sponsor consortium provide commercial support. Additional partner relationships with regional businesses.
- Merchandising and Events: Revenue from fan merchandise, special events including SPIELO-CUP tournament, and venue rentals for non-match events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Single game tickets - Seat Category A (adults only) |
| One time/ perpetual license | Pay-as-you-go | Single game tickets - Seat Category B |
| One time/ perpetual license | Pay-as-you-go | Standing room tickets |
| One time/ perpetual license | Pay-as-you-go | Wheelchair tickets (reduced only) |
| Subscription | Annual | Season ticket - Seat Category A (adults only) |
| Subscription | Annual | Season ticket - Seat Category B |
| Subscription | Annual | Season ticket - Standing room |
| Subscription | Annual | Season ticket - Wheelchair (reduced only) |
| Transaction based/ take rate | Pay-as-you-go | Group tickets - 10-pack online |
| Transaction based/ take rate | Pay-as-you-go | Group tickets - Order form (office) |
| Transaction based/ take rate | Pay-as-you-go | Escort child group tickets |
| Transaction based/ take rate | Pay-as-you-go | Children's birthday party package |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
TuS N-Lübbecke product offering
Product offeringCore offering
TuS N-Lübbecke operates a professional men's handball club that competes in the 2. Handball-Bundesliga and plays home matches at the MERKUR Arena. The club sells single-match tickets, season passes (Dauerkarten), family tickets, group tickets, LuziTuS loyalty tickets and fan merchandise, and delivers community-facing programs such as children's birthday experiences at the arena and run-on-kids (Einlaufkinder) match-day participation. Revenue is supplemented by a POOL2000 regional sponsor community and broadcast income from the SAMS TV partnership.
Product overview
TuS N-Lübbecke is a professional handball club competing in the 2. Handball-Bundesliga (2nd German Handball League), operating primarily as an entertainment and sports organization. The club's product portfolio centers on live handball match experiences at the MERKUR Arena, supported by ticketing services (Einzeltickets and Dauerkarten/season tickets), diverse fan engagement offerings including Einlaufkinder, Kindergeburtstag packages, LuziTuS-Tickets, Familientickets, and Gruppentickets, and media content products such as the InTuS Podcast and InTuS Hallenmagazin. The club also organizes the SPIELO-CUP tournament and maintains a mascot (LuziTuS) for fan interaction. Ticketing and payment processing are handled through integrated third-party systems including CTS EVENTIM, PayPal, and SEPA-Lastschrift.
Differentiator
Problem solved
Functional benefit
Brands
- Red Devils: Official fan club of TuS N-Lübbecke, founded in 1995 with approximately 140 members.
- LuziTuS
- InTuS
- LuziTuS-Tickets
Products and services
- Einzeltickets (Single-Match Tickets) Single-match tickets granting entry to a specific home game of the professional men's team at MERKUR Arena; sold to individual fans and walk-up purchasers.
- Dauerkarte (Season Pass) Season ticket providing entry to all home matches of the men's professional team across the 2. Bundesliga season, with reserved seating.
- Familienticket (Family Ticket) Discounted family bundle ticket for households attending home matches together, designed to make handball accessible to families with children.
- Gruppentickets (Group Tickets) Group ticket product for schools, clubs, companies and other organizations purchasing coordinated blocks of seats for a home match.
- LuziTuS-Tickets (Loyalty Program Tickets) Loyalty-program tickets tied to the LuziTuS fan loyalty scheme, rewarding returning supporters with dedicated access and benefits for home matches.
- Kindergeburtstag im Stadion (Children's Birthday Experience) Bookable children's birthday party experience hosted at MERKUR Arena, combining handball match attendance with a venue-based celebration for kids.
- Einlaufkinder (Run-On Kids) Match-day program allowing children to accompany the team onto the court as run-on kids during player introductions at home games.
- Fanartikel (Fan Merchandise) Club-branded fan merchandise including apparel and supporter products sold through the club's online shop and on-site at MERKUR Arena.
- SPIELO-CUP 2026 Club-hosted invitational handball tournament scheduled for 2026, featuring competitive matches and ticketed attendance for fans.
