Gunnar
Gunnar is a Switzerland-based private distributor of computer-controlled peripheral hardware and software, founded in 1970 and serving global markets with 101-250 employees from its Altstätten headquarters.
- Company typePrivate
- Founded1970
- HeadquartersAltstätten, Switzerland
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Gunnar does
Gunnar is a Switzerland-based private for-profit company headquartered in Altstätten, founded in 1970. The company distributes "state-of-the-art and highly innovative computer controlled, corresponding peripheral hardware & software" globally, operating as an international distributor in the computer peripherals category. With a headcount of 101-250 employees, Gunnar occupies the mid-tier of the B2B distribution segment, serving downstream resellers, system integrators, or end-customers across multiple geographies.
No detailed product portfolio, pricing model, channel structure, or customer segmentation is disclosed in the available source material. The company website (gunnar-int.com) was not accessible at the time of data collection, and no marketing channels, partnerships, certifications, or ownership details are documented. Notably, a market-research source references a similarly-named entity "GUNNIR" as a newer entrant in the consumer GPU market; however, this appears to be a distinct company, and per source-precedence rules the first-party firmographic profile governs Gunnar's identity as a peripheral hardware/software distributor.
The absence of disclosed financials, funding history, leadership team, strategic transactions, and operational metrics means the investment profile is constrained to firmographic fundamentals: a privately-held, ~55-year-old Swiss distribution business with global reach and a workforce in the 101-250 range.
Gunnar firmographics
Firmographics- Name
- Gunnar
- Website
- https://gunnar-int.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Gunnar is a Switzerland-based private distributor of computer-controlled peripheral hardware and software, founded in 1970 and serving global markets with 101-250 employees from its Altstätten headquarters.
- Ownership category
- akta.pro rank
Gunnar industry classification
Industry- Product category
- Computer Peripheral Distribution
- NAICS
- Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045), Wholesale-Electronic Parts & Equipment, Nec (5065)
- akta.pro primary industry
- Computing Devices & Peripherals Distribution (CRAOACAD)
- akta.pro secondary industries
- Wearables & Personal Electronics Distribution (CRAOACAI), Parts, Components, Refurbished & Reverse Logistics (Electronics) Distribution (CRAOACAK)
Keywords
Where Gunnar is headquartered
LocationHeadquarters
- HQ city
- Altstätten
- HQ country
- Switzerland
- HQ region
- Europe
Markets served
Gunnar business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Gunnar product offering
Product offeringCore offering
Gunnar distributes state-of-the-art, computer-controlled peripheral hardware and corresponding software globally. The company supplies innovative peripheral products that interface with computer systems, serving business buyers across international markets from its Swiss headquarters.
Product overview
Gunnar (also referenced as GUNNIR in market context) is identified as a newer entrant in the discrete GPU market, competing alongside Intel, Moore Threads, Qualcomm, and others. Based on the provided sources, insufficient detailed product portfolio information is available to enumerate specific products, modules, or named offerings. The news source positions the company within the consumer graphics processing unit market, projected to reach $19.03 billion in 2024 with a 24.43% CAGR through 2034.
Differentiator
Problem solved
Functional benefit
Companies that use Gunnar
Customer profileSegments1 record
Ideal customer profiles1 record
Gunnar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gunnar partnerships and signals
Strategic signalScale indicators1 record
Recent moves1 record
Expansion highlights1 record
Gunnar competitors and assessment
Company assessmentBroad incumbents
- Avnet: Worldwide electronic components and IT solutions distributor with a broad enterprise channel — comparable to Gunnar in the distribution-of-tech-products layer, though heavier on components.
- Ingram Micro: One of the world's largest IT and CE distributors, providing global distribution of peripherals, software, and broader technology categories — a broad incumbent reference point for Gunnar's distribution model.
- Arrow Electronics: Global distributor of electronic components and IT products, including computer peripherals, serving enterprise and channel customers — relevant incumbent comparable for a peripheral distribution business.
- TD SYNNEX: Global IT distributor formed from the merger of Tech Data and SYNNEX, distributing computer peripherals, software, and enterprise IT equipment — closely mirrors Gunnar's core offering at much larger scale.
Regional players
- Westcoast: UK-based IT distributor with a broad peripherals, software, and networking portfolio — directly comparable channel-based business, serving a different but adjacent European market.
- Esprinet: Italian-headquartered IT and consumer electronics distributor serving Southern Europe and Iberia — comparable peripheral and software distribution model in a different regional footprint.
- Exclusive Networks: EMEA-focused cybersecurity and IT infrastructure distributor — comparable channel model (B2B distribution of specialized technology) though narrower in product scope.
Direct peers
- Also AG: Swiss-headquartered IT distributor operating across Europe with broad hardware and software offerings, directly comparable to Gunnar in geography, scale, and channel-based business model.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Gunnar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gunnar leadership team
Management profileNumber of profiles
Gunnar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gunnar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gunnar
What does Gunnar do?
Gunnar distributes state-of-the-art, computer-controlled peripheral hardware and corresponding software globally. The company supplies innovative peripheral products that interface with computer systems, serving business buyers across international markets from its Swiss headquarters.
Is Gunnar a public or private company?
Gunnar is a private company. It is classified as unknown and is currently operating.
When was Gunnar founded?
Gunnar was founded in 1970. It employs 101 to 250 people.
Where is Gunnar based?
Gunnar is headquartered in Altstätten, Switzerland, in the Europe region.
Who are Gunnar's main competitors?
Broad incumbents on record are Avnet, Ingram Micro, Arrow Electronics and TD SYNNEX. Regional players are Westcoast, Esprinet and Exclusive Networks. Also AG is listed as a direct peer.
Does Gunnar have an API?
No public API is recorded for Gunnar.
What industry is Gunnar in?
Gunnar's product category is Computer Peripheral Distribution. Its primary akta.pro industry code is CRAOACAD, Computing Devices & Peripherals Distribution, with a secondary code of CRAOACAI, Wearables & Personal Electronics Distribution. Its NAICS code is 423430 and its SIC code is 5045.