Quantifiable outcome
- Rank 8 finish in 2. Bundesliga 2025/26 after strong second half recovery
- +2 more outcomes
Companies that use TuS N-Lübbecke
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
TuS N-Lübbecke technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
TuS N-Lübbecke partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- Körperhandwerk Florian Beck (Praxis)coreNew physiotherapy partner from summer 2026/27. Complete physiotherapy care including player profiles, injury prevention, and game-day coverage. Based in Rahden.
- Wortmann AGcoreHauptsponsor (main sponsor) providing significant financial support. Wortmann AG is a major regional employer and technology company based in the area.
- GardiniacoreHauptsponsor (main sponsor) - window solutions and home decor company supporting Bundesliga handball.
- Blase SiebdruckcoreHauptsponsor (main sponsor) - screen printing company providing advertising and marketing support.
- Sparkasse Minden-LübbeckecoreHauptsponsor (main sponsor) - regional savings bank providing financial services partnership and sponsorship.
- Heinzig GroupcoreHauptsponsor (main sponsor) - industrial group providing significant financial and promotional support.
- Home DeluxecoreHauptsponsor (main sponsor) - home improvement and living products company.
- Di Meo HaustechnikcoreHauptsponsor (main sponsor) - building services company providing sponsorship and volunteer support.
- Pool2000 Sponsor ConsortiumcoreSponsor consortium of primarily local businesses from Altkreis Lübbecke supporting Bundesliga handball through a broad base of approximately 100+ companies. Organized into categories A-Z with companies like tecget, acryl-decor, Sebek Intebo, Fritz Hille, Kemmener, and many more.
- TV EmsdettenminorFirst-round opponent in DHB-Pokal 2026/27. Aufsteiger (promoted team) from Münsterland region.
- Dyn HandballcoreOfficial streaming partner for live and on-demand broadcast of matches. DHB-Pokal draw also streamed on Dyn YouTube channel.
- Merkur Group (Sponsor)coreNaming rights sponsor for MERKUR Arena. Multiple Merkur subsidiaries (Merkur Bets, Merkur Gaming, Merkur Spielbanken, Merkur Service, GeWeTe, adp Merkur, Merkur Freizeit Leasing) support as Pool2000 members.
- Handball-Bundesliga GmbHcoreLeague organizer for 2. Handball-Bundesliga. Oversees competition structure, scheduling, and DHB-Pokal organization.
- Kreis Minden-LübbeckeminorOwner of Kreissporthalle Lübbecke (Merkur Arena). Contractually manages building alongside TuS N-Lübbecke GmbH for Bundesliga operations.
- CTS EVENTIMminorTicket service provider and authorized advance sales network. Handles online ticket processing with €0.84 booking fee per online transaction.
- DAIKIN HBL / Opel HBLminorSponsoring league brand for German 1st Bundesliga. TuS competes in the second tier with potential promotion pathway.
- Fanclub Red Devils e.V.coreOfficial fan club founded 1995 with ~140 members. Organizes away travel, home game support, and social events including spring festival and Feuerzangenbowle charity event.
- Lidl Final4minorDHB-Pokal final tournament sponsor and event brand.
Scale indicators5 records
Recent moves8 records
Expansion highlights4 records
TuS N-Lübbecke competitors and assessment
Company assessmentDirect peers
- TV Hüttenberg: TV 05/07 Hüttenberg Handball is a direct competitor in the 2. Handball-Bundesliga, operating from Hessen with a similar regional SME sponsorship model and comparable mid-tier attendance profile. Highly comparable on revenue model, league tier, and operational scale.
- VfL Eintracht Hagen: VfL Eintracht Hagen competes in the 2. Handball-Bundesliga with a similar regional industrial-area identity, member-supported club structure, and mid-table second-tier ambitions. Directly comparable in commercial model and audience scale.
- ASV Hamm-Westfalen: ASV Hamm-Westfalen is a fellow 2. Handball-Bundesliga club based in Westfalen, NRW with comparable geographic positioning, regional sponsorship strategy, and arena-based match-day operations. Most relevant direct peer in the same regional market.
- HBW Balingen-Weilstetten: HBW Balingen-Weilstetten competes in the 2. Handball-Bundesliga with a similar small-town regional identity (Balingen, Baden-Württemberg) and comparable mix of ticket revenue, regional sponsors, and community-engagement products. Closely comparable operational profile.
- HSG Konstanz: HSG Konstanz is a direct 2. Handball-Bundesliga competitor with a similar regional club identity in southwestern Germany. Comparable on league tier, sponsorship structure, and attendance scale.
- TV Emsdetten: TV Emsdetten 1898 is the recently promoted (Aufsteiger) DHB-Pokal first-round opponent of TuS N-Lübbecke for 2026/27. Münsterland-based club operating in similar regional league tiers with comparable small-town Mittelstand sponsorship approach.
- EHV Aue: EHV Aue is a 2. Handball-Bundesliga competitor from the Erzgebirge region of Saxony with a comparable historic industrial-area identity and regional sponsor base. Directly comparable on operational scale, attendance, and league-tier economics.
Regional players
- GWD Minden: GWD Minden Handball is geographically proximate to TuS N-Lübbecke (both in East Westphalia, NRW) and competes at Bundesliga level. Comparable on regional fan identity and East Westphalia supporter base; the two clubs co-host the SPIELO-CUP pre-season tournament.
- TBV Lemgo Lippe: TBV Lemgo Lippe is a historically significant German handball club from East Westphalia/Lippe, in close geographic proximity to Lübbecke. Comparable on regional fan base, East Westphalia identity, and historic Bundesliga pedigree, though typically operating at a higher league tier.
Others
- Handball-Bundesliga GmbH: Handball-Bundesliga GmbH is the league operator of both 1. and 2. Handball-Bundesliga. Not a direct competitor but the governing/commercial counterparty that structures league-wide media rights, licensing, and the sustainability certification program in which TuS N-Lübbecke participates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
TuS N-Lübbecke social profiles
Digital presenceTuS N-Lübbecke financial estimates
Financial estimateRevenue estimate
Valuation estimate
TuS N-Lübbecke leadership team
Management profileNumber of profiles
Profiles5 records
TuS N-Lübbecke funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TuS N-Lübbecke M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TuS N-Lübbecke
What does TuS N-Lübbecke do?
TuS N-Lübbecke operates a professional men's handball club that competes in the 2. Handball-Bundesliga and plays home matches at the MERKUR Arena. The club sells single-match tickets, season passes (Dauerkarten), family tickets, group tickets, LuziTuS loyalty tickets and fan merchandise, and delivers community-facing programs such as children's birthday experiences at the arena and run-on-kids (Einlaufkinder) match-day participation. Revenue is supplemented by a POOL2000 regional sponsor community and broadcast income from the SAMS TV partnership.
Is TuS N-Lübbecke a public or private company?
TuS N-Lübbecke is a private company. It is classified as unknown and is currently operating.
When was TuS N-Lübbecke founded?
TuS N-Lübbecke was founded in 1912. It employs 11 to 50 people.
Where is TuS N-Lübbecke based?
TuS N-Lübbecke is headquartered in Lübbecke, Germany, in the Europe region.
How does TuS N-Lübbecke make money?
Three revenue lines are on record. Ticket Sales are the primary driver. The others are sponsorship and merchandising and Events.
Who are TuS N-Lübbecke's main competitors?
Direct peers on record are TV Hüttenberg, VfL Eintracht Hagen, ASV Hamm-Westfalen, HBW Balingen-Weilstetten, HSG Konstanz, TV Emsdetten and EHV Aue. Regional players are GWD Minden and TBV Lemgo Lippe. Handball-Bundesliga GmbH is listed as an others.
Does TuS N-Lübbecke have an API?
No public API is recorded for TuS N-Lübbecke.
What industry is TuS N-Lübbecke in?
TuS N-Lübbecke's product category is Professional Handball Club. Its primary akta.pro industry code is MPAKAAAM, Handball Leagues, with a secondary code of MPAGAMAB, Team Sports Matches (Club & National). Its NAICS code is 711211 and its SIC code is 7997.